fangge zhang nokia
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RE-BRANDING PROJECT
From Finland 1865, on the banks of the Nokianvirta river 1981, the mobile era begins Now
with over 132,000 employees in 120 countries sales in more than 150 countries
ABOUT NOKIA
Facebook 25,130 people like
YouTubeTotal Upload Views: 170,847
TwitterNokia US has 4,371 followers
Ovi store
SOCIAL MEDIA
IntelStop develop “Meego”
MicrosoftWindows Phone 7
Customers Employees Competitors
STAKEHOLDERS
Father Friends Fangge
all about quality and reliability
LOYAL CUSTOMERS
SWOT ANALYSIS
SWOT
STRENGTHMarket shareDevelopment
teamPatents
OPPOTUNITYNORTH AMERICA
WEAKNESSNeed better
phones THREATS
AppleGoogle (Android)BlackBerryetc…
Brand Value 2008 $33,116 millions.
No.9 Most Valuable Brands 2009 $19,889 millions 2010 $19,558 millions 2011 $9,658 millions.
No. 94 Most Valuable Brands
WHY RE-BRANDING
Data from: http://www.brandirectory.com/profile/nokia
Re-Design websiteUse blue theme, same color as logo
Better use social mediathey had made some change on
Facebook Need flagship phone
something like iPhone for Apple
What need
New Typeface --- Nokia Puresets the tonethe touchstone for every other visual
element
Nokia’s Re-branding
NEW VS OLD
Epiboly “Sybiam” for lower level products
“MicroNokia” WP7 for smartphone
New headquarter in Beijing for 900 million mobile
phone users in China
Nokia’s Re-branding
IF POSSIBLE…
CUSTOMIZABLE