fandango concerts and events
DESCRIPTION
This is a student project. We were given a hypothetical challenge for a real brand.TRANSCRIPT
Introducing concerts and events.
Thursday, October 31, 13
PRODUCT DESCRIPTION
FANDANGO EVENTS is a new feature on the Fandango mobile app for individuals and groups who want to discover and attend concerts and other events.
It highlights a variety of popular local events, allows users to securely purchase tickets, and provides the convenience of an e-Ticket.
Unlike Ticketmaster, an individual can reserve seats for a group and enable each individual to purchase their seat separately.
Thursday, October 31, 13
KEY SCREENS AND FEATURESPROTOTYPE LINKhttps://popapp.in/w#!/projects/52433256aa49a8904f001de8/preview
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PRESS HERE AND SAY YOUR NAME
LIST
Next
1. SELECT SEATS
2. INVITE FRIENDS TO BUY INDIVIDUALLY
3. YOU ALL WILL HAVE 20 MIN TO BUY ONCE THE SEATS ARE ADDED TO THE CART
XGOING WITH FRIENDS?
Find Seats
Spotlight Events Account SearchVenues
Backstreet Boys in OaklandOakland, CA, USTue, 9/24/2013
Back
5
SEATS? 5+ - LIST
Section Row Avail Price/ticket
Maximum 15
Section 1 25 5 $35 >Section 2 25 5 $50 >
Go with Friends
Edit contacts
Send
Invite your friends
>
5 seats for your group
Going withYou
Jeff Goats
Linda Steel
Howard Baker
Tickets assigned 5
Ticket(s)1
2
1
1
Cancel Your ticket
Backstreet Boys in OaklandOakland, CA, USTue, 9/24/2013
Jake, you are all set! The venue accepts Mobile tickets.
FIND OUT ABOUT OUR FANDANGO BUS SERVICE BY CLICKING NEXT
Section Row Qty Price/ticket
Section 1 25 1 $35
Thursday, October 31, 13
PLANNING
Thursday, October 31, 13
DESIGN RESEARCH
Method: Online survey + in person interview = 60 people
Findings:
StubHub Word of Mouth
Group outings
Ticketmaster
VenueTexting
Facebook Easy
Opportunities Identi!ed: Buying tickets and dealing with the hassle of splitting the cost of tickets, distributing them, and then getting to and meeting up at the events were big pain points.
Radio
Thursday, October 31, 13
AFFINITY MAP
Thursday, October 31, 13
PERSONAS
Amidst the diaper changes and 6 AM Skype calls with her design team
in London (she's a Digital Project Manager at an Ad Agency), she still
has that need to get crazy at a country concert with her close friends.
She wants more free time away from her busy schedule. iPhone user.
Evening RitualAfter putting her baby to bed, Corey watches some of her favorite TV
shows (Dancing with the Stars, Homeland) with her husband.
Goals when planning eventsFind out who's going and when
Discuss the possibility of sharing a sitter (if husbands are joining)
Figure out how we're getting to the show, which is likely at a Stadium
Key CharacteristicsHas little free time to socialize online.
Uses email to coordinate outings with friends.
Has two boys, Alexander (6) and Bodie (2).
Health-conscious, concerned with eating habits of family.
I NEED time with my girlfriends.COREY
Favorite Band: Dixie Chicks
Favorite Websites:
Thursday, October 31, 13
PERSONAS
Jake, 24 has been the class clown since grade school. He loves being
the life of the party and taking advantage of city life. When he's not
working 10-hour days as a Sales Representative for a pharmaceuticals
company, he's organizing comedy show outings twice a month. Jake
WDNHV�WKH�EXV�WR�KLV�RƯFH��FKHFNLQJ�)DFHERRN�DQG�+XƯQJWRQ�3RVW�IRU�most of the ride from his Galaxy S4 running Android. He's too busy to
socialize much at work, but he is able to check in with friends via text
message about shows and plans that evening during his lunch breaks.
Evening ritual:When he’s not out with friends, he uses an Apple TV, Hulu, Vudu and
Comcast Cable to record and watch anything whenever he wants.
Goals when planning events)LQG�RXW�ZKRV�IUHH�ULJKW�QRZ��RIWHQ�ZKHQ�JHWV�RXW�RI�ZRUN�)LJXUH�RXU�ZKHUH�WR�PHHW�IRU�GULQNV�EHIRUHKDQG�
Motivations and driversMeeting new friends, including women.
Staying in touch with friends from college.
.
I love to bring people together.
Favorite Comedian: Dave Chapelle
Favorite Websites:
JAKE
Thursday, October 31, 13
CONCEPTUAL IDEATION
Thursday, October 31, 13
SCENARIO: COREY
Corey is feeding her baby at home in Palo Alto and checking email on her iPad at the same time. She gets an email from her best friend organizing a Dixie Chicks country concert in Oakland Coliseum to reminiscence their younger days. Her dream is to respond YES immediately, however, she has to check her family calendar, check with her husband, and the thoughts that run through her mind are - cost? transportation? drive? park? tra!c?
Goal To "nd the best seats and best priced tickets from a reliable source for her herself and her friend, as soon as they are available for sale.
Obstacle Tickets get sold out as soon as they are available on the site and she does not like buying in the secondary market.
Opportunity Fandango o#ers an option to reserve the seats for a certain cost for a limited time, while not allowing mass ticket sales to one individual to sell on the secondary market. It sends a reminder before the tickets go on sale, provide a seat-picking chart. It will o#er a parking spot for an extra cost or a map of parking structures close by or alternate public transportation options.
User stories:
• As a user, I want to reserve my choice of seats at a certain price for a limited time, so that I can get the best seats.• As a user, I want my tickets from a reliable source, so that I don’t lose money from fraud.• As a user, I want to be reminded before the tickets go on sale, because I’m very busy and need help remembering.• As a user, I want to know my transportation options, so that I don’t have to worry about getting there.
Thursday, October 31, 13
SCENARIO: JAKE
Jake is driving home from work and hears on the radio that Jerry Seinfeld will be performing next month in his area. He quickly pulls out his iphone and asks Siri to google “Jerry Seinfeld Shows in SF.” At a red light he "nds the date, price and location. It’s expensive--$90-- and they go on sale tomorrow. When he gets home he sends a link with the details to 3 of his best friends.
GoalPurchase his own ticket to the show, have his friends go and all sit together.
ObstacleDoesn’t have the income to buy tickets for everyone at one time so seats will be together.
OpportunityFandango o#ers a way for a group to purchase as individuals and sit together. Group is noti"ed of who’s in and they receive an e-ticket, saved in the app.
User stories:
• As a user, I want details (time, place, cost) about the show, so that I can decide to purchase tickets.• As a user, I want to contact my friends with concert information, so that I can see if they're interested in going.• As a user, I want to hold and send multiple seats, so that we can enjoy our event sitting together.• As a user, I want my friends to pay for their own way, because I can’t a#ord to spend hundreds on tickets.
Thursday, October 31, 13
KEY FEATURES
I want to: Solution Scope
Get more details to decide to purchase. Clear concert detail screen. MVP
Invite friends to learn about event. User can share with friends via email and on Facebook and Twitter.
MVP
Sit with my friends. Go With Friends feature allows organizer to hold and send a timed checkout to friends.
MVP
Have friends pay their own way. Go With Friends feature allows organizer to allocate purchase to others.
MVP
Find the best seats quickly. Interactive seat-picking map allows organizer to easily "nd the seats they want.
MVP
Reserve my choice of seats. Go With Friends feature sends a timed checkout to friends.
MVP
Buy tickets from a reliable source. Fandango is a primary market for tickets. MVP
Set reminders for when the tickets go on sale. User can set a reminder for when tickets go on sale.
Next iteration.
Find transportation options. Directory at checkout for transportation, including a Fandango bus that will escort event attendees from the parking lot to the entrance.
Next iteration.
Not worry about handing out tickets. Go With Friends feature sends each ticket purchaser their own e-Ticket.
Next iteration.
Thursday, October 31, 13
CONCEPT MODEL
CHOOSE YOUR SEATS
SEND TICKETS FRIENDS
CHECK OUT
ADMIT ONE
BUY TICKETS
OR
Thursday, October 31, 13
APPLICATION MAPMAIN
SCREEN
SPOTLIGHT MOVIES
Movies
Featured Events/ Movies
Footer
EVENTS THEATERS VENUE ACCOUNT SEARCH
FUNCTIONS:
Choose location, enter location
Result
Coming Soon
My Movies
Movies
FUNCTIONS:
Release date
Result
Coming Soon
My Movies
FUNCTIONS:
Release date
Music
Arts and theater
Sports
Family
Result
My Music
Event
*Checkout
FUNCTIONS:
Sort, Location
Event
*Checkout
FUNCTIONS:
Sort, Location
Event
Buy Tickets
FUNCTIONS:
Sort, Location
Existing map
Deleted/ Modified Flow
New Flow
KEY
All Theaters
My Theaters
FUNCTIONS:
List/ Map, Location
All Venues
My Venues
FUNCTIONS:
List/ Map, Location
FUNCTIONS:
List/ Map
*Check Out
Buy Tickets
Invite Friends
Thursday, October 31, 13
DESIGN ITERATION | ITERATION 1
Method: We sketched 5 core screens based on user research results.
Findings: There is no reference to how group members could pay individually.
Opportunities Identi!ed: • Fandango can be the !rst to provide a solution for
groups seats to be purchased individually.
Thursday, October 31, 13
DESIGN ITERATION | ITERATION 2
Method: We created a POP App prototype and asked 7 user testers to !nd a concert and invite their friends to go in a group.
Findings: • Users were confused by “Go with Friends” "ow.• The seating options - being able to view the seats
when he clicks on the map
Thursday, October 31, 13
DESIGN SPECIFICATIONS
Thursday, October 31, 13
APPLICATION DIAGRAM
CHECKOUT
USER SELECTS A SEAT
GO WITH FRIENDS
USER OPENS APP AND FINDS EVENT
User opens app Selects"MUSIC"
Go with friends orFind seats
User selects seatspage w/ Map and List of available seats
Find seats
Go with friends
Buy tickets?
Buy tickets or send to friends?
Confirmation/e-Ticket(DNE)
Send to friends
Buy tickets now
Spotlight
Events Account SearchVenues
[Ad]
[Tix Express Promo]
[Spotlit Event]
Spotlight
Spotlight - app default open screen
Events
Spotlight Events Account SearchVenues
MUSIC MOVIES
FAMILY SPORTS
MY EVENTS ARTS & THEATER
Events landing page
ConcertEvents Account SearchVenuesSpotlight
[Ad]
Music
94115
The Lumineers with Dr. DogAmerica's Cup Pavillion - San Francisco, CA
WED, SEPT 25
Backstreet Boys in OaklandFox Theater - San Francisco, CA
THURS, OCT 11
FRI, OCT 27
ALL MUSIC MY MUSIC
Near PopularitySort
Featured Concert
All Music page
EVENTS Music
CONCERTBACK DONE
Backstreet Boys in OaklandFox Theater - $45 - $150Thursday, October 11, 2013
"Best Band Ever!"
Find SeatsGo with Friends
Tweet
Recommendf 1
23
Concert Detail Page
Go with Friends
1
3
2
No, I want to buy all the tickets
Let's do it!
Go with Friends Info
Tickets
Spotlight Events Account SearchVenues
Backstreet Boys in OaklandOakland, CA, USTue, 9/24/2013
Event
Interactive Map
Section Row Avail Price/ticketUpper corner 25 5 $35 >Upper corner 25 5 $35 >Upper corner 25 5 $35 >Upper corner 25 5 $35 >
+ -5
User selects seatspage w/ Map and List of
available seats
TicketsBack
Backstreet Boys in OaklandOakland, CA, USTue, 9/24/2013
Section Row Seats Price/ ticket
Seat Details and Total Price
Tickets
Spotlight Events Account SearchVenues
Backstreet Boys in OaklandOakland, CA, USTue, 9/24/2013
Event
Interactive Map
Section Row Avail Price/ticketUpper corner 25 5 $35 >Upper corner 25 5 $35 >Upper corner 25 5 $35 >Upper corner 25 5 $35 >
+ -5
TicketsBack
Backstreet Boys in OaklandOakland, CA, USTue, 9/24/2013
Section Row Seats Price/ ticket
Seat Details and Total Price
Send Cart
Spotlight Events Account SearchVenues
BACK
2
Send and purchase my tickets
Cancel
Send a cart to Contact
How many tickets do you want to purchase?
>
>
with 2 > tickets.
Send a cart to Contact >
with 1 > ticket.
Add a message...
5 tickets for your gorup.
Friends:
Music
CONCERTBACK DONE
MAKE PURCHASE
Backstreet Boys in OaklandFox Theater - San Francisco, CA
THURS, OCT 11
Ticket Cost Seat 23B - 28B x 4------------ $400.00
[Seat map]
SEATS 23B - 28B
ENTER PAYMENT INFORMATION
SearchAccountVenuesEventsSpotlight
Purchase page
SearchAccountVenuesEventsSpotlight
Purchase screen sent to friends
Thursday, October 31, 13
USER FLOW: USER FINDS AN EVENT
Spotlight
Events Account SearchVenues
[Ad]
[Tix Express Promo]
[Spotlit Event]
Spotlight
Events
Spotlight Events Account SearchVenues
MUSIC MOVIES
FAMILY SPORTS
MY EVENTS ARTS & THEATER
ConcertEvents Account SearchVenuesSpotlight
[Ad]
Music
94115
The Lumineers with Dr. DogAmerica's Cup Pavillion - San Francisco, CA
WED, SEPT 25
Backstreet Boys in OaklandFox Theater - San Francisco, CA
THURS, OCT 11
FRI, OCT 27
ALL MUSIC MY MUSIC
Near PopularitySort
Featured Concert
EVENTS Music
CONCERTBACK DONE
Backstreet Boys in OaklandFox Theater - $45 - $150Thursday, October 11, 2013
"Best Band Ever!"
Find SeatsGo with Friends
Tweet
Recommendf 1
23
Buy Process
SPOTLIGHT SCREEN
Default open page
EVENTS page ALL MUSIC SCREEN
CONCERT DETAIL SCREEN
Useropens
app
Thursday, October 31, 13
USER FLOW: PURCHASE A TICKET
Find Seats
Spotlight Events Account SearchVenues
Backstreet Boys in OaklandOakland, CA, USTue, 9/24/2013
Back
5
SEATS? 5+ - LIST
Section Row Avail Price/ticket
Maximum 15
Section 1 25 5 $35 >Section 2 25 5 $50 >
Events Account SearchVenuesSpotlight
TicketsBack
Backstreet Boys in OaklandOakland, CA, USTue, 9/24/2013
Send a shopping cart to friendsBuy all tickets
Section Row Qty Price/ticket
Section 1 25 5 $35
Go with Friends
Edit contacts
Send
Invite your friends
>
5 seats for your group
Going withYou
Jeff Goats
Linda Steel
Howard Baker
Tickets assigned 5
Ticket(s)1
2
1
1
Cancel
Buy
Buy your ticket
First and last name
Credit card number
Buy your ticketBackstreet BoysOakland Colosseum, Oakland CA9/24/2013, 8:00 pm Tickets Section Row Seat 1 312 12 5
Billing Address
Cancel
$80.00Total Cost =
Your ticket
Backstreet Boys in OaklandOakland, CA, USTue, 9/24/2013
Jake, you are all set! The venue accepts Mobile tickets.
FIND OUT ABOUT OUR FANDANGO BUS SERVICE BY CLICKING NEXT
Section Row Qty Price/ticket
Section 1 25 1 $35
Buy Process
FIND SEAT
BUY ALL
E TICKET
ADD FRIENDS
BUY TICKETSELECTED SEAT
SEND TO FRIENDS
Thursday, October 31, 13
KEY SCREENS AND FEATURES
https://popapp.in/w#!/projects/52433256aa49a8904f001de8/preview
Ç�ààö¤Ĺ
PRESS HERE AND SAY YOUR NAME
Thursday, October 31, 13
THANK YOUChris Bachler ([email protected])Tasneem Dalal ([email protected])Lauren Rosenthal ([email protected])
Thursday, October 31, 13