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Farm Collector | Gas Engine Magazine • 1503 SW 42nd St. • Topeka, KS 66609 • 800.678.5779 • [email protected] • www.FarmCollector.com | www.GasEngineMagazine.com2020 MEDIA KIT

Farm Collector | Gas Engine Magazine • 1503 SW 42nd St. • Topeka, KS 66609 • 800.678.5779 • [email protected] • www.FarmCollector.com | www.GasEngineMagazine.com

A Unique and Powerful Market

Thousands of antique farm equipment enthusiasts aren’t afraid to spend time and money on their passion. This market consists of buyers who are determined to make old iron new again. Not only do they spend lots of money on their collections, they heavily invest in restorations, trucks, trailers, tools and travel. These active collectors are looking for products, services, resource materials and social events to help them preserve and restore their antique farm equipment.

Does this tight-knit, active and engaged group of buyers sound like the ideal audience for your products and services? Then contact our sales department today – we’ll put together an effective marketing plan that brings you new customers and more sales.


THEY’RE ACTIVE COLLECTORS74% collect antique tractors79% have attended an antique tractor show in the last 12 months63% have attended an auction in the last 12 months51% restore antique tractors

THEY’RE HANDS-ON CONSUMERS94% perform their own repairs and restorations100% own portable power tools

THEY MAINTAIN ACREAGE51: Average acres owned94% own a riding or zero-turn mower83% own a tractor

AUDIENCE RESEARCH

Source: 2019 publisher’s own data


GENDER % of readersMen 96%Women 4%

EDUCATION Attended/graduated college 37%Postgraduate degree 18%Postgraduate work 6% HOME Home owned 98%Home value: $500,000+ 19% $200,000-$499,999 44% $100,000-$199,999 30% $50,000-$99,999 6% Less than $50,000 1%

HHI % of readers$150,000 or more 5%$125,000-$149,999 14%$100,000-$124,999 3%$75,000-$99,999 21%$50,000-$74,999 14% $40,000-$49,999 24% $30,000-$39,999 8% $20,000-$29,999 6% Less than $20,000 5%

AREA OF RESIDENCE County size A 4%County size B 10%County size C 16%County size D 70%

Source: 2019 publisher’s own data* Google Analytics


Demographics & Audience Average age: 53*

Average HHI: $83,225 Average value of owned home: $287,091 Average acres owned: 51

Farm Collector | Gas Engine Magazine • 1503 SW 42nd St. • Topeka, KS 66609 • 800.678.5779 • [email protected] • www.FarmCollector.com | www.GasEngineMagazine.comFarm Collector | Gas Engine Magazine • 1503 SW 42nd St. • Topeka, KS 66609 • 800.678.5779 • [email protected] • www.FarmCollector.com | www.GasEngineMagazine.com

Total Audience: 206K

Subscriptions: 29.5KSingle Copy Sales: 2.1KNational Paid Circulation: 31.6KTotal Print Audience: 126.4KSource: 2019 publisher’s own data

Average Monthly Unique Visitors 44K

Print Audience126.4K

Average Monthly Unique Visitors

44K

Newsletter Subscribers16K

Average Monthly Page Views89K

Total Audience: 71.1K

Subscriptions: 7.8KSingle Copy Sales: 1KNational Paid Circulation: 8.8KTotal Print Audience: 27.3KSource: 2019 publisher’s own data

Average Monthly Unique Visitors 20K

Print Audience27K

Average Monthly Unique Visitors

20 K

Average Monthly Page Views43K

Facebook Subscribers20K

Facebook Subscribers3K


Farm CollectorFarm Collector is the only magazine devoted to the entire universe of antique farm equipment. Tractors, implements, steam engines, gas engines, windmills, memorabilia, scale models, corn collectibles, garden tractors, tools, cream separators, implements and more: We cover it all in Farm Collector.

RELIVE THE PAST: Every issue explores the rich heritage of traditional American farm life and early agricultural practices.

FARM CLASSICS: From riverbeds to fencerows to private collections, familiar names to little-known rarities, we scour the country to find the best in vintage farm equipment.

RESTORATION: Reach an audience ready to restore vintage farm equipment. We cover gleaming restoration projects that inspire readers to tackle their own.

TRAVEL THE BACKROADS: Come on along as we drop in on antique farm equipment shows and museum collections all over the country.

EDITORIAL MISSION


Gas Engine MagazineGas Engine Magazine is the premier source of information for collectors of antique stationary gas engines. From novice hobbyists to serious collectors, there’s something for everyone in every issue. In-depth restoration stories by experienced restorers give collectors the valuable tips and information they crave.

FLYWHEEL FORUM offers readers a place to ask for help from other collectors or simply share their thoughts on the hobby.

READERS’ ENGINES is a gas engine hall of fame where readers submit photos and information about the pride and joy of their collection.

YOUNG IRON profiles members of the new generation of collectors.

And all of this is complemented with large, full-color photographs, bringing these collectible engines to life.

February/March 2019 7

Engine enthusiast Rudy Adrian had been keen on get-ting a Czechoslovakian-made Lorenz engine for years. Why? For starters, his wife, Xenia, is of Czechoslovakian heritage; her grandfather emigrated from Czechoslovakia and settled in Ohio. Plus, he just liked how they looked. “Years ago at the Baraboo, Wisconsin, show, a fel-low had a Lorenz engine,” Rudy says. “I liked the way it looked. It still had the factory cart on it, and the wheels were neat-looking. It was very European in appear-ance.” But finding one in the U.S. took a bit.

Finding a LorenzFor many years, simply want-

ing a Lorenz was as far as Rudy’s aspirations went. But then one

day he was talking to a cus-tomer at his magneto and igniter

repair shop, Adrian’s Magneto Service ([email protected]). “We were just chatting on the phone about engines, and he asked if I had bought any-thing lately. I said, ‘No, I’m kind out of room, but I would like to buy a Lorenz engine, so if you ever come upon a small Lorenz that’s for sale, let me know.’” Rudy didn’t expect the immedi-ate response he got. “I have too many engines, too, and I have a small Lorenz I would let go,” the caller said. Naturally, Rudy jumped at the chance to buy the engine.

Not much is known about this particular 3-4hp Lorenz engine or how it made its way to the U.S. from Czechoslovakia, where it was manufactured by the Ignac-Lorenz company in 1918. Founded in Kromeriz, Moravia, in 1882, Lorenz established a factory for the repair and manufacture

Story and photos by Bill Vossler

1918 3-4hp Lorenz

The left or sideshaft side of Rudy Adrian’s 1918 3-4hp Lorenz.

Cylinder head view of the Lorenz.

OLD WORLD CHARM

07-11 Vossler_FM19.indd 7 12/5/18 12:44 PM

People express themselves in a wide variety of ways. Some paint pictures, some compose music, others build houses, while yet others craft fine jewelry. A few, like Gary Richardson, retrofit old engines, converting them into hit-or-miss engines.

The speed of many small, 4-cycle engines is governed by the throttle opening. Weights are mounted within the flywheel, and as the flywheel rotates, centrifugal

force moves the weights outwards, in turn working the butterfly valve in the carburetor to maintain the desired speed of the engine. In earlier hit-and-miss engines, an external flyball governor connects to the exhaust valve via linkage. When the speed of the engine is below a given level, the exhaust valve operates as normal, staying closed on the intake stroke as the piston draws down, creating a vacuum that opens the intake

valve for the admission of the fuel/air mixture, which is then ignited (the “hit”) to produce a power stroke. When the speed exceeds the desired level, the governor holds the exhaust valve open. With no vacuum in the cylinder, the intake valve stays closed and there is no admission of fuel/air (the “miss”). As a result, hit-or-miss engines have a distinctive sound when running – “bang, whoosh, whoosh, whoosh,

6 Gas Engine Magazine

HIT-AND-MISS A UNIQUE BRIGGS & STRATTON CONVERSION

Builder Gary Richardson, Buna, TX (originally Briggs & Stratton Corp., Milwaukee, WI) Year Circa 1928 (FH production ran 1925-1933; slant fin FHs were early production engines) Serial No. N/A Horsepower 1/2hp @ 1,800rpm Bore & stroke 2-1/4in x 2-1/4in Flywheel 9-1/2in x 1-1/4in Ignition Spark plug w/battery and coil Governing Hit-and-miss w/flyball governor (originally throttle-governed) Cooling Air

Story and photos by Glenn Thompson

06-09 Thompson_AM19.indd 6 1/29/19 4:05 PM

April/May 2019 17

Gary Hansen’s gas engine collection started with his grand-mother’s old washing machine. “It was a Maytag 92 with a side exhaust, the kind of machine with an open gear wringer at the top,

that she bought back in the late 1930s. I restored that, and kind of worked my way up from there to buying gas engines here and there at auctions and swap meets,” Gary says. “My dad used to take

us to shows around the area, like Le Sueur (Minnesota, Pioneer Power Show) and Butterfield (Minnesota, Threshing Bee) and I always thought that was neat. I ended up with a few tractors, too.”

Also turning Gary toward old iron was a Cockshutt burr mill his grandfather bought, but never belted up. “He bought it new at Gambles for $15, with the intent of grinding feed for the chickens. But it stayed in the barn, and as a kid we had no idea what it was used for until my father explained it. So I kept it around, and when I got into the hobby I started dis-playing it,” Gary says.

Gary’s first gas engine was a 1-1/2hp IHC M that he bought at an estate auction. “It was the first one I happened to see in the paper, so I went to the sale and ended up getting it. I ran it for a few years and then started looking for something different.

Story and photos by Bill Vossler

An Illinois-built 8hp Appleton and a Nebraska-made 2-1/2hp Dempster

MIDWESTENGINES

Gary Hansen’s 1906 8hp Appleton is a rare sight.

17-21 Vossler_AM19.indd 17 1/29/19 4:10 PM

A couple months ago, I made my first engine trade – a Galloway Handy Andy for a Northwestern Dan Patch. Do you want to know how a Peter Wright anvil set me off on an engine quest? When you have a love for engines and history, and dreams of building a blacksmith shop!

This spring, Gas Engine Magazine ran a small ad for me to find a Dan Patch engine. That ad led to a call from Howard, an engine collector, in Duluth, Minnesota. Howard said he had some Patch engines, but

Story and photos by Barney Kedrowski


A HORSE TALEOR HOW I ACQUIRED A DAN PATCH ENGINE

Manufacturer M.W. Savage Factories Co., Minneapolis, MN

Year Circa 1913-1917 Serial No. 3237

Horsepower 5hp (rpm not listed)Bore & stroke 5-1/2in x 7in

Flywheel 28in x 2-3/4in Ignition Spark plug w/battery

and buzz coil Governing Hit-and-miss, flywheel governor

Cooling HopperPrice new $107.75 (1913)

You’d be happy too if you’d just traded for a Dan Patch engine! Barney Kedrowski couldn’t have cared less that it was raining as he loaded his newly prized possession for transport home.

18-21 Dan_Patch_FM19.indd 18 12/5/18 12:50 PM

Story and photos by Richard Backus

Frisco Standard station-ary gas engines are a rare sight. Manufactured by the Standard Gas Engine Co., San Francisco, California, Standard engines – particularly their marine engines – were popular on the West Coast, but it seems that very few made it over the Sierra Nevada mountains to the central or eastern parts of the U.S.

The company was established around 1900 as the Standard Machine Works, and in 1901 built its first engine, a single-cylinder marine engine similar to the engine featured here.

Rapid growth led to reorga-nization and a reincorporation as Standard Gas Engine Co., in 1902. Initial offerings were single-cylinder marine engines available in 3hp to 9hp sizes. Designed by former Union Gas Engine Co. machinist Peter Morhdieck, the vertical sideshaft engines featured mechanically actuated intake and exhaust valves, and incorporated Morhdieck’s unique throttle gov-ernor design. Morhdieck’s engine and governor designs were not patented until 1906, although the applications for patent were made in 1903.

By 1902, Standard had introduced a 2-cylinder version, with 3- and 4-cylinder versions following. By 1905, apparently prompted by labor union issues in San Francisco, the company was making plans to expand and move across the bay to Oakland, which it finally did in 1906 following

CALIFORNIARARITY 3hp Frisco

Standard stationary engine


Earl Wacker’s circa-1901-1905 3hp Frisco Standard at the 2018 Old Threshers Reunion in Mt. Pleasant, Iowa.

Manufacturer Standard Gas Engine Co., San Francisco, CA

Year Circa 1901-1905 Serial No. 452

Horsepower 3hp @ 400rpmBore & stroke 4-3/4in x 5-1/2in

Flywheel 26in x 4-1/4in Ignition Igniter w/battery and

buzz coil Governing Throttle via belt-driven horizontal flyball governor

Cooling TankWeight 900lb (approx.)

12-17 Frisco_FM19.indd 12 12/5/18 12:46 PM

EDITORIAL MISSION


fender of the car, and we dragged it home like that. He had a knack for doing stuff like that, and we pulled it home on its trucks, which are original.”

Manufactured for Sears & Roebuck and Co., it’s spark plug-ignited with a Wico magneto. It has a throttling governor, is hop-per-cooled and shows a serial number of 8638.

Fortunately, the engine didn’t need much work. “It had been painted, but other than that it was pretty much the way it had come from the factory. The pre-vious owner had the book and everything on it.” They were just the third owner of the 6hp.

The engine provided some big excitement at the Donnelly show a few years ago. “The screws came loose on the throttle plate, and the engine jumped off the ground. We were right there and shut it down immediately, so nothing got wrecked. I suppose it would have crashed if we had

A closer view of the 14hp Hercules engine’s cylinder head, with the mixer clearly visible.

Another view of the Wico mag, this time showing the spark plug.

The Hercules’ Wico magneto. Note the priming cup just in front of the mag.

Speed governor, timing gear and linkage for the engine’s hit-and-miss governing.

11-15 Vossler_Hercules_JJ19.indd 14 4/2/19 10:46 AM


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CREATE AN ADVERTORIAL Your advertorial package will be built by one of our creative teams, and promoted through a custom digital strategy.

PRINT INTEGRATION

Engage Readers to Build Trust Our rural, can-do audience of farm equipment and machine aficionados trust our brands to provide detailed information on the tools, skills, and techniques that enable their passion. Our print offerings give brands the opportunity to showcase their leadership in their fields of expertise. Whether you piggyback on an existing article with a sponsored sidebar, provide pages of detailed information with an advertorial, or feature your product line alongside our editor picks, print placement guarantees performance. As part of our convergent media strategy, we lend added credence to your story by shining an authoritative spotlight on your brand.

SPONSOR A SIDEBAR Sponsored content links your expertise to our articles, placing your brand and services in a place that feels like a seamless and logical extension of our editorial pages.



FARM COLLECTOR

Jan 2020Ad close: 10/30/19Materials due: 10/31/19On sale: 12/10/19

Feb 2020Ad close: 12/2/19Materials due: 12/5/19On sale: 1/14/20

Mar 2020Ad close: 12/30/19Materials due: 1/2/20On sale: 2/11/20

Apr 2020Ad close: 1/29/20Materials due: 1/30/20On sale: 3/10/20

May 2020Ad close: 2/26/20Materials due: 2/27/20On sale: 4/7/20

Jun 2020Ad close: 4/1/20Materials due: 4/2/20On sale: 5/12/20

Jul 2020Ad close: 4/29/20Materials due: 4/30/20On sale: 6/9/20

Aug 2020Ad close: 6/3/20Materials due: 6/4/20On sale: 7/14/20

Sept 2020Ad close: 7/8/20Materials due: 7/9/20On sale: 8/18/20

Oct 2020Ad close: 8/5/20Materials due: 8/6/20On sale: 9/15/20

Nov 2020Ad close: 9/2/20Materials due: 9/3/20On sale: 10/13/20

Dec 2020Ad close: 9/30/20Materials due: 10/1/20On sale: 11/10/20

GAS ENGINE MAGAZINE

Dec/Jan 2020Ad close: 9/16/19Materials due: 9/19/19On sale: 11/19/19

Feb/Mar 2020Ad close: 11/18/19Materials due: 11/21/19On sale: 1/14/20

Apr/May 2020Ad close: 1/13/20Materials due: 1/16/20On sale: 3/17/20

Jun/Jul 2020Ad close: 3/16/20Materials due: 3/19/20On sale: 5/12/20

Aug/Sept 2020Ad close: 5/11/20Materials due: 5/14/20On sale: 7/14/20

Oct/Nov 2020Ad close: 7/13/20Materials due: 7/16/20On sale: 9/15/20

Dec/Jan 2021Ad close: 9/14/20Materials due: 9/17/20On sale: 11/17/20

FARM COLLECTOR SHOW DIRECTORY

Listing and Advertising Deadline: 11/2/19

PRINT ADVERTISING

Convergent media is the next frontier in your marketing strategy, and print advertising is one tried and trusted component. Join the conversation through traditional print advertising in the pages of Farm Collector and Gas Engine Magazine. Our readers are informed, engaged and loyal to our brand and its mission.

CLOSING DATES


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DYNAMIC DIGITAL ACCESS

Reach Your Target Audience with Pinpoint Accuracy Stay front and center as the consumer market evolves online! You can be confident that we assign a slew of proven and professional wordsmiths, videographers and designers to every campaign. We are full-time storytellers — it’s the heart and soul of what we do. Let’s tell your story together, so that your message is carefully tailored to speak to the concerns and sensibilities of our loyal online followers. We are here to pair the right message with the right medium — podcasts, sponsored digital articles, customized emails, and beyond …

Plus, our Convergent Media Team is backed by a crew of digital analysts who wield audience development and targeting programs to tackle datasets at every scale. This means that we can deliver focused content to the specific audience of your choosing to achieve your goals.

NEWSLETTER ADVERTISEMENTSWe deliver in-depth articles perfectly tailored to our readers’ interests every

week, equipped with instant social media-sharing capabilities.

CUSTOM EMAILS Digitally target your email delivery to a dedicated

audience or work with us to build a topical

newsletter that will drive traffic to your business.

SPONSOR A DIGITAL ARTICLE Our digital articles bring together compelling

information that specifically addresses our audience’s

needs along with calls to action from your brand in

the form of web ads and complementary dedicated

emails built from scratch!



CONSUMER EVENTS

Bringing Our Editorial Mission to LifeFarm Collector and Gas Engine Magazine provides you with multiple channels to reach our unique audience of passionate vintage farm equipment and stationary engine collectors. In fact, you can meet them face to face at the annual Midwest Old Threshers Reunion in Mount Pleasant, Iowa.

The Reunion is arguably the largest and certainly one of the longest vintage farm equipment shows in the country, and we have been a proud supporter for years. Each year over Labor Day weekend, thousands of vintage tractors, gas engines, steam engines, implements, oil pulls, classic cars, horse-drawn threshers and more descend on this quaint Midwestern town for the memory of a lifetime. Get your name and services in front of thousands of enthusiasts. Connect directly with the country’s most passionate and influential consumers, and find out what they are looking for!

2020 EVENT LOCATION*

Midwest Old Threshers ReunionMt. Pleasant, Iowa

* All tentative dates and locations are subject to change until confirmed.


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We require all ads to be supplied electronically to the following specifications:

FILE FORMATS: PDF/X-1a files or InDesign CS files are preferred. Do NOT send low-res PDFs.

Other acceptable files include Photoshop Tiffs and Illustrator EPS files (no Tiff-It, JPEG or GIF files, please). Send all support files that are incorporated into your ad (e.g., fonts, logos, images, etc.). All images must be at least 300 dpi. When submitting EPS files from Adobe Illustrator, be sure to convert all text to outlines before saving the file. We cannot accept TrueType fonts. Please note: All native files will be converted to PDF/X-1a files, and the publisher does not guarantee exact replication.

All colors must be in CMYK format: no RGBs, Pantones or spot colors. Any ads with noncompliant colors will be converted to CMYK, and color accuracy cannot be guaranteed.

Thin lines, fine serifs and medium to small type should be restricted to one color and not reversed. As a guideline, reverse type and line art should not be less than .007” (equivalent to a 1/2 pt. rule) at the thinnest part of a character or rule.

Rich blacks should not exceed 280% and 100% is recommended for the black channel. Using 4-color black type on small type is not recommended.

SUBMITTING MATERIALS: Email: Ads (no larger than 10 megabytes) can be emailed to [email protected]. (Only PDF/X-1A files are acceptable for production.)

Hightail FTP site:• Visit www.Hightail.com.• Enter recipient email address:

[email protected] and your email address.• Select file and send it.

Ogden FTP Site:• Install FTP software on your computer (www.filezilla-project.org).• Log on to FTP address ftp.oweb.net.• Enter login: ogdenpubs-guest (lower case).• Enter Confidential Password: t017pa (lower case).• Upload file/files in the Farm Collector folder within the ADS_IN folder. • Email [email protected] or fax a hard copy to (785) 274-4316 to let us

know the file has been uploaded with information about the software used.

Please note that any files sent through email or FTP must be compressed. Please verify receipt of all emailed/FTP ads.

CD-ROM or DVD: Submit ads on a Macintosh-formatted CD-ROM or DVD. They must be accompanied by an accurate digital proof.

All ads are electronically archived for two years. Materials not in compliance with our published requirements will be accepted only at the publisher’s discretion. Additional production work for materials that do not meet our specifications may be billed at prevailing rates.

Image area of all full bleed ads must extend 1/8" minimum beyond trim. Live area must have 1/4" allowance from trim on all four sides. 2-page spreads should have live area 1/2” in from the trim on all 4 sides and gutters.

Trim size: 8.125” x 10.875”

AD TYPES SIZES

Full page 7.125” x 9.875”

Full page with bleed 8.375” x 11.125”

2/3 page vertical 4.625” x 9.875”

1/2 page horizontal 7.125” x 4.8125”

1/2 page vertical 3.4375” x 9.875”

1/3 page vertical 2.25” x 9.875”

1/4 page vertical 3.4375” x 4.8125”

Business Card 3.5” x 2.1875”

PRINT SPECIFICATIONS

ONLINE SPECIFICATIONSRUN-OF-SITE ADVERTISING:Leaderboard (728 x 90)Jumbo Box (300 x 250)Double Skyscraper (300 x 600) Skyscraper (160 x 600)NEWSLETTER ADVERTISING:Banner Ad (468 x 60)Skyscraper (160 x 600)Text Ad – logo (150 x 150) + 50 wordsMOBILE ADVERTISING:Banner (300 x 50)Jumbo Box (300 x 250)

FILE SIZE: 40kb or less at 72 dpiACCEPTED AD FORMATS:GIF, GIF89, Animated GIF, JPEG. All ads should include a click-through URL. All ads may include an alternate text description.(Website only) HTML/JavaScript (DHTML). Locally hosted on ad servers, these HTML and JavaScript ads can consist of text, images, pull-down menus and/or formats.VIDEO ADVERTISING FORMATS:.mp4 or .wmv; 4:3 aspect ratio

DIGITAL MATERIAL SUBMISSION: Send all ads to: [email protected]. Within the email please note the following: Company name, contact name, contact number, website the ad will be running on and expected start date.

CLASSIFIED AND COMING EVENTSClassified and show display advertisements are an economical way to promote your business or event. They offer visual appeal with special borders, type and artwork. The ads are one column wide and are $65 per column inch (color).

2020 Specifications



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