Fast food War in India Guided by :

Prof. R.K. Pardeshi IBMRD Ahmednagar

Presented by- Jaydeep Kulkarni (MBA-I)

1996 19961996

So Veg, So Good

Khushiyon ki Home delivery

I'm lovin' it

Rs 49 to Rs 665

Rs 25 to Rs 140

40+ 30+80+

Rs 25 to Rs 500

Entry in India

Tag line

(Promotion)

Number of

ProductsPrice

Range(Price)

Top products

• McAloo Tikki• Mcveggie• McSpicy Chicken

• Cheese burst pizzas• Seven Heaven Pizzas• Choco Lava cake• Taco Maxicana

• Chicken Bucket• Zinger Burger• Krushers

Indian Innovations

• Pizza Mania• Taco Mexicana• Peppy Paneer pizza• Chef’s Veg wonder

• Peneer Zinger• Rice Bowlz• Sparking Krushers

• McAloo Tikki Burger• Pizza McPuff• Maharaja Mac• McSpicy Paneer• McVeggi Burger• Masala Grill Burger• McRoyale Burger

35,000+Global Stores Count (Place)

18,000+*

*Ref-http://en.wikipedia.org/wiki/KFC

11,000+

Business in India

Year Dominos India McDonald's India KFC India 2001 303 946 192005 953 2656 2612009 3956 6800 24892013 16222 14259 12505

Revenue Rs. millions

*Source-Euromonitor

Market ShareYear Dominos India McDonald's India KFC India

2001 4.5 14.2 0.32005 5.2 14.4 1.42009 9.3 15.9 5.82013 16.2 14.2 12.5

*Source-Euromonitor

Store Count In IndiaYear Dominos India McDonald's India KFC India 2006 128 105 212010 362 210 1062014 772 350 307

*Source-Euromonitor

Biggest Competitors in India

Indian street food

Roti Vada-Pav

Pani PuriDabeli

PohaSamosa

TeaRice

Market potential

Market potential is the entire size of the market for a product at a specific time. It represents the upper limits of the market for a product. Market potential is usually measured either by sales value or sales volume.

opportunity to Grow Only 2% Fast food business is

organised There are $90 billion plus eating out

opportunity Room for all to Grow