fccla: the key to sustainable programs leah buller director of membership national fccla
TRANSCRIPT
FCCLA: The Key to Sustainable Programs
Leah BullerDirector of Membership
National FCCLA
What is your chapter’s biggest concern as it relates to
promoting your chapter and program?
Objectives• Identify the characteristics of a sustainable
Family and Consumer Sciences/FCCLA program
• Identify best practices for teaching students how to market themselves and Family and Consumer Sciences/FCCLA
• Utilize the Say Yes to FCS campaign to recruit FCCLA leaders and future educators
SUSTAINABLE AND ESSENTIAL
What’s essential to you?
• Consider the list of the following items in a chapter, with the people at your table, you must choose the FOUR items that are essential to a chapter’s success and sustainability
• Everyone at your table must agree!
What’s Essential to You?• Large number of members• Updated Bylaws• Unlimited financial resources• Strong stakeholder support• Engaged STAR Event competitors• Community service/service learning presence• Administrator support• Another adviser to share responsibilities• Strong group of student leaders• An extra plan period for FCCLA activities
SUSTAINABLE PROGRAMS…
Are intra-curricular-Plan STAR Events in your class to meet objectives and promote your program-Use Power of One as a goal setting project-Turn proficiency on an objective in to a planned project
SUSTAINABLE PROGRAMS…
Fill a need-Your program does something that brings positive associations to the school-The only organization with the family as the central focus
SUSTAINABLE PROGRAMS…
Financially self-sustaining-Thank your school for whatever you receive -Have an advisory board to which you report your credits and debits-Don’t spend money you don’t have to sustain finances-Set up a budget and share that budget with members, parents, donors, and administrators
SUSTAINABLE PROGRAMS…Give service
-Brings your organizations members together and builds their relationships-Gives you a new advocate-Builds proficiency in a classroom setting when used as a learning tool (i.e. service learning)
SUSTAINABLE PROGRAMS…
Develop students’ skills-Leadership-Public speaking-Advocacy-Self-esteem-Confidence-Higher graduation rates-Higher GPA
WHAT CAN SHOULD STUDENTS DO?
• Advertising in and out of the school• Develop RELATIONSHIPS with the community and
business leaders• Attend meetings and present at community and
school organizations• Be your best advocates
WHAT CAN SHOULD STUDENTS DO?
• Practice, practice, practice!• Keep everything in perspective• Personally strive to portray a positive image• Create personal elevator speech
ELEVATOR SPEECH
• Introduction (Name, Title, State, etc.)• Include 3 unique FCCLA facts (education related,
achievement related, policy related)• Make a connection with listener (how can the
individual/group get involved, connect FCCLA to listener)
ELEVATOR SPEECH SAMPLEFCCLA stands for Family, Career and Community Leaders of America. We are the only student organization that
has the family as its central focus. FCCLA not only prepares students to be strong family members, but also provides college and career preparation through Family and Consumer Sciences education. We have 155,000 members across the nation, working together to build
strong leaders in our families, careers, and communities. I am a part of FCCLA because I want to be a part of the Ultimate Leadership Experience to prepare for my own
success and improve our communities and country.
ELEVATOR SPEECH
Let’s practice!
Choose an audience/listener and situation example.
Work in pairs to create a draft elevator speech.
We have learned how to market our sustainable chapters…
We have learned how to prepare our students to be our best marketing tool…
How do we recruit those students to continue to build sustainable chapters?
SAY YES TO FCS!
www.nasafacs.org
SAY YES TO FCS!• Recruitment video• FCS Program interactive map• FCS job openings• Teacher recruitment lesson plan• Say Yes to FCS logos and materials
www.nasafacs.org
SAY YES TO FCS!
Brainstorm methods to utilize the Say Yes to FCS campaign on the state and local
level.
www.nasafacs.org
QUESTIONS?
