FASHION RETAILERS

Fashion MarketingMKT 8140

10th and 11th gradeMiss Baranowski

“Shopper” Game• Any time you

participate, get an answer correct or win the game you will get “shoppers”

• The point of these is to get rewarded for participation in class

• At the end of class we will count up all the “shoppers” we have and whoever has the most wins the big prize!!!

Yesterday we learned……

• Classifications of fashion merchandising

• Definitions of men’s, women’s, & children’s wear

• Definitions of household textiles, accessories, soft goods and cosmetics

Today’s Overall Objective…

After a PowerPoint presentation, group work and a game, students will be able to define and compare different fashion retailers, their target markets and provide examples of each with 100% accuracy by an evaluation worksheet created and distributed by the teacher.

Today’s Enabling Objectives…

•Define different fashion retailers

•Discuss advantages & disadvantages of each retailer

•Give examples and define target markets for each retailer

Related Standards of Learning

English11.4 The student will read and analyze a variety of

informational materials. a. Use information from texts to clarify or refine

understanding of academic concepts. b. Read and follow directions to complete an application for

college admission, for a scholarship, or for employment. c. Apply concepts and use vocabulary in informational and

technical materials to complete a task. d. Generalize ideas from selections to make predictions

about other texts.

e. Analyze information from a text to draw conclusions.

Let’s get ready to learn and have

fun!!!!!

Department Stores• Carry a variety of brands for men, women and

children• Offers a variety of merchandise besides fashion

items• Product lines carried: Clothing, Home

Furnishings, and Household goods• Each line is operated as a separate department

managed by specialist buyers or merchandisers• Tend to have a higher cost• Examples: Saks Fifth Avenue, Nordstrom,

Macy’s, JCPenney

Specialty Stores

• Carry narrow product line • Have a deep assortment within that line• Apparel stores, sporting goods stores,

furniture stores, book stores• Can be single-line (clothing store) or

limited-line (men’s clothing store)• Examples: Athlete’s Foot (sports shoes),

Chantilly Lace (formal wear), Bath and Body Works (cosmetics and bath supplies)

Chain Stores

• A group of stores that are owned, managed, and controlled by a central office

• They offer lower prices than department stores

• Found in most malls across the USA • Carry a consistent line of products for

their target customers• Examples: American Eagle, Gap,

Abercrombie and Fitch

Discount Stores

• One of the fastest growing areas of retailing

• Sell standard merchandise at lower prices by accepting lower margins and selling higher volumes

• Generally sells its merchandise at lower prices offering mostly national brands, not inferior goods

• Examples: Target, Wal-Mart, Kmart

Off-Price Stores

• Sell a changing and unstable collection of higher-quality merchandise, often leftover goods, overruns, and irregulars

• Offer irregular or closeout fashions at 20 to 80 percent off first-quality prices

• They buy at less than regular wholesale prices and charge consumers less than retail prices

• Examples: TJ Maxx, Ross, Marshall's, Loehmann’s

Factory Outlet Stores

• Owned and operated by manufacturers • Normally carry the manufacturer’s surplus,

discontinued, or irregular goods• Usually grouped together in Factory Outlet

Malls where there are dozens of outlet stores

• Prices are usually around 50% below retail on a broad range of items

• Examples: Ralph Lauren Factory Store, J.Crew Factory Outlet, Gap Outlet

Telephone/Mail Order• A company that offers a variety of

merchandise by catalog• Orders are placed over the phone• The customer can’t try on items before

purchasing, must pay for shipping; colors and designs may be different after they are received

• Many Mail Order companies have added an electronic shopping feature

• Examples: Spiegel, Lands End, L.L. Bean

Group work

• Get into your groups• Discuss and write down Advantages and

Disadvantages and target markets of the fashion retailer(s) you were assigned

• Come up with one or two more examples of your fashion retailer(s)

• Be ready to share yours with the class!• MAKE SURE YOU HAVE AT LEAST 4

EXAMPLES OF EACH FASHION RETAILER!!

BINGO!!!• On your blank bingo sheet, fill in each box with the

name of any stores you have written down from today’s lesson

• Ex: Target, J.Crew, Nordstrom• I will call out a Place to Shop (Discount Store, Chain

Store)• On your BINGO sheet cross out ONE of the

examples of that type of retailer… you may not change your choice once I call another type of retailer

• Regular BINGO rules apply. First person to call BINGO and I check their sheet will be the winner!!!!

Let’s Count Our Shoppers!!

Today we…..

•Identified different fashion retailers

•Discussed advantages & disadvantages of each retailer

•Gave examples and defined target markets for each retailer

Tomorrow we will.….

•Define fashion market center•Identify major domestic

fashion centers•Identify major international

fashion market centers

Exit Slip

•Please answer the five questions on the exit slip

•Hand into me once you are finished

Hope you had fun today……

Happy Shopping!!!!