Fast-growth strategies to sky-rocket your start-up business

 • Intro to my company Mimimyne.com

• How I found my target market  

• Where is everyone? 

• Top Tips

• Stay in Touch!

Mimimyne’s Mission

To showcase the best sustainable designs in clothes, toys and furnishings for children produced in the UK and Europe.  

How I found my target market

• 'Mums shopping online'. I created a market research questionnaire using SurveyMonkey and got 100 Netmums to answer it as part of a competition. 

• Researched business plan at British Library Business and IP Centre and had up to date statistics on the industry. 

• Used Google Analytics from day one to get to know my customers better. 

• I run competitions, give aways and survey my customers so I can stay in touch! I use SurveyMonkey, Mailchimp and my Facebook Business Page for these. 

Who is Mimimyne’s Customer?• She is female, graduate-educated, aged 25-45 and shops from

her workplace (Alexa.com) • She likes ‘funky’, ‘pop’ and ‘fun’ designs (Netmums survey)• She is often on MySpace, more than on Facebook (Mailchimp) • She often lives in a city (Google Analytics)

Where is everyone?

• How Youtube can help you get attention http://www.youtube.com/mimimyne (500+ views)

• Google Places for bricks and mortar businesshttp://www.google.com/local

• Google Merchant Centre for ecommercehttp://www.google.com/merchants

• You should also try Google Webmaster Toolshttp://www.google.com/webmasters/tools/

• Why a Facebook Business Page is SO importanthttp://www.facebook.com/mimimyne

• Why Twitter isn't a waste of time! 3000+ followershttp://twitter.com/mimimyne

• Don't forget LinkedIn: list your company AND your profile. Try LinkedIn Questions and Answers to raise your profile if you provide services or are a B2B

• Join the dots: get your social media profiles talking to each other and AUTOMATE (Use Hootsuite, TweetDeck etc)

•Mimimyne was launched in 2008. Since then it has increased site traffic to 3000+ visits pcm from 400 pcm.

•Mimimyne has an online fanbase of 3500+ including Twitter followers, Facebook fans and newsletter subscribers.

•Mimimyne was a Finalist in the Remote Worker awards, the Mumpreneur Awards, the Make Your Mark in the Markets Awards and the London Business Awards in 2010.

•Mimimyne was a British Library Business and IP Centre success story in 2010.

Top Tips

Twitter/Facebook: Link your Facebook Page and Twitter account (do this on Facebook when setting up your Page).

Blog: Get your business blog linked to Twitter so posts are tweeted automatically (you can do this using Twitterfeed)

Import your blog’s RSS feed to your FB Page as Notes.

Shop: I export my shop to Facebook using ShopTab.

FacebookGet your own Facebook Page and Account vanity URLs from www.facebook.com/username/

AdvertisingYou can create PPC (pay per click) ads on Facebook to drive traffic to your Facebook Page. Competitions also work well.            

Stay in touch!

Friend me online at www.facebook.com/tabithapotts and www.facebook.com/mimimyne

Follow me on Twitter http://www.twitter.com/mimimyne

Join the Tower Hamlets Business Mums Club for networking coffee mornings in East Londonhttp://towerhamlets.mumsbusinessclub.com/

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