familyhyundai.org_aaa traffic safety
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2009 Traffic
Safety Culture
Index Survey
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AAA Foundation
• Established in 1947
• 501(c)(3) Not-For-Profit
• Research affiliate of AAA/CAA
• North American Focus
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Mission
• Identify traffic safety problems
• Foster research that seeks solutions
• Disseminate information and educational
resources
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Funded through the generosity of
and its members
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• Initial Release July 2009
• Surveys conducted by Abt SRBI Inc
• Fact sheet available at AAAFoundation.org
2009 TSC Index Survey
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Purpose of the Index
• To investigate the public’s traffic-safety-related
knowledge, attitudes, behaviors, and experiences
• To create a baseline measure of traffic safety
culture in the U.S.
• To continue monitoring America’s traffic safety
culture over time through surveys
• To guide traffic safety research and education
• To foster dialogue about traffic safety and how to
improve it
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About the Index
• Random sample telephone survey of the American
public
• Sample included landline and cell phone
• Interviews conducted in English and Spanish
• Conducted April 15, 2009 – May 12, 2009
• Interviewed 2,501 U.S. residents ages 16+
• Statistics weighted to be representative of U.S. population
• Margin of error +/- 2.5% (approx.) for statistics based on
full sample, higher for subsamples
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Background
• The AAA Foundation defines traffic safety culture
as a social climate in which traffic safety is highly
valued and rigorously pursued
• In 2008 the AAA Foundation conducted the first
Traffic Safety Culture Index
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Overview of Results
• Majority of drivers do not feel safer than they
did five years ago
• Distracted driving was major reason cited by
those who felt less safe now than 5 years
ago
• Drivers agree that using a cell phone while
driving is a threat to safety
Note: Results presented here are only a small subset of
all information that can and will be gleaned from the
2009 Traffic Safety Culture Index throughout the year.
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Threats to Safety
• 35% of drivers reported that they feel less safe
than they did five years ago
Of those who felt less safe, 31% cited distracted
driving as the reason
• 87% of respondents rated texting or emailing
as a very serious threat, second only to
drinking while driving (90%)
• 58% also rated talking on a cell phone as a serious
threat
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Driver Behavior
• 67% of drivers admitted to talking on a cell
phone while driving in the past month
28% who admitted to this said they did so fairly
often or regularly
• 95% of drivers saying texting while driving
was completely or somewhat unacceptable
18% of those same drivers reported having text
messaged while driving in the past month
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Driver Behavior (cont)
• 71% rated talking on a handheld cell phone
while driving as unacceptable
30% of those drivers admitted to doing this and
another 27% admitted to using a hands-free phone,
which studies have shown are no safer
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For more information, visit:
AAAFoundation.org
At Family Hyundai we care about your safety. Please drive safe.
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The AAA Foundation for Traffic Safety is a
501(c)(3) public charity located in Washington,
DC that is dedicated to saving lives and reducing
injuries.
It is supported by donations from AAA/CAA
Clubs, AAA/CAA members, and other
organizations associated with AAA/CAA.
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To learn more about driving safe and
choosing a protective automobile, visit
http://familyhyundai.ning.com
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