http://item.slide.com/r/1/0/i/IuD4fctS2T-RodLi8nTFDuY4-9-y7wdP/

Brandon CorcoranKate Polley

Edgar CrespoB.J. Wessels

The Idea

• Radio Broadcasting

• Industry Overview– How Web 2.0 has influenced radio broadcasting• Creative, interactive, listener-attentive websites

– Introduction of online streaming– Creating relevance to the listener

The Opportunity

• Successful broadcasting:

– Availability of music– Blending different types of music– Music industry news– Combining information with entertainment– Promoting interaction with the listener

The Issue

• Competing stations don’t provide:

– Diverse portfolio of music– Local contests & events– Relevancy in the community– Attention to what listeners desire

What is Fdub 99.9

• Radio station based locally

• Featuring top songs from multiple genres

• Promotes new and emerging artists in DFW

• Provides access to local information

Market Analysis

+ Buying Power- Supplying Power+ Threat of Substitute Products- Threat of New Entrants+ Rivalry Among Existing Competitors

Target Audience

• “The ability to learn faster than your competitors may be the only sustainable competitive advantage” – Arie de Geus

• Knowing The Customer– Listeners• All listeners between 16-40 in the DFW Metroplex

– Musical Artists– Record Labels

Competitors

Competitors

Features

DJ JayEventsNew ArtistsFeatured ArtistsContact Us

In Conclusion

• Competitors aren’t satisfying listener’s desires• Potential for successful broadcasting• Fdub 99.9 fills that role• Your investment will make a positive impact

on the community