fashion and editorial photography

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Fashion and Editorial Photography Overview of the Genres

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Page 1: Fashion and editorial photography

Fashion and Editorial Photography

Overview of the Genres

Page 2: Fashion and editorial photography

What is Fashion? • Fashion is about selling a lifestyle

• This can be through clothes or accessories

• Fashion is often aspirational

Images by Bruno Dayan

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Images by Eric Frideen

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Images by Kevin Mackintosh

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Image by Phil Poynter

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Images by Bruno Dayan

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Images by Kevin Mackintosh

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Image by Phil Poynter

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Images by Bruno Dayan

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Image by Phil Poynter

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Image by Kevin Mackintosh

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Images by Bruno Dayan

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Images by Kevin Mackintosh

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Images by Eric Frideen

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Image by Kevin Mackintosh

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Image by Phil Poynter

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What is Editorial?

• Editorial is concerned with a theme

• It can be supported by text to tell the story

• But it has to have a strong narrative structure, regardless of whether or not text is relevant

• Sometimes Reportage (stories of public interest) are presented in an editorial format

• Editorial formats include: printed magazine an e-zine or online blog format

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Another example of reportage in an editorial format: Kulture Magazine

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Kulture Magazine: editorial feature about bulldozing of illegal immigrants camp in Spain, reportage public interest story in magazine format

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What about Commercial?

• Commercial is all about selling the product

• Convincing the viewer that they can’t live without that particular item

• Persuading the audience to go out and purchase that must have product

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Images by Rory Lewis

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Images by Rory Lewis

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Genre cross - over

• Fashion Editorials are evident in magazines

• But the images have to link to tell a story

• The narrative has to flow and be clear

• Some commercial products are disguised to appear in editorial pieces as a way of sub consciously persuading the viewer to purchase an item, usually supported by text, this is what the industry label an advertorial

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Ford SMAX advertorial

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• Images to accompany text

• Typically found in Lifestyle and Sunday Supplement Magazines

Feature Editorials

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Jana Cruders’ work successfully mixes commercial with fashion and fashion with editorial, producing stylized and sometimes quirky visual narratives

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