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First Aid Summer Kit

Gift bag multibrand sampling campaign

Concept

Multibrand sampling campaign

Cost sharin

g

Data collection

Branded gift bags

Gift bag multibrand sampling campaign

Target: 25-55 middle class and upper middle class

Time frame : 9 weekends21st June 2014 – 17th August 2014

Locations: swimming pools from Bucharest and proximity

Reach: 12.000 / weekend

Facts and Figures

Mechanism

Gift bag multibrand sampling campaign

In every swimming pool from Bucharest and proximity, teams of branded hostesses and team leaders distribute FASK gift bags and interact with the targeted audience.

FASK gives you the opportunity to interact with the consumer, exactly when he needs you most.

Partners

Benefits:

1. Increase loyalty towards your brand2. Relevant interaction with the target group3. Cost sharing with complementary partners 4. Exclusivity on your category

Fee: 1.800 euro / weekend

Bundle discount for:• 2 or more brands• 2 or more weekends

Previous edition

Previous edition

On demandSeaside dedicated

campaigns

Hotel activities:

Summer pack at check-in Dedicated sampling in the

roomSampling at breakfast Interaction at the reception

Fee: on demand

Hotels

Beach activities:

Sampling Beach contestsConsumer

interaction

Fee: on demand

Beaches

See youMonday Morning for a coffee