fcc - digital marketing syllabus · digital marketing in-class course overview. hours 720 3 6 w...
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DIGITAL MARKETINGIN-CLASS
COURSE OVERVIEW.
HOURS720
36 WEEKS
TIMECOMMITMENT
DIPLOMA
1RECEIVE
CERTIFICATES
7RECEIVE
ENTRY REQUIREMENTS.
What is Digital Marketing?
Digital marketing is the act of promoting and selling products andservices by leveraging online marketing tactics such as socialmedia marketing, search marketing, and email marketing.Learnhow to advertise through digital channels such as social media,mobile applications, email, web applications, search engines,websites, or any new digital channel.
When you complete the Digital Marketing Program you will havea better understanding of the foundations of the new digitalmarketing landscape and acquire a new set of stories, concepts,and tools to help you digitally create, distribute, promote andprice products and services.
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Live Online or in Person Interview
18 years of age olderA Secondary School Diploma or equivalent or Mature
Student that pass a Wonderlic Scholastic Level Exam.
IELTS of 5.5 or equivalent for Non-Native English speakers orsuccessfully pass a Futures College Literacy Exam
Advance with a min. passing grade average of 60%
Post-secondary diploma, degree or a certificate from another countryis considered an equivalent to an Ontario Secondary School Diplomaif assessed at an OSSD level by a recognized assessment servicesuchas World Education Services (www.wes.org/ca), University ofToronto, School of Continuing Studies,Comparative EducationService (www.learn.utoronto.ca/ces) or International CredentialAssessment Service (www.icascanada.ca)
02TITLE OF COURSE/PROGRAM
LEARNING OUTCOMES.
CONTACT [email protected] futurescollege.ca
The Digital Marketing Diploma includes a component of 360 hours of work placement in a suitablebusiness environment, which students are required to complete. This component allows studentsto observe how theory is implemented in practice, as well as acquire experience in their area ofstudy. Students will gain the opportunity to apply the knowledge, skills and theory learned in theprogram to real-life situations and environments.
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CAD/YEAR
55K
EARN UP TO
(905)412-3007
PRACTICUM COMPONENT
Demonstrate an in-depth understanding of the digitalmarketing fundamentals.Design, monitor and optimize a digital marketing strategy.Utilize current workplace technologies effectively andefficiently.Execute online competitors’ analysis and online audienceanalysis.Demonstrate an understanding of digital and e-commerceplatforms.Demonstrate effective critical thinking and utilize problem-solving processes.Communicate effectively both orally and in written formatwith all employee levels.Demonstrate time management skills to meet assigneddeadlinesDemonstrate effective interpersonal and team buildingskills.Incorporate the principles of ethics and confidentiality intobusiness decisions.
Digital Psychology
Customer Experience
Video Marketing
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3
6
FUTURES CANADIAN COLLEGE OFBUSINESS, HEALTH & TECHNOLOGY
COURSE DETAILS.
TUITION.
CURRICULUM.
Work Study Placement7
Digital Marketing Strategy
Front End Code
Digital Analytics
2
4
5
60 hrs
60 hrs
60 hrs
60 hrs
60 hrs
60 hrs
360 hrs
Program Code:
School: Technology School
Credential: Futures College Graduate
Diploma Program Type: Diploma program
Program Length: 36 Weeks
Program Hours: 720 hrs.
Days: Monday to Thursday
Class Hours options: Morning: 9:30 am-2:30 pm or Evening:
Start Date: Winter, Summer & Fall
Domestic Students: $ 16,470.00
International Students: $29,810
Non-refundable application fee: $1000.00
Adminstration Fee: $500
Books: $2,000
4:30 pm-9:30 pm
DM-WS
DP-WS
DMS-WS
CE-WS
FEC-WS
DIA-WS
WSP
VM-WS
04TITLE OF COURSE/PROGRAM
LEAR
NIN
ISETTLEMENT SERVICES.A SETTLEMENT SERVICES IS ALSO AVAILABLE FOR A FEE:
Airport Pick-up
Arranging accommodation
Assisting in application for Social Insurance Number(SIN Card) - SIN Card enable you to work in Canadaduring the term of your study
Assisting in opening a bank account
Media services (introducing internet/cell phone providers)
Neighborhood support services (community, religion andsocial events)
All related services to help you settle into theCanadian student culture
Health coverage (Insurance) for international students will beincluded in the tuition fees for this program.
HEALTH COVERAGE FORINTERNATIONAL STUDENTS.