fanchise information eport 1 - the joint franchise...consumer, who desires fast, affordable and...

14
FRANCHISE INFORMATION REPORT 1

Upload: others

Post on 27-Jul-2020

0 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: FANCHISE INFORMATION EPORT 1 - The Joint Franchise...consumer, who desires fast, affordable and quality care on their own terms. Meeting an incredible demand The World Health Organization

FRANCHISE INFORMATION REPORT 1

Page 2: FANCHISE INFORMATION EPORT 1 - The Joint Franchise...consumer, who desires fast, affordable and quality care on their own terms. Meeting an incredible demand The World Health Organization

FRANCHISE INFORMATION REPORT 2

Contents

03 What Is The Joint Chiropractic Franchise?

04 The Joint Chiropractic Story

06 Initial Investment and Startup Costs & Item 7

07 Do I Have to Be a Chiropractor?

09 Why Is The Joint Chiropractic An Attractive Business Model?

10 The Joint Offers a Path to Ownership for Chiropractors

11 Common Questions Answered: Q&A with Dr. Steven Knauf

14 Next Steps

Page 3: FANCHISE INFORMATION EPORT 1 - The Joint Franchise...consumer, who desires fast, affordable and quality care on their own terms. Meeting an incredible demand The World Health Organization

FRANCHISE INFORMATION REPORT 3

What Is The Joint Chiropractic Franchise?The fastest growing chiropractic franchise is a meaningful business that is meeting an incredible demand for holistic pain managementThe Joint Chiropractic is ushering in a new era of mainstream credibility for the chiropractic industry by making access to care more affordable, accessible and convenient than ever before. Founded in 1999 with a mission to improve the quality of life through routine and affordable chiropractic care, The Joint has grown to more than 530 clinics throughout 33 states in 2020.

By placing clinics in retail settings, next to supermarkets and coffee shops, The Joint has successfully introduced the benefits of chiropractic care to the 21st century consumer, who desires fast, affordable and quality care on their own terms.

Meeting an incredible demandThe World Health Organization reports that lower back pain is a leading health-related economic drain, with annual U.S. costs exceeding $100 billion1. The rising

levels of obesity, sedentary work and home lifestyles, stress and poor diets all contribute to the astonishing fact that 80% of Americans will experience back pain in their lifetimes, according to The Good Body2. Now that the dangers of prescription drugs have reached critical mass with the opioid epidemic, Americans are turning to holistic methods to treat their ongoing pain in large numbers. This is one of the reasons why The Joint went from 2 million patient visits to 4 million in a single year.

“The demand for this concept is only getting more and more relevant,” says Peter Holt, President of The Joint. “We’re a nation that is facing some very serious issues. We have an obesity epidemic, with 75% of Americans overweight and 34% of them obese, which creates huge issues of pain. Then we have the opioid epidemic, and 75,000 people died of an overdose last year from opioids. With The Joint, we have a natural, holistic way for people to deal with their pain — people don’t want to go under the knife, they don’t want to take opioids. We’re currently the largest chiropractic franchise in the world, and we’re only getting started because holistic and natural ways to treat pain are only going to become more sought after going forward.”

Chiropractic care for the 21st century consumerThe Joint is radically different from a traditional chiropractic clinic. There are no appointments, no insurance co-pays and no hard-to-find locations tucked away in places that consumers never visit. The Joint

1 “How Back Pain Impacts the Bottom Line of American Business” – kiio.com, June 2017

2 “34 Of The Most Surprising (And Alarming) Back Pain Statistics” – thegoodbody.com, February 2019

Page 4: FANCHISE INFORMATION EPORT 1 - The Joint Franchise...consumer, who desires fast, affordable and quality care on their own terms. Meeting an incredible demand The World Health Organization

FRANCHISE INFORMATION REPORT 4

clinics are easily found in busy shopping centers and exist side-by-side with coffee shops, supermarkets, hair salons and restaurants. Customers can sign up for gym-style memberships that vary in price and frequency of visits, depending on their pain and budgets, or they can walk right in and be treated in a matter of minutes. The Joint also is open evenings and weekends, allowing our customers to visit us on their way home from work or before a night out with their families.

A straightforward business model benefits franchise owners and their patientsWalk into one of The Joint’s more than 530 clinics in the United States, and you will see a simple layout: one person who welcomes patients, and one or two doctors treating patients expertly and efficiently. The doctors only perform one service, spinal alignments conducted by hand, which means that doctors who work for The Joint can see many more patients each day than a traditional chiropractic clinic. This is strategic, as The Joint is a cash-model business that requires no appointments and no insurance. The Joint’s gym-like membership model not only allows patients to get treated wherever there is a clinic nearby, it also provides a healthy revenue stream for franchise owners.

“Every month in business is better than the month before,” says Chad Eades, owner of multiple clinics with The Joint in Asheville, North Carolina. “If there is a ceiling, we have not hit it yet. The Joint is really making access to chiropractic care more affordable and more accessible than ever before, and we’ve experienced this at our clinics in Asheville.”

Ready to bring The Joint Chiropractic franchise to your community?With the total investment estimate to begin operations on a new chiropractic franchise ranging from $203,397 to $378,697, The Joint is a low-cost investment opportunity with potential for high returns. Because our build-out costs are substantially lower than other brands in the health care segment, The Joint offers a quicker ramp-up time to allow for a potentially faster return on investment. The franchise fee for your first chiropractic franchise is $39,900.

The Joint Chiropractic StoryHow a membership-based chiropractic franchise disrupted an entire industry and changed the way consumers get their chiropractic careThe Joint was founded in 1999 by a Doctor of Chiropractic with the mission to improve the quality of life through routine and affordable chiropractic care. By making routine chiropractic care more accessible, affordable and consumer-friendly, The Joint has transformed the way chiropractic care is delivered in the United States.

The Joint is setting the chiropractic industry straightTargeting the needs of 21st century consumers with a flexible, gym-like membership model, The Joint chiropractic franchises clinics are placed in bustling shopping centers next to community mainstays such as supermarkets, coffee shops, restaurants and hair salons. With no appointments, no insurance and no hassle, The Joint chiropractic franchises have grown to more than 530 locations across the United States, and in the process has brought a misunderstood practice to where it has always belonged: an essential part of health and wellness.

Page 5: FANCHISE INFORMATION EPORT 1 - The Joint Franchise...consumer, who desires fast, affordable and quality care on their own terms. Meeting an incredible demand The World Health Organization

FRANCHISE INFORMATION REPORT 5

Before The Joint entered the marketplace, the chiropractic industry was in decline. Decreased reimbursements by third-party insurance carriers harmed the business practices of many doctors of chiropractic.

Returning chiropractic care to its rootsThe Joint offers one service: spinal adjustments conducted by hand. This simple practice is chiropractic care as it was meant to be delivered. Because the business model has made chiropractic care consumer-friendly, The Joint has helped more people take control of their health and wellness through chiropractic care than ever before. In 2019, The Joint performed over 7.7 million spinal adjustments.

Forbes magazine recently praised The Joint’s ability to make chiropractic care more convenient, affordable and accessible in an article titled, “The Joint Offers Affordable Chiropractic Care — Is It Right For You?” The publication outlines the benefits for members:

No appointments — walk-ins welcome No insurance hassles — $0 copays Open evenings and weekends Quality care by licensed professionals

“After being a member at The Joint for the past two years, I can say that, while things may vary slightly from one location to another, this is all true,” the article states. “Typically, I can walk in to the clinic (which is

often a storefront in a strip mall), scan the tag on my keychain and be adjusted almost immediately. I’m usually back in my van within five minutes.”

A rapidly growing chiropractic franchise systemThe ease of The Joint’s business model means that owning chiropractic franchises have become more inclusive than ever before. While chiropractors make passionate and successful franchise owners because the business model allows them to focus on their patients, no prior medical or chiropractic experience is required to franchise with The Joint. Entrepreneurs who are passionate about bringing quality and affordable care to their communities are equally as successful with The Joint.

The Joint has been so successful as a franchise system that Entrepreneur named the brand “Best of the Best” franchise in the health services segment for three years in a row. The company is not new to praise: the same publication has included The Joint in its prestigious “Franchise 500” list each year since 2012 — and in 2018, The Joint charted our highest ranking ever, coming in at number 109.

“The Joint is one of the fastest growing franchise companies that are out there,” says Eric Simon, VP of Franchise Development with The Joint. “Our model not only offers the potential for strong unit economics, but it also provides the opportunity to own a business that has a noble purpose. Our franchise owners are helping people in their communities manage their pain and improve their lives on a daily basis. The ease and simplicity of our model makes this a great business for people of all backgrounds, and our robust support infrastructure makes it easy for franchise owners to scale. This is a business that can make a tremendous impact, not only in the lives of our franchise owners, but also in the lives of their patients.”

For years, chiropractic was dismissed as unscientific by the traditional medical industry, and to some extent, a large percentage of the American population,” says Peter Holt, CEO with The Joint. “Today chiropractic has found its rightful place within the scientific community. Additionally, by avoiding the insurance model, The Joint has returned chiropractic care to its roots. This means delivering adjustments to increase joint motion, improve nerve function and help those seeking our services to experience a healthier, more active lifestyle — all without the use of drugs or surgery. We don’t have on-site X-ray equipment or administer physiotherapies such as electrical muscle stimulation or ultrasound in our clinics. In the doctor’s professional opinion, should any of our patients need additional diagnostic testing or other forms of health care services, they will be referred to an appropriate provider or facility, when indicated. We solely focus on chiropractic care for wellness purposes to improve quality of life and provide long-term relief from back, neck and joint pain.

Page 6: FANCHISE INFORMATION EPORT 1 - The Joint Franchise...consumer, who desires fast, affordable and quality care on their own terms. Meeting an incredible demand The World Health Organization

Type of Expenditure

Expenditure Amount

Method of Payment When Due To Whom Payment

is Made

Initial Franchise Fee $39,900 Lump SumUpon Signing

Franchise AgreementThe Joint Corp.

Security and Utility Deposits

$3,700 - $5,800 As Agreed Before Opening Landlord/Utility Companies

Three Month’s Base Lease Rent

$9,000 - $27,000 As Agreed As Agreed Landlord

Clinic Design Fee $1,000 As AgreedUpon Signing the

Franchise AgreementThe Joint Corp.

Architectural $8,500 - $12,000 As Agreed Before Opening Architect

Leasehold Improvements

$63,600 - $150,000 As Agreed Before Opening Landlord or Construction Contractors

Signage $5,600 - $9,000 As Agreed Before Opening Vendors

Office Equipment, (Furniture & Fixtures) $5,000 - $7,000 As Agreed Before Opening Vendors

Chiropractic or other Professional Equipment

$5,800 - $22,200 As Agreed Before Opening Vendors

Computer Hardware, Software, Supplies & Installation

$5,000 - $10,000 As Agreed Before OpeningVendors and The Joint Corp. for

Office Management Software

Business Licenses and Permits

$750 - $3,800 As Required Before Opening Government Agencies

Professional Fees & Services

$3,000 - $6,200 As Agreed Before OpeningAttorneys, Accountants and

other Professionals

Insurance $4,000 - $8,000 As Agreed Before Opening Insurer

Initial Training Expenses, including Travel

$2,500 - $5,000 As Agreed As Incurred Vendors

Start-up Supplies (Uniforms, Contracts, Invoices, and other Office Supplies)

$1,250 - $2,000 As Agreed As IncurredTelephone Company or

other Third Party

Local Advertising Fees (3 Months) $9,000 As Incurred As Incurred Vendors

Grand Opening $14,000 As Agreed As Incurred Vendors

3-Months’ Office Mgmt. Software Fee

$1,797 As Agreed As Incurred The Joint Corp.

Additional Funds (3 months) $20,000 - $45,000 As Agreed As Incurred Landlords, Vendors,Employees

TOTAL * We are looking for candidates who have a net worth of at least $350,000 and have access to at least $100,000 in liquid capital, along with a good credit history and score.

FRANCHISE INFORMATION REPORT 6

A breakdown of the costs and fees associated with investing in the fastest growing chiropractic franchise in the United StatesThe Joint Chiropractic franchise is an easy business to open and has initial investment costs below those of other small-box retail franchises. The total investment estimate to begin operations on a new chiropractic franchise ranges from $203,397 to $378,697, making The Joint a low-cost investment opportunity with potential for high returns. Because our build-out costs are substantially lower than other brands in the health care segment, The Joint offers a quicker ramp-up time, which allows for a potentially faster return on investment. The franchise fee for your first chiropractic franchise is $39,900.

Initial Investment and Startup Costs

$203,397 - $378,697

Page 7: FANCHISE INFORMATION EPORT 1 - The Joint Franchise...consumer, who desires fast, affordable and quality care on their own terms. Meeting an incredible demand The World Health Organization

FRANCHISE INFORMATION REPORT 7

Do I Have to Be a Chiropractor?The Joint Chiropractic franchise is exciting opportunity for entrepreneurs without prior medical or chiropractic experienceNo, you do not need to be a chiropractor to own a The Joint Chiropractic franchise. In fact, the majority of our franchise owners never had any experience in either the chiropractic field or the medical industry before franchising with us.

Before The Joint revolutionized access to chiropractic care, the majority of chiropractic clinics were owned and run by chiropractors. The business model was a complicated web of chasing after insurance companies for payment and offering services that sometimes veered far away from the proven methods of spinal alignments conducted by hand.

Everything changed in 1999, when The Joint entered the marketplace. Suddenly, chiropractic clinics weren’t tucked away in the back corner of hard-to-find office complexes any longer. They instead were in highly visible retail settings — next to coffee shops and supermarkets. The service offerings returned to the

roots of chiropractic care by offering only spinal alignments conducted by hand. The cost of chiropractic care became affordable, opening up a proven method of pain relief to a larger percentage of the population than ever before. Perhaps most importantly, The Joint made it possible for entrepreneurs and investors who are passionate about bringing chiropractic care to their communities to own their own clinic.

A straightforward, proven business model is the reason why entrepreneurs can succeed at The Joint

The Joint has simplified the chiropractic business model to cater to the 21st century consumer and be as easy as possible for the owner to run, operate and scale to multiple locations quickly. With a small footprint, minimal construction, a limited number of employees (3 to 4 on average to open), which helps to keep ongoing costs low, The Joint is a turnkey business model that can be open far more quickly than other small-box concepts.

“We have a lot of experience on the franchise side, and what makes us an effective model is the package of support that we’ve put together for our franchise owners,” says Jorge Armenteros, Director of Operations with The Joint. “Overall, we’re

Page 8: FANCHISE INFORMATION EPORT 1 - The Joint Franchise...consumer, who desires fast, affordable and quality care on their own terms. Meeting an incredible demand The World Health Organization

FRANCHISE INFORMATION REPORT 8

an easy-to-use, easy-to-operate model. Having been a franchisee myself with other brands, I cannot tell you how easy this business is to operate. You aren’t managing dozens of employees; the operating model is so straightforward that you can keep replicating it as you scale. Finally, we don’t have any product, so there’s no retail segment to worry about. This is a business you can scale very quickly and run very effectively.”

The Joint has been so successful in helping entrepreneurs realize their dream of owning their own chiropractic clinic that Entrepreneur magazine has named The Joint as the number one health care franchise for three years in a row on its prestigious annual “Best of the Best” list.

“Our goal is to help franchise owners run their businesses on their own,” Armenteros says. “We have a training program that is a field-based training, where they spend time learning to operate the business in a working clinic. We then bring franchise owners to corporate, we teach them how to market their businesses, how to communicate with doctors, how to hire doctors and how to grow their businesses. We then support their grand opening with a franchise business consultant, who works with the franchise owner to get their business open. About 60 to 90 days later, we have a consultant that goes in and checks on their clinic to see how their business is doing and if they need additional support. On an ongoing basis, we provide any support the franchisee needs to grow their businesses.”

Our franchisees are passionate about chiropractic careThe Joint is lucky in the fact that all of our franchise owners are passionate about chiropractic care and many of them have experienced the benefits firsthand.

In the case of Shane Weber, owner of multiple franchise clinics with The Joint in Atlanta, Georgia, chiropractic care changed his life for the better. After launching his first business at the age of 22, Shane became a public speaker, helping to build leadership and sales skills for corporate teams across the country. The constant traveling caused severe back pains

that didn’t resolve until Shane saw a chiropractor. After this breakthrough, he knew he wanted to get off the road and build a business for himself. He started researching franchise opportunities.

“When I discovered The Joint and looked at the simplicity of the business model, I knew that I had to invest in this business,” Weber says. “Chiropractic care has been so beneficial to me personally, and the fact that I have four clinics open in Atlanta proves that there is a tremendous need. The Joint allows people to get treated quickly and affordably, and as an owner, you not only get the financial rewards, but you’re helping people in your community.”

Page 9: FANCHISE INFORMATION EPORT 1 - The Joint Franchise...consumer, who desires fast, affordable and quality care on their own terms. Meeting an incredible demand The World Health Organization

FRANCHISE INFORMATION REPORT 9

Why Is The Joint Chiropractic An Attractive Business Model?The world’s largest chiropractic franchise is a straightforward, proven business model that is quick to scaleWhat makes The Joint the fastest growing chiropractic franchise in the nation, with over 530 clinics open throughout the country? The answer is simple: The Joint offers a straightforward business model that is easy to understand, simple to implement and quick to scale.

The Joint transformed the way chiropractic care is delivered in this country by emphasizing convenience, affordability and quality of care that is delivered with the 21st century consumer in mind. Unlike traditional chiropractic clinics, The Joint places its clinics where people already go, in high-end shopping centers next to supermarkets and coffee shops. With a gym-like membership that does away with the need for insurance, The Joint encourages walk-ins and keeps evening and weekend hours, which allows our patients

to get treated for their pain on their lunch breaks from work, while shopping during the evening or before a weekend out with their families.

The difference is apparent as soon as you set foot in one of The Joint’s clinics. The small footprint of 1,200 square feet on average is made to look much larger due to The Joint’s high-end chic aesthetic, which invites patients to feel relaxed. The only staff you’ll see will be one person at the front desk who will greet you, and one or two doctors in the back, who can treat you in as little as five minutes. If we can treat you in as little as five minutes, imagine how many people we can treat in the span of a single day, a month or a year. The numbers add up quickly.

The small footprint, limited overhead, minimal number of employees, combined with a volume-based, cash-only basis that meets the very specific need for chiropractic care makes The Joint a wise investment.

“We’re in daily-use centers, where people can get in and get out extremely quickly,” says Eric Simon, Senior Vice President of The Joint Chiropractic. “This isn’t a 45 minute process — people can be treated in five minutes and get the treatment they need to deal with their daily pain. As a result, our franchise owners can treat many more patients than a traditional chiropractic clinic could possibly imagine. From an investment perspective, all of your costs are fixed. You have a small number of employees, one or two wellness coordinators to

Page 10: FANCHISE INFORMATION EPORT 1 - The Joint Franchise...consumer, who desires fast, affordable and quality care on their own terms. Meeting an incredible demand The World Health Organization

FRANCHISE INFORMATION REPORT 10

serve as your front desk staff, and one or two doctors depending on your volume. Because the model is so simple to understand, you can scale very quickly, because you can do this over and over again.”

Who are we looking for?It may surprise you to learn that The Joint’s franchise network consists of both chiropractors and entrepreneurs who franchised with The Joint without any experience in either the chiropractic industry or medical field.

The reason why chiropractors choose to franchise with The Joint, outside of wanting a business that avoids the nightmares and pitfalls of dealing with the insurance industry for payment, are much the same as the entrepreneurs who franchise with us. Our proven business model is clean and easy-to-run, simple to operate and the scalability of our model is evident in the fact that more than half of our franchise owners own multiple clinics. Most importantly, our franchise owners desire to own a business that truly helps improve people’s’ lives.

For Robb Quinlan, who was a professional baseball player with the Los Angeles Angels before becoming the owner of four franchise clinics with The Joint in Minneapolis, Minnesota, The Joint is a way to get into business that serves a noble purpose in the community.

“When I discovered The Joint, and I saw how they were making chiropractic care more accessible,

more affordable and convenient for people, I knew that I wanted to become a franchisee.

I recognized that The Joint is the future of the chiropractic industry,” Quinlan

says. “The Joint is a great business for entrepreneurs who want to

make a difference.”

Success begins with your passion for helping othersIf you’re passionate about helping people heal and want to take an active, daily role in your business, The Joint may be the right opportunity for you.

“If you want to sit back and pray that people will come into your business, you should just buy the stock,” Simon says. “We’re looking for people who want to take an active role in their businesses, be a presence in their communities, and truly make an impact in the lives of their patients. Our robust support infrastructure will help you with everything else, from marketing to hiring doctors, and beyond. You just need to have the passion for helping people and be ready to make a difference in your community.”

The Joint Offers a Path to Ownership for ChiropractorsA mentorship program helps new doctors chart a path toward business ownershipThe typical chiropractic doctor spent upwards of eight years in school and could have accrued more than $200,000 in student loan debt — just so they could help people live healthier lives. The reality of running a modern chiropractic practice in today’s market is often a far cry from what they had in mind.

When doctors graduate from chiropractic school, they often are encouraged to open independent clinics — even though many still lack the business acumen and financial stability to make their ventures successful. To help attract the very best chiropractors, The Joint has launched a path-to-ownership program for chiropractors that enables its franchisees to act as ongoing mentors and business partners.

“We’re very proud to launch a program that makes the path to ownership easier and more

sustainable for chiropractors, while also benefiting our existing franchisees in both

the short- and long-term,” says Eric Simon, Vice President of Franchise Development

Page 11: FANCHISE INFORMATION EPORT 1 - The Joint Franchise...consumer, who desires fast, affordable and quality care on their own terms. Meeting an incredible demand The World Health Organization

FRANCHISE INFORMATION REPORT 11

with The Joint Chiropractic. “Chiropractors fresh out of school often don’t have the skill sets necessary to immediately succeed as the owner of an independent clinic. This program allows chiropractors to be mentored by our franchisees in all of the aspects of their business, after they have proven their expertise as a chiropractor. Once certain milestones are reached, franchisees and chiropractors are able to enter into business together in a way that benefits both parties.”

How does our path to ownership program work?Their path-to-ownership program is designed to help franchisees and chiropractors mutually benefit in the short- and long-term through a three-phase process:

ApprenticeshipChiropractors work for a franchise owner with The Joint for a minimum of two years. This essential period allows chiropractors to focus on what they do best: helping their patients heal. The franchise owner is able to track the doctor’s performance against agreed-upon milestones, such as a number of new patients, number of adjustments, quality of service and more, which are reviewed on a monthly basis.

MentorshipOnce the franchisee validates that the chiropractor has achieved their milestones consistently over the agreed-upon timeline, the franchisee then promotes the doctors to manage their clinic. This mentorship is essential to doctors, as they learn every aspect of operating a clinic from a business owner’s perspective, including how to market, lead a team, perform scheduling and payroll, and attract new patients.

PartnershipOnce the chiropractor has attained proven, operational expertise, the franchisee and doctor go into business together to open a new clinic. Typically, the franchisee contributes 80 percent of the funds, while the doctor adds the other 20 percent. This arrangement allows the chiropractor to receive local support from a trusted partner and proceed with the confidence and necessary skill set to thrive and prosper.

“We’re trying to help doctors become more successful,” says Dr. Steven Knauf, Director of Chiropractic Compliance with The Joint. “Not only do we have doctor franchisees who own a significant volume of clinics, we also have non-chiropractors who rely on their doctors. We know that students come out of chiropractic school with a significant amount of debt, and I was one of those students. We wanted to reward them by carving a path toward ownership through a mentorship program. We also are hiring doctors to oversee training and continue the quality of care to help franchisees who own multiple clinics, so there are a number of ways we help doctors become more successful.”

Common Questions Answered: Q&A with Dr. Steven KnaufThe Joint’s Director of Chiropractic and Compliance answers common questions from chiropractors about ownershipDr. Steven Knauf, The Director of Chiropractic and Compliance with The Joint, is passionate about helping chiropractors find successful careers as doctors and business owners with The Joint.

In his current role, Knauf helps oversee training and support for doctors and franchisees, and helped launch a path to ownership for doctors working in franchise clinics. Knauf spent four years working as a chiropractor in a franchise clinic, which makes him an ideal person to answer common questions chiropractors may have about The Joint franchise opportunity.

Page 12: FANCHISE INFORMATION EPORT 1 - The Joint Franchise...consumer, who desires fast, affordable and quality care on their own terms. Meeting an incredible demand The World Health Organization

FRANCHISE INFORMATION REPORT 12

WHY IS THE JOINT A GOOD OPTION FOR CHIROPRACTORS TO OWN A BUSINESS OR WORK FOR THE JOINT IN A CLINIC?

There are a lot of ways for chiropractors to find success with The Joint. One of the focuses for us is, ‘How do we get chiropractors to own their own clinics?’ Specifically, for students, they come out with an incredible amount of student loan debt, and I was one of those students. What can we do to help them get into this ownership role? We also have doctors who have been performing for several years under a franchisee, and they’ve been doing great. How can we reward them by getting them into a clinic of their own? We’ve created the DC Path to Ownership, which provides a clear pathway for chiropractors to ownership with The Joint.

Ownership is only one path. As we continue to grow, The Joint is acting more like a large hospital or clinic system in that there are a lot of positions for chiropractors that don’t necessarily involve treating patients. A lot of our franchisees who own multiple clinics and they need professional oversight and training for their doctors, and they’re elevating them into administrative or training positions to ensure that their network of franchise clinics delivers the kind of care that we expect.

WHAT ARE THE ADVANTAGES OF THE JOINT’S BUSINESS MODEL OVER A TRADITIONAL CHIROPRACTIC CLINIC?

The reason for our success is all about access of care. We’re able to get in front of patients where they live their lives, and they see The Joint over and over again, whether they know about chiropractic care or not. Eventually, they try us out because they’re dealing with aches and pains and they want to see if we can help, solely because of our brand awareness. That level of awareness is one of our biggest strengths. We’ve been able to raise awareness of the chiropractic care to a level that wasn’t there before. The majority of our new patients have never tried chiropractic care before. That’s a huge win for us and for the industry.

We also refer patients to other chiropractors in the areas we serve because we don’t treat every patient that comes through our doors. We don’t do insurance, we don’t do auto injuries or personal injuries, and so those patients get referred to doctors who are working in traditional models.

DO YOU THINK THE JOINT HAS INTRODUCED MORE PEOPLE TO CHIROPRACTIC CARE THAN EVER BEFORE?

Absolutely. We’re providing more patient education and we’re getting in front of more people with chiropractic care than any other association or institution in the profession now. We’re providing care to more people who would not seek chiropractic care otherwise. It’s very rewarding to help so many people, especially when they have so many options that aren’t as effective as chiropractic care: prescription drugs and surgeries, as an example.

Page 13: FANCHISE INFORMATION EPORT 1 - The Joint Franchise...consumer, who desires fast, affordable and quality care on their own terms. Meeting an incredible demand The World Health Organization

FRANCHISE INFORMATION REPORT 13

WHY ARE PEOPLE PURSUING CHIROPRACTIC AS AN ALTERNATIVE TO PRESCRIPTION DRUGS?

The reason why chiropractic care is so successful is because we treat people who are pre or post surgical with minor aches and pains, and we can treat them without prescription medication. We can help them get off their prescription drugs. The culture is beginning to see a wide acceptance of chiropractic care because of the opioid epidemic. The American College of Physicians just revised their guidelines on how to treat patients in pain, and they’re pushing off Tylenol, Advil, opioids and surgeries and are now recommending more conservative approaches such as chiropractic and yoga before the more extreme measures are pursued.

WHY DO DOCTORS LOVE WORKING FOR THE JOINT CHIROPRACTIC?

I worked in a clinic for The Joint for four years, and it is the best feeling because everyone just loves you. They get the value of chiropractic. It’s such a rewarding feeling for a doctor to have so many people seek out your care at a level that you might not have experienced in a private practice.

WHAT ARE THE JOINT’S STANDARDS FOR CHIROPRACTIC CARE?

What you’re starting to see in health care is two models become more prevalent. The first is our model of care, which is direct pay, there is no third-party involved with access to care or how many treatments you can receive or the type of care a doctor provides. It’s really important from the provider level that we really have a lot of flexibility in how we treat our patients. They get better faster because we can tailor the care to the patient’s needs.

WHY IS THE JOINT A GOOD INVESTMENT FROM A FINANCIAL PERSPECTIVE?

We cut out the hurdles to care. We make it easier for patients to come in and see us. When you remove those hurdles, people are more inclined to see us. For example, if you wake up today with some pain, you might not go to the emergency care facility, but if you see there’s a place that can help that’s right next to your bank or ice cream parlors, you’re more likely to go try it out. People will put off care as long as possible if you don’t make it easy for them to receive it, and as a result, we benefit substantially from a financial perspective because of that.

WHY ARE YOU EXCITED ABOUT THE FUTURE OF THE JOINT?

I’m so excited about the future of The Joint. There’s so much room as to where we can grow. Over the last eight years, we’ve focused on adjustment-only, and we’ve excelled in that model. As we’ve continued to collect patient data, we’re learning more about what our patients want from us and how we can help them heal. We’re in the research phase of that but it’s a really exciting time to be at The Joint right now.

We’re starting to see a real need for access to care outside of insurance and The Joint is meeting that need. We’re also seeing more and more chiropractors understanding this need who are becoming interested in our model than ever before. The Joint is positioned so well for future growth, and it’s going to be very impactful in terms of helping people heal without drugs or surgery because we’re so focused on being affordable and convenient. This is a really good time to get involved with The Joint.

Page 14: FANCHISE INFORMATION EPORT 1 - The Joint Franchise...consumer, who desires fast, affordable and quality care on their own terms. Meeting an incredible demand The World Health Organization

FRANCHISE INFORMATION REPORT 14

NEXT STEPS

Ready to Own A New Type of Chiropractic Business?

A member of our franchising staff will reach out to you by phone. The first call usually lasts just a few minutes and gives us a chance to introduce ourselves to one another and address initial questions.

We are looking forward to speaking with you and are excited that you’re interested in getting in on The Joint Chiropractic brand as we rapidly expand across the nation.

Thank you for your interest in becoming an owner of The Joint Chiropractic franchise!