FARMER RELATIONSHIP FARMER RELATIONSHIP MANAGEMENT MANAGEMENT

R P SinghR P Singh

Associate Director ExtensionAssociate Director Extension

Socio-political situation Socio-political situation

• Corporate farming is not allowed

• Millions of small and marginal farmers with average ownership of 1-2 acres of land

• Application of modern farming methods and standardization of quality parameters impossible

• Contract Farming has converted this problem into an immense opportunity

Support to a cooperative system Support to a cooperative system

• Small and marginal farmers through farmer’s clubs

• To provide governance and consolidation of land • Procurement system • Development of modern work practices • Significant investments into training and

education• well-versed in modern irrigation technologies

land preparation, fertigation, crop protection, plant treatment, traceability and quality control systems

Farmer’s club provided Farmer’s club provided

• Social development corpus • Run by farmers to improve-

- education - road infrastructure - social service - any other requirement of importance the corpus is dependent on the performance of the farmer’s club

Relationship Management MethodologyRelationship Management MethodologyWithout guidance, WWW applications can evolve into an entangled

spaghetti-like collection of HTML pages that are hard to access and costly to maintain. RMM is a aimed at solving these problems:

• RMM facilitates the design of WWW sites, and their seamless integration with databases and enterprise-wide information systems.

• RMM applies best to applications that are large and dynamic, where data is stored in databases, and where hyper-links are computer generated.

• RMM has been applied to applications such as: On-Line Conference Proceedings, directories, academic journals, course-ware, and electronic-commerce, among others.

• RMM consists of a series (seven) of well-delineated steps to guide in Web Systems design and development.

• The design of a WWW application can be succinctly represented with RMM diagrams so that designers, programmers and users have a clear understanding of the scope and structure of the application.

• RM-CASE is a software tool currently under construction, that supports RMM design and development.

Advantages of using RMMAdvantages of using RMM

• RMM enables a structured approach to design. It eliminates code in favor of well structured sites that are (1) easy for users to navigate, and (2) easy to maintain.

• Different groups can concurrently work with the design of your WWW site. You can concurrently work on the information, access, user-interface and layout stages.

• RMM developed Web systems are easily updated. DATA updates can be submitted either directly through the Web, or via database

RMM benefitsRMM benefits

1) Robust Design:• RMM imposes discipline onto the system design

and development process. • RMM assists in keeping a homogenous site so

that a common "look and feel" can be maintained throughout an application. This is important to aid in user-navigation and to portray a consistent corporate identity.

• Instead of starting with a bunch of files here and there, and linking them, developers have guide to proceed with the design and development.

2) Expressive Design:• In RMM, designs are expressed through concise graphical diagrams. This facilitates the process of reviewing, creating and documenting designs. Currently, there is no procedure for documenting Web sites in a concise and useful way. The design of the document site is expressed as an RMM diagram. Designers can use this diagram to argue about the design and improve it.

3) Separation of data, structure and user-interface:

• RMM keeps these three elements separate and allows them to be manipulated. Instead of having a collection of directories and files to manage, software developers can analyze these aspects of the application separately. Currently Web sites consist of groups of HTML files, CGI scripts, JAVA applets and multimedia files (gifs, jpgs, au, wav, mov, etc.). In the current format, design elements, such as page-layout and navigation access are merged with content elements. This makes it extremely hard to develop and maintain applications. RMM effectively separates these three components.

4) Maintenance:• Maintenance of WWW sites is bound to be a costly task.

Issues that arise are: • STRUCTURE

– PROBLEM: it is difficult for designers to envision and implement an overall navigation design.

– RMM-SOLUTION: navigational access is denoted through diagrams. These diagrams can be used by designers, users and programmers to discuss and develop the system.

• USER-INTERFACE – PROBLEM: revising the "look and feel" of a Web site (done

quite often) is a laborious and error-prone process. – RMM-SOLUTION: changes made to the design cascade

through the Web system with no programming costs and without errors.