FCS Vega

Guest Behavior Business Intelligence System for Hospitality

FCS Vega is the only “Guest Behavior Business Intelligence System” for the hotel industry. This system is built around the concept of utilising data gained from the 5-spirits of a guest behavior and data from the 3-pillars of a hotel business to help unlock the reasons behind the numbers.

With the ability to gather and analyze many guest data sources, the system will provide individual hotels or the hotel’s corporate office a comprehensive view of guest behaviors and how they are affecting the business by gathering, storing, analyzing and providing access to operating data with on-screen dashboards. FCS as a hospitality operations specialist will add our extensive operational knowledge of hotels in this system by combining them with in-house metrics like occupancy, budgets, guest satisfaction etc. and other measures to create a unified picture of a property’s performance with related guest behavioral data. Multi-property hotel groups will gain the greatest value from executive dashboards because dashboards provide a 50,000-foot view of an entire hotel portfolio across regions, flags and segments – like a heads-up display of global operations. This insight helps maximize revenue, minimize expenses and increase profitability with informed, data-rich decision making.

With the introduction FCS Vega, hospitality companies have a tool to condense the stack of daily corporate reporting into a format that makes the most efficient use of an executive’s time. It is simply a better, more effective way to leverage important operating data for faster decisions – and higher profits.

FCS Vega

The 5 Spirits of Guest Behavior Ensuring the Cycle of Revenue are enhanced

The 3 Pillars of Hotel Business Ensuring Guest Satisfaction & Loyalty

360-Degree View of Vega Analysis

Which search media are used (e.g. online, advertisements, magazine) How search results affect booking (e.g. price, pictures, amenities)

The following are the descriptions of the 5 Spirits of Guest Behavior:

The following are the descriptions of the 3 Pillars of a Hotel's Business:

Search

Brand BuildingAbove/ Off the Line Promotion Campaigns Loyalty Program Guest Survey Social Media Advertisement & Feedback

Marketing

Rooms SalesF&B SalesConvention & Event SalesAmenities Sales (e.g. minibar, guest laundry) Facilities Sales (e.g. spa, gym) Others (e.g. call billing, fax, souvenirs)

Sales

Front Office (e.g. reservation & PMS)Back Office (e.g. housekeeping, concierge, engineering, security)Call Center (e.g. guest request, complaints)

Operations

Why a guest finally book (e.g. price, loyalty program, word of mouth, social media)What else is being booked (e.g. spa, transportation, breakfast, wheelchair) Where is the booking being made (e.g. hotel website, travel agency, phone call, apps) How long does it take from search to booking for each type of guest (e.g. Gender, location, venue, methods)

Book

Checked-in method (e.g. online, mobile app, front desk)Stay purpose (e.g. conference, leisure, business) Use of hotel facilities (e.g. gym, spa, restaurant)Preferences and complaints (e.g. service requests, experiences, incidents)

Stay

Spending habits that impact revenue and profits per guest type, gender and etc.Demographic spending data Spending trend based on guest type, seasons and etc.

Spend

Guest feedback based on internal/external survey during stay and after staySocial media (e.g. Facebook, Tripadvisor)

Feedback

Marketing Sales Operations

Search

i-Guest Unicorn e-Solution

Book

Book

Stay

Spend

Feedback

RelatedFCS Product

Guest Behavior

Search

Book

Stay

Spend

Feedback

Related Spirits of

Guest Behavior

3rd PartySystem

3rd PartySystem

3rd PartySystem

3rd PartySystem

The Standard Version is for single property. Standard Vega is connected to the FCS Rainbow Solution and 3rd party systems for data consolidation, allowing 2-way data transfer for new business rules creation, as well as posting the results back to FCS systems and other 3rd party systems. In the next product release, there will be hot mapping function for business intelligence data.

The Enterprise Version is for corporate office/ group level with multi-property function for a consolidated view and assessment of guest behaviors and business status. Standard Vega data are sent to Enterprise Vega for a holistic group view of all consolidated data. In the next product release, the 2-way data transfers of Enterprise Vega can also help to formulate new business rules and enforce them to each Standard Vega for corporate standard governance in real time.

FCS Vega Standard Version - Property Level

FCS Vega Enterprise Version – Group Level

Standard Vega

Enterprise Vega

*Data Consolidation*2 Way Data Transfer

*Data Consolidation*2 Way Data Transfer

*Data Consolidation includes:• User Information• Operations Data• Reports• Dashboards

*2 Way Data Transfer includes:• Customer Behavioral Analysis• New Business Rules• Shared Business Intelligence Among Group

Property in Hong Kong

Property in New York Property in London

Property in Paris Property in Tokyo

Remarks

FCS Vega © 2015 FCS Computer Systems. All rights reserved.

For more information, please contact your local sales office, or visit us at

www.fcscs.com.

Features & Benefits

Centralize Reporting Consolidate all data from the FCS Rainbow Solution and 3rd party systems e.g. PMS, POS etc. with ONE SINGLE LOGIN to view reports.

Customizable Dashboards Allow hotel management and hotel chain Executives to create their own dashboards instantly just by drag and drop specific data that they are interested in to create a full picture of analysis between those data.

Report Builder & Scheduler Users can create their own reports for different operation needs and schedule the reports to send to pre-defined emails automatically for viewing, printing or export in a wide range of file format on a periodic basis.

Technical Requirements:

• No hardware is required for hotel

• 2 Servers are required (Web and DB)• Processor: Quad Core with 2.5GHz for Windows or above• Operating System: Windows Server 2012 R2 Standard 64 bit (Web and Database Server).• Hard Disk Space: 40GB (Web Server), 100GB (Database Server) • Database: MSSQL 2012 Enterprise (Database Server)• RAM: 16GB Ram (Web Server), 32GB Ram (Database Server)• Support IE 10+, Chrome 6.0 +• Adobe Acrobat 8 or above• Adobe Flash 8 or above• Support HTML5

Maximize Your Investment with FCS Total Solutions:

FCS Mobile Applications FCS Gateway Solutions

m-Services and i-Guest Unicorn, Phoenix and WinVoice

FCS Hotel Operation Management Applications (e-Solution)

e-Connect, e-Housekeeping, e-Recoverye-Engineering and e-Concierge

Hosted by FCS• Processor: 2.5GHz + multi-core Pentium for Windows or above• Operating System: Windows Server 2012 R2 Standard 64 bit• Hard Disk Space: 100GB• Database: MSSQL 2012 Standard Version• RAM: 16 GB RAM• Support IE 10+, Chrome 6.0 +• Adobe Acrobat 8 or above• Adobe Flash 8 or above• Support HTML5

On Premise

Hosted by Corporate Office

Four Types of Dashboard

Product Performance DashboardAnalysis for the performance of each FCS systems or 3rd party systems, & the performance for combined products.

Analysis for productivity of different operation teams, for example in housekeeping, can show the top housekeeping work orders, analysis for welcome package, make up room request, laundry pick-up and delivery.

Business Performance DashboardAnalysis for hotel’s business activities such as occupancy, revenue summary, on-day staffing, VIP/ long stay guest/ group statuses, & events.

Staff Productivity Dashboard

Guest Behavior and Industrial Trend DashboardAnalysis for guest stays information, preferences, spending behavior, marketing promotion campaigns, as well as the industrial or travel trend.

Create your own dashboards instantly just by drag and drop the data