Introduction &

ProductOverview

Introduction & historical perspective

● Who are we?

● Where are we?

● Value / Vision / Brand?

● What is the Value Proposition?

● The evolution of mature, open source products

● Phase 1: Asterisk telephony peripherals

● Phase 2: Telephony appliances

● Phase 3: The Web, enter HTML5!

WHO are WE? ● OEM/Vendor of IP communications products

● Privately owned, Pty Ltd registered 2008

● South African design & manufacture (Proudly SA)

● HQ: Cape Town, South Africa

● Strong partnerships:

●Channel: Distribution, Resellers

●Manufacturing: South African partners

●Technology: Intel, Yealink, SNOM, Voipex, Polycom, Inmarsat, Connection Telecom

WHERE are We? ● To date: 6000 units shipped in to Southern African region

● Some use cases:

●Gated Communities: Smart Village

●Hotels: Tintswalo Atlantic

●Emergency services: ER24, WP Blood Transfusion Service

● Call Centers: SABC Call Center, Trafficc

●Multi-branch: CMH, Tiger Wheel & Tire, Ellerines

●Ecommerce: Yuppiechef

●Financial Services: Rand Trust, Currencies Direct, Argon Asset Management

●Security: Stallion Security

Vision & Brand● Vision:

●Bring cost effective, enterprise grade UC to the SMME

● Brand:

●Changing the Communications Landscape for Good

●Access to the new world of feature rich, connected anywhere telephony at low cost and low risk

Value Proposition● World leading tech

● Flexible offering●Seamless integration

● Easy upgrades

● Rugged productisation for harsh environments

● Brilliant, hands-on training

● High caliber support

Evolution of mature, open source products

Phase 1: since 2008“Generic” Asterisk telephony peripheral

Phase 1: Comma iTA

● Vision: Build a robust and scalable alternative to PCI and USB based telco cards for Asterisk

● Where:

● Comma = “ , ” as word play on “*” and “Comms”

● iTA = Intelligent Telephony Adapter

Comma iTA Architecture

● 32-bit softcore µP with dedicated hardware EC, implemented in an FPGA

● Native Asterisk TDMSpan protocol: Ethernet based “TDM over Packet” using DAHDI

● Utilities on host machine: Auto-detect and Boot iTA

Benefits: ● Scalable, distributed architectures● Abstracted from hardware

Case history: ● Vodacom Gated Services (now Smart Village)

Comma iTA Architecture

FXO FXSISDN

PRA

ISDN

BRAEthernetEthernet

Commodity ServerComma iTAs (Scalable to many)

TDM/Packet Engine

Hardware Echo Canceller

CAS

TDMoE

ISDNoIP

UDP

IP

Comma Manager

Agent

Ethernet

Linux Network Stack

mISDN

DAHDI

Analog/PRI

Asterisk

Dynamic

Multispan

ISDNoIP

VoIP

FreePBX

Comma GUIComma Manager

PSTN Option Modules

TDMoE Chipset

Drivers

ISDNoIP

LAN

Comma iTA: Com.X line card in a box

● Features:● 1U rack-mount unit supports high density installations

● HW based Echo Cancellation (EC)

● Timing synchronization of multiple units over Ethernet

● 10/100Base-T Ethernet connection to host server

● Build options:

● 1 to 4 PRI

● BRI: 4 or 8

● 8 to 32 Analogue (FXS and FXO)

Evolution of mature, open source products

Phase 2: since 2010Telephony Appliances

Phase 2: Telephony Appliance

● Vision:

● Build a robust, all-in-1, Asterisk appliance

● Productisation of Asterisk!

● We wanted to offer:

● A feature rich, cost effective alternative to incumbent product vendors (closed eco-systems)● Remove need for skilled Linux / Asterisk personnel

Com.X Appliance Architecture

● Hardware:

● Integrated telephony server

● Ethernet or PCIe -> iTA hardware

● Software ● Ubuntu base● Debian packaging for Asterisk ● FreePBX● Java GUI (GWT)

Ubuntu Linux 12.04 LTS

mISDN

DAHDI

Analog/PRI

Asterisk

Dynamic

Multispan

ISDNoIP

FreePBX

Comma GUI

(Java)

Comma Manager

APIs

Bespoke Appliance Server

● MPX: Media Processor eXtreme

● Intel Atom E6xx

● Built in PCIe based iTA hardware

● Solid State (SD, SSD)

Com.X overview

Model Gateway (G.729a)

PBX (users)

Interfaces

Com.X5 (Lite) 4 20 BRI, Analog (FXS/FXO)ADSL, X.21, 3G/LTE, GbECom.X5 (MC ) 8 50

Com.X5 (MB) 16 100

Com.X10 30 150 PRI, BRI, Analog (FXS/FXO)X.21, 3G/LTE, GbECom.X10-T (turbo) 60 250

Com.X20 360 1000 Utilise iTA expansion

Platform Software Feature set

Router / Firewall: Provisioning, Protocols (IPv4, PPPoE, HDLC, CLAN, VPN), Networking (HDCP, DDNS, DNS proxy), Routing (Static, NAT/traversal, port forwarding), Security (Firewall policy & ACL, filter, DMZ), Packet inspection (SIP ALG), QoS (ViBE)

Gateway: Back-to-Back User Agent (Multi-CODEC support, UDP & TCP), FaxoIP (T.38), Security (Fail2Ban), Monitoring (Nagios), Apps (Call Recording, Budget routing, ...)

PBXUser support: Bulk auto-provisioning IP endpoints (Yealink, snom, Polycom) & POTS

Routing: Multi-route priorities, DDI, Day/Night, Ring Groups, Voice mail, IVR,...

Features: MoH, Conferencing, VM-to-Email, Call Recording, Camp-on, Call Back, Ring Back, Host Desk, CoS, Multi-tenanting, Immediate Dialing, Call blocking, Parking lots, Pin sets, Queues, Ring groups, VM blasting, Call barging, Internal and Ext Phone book, Announcements, Remote users (VPN)

Creating solution eco-systems

Value Added Applications:● IP endpoint bulk auto-provisioning

●TMS

●Operator Panel & User HUD

●Call Center Analyser

●Voice Logger

●Licenced Upgrades

Web based GUI: Log-in!

Web Application

Entry points:

● Administrator log-in

● Call Centre Analyser

● Atmos Voice Logger

● Operator Panel & User HUD

● Monitor & Status

● User

IP Endpoint Bulk Auto-Provisioning

Device discovery & network scan

Import extension config via Spreadsheet “database”

Interop maintained with following vendors:

●Yealink

●snom

●Polycom

Telephone Management Systems

Com.X stores all call detail records (CDR’s) for

all calls

Supporting many 3rd party TMS’s:

● MAN3000 with Budget Controller feature

● TNG

● Aspivia – Unison

Operator Panel & User HUD

Basic:

● HUD: Real time view of extensions,

trunks, PBX service status

● Presence: Set user status

● Call Control: Answer, transfer, end,...

Advanced: Additional…

● Directory, with click-to-dia

● Incoming call “pop-up

● Instant Messaging

● Voice Mail & Call Recordings explorer

Call Center Analyser

Feature set summary

● Administrator, Agent & User

access and permissions● Real-time “Wall boarding”: Agent

and queue activity reporting● Reporting: Multiple, scheduled

email reports● Predefined and custom report

tool● Listen and Whisper

Atmos Voice LoggerIntegration from Call Cabinet

Registration (Customer / Site ID’s)Feature set brief:

●Compliant: FICA, FAIS, POPPI, CPA●256 bit AES encryption●SSL security●Cloud storage, redundant and

backed up●100% available●Access and playback via web

browser

Extensibility

Open Interfaces:● TAPI

● HTTPs “CDR & Call Recording”

● HTTPs “Click to Dial”

● AMI

● RESTful / HTML5

Com.X PBX demonstrationGUI review: “Show and Tell”

iTA & Asterisk CLI●Analogue interfaces: ●Dial tone (DHADI-1/1, start simple switch…) ●Dial number & call traces (call logs …)

PBX Call flow scenarios:

●Outbound calling

● Inbound calling:

● IVR

● Operator Panel (Queues, Users,...)

● Call Center

● Voice Logger