fbx & news feed retargeting: industry adoption rates & performance
TRANSCRIPT
Static
USA 100/100
India 357/5
Argentina 273/8
Brazil 178/28
Mexico 133/14
Indonesia 112/4
ASEAN 93/6
Dynamic
Dynamic
CTR & eCPC indexed to U.S.
News Feed Retargeting;Be Dynamic, Or Go Home
FBX & NEWS FEED RETARGETING: Industry Adoption Rates & Performance Presented by
1%
6.8%LEADLEDGER
Less than 1% of the internets top 1million sites have adopted FBX
4.9%BUILTWITH
4.9% of the Quantcast top 10K sites have integrated intent data into FBX.
9% of the IR 500 are on FBX, of which 4% are Triggit customers.
Of the top 10 thousand Alexa sites, 6.8% are currently on FBX
FBX Growth PotentialThe early adopter phase is in full swing, & the future is wide open.
9%IR 500
Static
Average IR 500 ranking 232
Average IR 500 ranking 1244%
FBX offers moreopportunities than GDN
FBX Sees Dramatic CTR Increase & eCPC Decrease Since 2012*
FBX Geographic Data
27x CTR INCREASE
50% eCPC DECREASE
*Looking at a random sampling of campaigns, across both FBX ad formats.
Why? Additional FBX News Feed inventory &increased adoption of dynamic ads over static, that’s why.
Compared to the rest of the world, the US has relatively low CTR and the highest eCPC.
News Feed campaigns in India, Argentina, and Indonesia are a steal – highest CTR indexes and lowest eCPC indexes for all three counties.
Q3 2012 Q4 2012 Q1 2013 Q2 2012 Q3 2013
2.7xHigher CTR
75%Lower eCPC
Auctions favor patient bidders. 4 of 5 users can be found ≥10 times per day on Facebook (vs 2 of 5 on Google AdX), so you can pick and choose the right time of day and the right price to pay.
3.5xMORE
AVERAGE AUCTIONS PER USER
CONTACT: [email protected]
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