Insight: The Olympic Games happen every four years, but there are still events and trials that happen in between.

Problem: How do we get people to become more aware of the Olympics during the off season?

Solution: Create a Fantasy Olympic Game online and through social media.

Mini-siteIdea: Create a site that would draw people in and become more aware

of the Olympics during the off season.

Year before games start People create own nations

Follow athletes through prelims Each event will have it’s own game

Winners receive tickets to 2012 games

Olympic Mini Site

Pro�le of Athlete

Social Media

Twitter: Great way to get the word out about the campaign.

ProgressFollowInstant

Social Media

Facebook: Great way to get the word out and to continue the experience after the prelims are over.

Play is still liveWinners of prelims

Behind the Scenes View