faster is different by zeynem tufekci
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Presentation of at Theorizing the Web, 2011 by Zeynem TufekciTRANSCRIPT
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Zeynep Tufekci, Ph.D.Zeynep Tufekci, Ph.D.
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NAFACNAFACApril 12thApril 12th, 20, 201111
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Faster is DifferentFaster is DifferentSocial Media, Social Social Media, Social Change and Causal Change and Causal
MechanismsMechanisms
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What Does Social Media What Does Social Media Change?Change?
►Network effectsNetwork effects Shape/structure of the networkShape/structure of the network Speed of transmissionSpeed of transmission
►Field effectsField effects Reshaping/recreating a public sphereReshaping/recreating a public sphere Revealing hidden preferencesRevealing hidden preferences
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►Does social media give us the same Does social media give us the same results, just faster?results, just faster?
►Or, does it qualitatively change the Or, does it qualitatively change the dynamics?dynamics?
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Social media alters the shape of Social media alters the shape of the networkthe network
►Existing:Existing: One-to-Many (Broadcast)One-to-Many (Broadcast)
► Powerful to the powerlessPowerful to the powerless One-to-one/few (Face-to-face, telephone, One-to-one/few (Face-to-face, telephone,
etc.)etc.)►Peer-to-peer Peer-to-peer
►Addition:Addition: Many-to-many Many-to-many
► Peer-to-peerPeer-to-peer
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One-to-Many Network (Broadcast)
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One-to-Many Network (Broadcast)
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First Target in a Coup!
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One-to-OneOne-to-One
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Many-to-Many NetworksMany-to-Many Networks
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Lessons from EpidemiologyLessons from Epidemiology
►Speed of TransmissionSpeed of Transmission►Speed of RecoverySpeed of Recovery►Shape of NetworkShape of Network
Hubs and connectivity increases Hubs and connectivity increases contagioncontagion
These factors determine These factors determine
whether a quarantine will workwhether a quarantine will work
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Altered DynamicsAltered Dynamics
►State is a resource-constrained actorState is a resource-constrained actor►Autocracies often have evolved to play Autocracies often have evolved to play
“whack-a-protest” “whack-a-protest” ►Social media, by allowing mass Social media, by allowing mass
coordination and rapid information coordination and rapid information diffusion, complicates “whack-a-diffusion, complicates “whack-a-protest”protest”
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Example: TunisiaExample: Tunisia
►Gafsa: 2008. Gafsa: 2008. Mining town, protests over corrupt hiringMining town, protests over corrupt hiring Isolated, crushed (quarantined)Isolated, crushed (quarantined) 28,000 Facebook users in Tunisia28,000 Facebook users in Tunisia
►Sidi Bouzid: 2010Sidi Bouzid: 2010 Mohamed Mohamed BouaziziBouazizi’s self-immolation’s self-immolation Protests spread (viral)Protests spread (viral) Almost 2,000,000 Facebook users in Almost 2,000,000 Facebook users in
TunisiaTunisia
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Thank you! Thank you!
Zeynep TufekciZeynep Tufekci
[email protected]@umbc.edu@techsoc@techsoc
www.technosociology.orgwww.technosociology.org