fcc - digital marketing syllabus · digital marketing in-class course overview. hours 720 3 6 w...

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DIGITAL MARKETING IN-CLASS COURSE OVERVIEW. HOURS 720 36 WEEKS TIME COMMITMENT DIPLOMA 1 RECEIVE CERTIFICATES 7 RECEIVE ENTRY REQUIREMENTS. What is Digital Marketing? Digital marketing is the act of promoting and selling products and services by leveraging online marketing tactics such as social media marketing, search marketing, and email marketing.Learn how to advertise through digital channels such as social media, mobile applications, email, web applications, search engines, websites, or any new digital channel. When you complete the Digital Marketing Program you will have a better understanding of the foundations of the new digital marketing landscape and acquire a new set of stories, concepts, and tools to help you digitally create, distribute, promote and price products and services. Statistics source Live Online or in Person Interview 18 years of age older A Secondary School Diploma or equivalent or Mature Student that pass a Wonderlic Scholastic Level Exam. IELTS of 5.5 or equivalent for Non-Native English speakers or successfully pass a Futures College Literacy Exam Advance with a min. passing grade average of 60% Post-secondary diploma, degree or a certificate from another country is considered an equivalent to an Ontario Secondary School Diploma if assessed at an OSSD level by a recognized assessment service suchas World Education Services (www.wes.org/ca), University of Toronto, School of Continuing Studies,Comparative Education Service (www.learn.utoronto.ca/ces) or International Credential Assessment Service (www.icascanada.ca)

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Page 1: FCC - Digital Marketing Syllabus · DIGITAL MARKETING IN-CLASS COURSE OVERVIEW. HOURS 720 3 6 W EEKS TIME COMMITMENT DIPLOMA 1 RECEIVE CERTIFICATES 7 RECEIVE ENTRY REQUIREMENTS. W

DIGITAL MARKETINGIN-CLASS

COURSE OVERVIEW.

HOURS720

36 WEEKS

TIMECOMMITMENT

DIPLOMA

1RECEIVE

CERTIFICATES

7RECEIVE

ENTRY REQUIREMENTS.

What is Digital Marketing?

Digital marketing is the act of promoting and selling products andservices by leveraging online marketing tactics such as socialmedia marketing, search marketing, and email marketing.Learnhow to advertise through digital channels such as social media,mobile applications, email, web applications, search engines,websites, or any new digital channel.

When you complete the Digital Marketing Program you will havea better understanding of the foundations of the new digitalmarketing landscape and acquire a new set of stories, concepts,and tools to help you digitally create, distribute, promote andprice products and services.

Statistics source

Live Online or in Person Interview

18 years of age olderA Secondary School Diploma or equivalent or Mature

Student that pass a Wonderlic Scholastic Level Exam.

IELTS of 5.5 or equivalent for Non-Native English speakers orsuccessfully pass a Futures College Literacy Exam

Advance with a min. passing grade average of 60%

Post-secondary diploma, degree or a certificate from another countryis considered an equivalent to an Ontario Secondary School Diplomaif assessed at an OSSD level by a recognized assessment servicesuchas World Education Services (www.wes.org/ca), University ofToronto, School of Continuing Studies,Comparative EducationService (www.learn.utoronto.ca/ces) or International CredentialAssessment Service (www.icascanada.ca)

Page 2: FCC - Digital Marketing Syllabus · DIGITAL MARKETING IN-CLASS COURSE OVERVIEW. HOURS 720 3 6 W EEKS TIME COMMITMENT DIPLOMA 1 RECEIVE CERTIFICATES 7 RECEIVE ENTRY REQUIREMENTS. W

02TITLE OF COURSE/PROGRAM

LEARNING OUTCOMES.

CONTACT [email protected] futurescollege.ca

The Digital Marketing Diploma includes a component of 360 hours of work placement in a suitablebusiness environment, which students are required to complete. This component allows studentsto observe how theory is implemented in practice, as well as acquire experience in their area ofstudy. Students will gain the opportunity to apply the knowledge, skills and theory learned in theprogram to real-life situations and environments.

.

CAD/YEAR

55K

EARN UP TO

(905)412-3007

PRACTICUM COMPONENT

Demonstrate an in-depth understanding of the digitalmarketing fundamentals.Design, monitor and optimize a digital marketing strategy.Utilize current workplace technologies effectively andefficiently.Execute online competitors’ analysis and online audienceanalysis.Demonstrate an understanding of digital and e-commerceplatforms.Demonstrate effective critical thinking and utilize problem-solving processes.Communicate effectively both orally and in written formatwith all employee levels.Demonstrate time management skills to meet assigneddeadlinesDemonstrate effective interpersonal and team buildingskills.Incorporate the principles of ethics and confidentiality intobusiness decisions.

Page 3: FCC - Digital Marketing Syllabus · DIGITAL MARKETING IN-CLASS COURSE OVERVIEW. HOURS 720 3 6 W EEKS TIME COMMITMENT DIPLOMA 1 RECEIVE CERTIFICATES 7 RECEIVE ENTRY REQUIREMENTS. W

Digital Psychology

Customer Experience

Video Marketing

1

3

6

FUTURES CANADIAN COLLEGE OFBUSINESS, HEALTH & TECHNOLOGY

COURSE DETAILS.

TUITION.

CURRICULUM.

Work Study Placement7

Digital Marketing Strategy

Front End Code

Digital Analytics

2

4

5

60 hrs

60 hrs

60 hrs

60 hrs

60 hrs

60 hrs

360 hrs

Program Code:

School: Technology School

Credential: Futures College Graduate

Diploma Program Type: Diploma program

Program Length: 36 Weeks

Program Hours: 720 hrs.

Days: Monday to Thursday

Class Hours options: Morning: 9:30 am-2:30 pm or Evening:

Start Date: Winter, Summer & Fall

Domestic Students: $ 16,470.00

International Students: $29,810

Non-refundable application fee: $1000.00

Adminstration Fee: $500

Books: $2,000

4:30 pm-9:30 pm

DM-WS

DP-WS

DMS-WS

CE-WS

FEC-WS

DIA-WS

WSP

VM-WS

Page 4: FCC - Digital Marketing Syllabus · DIGITAL MARKETING IN-CLASS COURSE OVERVIEW. HOURS 720 3 6 W EEKS TIME COMMITMENT DIPLOMA 1 RECEIVE CERTIFICATES 7 RECEIVE ENTRY REQUIREMENTS. W

04TITLE OF COURSE/PROGRAM

LEAR

NIN

ISETTLEMENT SERVICES.A SETTLEMENT SERVICES IS ALSO AVAILABLE FOR A FEE:

Airport Pick-up

Arranging accommodation

Assisting in application for Social Insurance Number(SIN Card) - SIN Card enable you to work in Canadaduring the term of your study

Assisting in opening a bank account

Media services (introducing internet/cell phone providers)

Neighborhood support services (community, religion andsocial events)

All related services to help you settle into theCanadian student culture

Health coverage (Insurance) for international students will beincluded in the tuition fees for this program.

HEALTH COVERAGE FORINTERNATIONAL STUDENTS.