Mrs.Arthy Saravanan

Mrs.Arthy Saravanan

Title

WHAT IS A PORTFOLIO?

Mrs.Arthy Saravanan

Title The American Heritage® Dictionary of

the English Language Defines

port·fo·li·o as 

• a. A portable case for holding material, such as loose papers,

photographs, or drawings. b. The materials collected in such a

case, especially when representative of a person's work: a photographer's portfolio; an artist's

portfolio of drawings.Mrs.Arthy Saravanan

Title WHAT

IS A

FASHIONPORTFOLIO?

Mrs.Arthy Saravanan

Title FASHION PORTFOLIO

(a) implicit and explicit information about the best work done by fashion designer.

(b) display of one’s flair in fashion designing, creativity, experience, special skills, and abilities

Mrs.Arthy Saravanan

Creation of a portfolio is one of the most important aspects for a fashion designer to make his presence felt .

Portfolios are a means for the designer to communicate his ideas and concepts about fashion to the people.

The portfolio determines the sale quotient of an individual's design.

It is a presentation of the range of a designer's skills and his expertise in the field.

Mrs.Arthy Saravanan

CONCEPTSOF

PORTFOLIODEVELOPMENT

Mrs.Arthy Saravanan

The plan...• Designers work a year in advance

– In the spring, the studio works for the spring/summer of the following year

– Once a collection is finished, on to the next!

• Research– Each collection is researched so

that all the items in it complement each other, will be in style, and have the particular look for which the company is known for.

Mrs.Arthy Saravanan

• Predicting Trends– A designers most difficult task is

forecasting what will be in style for the coming years. To do this, they know the past trends and look at repeats. They also purchase HIGH priced trend magazines. Additionally they observe what succeeded with customers in the past.

Mrs.Arthy Saravanan

ENVIRONMENTAL FACTORS

SEASON

CONCEPTS TO BE CONSIDERED

COLOUR

CULTURE

FABRIC DESIGN

OCCASION

PRESENTATION TECHNIQUEMrs.Arthy Saravanan

The Collection• Theme

– A designer selects a theme that represents their collection. It can be a period in history, a foreign place, a range of colors, a type of fabric…

• Designing

– After the groundwork is completed for the nature of the collection, the designer must decide how many and what types of garments should be included in the collection.

Mrs.Arthy Saravanan

– Usually, they have a three month period to design, produce and publicize the collection in time for their fashion show.

– Press and buyers get their first look at the collection at the show

Mrs.Arthy Saravanan

PROCESS FLOWIN

FASHION PORTFOLIO

DEVELOPMENT

Mrs.Arthy Saravanan

Trend Forecasting

Trend Interpretation

Concept Development

Customer Profiling

Flat Sketch/ Silhouette Development

Fashion Portfolio Development

Fabrics/Trims & AccessoriesMrs.Arthy Saravanan

Final Design/Story Board

Pattern Development

Measurement & Grading of Patterns

Garment Construction

Fit Analysis & Quality Assurance

Styled Garment on the Ramp

Fashion Portfolio Development

Mrs.Arthy Saravanan

Forecasting & Interpretation

• The process that analyzes current events & happening culture to identify new trends that can be communicated to the Retailers & consumers through seasonal color, fabric, and silhouette stories to give fashion a fresh look each season.

• Forecasting are normally done 20-24 months in advance of selling season.

Mrs.Arthy Saravanan

Organizing A Portfolio

• A fashion design portfolio is a very important tool for any designer.

• It should contain samplings of the best work done by a designer.

• The best way to build a great portfolio is to focus on the content.

• It should showcase the designer’s creativity , style, sketching ability, knowledge of how to use color ,textile understanding ,design development and problem solving skills. Mrs.Arthy Saravanan

Points to remember in portfolio preparation

• The recommended sizes are 8”x10” 9”x12” 11”x14”(most popular) 14”x17” (or) 16”x20”• Make it interesting and enjoyable.• Keep it simple and neat.• Keep it up to date.• Include only the best designs.• Plan your work and budgets.• Good Knowledge about your target customer /

client.

Mrs.Arthy Saravanan

What to include ?• Introductory page• Customer profile• Theme board• Mood board• Color board• Fabric board• Flat presentations• Design development board• Story board• Accessory board• Photographic board.Mrs.Arthy Saravanan

Introductory page• Should say Something

unique about the designer /company.

• Example:

• Personal logo

• Designers name

• Customer name

• Season

• Targeted area of the theme.Mrs.Arthy Saravanan

Customer profile• Create a customer image and

biography that enables you to keep your designs on track and targeted to your customer.

Mrs.Arthy Saravanan

Theme board• The basic building

block/primary idea through which the designer gets impressed / inspired.

• Simply called as the inspiration board.Mrs.Arthy Saravanan

Mood board• Basically collages

of items such as photographs,

• sketches,• clippings,• fabric swatches

and color sample that present the mood/idea of your theme to your customer.Mrs.Arthy Saravanan

Color boardColour is a vital element of any emerging fashion trend. Depending on the forecast, people draw inspiration from certain colours & set the tone for the line creation .Colour reflects the mood of the people. Avoid using more than 8 shades in a pallete.

Mrs.Arthy Saravanan

Fabric boardThis board extensively contains the swatches of the fabric selected for the design process. Fabrics are selected with care to suit season/occasion/market/price point. The swatches will demonstrate how the texture ,dimension and feeling of the selected fabric is.

Mrs.Arthy Saravanan

Flat presentationsThe outline or shape of a

garment designed. Flat drawings are exactly that – a garment sketch showing where the seams go, where the fastenings go and what type they are, and any other interesting detail.

Mrs.Arthy Saravanan

Mrs.Arthy Saravanan

Design development board• This board presents the collection of

design development of styles of garments related to our theme. This is tool to communicate the designers ideas.

Mrs.Arthy Saravanan

Mrs.Arthy Saravanan

Story board• Story board is a summary of your

collection’s inspiration and theme. this board will usually consist of a full colour illustration of a fashion figure or figures (male or female) wearing the garments being showcased. You should include a sizeable swatch of the fabric chosen, clearly labeled. You should consider your storyboard to be a pictorial representation of your clothing in full colour, along with technical renderings of each garment individually.

Mrs.Arthy Saravanan

Mrs.Arthy Saravanan

Accessory board

The suitable accessories for the designed garment is highlighted in this board.

Mrs.Arthy Saravanan

Photographic board.

• This board includes the photograph of the finished product of your work. The total finished touch is got by including pictures of models wearing them.Mrs.Arthy Saravanan

• In today’s competitive fashion industry ,your portfolio is your sales tool. There is no one style of portfolio that remains standard forever. If you are not in fashion, you are nobody.

Mrs.Arthy Saravanan

REFERENCESwww.designersnexus.com

www.fashionising.com

www.ehow.com

www.uen.org/.

www.fashion-portfolio.webs.com/

www.sarahwatersdesigns.comMrs.Arthy Saravanan

Mrs.Arthy Saravanan