farmers on androids
DESCRIPTION
Hansen, J.P, 2011. Farmers on Androids. In: E. Gelb, K. Charvát (Eds.), EFITA/WCCA ’11, Papers presented at the 8th European Federation for Information Technology in Agriculture, Food and the Environment / World Congress on Computers in Agriculture, Prague, Czech Republic, July 11-14 2011, pp. 423-431.TRANSCRIPT
Farmers on Androids
Jens Peter Hansen
Skills, patience & interest ?
Which possibilities ?
Will a smart phone survive ?
mandag 10. april 20233...|
EFITA 2009 presentation• 99 % of farmers use a mobile phone,• 96 % read and 73 % write SMS messages, • 73 % would like to be able to get a local weather
forecast on their mobile phone – 2 % do this on a regular basis,
• 63 % expressed interest in receiving news,• 55 % expressed interest in receiving market
information,• 17 % have a PDA but one out of three of these are
not used because of problems with usability and lack of sturdiness.
Mobiles used
11 44 3
Opening screens
Does the smart phone survive ?
Damaged - not working
Looks used but works OK
Surprisingly well
0%
0%
100%
After 3 months (n=14) Series1
Use of new versus old mobile
Old mobile phone
Both
New smartphone
6%
0%
94%
24%
19%
57%
After 3 months (n=21) After 1 month (n=17)
Five had given up using the smart phone
Overall satisfaction with the smart phone
Not satisfied
Neutral
Satisfied
Very satisfied
18%
12%
71%
0%
6%
38%
44%
13%
After 3 months (n=16) After 1 month (n=16)
It was not love at first sight
Use of options
Send e-mails
Installing apps
Map services
Read e-mails
Weather radar
Customize smartphone
Internet browser
Weather forecast
38%
18%
25%
75%
63%
56%
88%
88%
28%
44%
50%
69%
75%
81%
94%
100%
After 3 months (n=16) After 1 month (n=16)
Likes and dislikes of functions & issues
Reasons for not using smart phone
Never got started using smartphone capabilities
Not working any longer
Too often flat batteries
Afraid it will breake
Other issues
My needs is just phone and SMS
Poor performance as phone
Readability
Difficult to enter text - prefer real keys
1
1
2
2
2
3
4
4
6
After 3 months (n=9)
Conclusion:
Go ahead
many farmers are or will be ready
(and why should’t the be that?)
Modern farmers will harvest more with smartphones
Survey: 300 farmers < 50 years• 41% uses mobile internet• 8% uses a smartphone 1-2 hours pr. day• 3% have downloaded farm related app
Show me your mobile and I know where you come from