FB Introduces Venue- A Twitter-like App For Live Events

"Facebook's new application Venue has been doing a lot of rounds in the biz world. If you want to know more about it, then keep reading further."

The social media tech giant, Facebook rolled out a brand new application that aims to unite all the charged-up fans and leading commentators together. Getting together on one platform will allow them to experience events in a new and interactive manner. The app was launched just on June 1, just time for NASCAR races. Despite the unavailability of the live audience, the sport returned in the US.

The application is known as 'Venue'. This application focuses on live streaming. It aims to deliver an interactive screen experience. The process is similar to that of Twitter. Venue app is the third application Facebook launched within a short time span of a week. One is a voice-only group call application and the other is an app for collaborative music video creation, which is aimed to target TikTok.

More Buzz About The Venue App

This app for live events was created by the company's New Product Experimentation Team. Its goal is not to live stream the occurring events, but it delivers a platform where the user base can talk and discuss those events as they occur.

This application works well with the latest trend of participating in any live-event. Isn't it an amazing invention?

Well, apart from discussing the live event, the user base here also have access to fetch the time notifications and real-updates. It is known as 'Moments'. During an event, they can easily engage with the clan of expert commentators, for example, ex-athletes, analysts, and journalists.

Whenever the new Moment is created, the users would be able to get results. This allows them to join or leave Venue according to their convenience. According to the company, the user can stop searching and scrolling, in order to discover the exact moment the masses are reacting to.

The option of live broadcast delivers rare opportunities to a lot of people which helps them to consume the live content simultaneously. The social media giant, Facebook also commented on the fact that live-broadcast is generating a lot of viewership. It is basically a solo viewing experience.

Do You Think Its Just Like Twitter?

In Twitter, during a live-event, everyone can participate. But here, experts and commentators hosting the event will have to wait for their turn.

According to a study, almost 95% of the viewers keep mobile phones in their hands while watching TV. This research by Facebook clearly suggests the need for a second screen during live sports events or anything else. Venue app is the company's attempt to provide a solution for the same problem.

How To Access The Application?

It is easy to download Android and iOS devices. The app has the potential to transform any "second-screen companion into the live race". This lets the users establish a connection with others. They can then chat and analyze the race. The experts and commentators can host a Venue for every race. User in the other hand, can post their comments, and share the opinions with the rest of the fan base.

Isn't it an amazing way to watch a live race alone and connect with the other fans? Definitely it is! What do you think? Let us know about your views on Fb's Venue App for the live-event broadcasting. In case, you want to know more about the development of the event broadcasting app, then feel free to reach out to us. But until then stay tuned to this space for more information.