fashion journals
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Journals
Intro to fashion business Zariel Tucker
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Table of contents Entry #1(3) Entry #2(4) Entry #3(5) Entry #4 (6) Entry #5(7) Entry #6(8) Entry #7(9) Entry #8(10) Entry #9(11) Entry #10(12)
Entry #11(14) Entry #12(16) Entry #13(19) Entry #14(20)
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Entry #1 Womens Wear Daily November 1, 2013
MAC cosmeMcs names Rihanna as the spoke person for 2014 brand’s Viva Glam. MAC hasn’t released the exact details of the partnership. “they said that the Rihanna-‐inspired product, of which a 100 percent of sales benefit AIDS research, will roll out in January.” Rihanna has been the brand creaMve direcMon since Nicki Minaj and Lady Gaga. Rihanna hearts MAC collecMon will be releasing for the holidays in December. Im very curios on what Rihanna can bring to the table for the brand. I know her “Riri Woo” ma_e lipsMck was released in the middle of the summer had create sales for MAC.iI believe that bringing Rihanna to the table is a great markeMng strategy that will take MAC to another level.
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ArMcle • MAC CosmeMcs took to Twi_er this morning to announce that Rihanna would be the brand’s 2014 Viva Glam spokesperson. Although MAC remained mum on the exact details of the partnership, they said that the Rihanna-‐inspired product, of which a 100 percent of sales benefit AIDS research, will roll out in January. Rihanna has been the brand’s first “creaMve partner,” beginning with the best selling RiRi Woo lipsMck, launched this summer. Her final RiRi hearts Mac collecMon will be holiday out in December.
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Entry #2 Womens Wear Daily Buisness
Teen Vogue begins brand building.. “80 million strong group of consumers ages 13 to 33, have an annual purchasing power of $200 billion and they’re poised to overtake Baby Boomers in populaMon and spending by 2015.” So Teen Vogue and Goldman Sachs have decided to partner up and evaluate what needs and shopping habits Millennials will want. “Teen Vogue/Goldman Sachs Brand Affinity Index, nicknamed “The Love List,” features the top 50 brands.” For markeMng purposes its necessary to know how the shopper is connecMng to the product. The study includes the top 50 brands the top 20 rising brands. The results were interesMng; brands vary in high and low prices. Ironically “Louis Vui_on and Michael Kors are on the same list as Target and Maybelline.” I think its great idea that Teen Vogue and Goldman Sachs teamed up to collect media for the new millennial group. This is a great markeMng strategy because finding more about the product and making plans to advance the product helps more than others might think. Its said that markeMng children/ babies is the best strategy because children become life long consumers.
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ArMcle September 25, 2013 Teen Vogue, Goldman Sachs Partner on Millennials Survey By SHARON EDELSON BRAND BUILDING: Retailers and marketers, sit up and take noMce. Millennials, an 80 million strong group of consumers ages 13 to 33, have an annual purchasing power of $200 billion and they’re poised to overtake Baby Boomers in populaMon and spending by 2015. Teen Vogue and Goldman Sachs decided to find out what Millennials really want and how they shop. They partnered to discover the characterisMcs of Millennials and what engages them. Lindsay Drucker, analyst at Goldman Sachs, said, “We thought it would be really powerful to create a holisMc picture of this important group. [Millennials] have no mortgage, kids or families. That means more dollars to spend.” The 2013 Teen Vogue/Goldman Sachs Brand Affinity Index, nicknamed “The Love List,” features the top 50 brands, chosen two ways, by a Teen Vogue It Girl reader panel and average girls in the general populaMon or “mass Millennials.” Fashion, retail and beauty brands are assessed by three criteria — brand awareness, favorability and word of mouth. “For marketers it’s essenMal to understand how this shopper is connecMng with brands,” said Jason Wagenheim, vice president and publisher of Teen Vogue.
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Entry #3 Vogue.com
Jean vest • Jean jackets with sleeves cut out. In different shades and fabric styles
• Urban men ages 16-‐30 • I think this is a nice trend. It gives men to something different in there fashion styles.
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Entry # 4 Fashion ObservaMon
For women’s apparel I’ve noMce that men’s Timberland boots are the new boot for fall 2013. Living in Chicago you see lots of upcoming urban trends. In 2012 people in men's sneakers that’s a common denominator for the fall 2013. The difference for fall 2012 is that women didn't’t wear men's boot’s they were combat boots in the urban area.
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Entry #5 Trends
• Acid wash jeans pants made of denim put through a chemical process which strips most of the color off, leaving navy-‐blue streaks with a white background.
• Leather skinny leg pants Leather fabric, straight leg pants
• Gold “ Versace Chain” Gold colored chain with lions and black circle trim around lion.
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Entry #6 Wgsn Trends
Wgsn supports the three trends because I was able to find all three trends under trend reports between June and September.
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Entry #7 Fabric Trends
• Fluid velvet fiber content is viscose, polyester, CoHon Origin: Korea • Textured knits Fiber content is Wool and CoHon Orgin: France • QuilOng update Fiber content leather, wool Orgin: Paris
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Entry #7 Color Trends
• Crimson (red) Photographer Ezra Patche_ • Orange browns Designer Kite Eden
• Denim blues Designer Alex Chung
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Entry #8 WGSN trend report
In Hong Kong Flannels are a popular trend. Neon colors our popular in China. In Europe blazers/ office apparel are in trend. I see most of these trends in USA because street and office fashion trends are universal. Majority of these items can be found in the USA at Urban Ouqi_ers or any specialty store.
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Entry #9 Visual Display
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ConMnue..
I like these displays from forever 21 and Victoria Secret because at forever 21 make you feel fashionable and trendy, it makes you believe you can look just like the model! This is the same for Victoria Secret the displays make you feel or look good in your undergarments. Its make you feel as you look like the model, like Cara Delevingne.
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Entry #10 New Tv Show
Carrie Diaries The Carrie Diaries is an new upcoming series, it’s prequel to the “ Sex and the City” series. A trend that I think will come from this show is big curls and vibrant colors and pa_erns. Also the dress specific dress style. I think these trends will emerge from this show because Carrie Bradshaw is such a fashion icon how could it not be. I think these trends will be big in teenagers and young adults. I mean truthful who wouldn’t want to be Carrie Bradshaw at any age.
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Entry #11 Designer
Vera Wang, Fall/ Winter CollecMon 2013 Runway look I parMcularly like the silhoue_e and the black color. Nemians Marcus might include this designers work in their establishment because basic and Classy
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Entry #12 • Fashion designers work in ways to design and please market. designers create original items. sketching designs, selecMng fabrics and choosing pa_erns are responsibiliMes of job.
• A Buyer selects product that will be stocked in store, based on her predicMons about what will be on trend for the season.
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Entry #13 Fashion Don’t’s
• Men's Pa_erned bo_oms
• Men's-‐ Socks and sandals
• Women’s Combining different pa_erns
• Women’s-‐Denim on denim
• Women’s –Zipper unzipped
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Entry #14 Careers for me
• Stylist A person who advises individuals on new fashion trends, and works collaboraMvely to create an overall look or concept in the fashion industry is a stylist. In the fashion industry, ouen Mmes you can be given a short amount of Mme to achieve a task. In this case, it’s important that as a stylist you are able to uMlize your resources to keep your client happy and looking their best. This is a perfect job for me because all have the knowledge of all the challenges and I can overcome them.
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ConMnue..
• Retail/ sales For this posiMon I believe the experience that’s needed for success is being simply being opened minded and being knowledgeable about the product that you’re selling. Knowing this informaMon ensures the costumer of the product they’re purchasing and will help build a client list. Having a great personality and excellent customer service skills will also help one become successful in dress selling.
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The End
• Thanks for reading my Journals!