8/4/2019 Family & Personal Influence on Consumer Behaviour

1/10

8/4/2019 Family & Personal Influence on Consumer Behaviour

2/10

Group consists of parents, brother, sisters,

close relatives.

It is the first reference group which recognizeour needs.

8/4/2019 Family & Personal Influence on Consumer Behaviour

3/10

Example:-

The Advertisements of health drink always

target at mother because they are the onewho are going to make decision regardingeating & drinking habits of the Kids.

8/4/2019 Family & Personal Influence on Consumer Behaviour

4/10

Consumer behavior is influence by a host ofPersonal characteristic such as

Age Life cycle stage

Occupation

Social Status

Life Style

8/4/2019 Family & Personal Influence on Consumer Behaviour

5/10

1- Old age 2 Adults

3 Adolescents

4 Children's Below 0-15

a. THE AGE EFFECT

b. THE COHORT EFFECT

8/4/2019 Family & Personal Influence on Consumer Behaviour

6/10

It is sociology concept that describe changein family across time Emphasizing effect ofMarriage, Birth & Death on family

8/4/2019 Family & Personal Influence on Consumer Behaviour

7/10

A consumer occupation is know to influencethe choice of brand in product & services

8/4/2019 Family & Personal Influence on Consumer Behaviour

8/10

A consumers economic status certainlyinfluence the exact choice from premiumquality to ordinary nature of product.

8/4/2019 Family & Personal Influence on Consumer Behaviour

9/10

The of lifestyle refer to a person pattern ofliving as expressed by his or herpsychographic which as generally measuredby consumer activities, interest & opinion on

contemporary subject & consumption relatedmatter.

8/4/2019 Family & Personal Influence on Consumer Behaviour

10/10

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