far - the future according to rtl

The Future According to RTL


FUTURE ACCORDING TO RTL

Most of the time we are too absorbed in the daily grind of life that we forget to see the bigger picture.

W e c r e a t e d FA R ( T h e F u t u r e According to RTL), an ongoing study based on observations and insights, which aims to foresee trends and to better understand the landscape in this ever changing digital age.

PLANET EARTH IS SHRINKING



T H E E F F E C T O F I N T E R - C O N N E C T I V I T Y


LOCAL TRAVEL : BEFORE & TODAY

WHY? A s i a n C o u n t r i e s a re getting better at english, information about tourist s p o t s a r e r e a d i l y accesible, diplomatic ties are now much stronger, & ticket prices are cheaper.

TODAYBEFORE

Back in the day local travel meant going from Manila to Cebu.

Nowadays it ranges to neighboring asian countries like Japan, Singapore, Thailand and many more.


EASIER MARKET ACCEPTABILITY

NOW, YOU CAN SIT WITH US A whole collection of well-known brands are now seeing success in multiple countries . Before, these countries weren’t receptive of their products and services but because of the rate of connectivity these days, ideas travel faster and access to information is much easier, therefore allowing a wide range of consumers to participate.

BRAND ABRAND BBRAND CBRAND DBRAND E

BRAND ABRAND BBRAND CBRAND DBRAND E

BEFORE TODAY

STOP, LOOK AND LISTEN


STOP TALKING AND START LISTENING

LISTEN TWICE AS MUCH AS YOU SPEAK With the emphasis of the customer’s big role in shaping today’s market, companies should consider tapping more into the brains of their consumers. Also, some of the best innovations of today came from c o n s u m e r f r u s t ra t i o n s , f e a r s , a n d aspirations, it is only fitting that the market adjust to their needs.

CROWD INTELLIGENCE

BOARDROOM INTELLIGENCE

WIN - WIN SITUATION



CUSTOMER CENTRICITY

CONSUMERS : WE DESERVE BETTER When it comes to treating costumers, companies of today are putting in the extra effort to the point where certain causes are supported to accommodate their target market’s set of beliefs. Priorities are changed specifically to make consumers feel extra special. Brand love is one if not the top goal popping up in every company’s plans.

CHANGING OF THE GUARD



RISE OF THE DIGITAL NATIVES

IT’S OUR TURN! With the changing of the times comes the changing of the guard. Digital Natives (people born under the digital age) as we like to call them, will call the shots from now on. Transitioning into the next frontier, these people will be tasked in shaping and innovating the future.

.COM


VALUE IS KING

VALUE-CONTENT CURATION Customization these days, has never been so impactful about what people now believe worthy of their time and money. This also predicts consumer fears, aspirations and overall behavior that tells a story of their spending habits online and offline. They determine who’s valuable and who’s not.


THINKING SIDEWAYS

BEFORE TODAYHERE, THERE & EVERYWHERE Companies of yesteryear used to think vertically (being the best at one thing) in terms of growth but today, thinking sideways (being the best at a lot of things) is the norm. Diving into different industries and exploring the unknown, companies are starting to develop new and unique products that might not have been born if they stayed the path.


NEW BREED OF PROFESSIONALS

RETURN OF THE SLASHERS These are individuals combing multiple jobs. In 2007, “Slasher” was coined by Marci Alboher, author of “One Person/Multiple Careers”. These kinds of people were previously known as the “renaissance men/women” and is making a comeback due to the rise on opportunities provided by the recent digital boom.


BIRTH OF THE SOCIAL MEDIA INFANTS

CAUTION : EXTREMELY AGGRESSIVE They are easily frustrated with your opinion and are non-empathic to your feelings. They have the need for affirmation and have a very poor sense of social media etiquette. These are only some of the behaviors they show in their social media platform of choice (YouTube, Facebook, Twitter).


w w w . r t l . p h

far - the future according to rtl

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