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Visual Merchandising, Display and Promotion

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Appalachian State UniversityDepartment of Family and Consumer Sciences

FCS 4002

Visual Merchandising, Display and Promotion (3)

Spring 2013

Tuesday and Thursday 12:00-1:50

Instructor:  Dr. Nancy A. Oliver

Office: College of Education Building –  509-I

Office Hours: Monday and Wednesday 11:00-12:00, 1:00-3:00, Tuesday –  2:00-3:00 and by

appointment 

Office Phone: 828-262-7342

E-Mail: oliverna@appstate.edu

Text:  Pegler, M. M. (2012), Visual Merchandising and Display, 6th edition. Fairchild

Books.

Course

Description:  A study of visual merchandising and promotion within the context of the fashion

industry. Creative opportunities are provided to develop skills through

individual and group promotional activities and projects. Lecture two hours,

laboratory two hours. Prerequisites: FCS 2002 and FCS 3003.

Course

Objectives:  The student will be able to:

(1) design and demonstrate effective visual merchandising techniques and

strategies.

(2) apply principles and elements of design to create and analyze visual

merchandising.

(3) identify and demonstrate knowledge of merchandise layout, lighting

techniques, display fixtures, wall/floor/merchandise setups, signage,

mannequins and any alternative use of materials in a visual

merchandising situation and environment.

(4) demonstrate the planning, designing, communication and

Evaluation: Hall Display Case I 80

Hall Display Case II 100

Classroom Display 50

Bulletin Board 40

Showcase 150

Exam I 100

Exam II 100

Exam III 100

Final 100

Participation/In Class 80

Total 800

Grade Determination: A=720-800

B=640-719

C=560-639

D=480-559

F=479 and below

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Visual Merchandising, Display and Promotion

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Course Policies and Guidelines

Students should carefully read the class polices and be aware of the ramifications to student grades.

Students are responsible for knowing the course/class policies for this class and any amendments that are

made to the syllabus, course/class policies or outline.

Academic Integrity Code

I.  Introduction Appalachian State University’s Academic Integrity Code is designed to create an atmosphere of

trust, respect, fairness, honesty, and responsibility. The Academic Integrity Code outlines “user -

friendly” procedures and mechanisms for resolving alleged violations of academic integrity. The

Academic Integrity Code is the result of cooperation among Appalachian’s faculty, students, and

administrators, and promotes a campus dialogue about academic integrity. All members of the

Appalachian State University community are responsible for promoting an ethical learning

environment.

II.  The Academic Integrity Code 

Students attending Appalachian State University agree to abide by the following Code:

o 

Students will not lie, cheat, or steal to gain academic advantage.

o 

Students will oppose every instance of academic dishonesty.

Students shall agree to abide by the Academic Integrity Code when submitting the admission application.

Printable PDF of the Complete Academic Code 

Disability Services

The Office of Disability Services recommends including the following text on course syllabi and course

web sites:

"Appalachian State University is committed to making reasonable accommodations for individuals

with documented qualifying disabilities in accordance with the Americans with Disabilities Act of

1990, and Section 504 of the Rehabilitation Act of 1973. If you have a disability and may needreasonable accommodations in order to have equal access to the University’s courses, programs and

activities, please contact the Office of Disability Services (828.262.3056 or

www.ods.appstate.edu).Once registration is complete, individuals will meet with ODS staff to

discuss eligibility and appropriate accommodations." 

Attendance Policy

5.5.1.1 It is the policy of Appalachian State University that class attendance is an important part of a

student's educational experience. Students are expected to attend every meeting of their classes and are

responsible for class attendance. Since attendance policies vary from professor to professor, students should

refer to the course syllabus for detailed information. Regardless of what reasons there may be for absence,students are accountable for all academic activities, and faculty may require special work or tests to make

up for the missed class or classes.

In addition, faculty members are required to make reasonable accommodations for students requesting to

miss class due to the observance of religious holidays. All ASU students are allowed a minimum of two

absences per year for religious observances. Up to two absences for such observances will be excused,

without penalty to the student, provided that the student has informed the instructor in the manner specified

in the syllabus. Notice must be given by the student to the instructor before the absence occurs and no later

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Visual Merchandising, Display and Promotion

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than three weeks after the start of the semester in which the absence(s) will occur. Arrangements will be

made to make up work missed by these religious observances, without penalty to the student. For the

 purposes of this policy, ASU defines the term “religious observance” to include religious holidays, holy

days, or similar observances associated with a student’s faith that require absence from class.  

Faculty, at their discretion, may include class attendance as a criterion in determining a student's final grade

in the course. On the first day of class, faculty must inform students of their class attendance policy and theeffect of that policy on their final grade; both policies must be clearly stated in the class syllabus

A student who does not attend a class during one of its first two meetings may, at the discretion of the

academic department, lose her or his seat in that class. Further, if a class meets only one time per week -

e.g., a laboratory or an evening class - the student must attend the FIRST meeting of that class or risk losing

her or his seat.

Printable PDF of the Attendance Policy (PDF)

Statement on Student Engagement with Courses

The following statement has been approved by the Faculty Senate and the Academic Policies and

Procedures Committee.

In its mission statement, Appalachian State University aims at “providing undergraduate students a

rigorous liberal education that emphasizes transferable skills and prepara tion for professional careers” as

well as “maintaining a faculty whose members serve as excellent teachers and scholarly mentors for their

students.” Such rigor means that the foremost activity of Appalachian students is an intense engagement

with their courses. In practical terms, students should expect to spend two to three hours of studying for

every hour of class time. Hence, a fifteen hour academic load might reasonably require between 30 and 45

hours per week of out-of-class work.

Printable PDF of the Statement on Student Engagement with Courses (PDF)

ATTENDANCE, PUNCUALITY and CLASS PARTICIPATION Students are expected to attend class, arrive on time, stay for the entire class period, be prepared for the

topic and be engaged in the class and any and all discussions. Each class period has participation points that

are part of the final grade. Each class period will equate to 3 points for a total of 80 points. Points will be

determined based on attendance, punctuality and class participation.

If a student has a medical problem that requires leaving class the student should meet with the instructor at

which time alternatives will be discussed.

The readings, lectures and visual presentations are the student’s responsibility. If a student misses a class

 period, the student needs to obtain the information from another student. The instructor will not provide

lecture notes to individual students. Power Point presentation visuals are only available during the lecture

therefore if a student misses a class period the visuals will not be available to the student.

Perfect attendance during the semester will result in 2 points added to the final grade.Only one absence during the semester will result in 1 point added to the final grade.

EXAMS

During the semester there will be three exams and a final. There will be no makeup exams.  At

the end of the semester, the lowest of the first three exams will be dropped. The final exam will

not be one of the exams that can be dropped. If you miss one of the exams, for whatever reason,

that will be the dropped exam. Any additional missed exams will become zeros.

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OUTSIDE ASSIGNMENTS

Assignments will be due on the assigned date at the beginning of the class period. Any assignment

turned in after class (of the due date) will be reduced 5% until the end of the day (5:00 p.m.) and

10% for each additional day.

AS YOU LEARN

1) As You Learn will be used extensively in the class. Class announcements, outlines, study guides,

discussion groups quiz and exam grades will be posted on As You Learn.

EXTRA CREDIT

1) Opportunities for extra credit are not available in this class. However all students have the

opportunity to receive extra points at the end of the semester if class attendance has met the

requirements in the previous section regarding attendance.

AVAILABILITY OF INSTRUCTOR  The instructor is available during office hours for students to discuss grades, course content or any issues

related to the class/course. If the scheduled office hours are inconvenient, individual appointments will be

arranged.

THE FACULTY MEMBER RESERVES THE RIGHT TO ALTER THE SYLLABUS ORCONTENT OUTLINE BY AN AMENDMENT OR ANNOUNCEMENT.