faruk avdi's presentation from aimia ux function
DESCRIPTION
Faruk's insights from an AIMIA Forum hosted by James Breeze at Objetive DigitalTRANSCRIPT
A culture that is infused with knowledge
of the impacts we have on customers.
That overcomes distance,
between us and them.
Demonstrates basic human values Demonstrates basic human values
– goodness, courage, wisdom.
And services supported by skills that
people can rely on.
3 year, user-centred program, then
ongoing…
Boundaries
Method / Path
Ownership
Communication
Design
contracts
raison d’etre
governance
roles
relationships
Capability
I understand my impact on you
Boundaries
Narrative
research
culture of inquiry
respect for learning
care for self & others
empathy
Narrative
Ownership
Communication
Design
Capability
the bigger picture
the proposition
Boundaries
who it serves
I understand the big picture and my part in it
Narrative
Method / Path
timing
how we prosper
Method / Path
Communication
Design
Capability
Boundarie
s
Narrative
the disciplines
structural opportunity
method integration
structural defences
competence
I see the destination and way forward
Method / Path
Ownership
skills
team relationships
aspirations
investment protection
outcomes
Ownership
Design
Capability
Boundaries
Narrative
vision
strategy
leadership
Method / Path
cultural tone
I trust someone has the full picture
Ownership
Communicationinvestment protection
riding shotgun on UX
delivery
Communication
Capability
Boundaries
Narrative
Method /
Path
flow
confidence
authority
Ownership
relationships
We understand one another
Communication
Design
knowledge
inclusion
meaning
Design
Boundaries
Narrative
Method / Path
Ownership
Communication
Imagination, intuition, empathy
context
economy
learning
I understand my customer
Design
Capability
precision
soul
valued experience
Capability
Narrative
Method / Path
Ownership
Comms
Design
resolve
nurturing
support
continuous improvement
We grow and transform, together
Capability
Boundaries
trust
reliability
service