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Contact: Ivonne Kinser Dallas, March 15,2012 Tel: (214) 4933568 Email: ivonnekinsershowroom@gmail.com Website: www.ivonnekinsershowroom.com THE FASHION INDUSTRY COULD NOT ESCAPE LATINO FEVER Colombia’s Hottest Fashion Labels Establish Permanent Presence in Dallas FOR IMMEDIATE RELEASE A select group of the best-known, high-end Colombian designers will showcase their unique collections in Showroom 15595 in the Dallas Market Center starting March 22nd. As of the March Apparel and Accessories Market, seven of the best-known Colombian fashion designers -- Adriana Contreras, Alfonso Mendoca, Argemiro Sierra, Claudia Sabogal, Camilo Alvarez, Elias Peñaloza, Polite, and Paola Dangond -- have established a permanent presence in the United States with an exclusive showroom on the 15th floor of the World Trade Center building in Dallas, Texas. This momentous event followed closely on the heels of the US/Colombia Free-Trade agreement signed last year by the presidents of both countries, giving duty-free status to any product sold within the apparel category. These high-end brands are being brought to the United States and will be represented by Ivonne Kinser – former VP of International Marketing of the Dallas Market Center – who had the unique opportunity to discover the innovative proposal presented by Colombian designers during her numerous industry excursions to the most important fashion shows in this South American country invited by Proexport, while she was part of the Market Center Management Company organization. According to Kinser, Latin America has been an incubator for some the greatest fashion designers from around the world, but it was not until Recently that fashion critics worldwide discovered the best-kept secret of the industry: A superb talent pool and unique creative style that fuses hand-craft and fabrics, hand-painted techniques, with a Latin-American style influenced by European trends.  

FOR IMMEDIATE RELEASE

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So, what’s driving the Colombian Fashion Fever? There are actually several factors fueling the popularity of Colombian designers. On one side there’s the group of Hispanic celebrities who’ve succeeded in bringing the “Latino Fashion Style” into the spotlight. From the “red carpet” to runways, fashion magazines to TV shows, Carolina Herrera, Jennifer Lopez, Zoe Saldana, Penelope, Cruz, Salma Hayek, Eva Longoria, Camila Belle, Jessica Alba, Christina Milian, Camila Alves, Eva Mendez, and Sofia Vergara -- among many -- have greatly influenced the world of fashion. And although each comes from a different Hispanic background, they all share one thing: an extraordinary eye for fashion and a flair for style that makes critics’ and fashionistas’ heads turn toward the outfits they wear. In other words, they’ve made Hispanic fashion HOT! On the other side, under the Free Trade Agreement signed in 2011 between Colombia and the United States, any product within the apparel category is excepted of duty payment when imported from Colombia to the US, and vice versa. The eight designers pioneering what Kinser anticipates will be a strong trend following the implementation of FTA (Free Trade Agreement) represent a very unique sample reflecting the best of the Latin American fashion world. Each proposal is rooted in key elements that make them different from any other: Tradition – Most of these brands started as family businesses that later became international brands that have walked the runways from Latin America to Paris to Italy. Crafting Latin culture – Some of these brands hire entire communities of Colombian craft-workers to create the elaborate and authentically unique details of the pieces for their collections. Latest fashion trends -- Colombia, as well as Argentina, Brazil, and Venezuela are the trendiest and most fashionable markets in the region, and reflect a melding of influences from North America, Spain, London, Paris, and Italy. Uniqueness -- From genuine crocodile leather bags with very edgy shapes, forms and designs, to hand-painted, spectacular cocktail dresses in silks and linen, the combination of Latin-American styles showcased in Dallas is a one-of-a-kind proposal. Additionally, Tata Jolie, a Venezuelan designer headquartered in the US with a presence in the market dating back almost a decade, accompanies the Colombian group in Showroom 15595 at the Dallas Market Center. Together, they encompass one of the most beautiful arrangements of Latino Fashion permanently showcased in any US venue. For further information, please contact Ivonne Kinser @ Ivonne.kinser@gmail.com or call (214) 4933568.  

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Adriana Contreras - Women’s / high-end apparel (Colombia)

Argemiro Sierra – Women’s / high-end (Colombia)

Alfonso Mendoca – Hand-painted accessories (Colombia)

Camilo Alvarez - Women’s / urban high-end apparel (Colombia)

Claudia Sabogal -Women’s / high-end apparel (Colombia)

Paola Dangond – Crocodile & python high-end bags (Colombia)

Polite – Women’s / high-end apparel (Colombia)

Tata Jolie – Women’s / high-end apparel (Venezuela)

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Hand-­‐painted  spectacular  accessories.  The  designer  individually  signs  each  piece  by  hand.    Colombian  high-­‐end  fashion.  

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Showroom #15595

 

Dallas  Market  Center  

Dallas,  Texas  

15th  Floor  

Showroom  #15595  

Phone:  (214)  4933568  

ivonnekinsershowroom@gmail.com  

www.ivonnekinsershowroom.com  

Twitter:  showroom15595