fashionably practical: fusing fashion & technology
DESCRIPTION
Part of the Summer Series, Design of Wearables.TRANSCRIPT
![Page 1: Fashionably Practical: Fusing Fashion & Technology](https://reader034.vdocuments.us/reader034/viewer/2022051609/547b4be9b4af9ffe0d8b471d/html5/thumbnails/1.jpg)
Fashionably Practical: Fusing Fashion + Technology
Kyle Chan, CCA and Jen Costillo, Rebelbot
![Page 2: Fashionably Practical: Fusing Fashion & Technology](https://reader034.vdocuments.us/reader034/viewer/2022051609/547b4be9b4af9ffe0d8b471d/html5/thumbnails/2.jpg)
Aesthetic Futures
“Technology and fashion are a perfect match. The fast-paced progress of technology complements fashion’s ever evolving aesthetic.” – Bradley Quinn, (2012)
Fashion Futures, London, Merrel
![Page 3: Fashionably Practical: Fusing Fashion & Technology](https://reader034.vdocuments.us/reader034/viewer/2022051609/547b4be9b4af9ffe0d8b471d/html5/thumbnails/3.jpg)
Agenda
• Different Worlds• Case Studies• Design Process
![Page 4: Fashionably Practical: Fusing Fashion & Technology](https://reader034.vdocuments.us/reader034/viewer/2022051609/547b4be9b4af9ffe0d8b471d/html5/thumbnails/4.jpg)
Worlds Collide
![Page 5: Fashionably Practical: Fusing Fashion & Technology](https://reader034.vdocuments.us/reader034/viewer/2022051609/547b4be9b4af9ffe0d8b471d/html5/thumbnails/5.jpg)
Different Worlds
SW/UX
HWRF
Mech/ID CLR/MAT
PROD/FINPROTO
Con/Dev
TECH FASHION
![Page 6: Fashionably Practical: Fusing Fashion & Technology](https://reader034.vdocuments.us/reader034/viewer/2022051609/547b4be9b4af9ffe0d8b471d/html5/thumbnails/6.jpg)
Evolution
![Page 7: Fashionably Practical: Fusing Fashion & Technology](https://reader034.vdocuments.us/reader034/viewer/2022051609/547b4be9b4af9ffe0d8b471d/html5/thumbnails/7.jpg)
SW/UX
HWRF
Mech/ID
Technology’s View
![Page 8: Fashionably Practical: Fusing Fashion & Technology](https://reader034.vdocuments.us/reader034/viewer/2022051609/547b4be9b4af9ffe0d8b471d/html5/thumbnails/8.jpg)
SW/UX
HWRF
Mech/ID
• Fit– Biomechanical– Sizing
• Form– Profile/Sleekness– Placement
• Function– Environment– UI/UX– Displays
Mechanical Challenges
![Page 9: Fashionably Practical: Fusing Fashion & Technology](https://reader034.vdocuments.us/reader034/viewer/2022051609/547b4be9b4af9ffe0d8b471d/html5/thumbnails/9.jpg)
SW/UX
HWRF
Mech/ID
• Antenna – placement– Pattern
• Power• Persistent connection • Protocol• Certifications
– SAR– FCC– PTCRB– FDA
RF Challenges
![Page 10: Fashionably Practical: Fusing Fashion & Technology](https://reader034.vdocuments.us/reader034/viewer/2022051609/547b4be9b4af9ffe0d8b471d/html5/thumbnails/10.jpg)
SW/UX
HWRF
Mech/ID
• Volume of hardware• Power– Battery– Charging
• Computing – Memory– speed
Hardware Challenges
![Page 11: Fashionably Practical: Fusing Fashion & Technology](https://reader034.vdocuments.us/reader034/viewer/2022051609/547b4be9b4af9ffe0d8b471d/html5/thumbnails/11.jpg)
SW/UX
HWRF
Mech/ID • Algorithms• User Experience and
Interface• Data Collection
Software Challenges
![Page 12: Fashionably Practical: Fusing Fashion & Technology](https://reader034.vdocuments.us/reader034/viewer/2022051609/547b4be9b4af9ffe0d8b471d/html5/thumbnails/12.jpg)
Development Process
Waterfall Method
![Page 13: Fashionably Practical: Fusing Fashion & Technology](https://reader034.vdocuments.us/reader034/viewer/2022051609/547b4be9b4af9ffe0d8b471d/html5/thumbnails/13.jpg)
• Aesthetics• Glamour• Craft• Seasonal• Experienced
SEASON
TARGET CUSTOMER
MARKET
Fashion’s View
CLR/MAT
PROD/FINPROTO
Con/Dev
![Page 14: Fashionably Practical: Fusing Fashion & Technology](https://reader034.vdocuments.us/reader034/viewer/2022051609/547b4be9b4af9ffe0d8b471d/html5/thumbnails/14.jpg)
• Markets• Brands• Market categories• Price points• Seasons• Fashion Collection
CONCEPTTO PROD.
Market and Seasons
![Page 15: Fashionably Practical: Fusing Fashion & Technology](https://reader034.vdocuments.us/reader034/viewer/2022051609/547b4be9b4af9ffe0d8b471d/html5/thumbnails/15.jpg)
The Human Experience
![Page 16: Fashionably Practical: Fusing Fashion & Technology](https://reader034.vdocuments.us/reader034/viewer/2022051609/547b4be9b4af9ffe0d8b471d/html5/thumbnails/16.jpg)
![Page 17: Fashionably Practical: Fusing Fashion & Technology](https://reader034.vdocuments.us/reader034/viewer/2022051609/547b4be9b4af9ffe0d8b471d/html5/thumbnails/17.jpg)
• Long development time• Availability of materials• Managing many products• Production• Desirability
COLOR/MATERIAL
ASSEMBLYFINISHING
PATTERNPROTO-
TYPE
CONCEPTDESIGN
Fashion’s Concerns
![Page 18: Fashionably Practical: Fusing Fashion & Technology](https://reader034.vdocuments.us/reader034/viewer/2022051609/547b4be9b4af9ffe0d8b471d/html5/thumbnails/18.jpg)
CONCEPT• Target market• Context/environment• Purpose/specific usage• Form vs function vs fit
balance
REALITY• Target market ≠ market
segment• Price point• COGS• Fashion cycle• Production and
distribution• Fabric and technology
Product Concept and Realities
![Page 19: Fashionably Practical: Fusing Fashion & Technology](https://reader034.vdocuments.us/reader034/viewer/2022051609/547b4be9b4af9ffe0d8b471d/html5/thumbnails/19.jpg)
Model for Developmentfor Wearables
Gilsoo Cho, (2010) Smart Clothing: Technology and ApplicationsBoca Raton, CRC Press
![Page 20: Fashionably Practical: Fusing Fashion & Technology](https://reader034.vdocuments.us/reader034/viewer/2022051609/547b4be9b4af9ffe0d8b471d/html5/thumbnails/20.jpg)
Model for a Successful Wearable
© 2014 Kyle Chan and Jen Costillo
![Page 21: Fashionably Practical: Fusing Fashion & Technology](https://reader034.vdocuments.us/reader034/viewer/2022051609/547b4be9b4af9ffe0d8b471d/html5/thumbnails/21.jpg)
Proposed Model: SmartClothing
© 2014 Kyle Chan and Jen Costillo
![Page 22: Fashionably Practical: Fusing Fashion & Technology](https://reader034.vdocuments.us/reader034/viewer/2022051609/547b4be9b4af9ffe0d8b471d/html5/thumbnails/22.jpg)
CASESTUDIESApple “Smart Garment”
patent related to Nike + iPod, 2012
![Page 23: Fashionably Practical: Fusing Fashion & Technology](https://reader034.vdocuments.us/reader034/viewer/2022051609/547b4be9b4af9ffe0d8b471d/html5/thumbnails/23.jpg)
WEARABLESECOSYSTEM
![Page 24: Fashionably Practical: Fusing Fashion & Technology](https://reader034.vdocuments.us/reader034/viewer/2022051609/547b4be9b4af9ffe0d8b471d/html5/thumbnails/24.jpg)
WEARABLECATEGORIES
• Body signal and environment monitoring
• Entertainment and/or social media• Photonic• Extra Functional• Artistic
Smart Clothing Categories:
![Page 25: Fashionably Practical: Fusing Fashion & Technology](https://reader034.vdocuments.us/reader034/viewer/2022051609/547b4be9b4af9ffe0d8b471d/html5/thumbnails/25.jpg)
Social Emoting Wearable
NECOMIMI
• Brainwave sensors show your emotions• Awkward• Obvious in any setting
![Page 26: Fashionably Practical: Fusing Fashion & Technology](https://reader034.vdocuments.us/reader034/viewer/2022051609/547b4be9b4af9ffe0d8b471d/html5/thumbnails/26.jpg)
Geometry Darling Bag
• High-end accessory• Flexible fashion statement• Understandable form• Photonic with extra functions
SWITCHEMBASSY
![Page 27: Fashionably Practical: Fusing Fashion & Technology](https://reader034.vdocuments.us/reader034/viewer/2022051609/547b4be9b4af9ffe0d8b471d/html5/thumbnails/27.jpg)
The Core
• Sensors:
Smart Activewear
ATHOSCLOTHING
- Embedded in fabric- Muscles exerting force or
stretching0- EMG- Heart rate - Breathing rate.
![Page 28: Fashionably Practical: Fusing Fashion & Technology](https://reader034.vdocuments.us/reader034/viewer/2022051609/547b4be9b4af9ffe0d8b471d/html5/thumbnails/28.jpg)
Haute Couture/ RTW
CUTECIRCUIT
• iMini Skirt• £ 3,750.00
![Page 29: Fashionably Practical: Fusing Fashion & Technology](https://reader034.vdocuments.us/reader034/viewer/2022051609/547b4be9b4af9ffe0d8b471d/html5/thumbnails/29.jpg)
• Materialize 3D printed• Blending Social behavior
and conceptual fashionCutting Edge
ANOUKWHIPPRECHT
![Page 30: Fashionably Practical: Fusing Fashion & Technology](https://reader034.vdocuments.us/reader034/viewer/2022051609/547b4be9b4af9ffe0d8b471d/html5/thumbnails/30.jpg)
BREAK
![Page 31: Fashionably Practical: Fusing Fashion & Technology](https://reader034.vdocuments.us/reader034/viewer/2022051609/547b4be9b4af9ffe0d8b471d/html5/thumbnails/31.jpg)
Starting Out
Going from nudity to a product• What is your concept?
WORKSHOP
![Page 32: Fashionably Practical: Fusing Fashion & Technology](https://reader034.vdocuments.us/reader034/viewer/2022051609/547b4be9b4af9ffe0d8b471d/html5/thumbnails/32.jpg)
Costillo 322/20/2014
Exercise 1
• Who is your target market?
DEFINE
![Page 33: Fashionably Practical: Fusing Fashion & Technology](https://reader034.vdocuments.us/reader034/viewer/2022051609/547b4be9b4af9ffe0d8b471d/html5/thumbnails/33.jpg)
Exercise 2: What do they need?
DEFINE
![Page 34: Fashionably Practical: Fusing Fashion & Technology](https://reader034.vdocuments.us/reader034/viewer/2022051609/547b4be9b4af9ffe0d8b471d/html5/thumbnails/34.jpg)
ASSESS
FashionStrategy• Garment styling• Biomechanics• Textiles & Trimmings• Sizing & Fit• Device(s) placement
![Page 35: Fashionably Practical: Fusing Fashion & Technology](https://reader034.vdocuments.us/reader034/viewer/2022051609/547b4be9b4af9ffe0d8b471d/html5/thumbnails/35.jpg)
Exercise 3: make a mock up
REFINE
![Page 36: Fashionably Practical: Fusing Fashion & Technology](https://reader034.vdocuments.us/reader034/viewer/2022051609/547b4be9b4af9ffe0d8b471d/html5/thumbnails/36.jpg)
36
Exercise 4: Antenna location? Where is there not RF in the way
RF
• Using the paper model, where could the antenna be located
• Where to add the antenna without impacting mechanical or manufacturing design
![Page 37: Fashionably Practical: Fusing Fashion & Technology](https://reader034.vdocuments.us/reader034/viewer/2022051609/547b4be9b4af9ffe0d8b471d/html5/thumbnails/37.jpg)
Costillo 37
Exercise 5: Power Strategy• Using the target market, what does their user
story look like?• What would charger look like? • How long between charges?
2/20/2014
What is acceptable to the consumer?
12 hours1 day
/constant use
![Page 38: Fashionably Practical: Fusing Fashion & Technology](https://reader034.vdocuments.us/reader034/viewer/2022051609/547b4be9b4af9ffe0d8b471d/html5/thumbnails/38.jpg)
Exercise 6: What Data Do You Share?
![Page 39: Fashionably Practical: Fusing Fashion & Technology](https://reader034.vdocuments.us/reader034/viewer/2022051609/547b4be9b4af9ffe0d8b471d/html5/thumbnails/39.jpg)
Making it last
TESTING
FASHION:
• Durability and Sustainability
• Fabric choices and care • Re-use
![Page 40: Fashionably Practical: Fusing Fashion & Technology](https://reader034.vdocuments.us/reader034/viewer/2022051609/547b4be9b4af9ffe0d8b471d/html5/thumbnails/40.jpg)
Costillo 40
Waterproofing
2/20/2014 TESTING
![Page 41: Fashionably Practical: Fusing Fashion & Technology](https://reader034.vdocuments.us/reader034/viewer/2022051609/547b4be9b4af9ffe0d8b471d/html5/thumbnails/41.jpg)
Costillo 41
Sweat Proofing
• Choose Materials Carefully
• Corrosion• Color-fastness• ISO formulations– ISO 105– ISO 3160– ISO 1164
• Homebrew • Lots of field testing
2/20/2014 TESTING
![Page 42: Fashionably Practical: Fusing Fashion & Technology](https://reader034.vdocuments.us/reader034/viewer/2022051609/547b4be9b4af9ffe0d8b471d/html5/thumbnails/42.jpg)
Costillo 422/20/2014
Environment Proofing
TESTING
• Salt Water• Arid climate• Sun exposure• The Environmental
Oven is your friend
![Page 43: Fashionably Practical: Fusing Fashion & Technology](https://reader034.vdocuments.us/reader034/viewer/2022051609/547b4be9b4af9ffe0d8b471d/html5/thumbnails/43.jpg)
TESTING
Exercise 7: What are your big testing challenges or unknowns? • Name two ways around it.• Other Issues?
![Page 44: Fashionably Practical: Fusing Fashion & Technology](https://reader034.vdocuments.us/reader034/viewer/2022051609/547b4be9b4af9ffe0d8b471d/html5/thumbnails/44.jpg)
FUTURE ofWEARABLES
• Conductive fibers, dyes and textiles.
• Print-as-needed components/items
• Environmentallysensitive Dyes
• Photo-reactive coatings• Seamless mechanics• Licensing
![Page 45: Fashionably Practical: Fusing Fashion & Technology](https://reader034.vdocuments.us/reader034/viewer/2022051609/547b4be9b4af9ffe0d8b471d/html5/thumbnails/45.jpg)
• Prototyping– Lilypad– Flora– Metawear(requires enclosure)
• Sensors– Invensense– Nuerosky
Resources