Presentation Archived on NTX Sales Ops Site for

RAEs:http://spt.cingular.net/sites/NTMarket/default.aspx

NTX Dealer Data CallApril 16, 2009

Dial In for today’s call:Dial In Number

• 877.888.4443Participant Code

• 594 5174

Agenda• AT&T MobileTV

Promo• AT&T Apps Beta• AT&T Family Map• Samsung Propel Pro

Open Discussion

AT&T MobileTV PromoIt is over

© 2007 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.

AT&T Apps Beta

Connecting Developers to Customers

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Apps Beta Overview

* AT&T is launching AT&T Apps Beta, a mobile application beta program connecting AT&T customers with access to the latest and greatest mobile applications via an online community website: www.att.com/appsbeta.

* AppsBeta, and the applications therein, are FREE to download but standard data rates will apply based on the customer’s current feature subscription.

* Customers are not required to have an unlimited data feature on their account, but it is strongly recommended.

* Finalized Know the Facts document to be posted 4/2/09 to coincide with announcements at CTIA. KTF will contain more information and compatible handsets at launch.

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Details & Availability

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• Connect – Provides customers a place to connect with mobile content providers

• Share – Customers can share ideas, needs/wants and give feedback to mobile content providers on apps

• Available applications – Users select their device and only applications available for their device will be displayed/offered

• Functions – While apps are in beta period, site users will be able to:– Review app info (screenshots, videos, demos, FAQs, user guide and more)– Download the app from the site via WAP push to handset– Rate app on a scale of 1 to 5– Provide comments and tag accordingly (bug, general comments, graphics usability, etc)– Provide feature suggestions

• Timing – Apps do not expire but the content provider has the right to decide if they want to remove/graduate the application from beta

• Post Beta – After an app’s beta period, AT&T and the app provider will review user feedback received and communicate back to the community on where the app is headed

BlackBerry LG Motorola Nokia Pantech Samsung Sony Ericsson

Bold (9000) Shine (CU720) RAZR (V3xx) 6650 Matrix (C740) Propel (A767) w580i

Curve (8310) V9x Eternity (A867)

Z9n

© 2007 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.

AT&T FamilyMapApril 14th, 2009

Overview

What are the benefits?• Quick and Convenient – Locate a family member’s phone

from a mobile WAP browser or the Web• Peace of mind – Comforting to know where a family

member is when you want or need to know• Safety Checks/Location Alerts

• Receive emails or text messages for a scheduled time/day

• Easily locate a device on-demand• Personalization• Upload pictures of your family members and view them

within application• Personalize by labeling favorite locations (ex: “Home”)

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What is AT&T FamilyMap? A family-focused location based application providing customers with peace of mind by allowing them to conveniently view the location of a family member’s phone from their mobile phone or PC web browser

Overview

Secure and Private

• Only authorized users have permission to locate devices on the same account

• Account Owners are notified via letter (e-mail & SMS if available too) once AT&T FamilyMap service is established, and directed to Location Privacy Settings tool in OLAM

• Phones being located will receive a semi-randomized, monthly SMS messages reminding them they can be located by AT&T FamilyMap

Target Customers

• FamilyTalk Plans – Authorized Account Owners/Users can locate up to 5 phones on a FamilyTalk account

• Parents of teens and tweens – especially parents of teen drivers. Account Owners/Users can add AT&T FamilyMap to any of their accounts they want to locate

• School Walkers – Parents can create Schedule Checks to automatically locate their kids when walking to and from school

• Exceptional Children – Parents often have children with particular needs or who may require somewhat closer supervision

• Elderly Family Members – Some elderly family members would benefit from a watchful eye due to health or general safety concerns

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Provisioning

Feature Codes are Provisioned at Point of Sale. The line number the feature is provisioned on will be the login ID.

•AT&T FamilyMap is to be added to the line that purchases the account – Ex: If “mom” buys the account but “Dad” is the Account Owner, the product will show on “Mom’s” line. “Dad” will still be notified via the privacy notifications once “Mom” has set up the product to locate someone.

•FamilyMap can only locate phones that are on the same account; this could be FamilyTalk, a non-FamilyTalk multi-line account or even a single account.  With a single account – Ex:“Mom” is on a separate account from her daughter but she pays her daughter’s bill.  Mom can buy FamilyMap on her daughter’s line and essentially her daughter’s phone will track itself.  What this means is:

– The Welcome SMS with the temp password will arrive on the daughter’s phone in this example

– Mom will only be able to elect to receive notifications and location alerts via e-mail

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Getting Started

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Registration• Once a customer signs up for AT&T FamilyMap they will receive a text message with the FamilyMap URL and

temporary passwordNote: For single/separate accounts in which he/she is the Account Owner, the feature should be added to the account they want to track.

-In this case, temporary password will be sent to device being tracked

-When setting up alerts, the Account Owner should use email notification – not SMS

• Sign-up process can begin by going to www.att.com/familymap on a PC• Customers will be given a list of the phones on their AT&T account and the user selects the phones they want to locate

(Note: User will see phones on the account the feature is added to)

• The customer will be able to personalize numbers with a name• At this point, the account is created and the customer can locate their phones

Web Experience

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My Family

History

Send Message

My Places

WAP Experience

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LocateSign in

My Family

History

Product Features• Devices

• Every AT&T Phone (except prepaid or GoPhone devices) is compatible to be located • The most accurate locations available are with A-GPS phones that use the AT&T

Network and have a clear line of sight to GPS satellites• Phones being located cannot have a data block feature or the customer will receive an

error message

• Feature Codes

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Plan Feature Code MRC

Locate up to 2 Phones on 1 account

FA31 (CARE); FA01 (Telegence)

FA04 for downgrades from $14.99 plan (no 30 days free; TLG only)

$9.99 with first 30 days FREE

Locate up to 5 Phones on 1 account

FA32 – CARE; FA02 – Telegence

FA05 for upgrades from $9.99 plan (no 30 days free; TLG only)

$14.99 with first 30 days FREE

• Compensation: Current compensation rules for features apply to the

sales of AT&T FamilyMap

Data charges apply (including first 30 days free); Unlimited Data plan recommended(Average data usage per session is 1.2KB on device being located and 10KB on device using WAP browser to locate.)

Competition

• Similar “family finder” applications are currently available from Verizon Wireless, Sprint, and Alltel customers; however some require special phones and downloading of an application – AT&T FamilyMap does not

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AT&T Sprint Verizon Alltel

Product Name FamilyMap Family Locator Chaperone Family Finder

Phone Availability Any web enabled device

Any web enabled device

Categorized by Parent and Child

phones

8 handsets available

Price $9.99 for two$14.99 for up to 5

$5 for up to 4 $9.99 for up to 4 $9.99 per child phone

Web/App based Web Web ApplicationParent/Child specific

Application

Notifications Safety Checks Safety Checks Child Zones Schedule

Training & Demos

• Training – my CSP Quick Start Page including:• Know the Facts• Learning Edge course LBS202• FAQ’s• Job Aid – Say It, Show It, Sell It• www.att.com/familymap

• Demonstration for Sales• Demo site URL:

http://att-temp.wavemarket.com/finder-att-family/signIn.htm• Login ID: 111-555-1000• Password: abc123

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© 2008 AT&T Intellectual Property. All rights reserved. AT&T Proprietary (Internal Use Only) 

© 2008 AT&T Intellectual Property. All rights reserved. AT&T, AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. AT&T Proprietary (Internal Use Only) 

Samsung Propel™ ProNew Stylish and Richly Appointed Smartphone

Launching April 2009

© 2008 AT&T Intellectual Property. All rights reserved. AT&T Proprietary (Internal Use Only) Page 17

Samsung Propel™ Pro Stylish and Richly Appointed

Windows Mobile 6.1

SKU #64976

Available April 14, 2009

Best Price $14999*

3G HSDPA 3.6Mbps

Tethering

Video Share Calling

Wi-Fi

aGPS

Premium Design

International Coverage

3MP Auto-focus Camera

Value Proposition•Versatile vertical slider at an outstanding value

•Familiar Windows experience• Microsoft Exchange will

represent 70% of commercial e-mail market by 2009*

• 42% of AT&T customers are interested in phones running Windows**

•OS power & versatility grows with the high-value customers’ needs• 18,000+ Windows

Mobile applications to choose from

*Gartner, “MarketScope for E-Mail Systems, 2008” by Matt Cain, May 2008**2008 Mobile Phone End User Segmentation & Profiling Study; Windows Pulse Survey, U.S., 2008.

© 2008 AT&T Intellectual Property. All rights reserved. AT&T Proprietary (Internal Use Only) Page 18

Propel™ Pro SpecificationsNetwork: UMTS/HSDPA Tri-band (850/1900/ 2100MHz), Quad-band GPRS/EDGE

Operating System: Microsoft® Windows Mobile® 6.1 Standard

Processor: 528MHz processor

Internal Memory: 256MB ROM/128MB RAM

User Interface: Sliding Panel home screen, Joystick navigation, vertical slider, and full Qwerty keyboard

Display: 2.5 inches, 65k/TFT colors, 320 x 320 pixels

Location-Based: AT&T Navigator (integrated aGPS with SUPL)

Connections: Stereo Bluetooth 2.0, WiFi (802.11 b/g), AT&T Communicator, ICS

Camera: 3.0 mega pixel, auto focus camera

USB: 2.0 High Speed

microSD: up to 16GB supported

Dimensions: L 3.9 x W 2.4 x D 0.6 inches

Weight: 4.83 Oz.

Battery: 1500mAh

Talk/Standby Time: 6.5 Hours / 12 hours

© 2008 AT&T Intellectual Property. All rights reserved. AT&T Proprietary (Internal Use Only) Page 19

Samsung Propel™ Pro Apps & Services HighlightsMain Menu Highlights•Messaging

• Threaded SMS• ActiveSync for corporate email with

Exchange ActiveSync• IM & Email

• Instant Messaging (AOL, Yahoo, Windows Live)

• Xpress Mail for and personal email (AOL, Yahoo, Windows Live, Gmail and more)

Organizer Folder

Business Card ReaderHigh quality 3MP camera capture of business card content for Contacts

Applications Folder

Key Tools•Office Mobile: view & edit Word and

Excel documents; view PowerPoint slides

•PDF Viewer•Task Manager to maximize battery

life•RSS Reader and WikiMobile to stay

current on news and reference information

•Mobile Banking

• AT&T GPS for turn-by-turn directions with AT&T Navigator

• PIM tools like calendar, contacts

AT&T Music Folder

Great services to research, listen and shop for music and view personal and entertainment videos

AT&T Mall Folder

Great services to buy ring tones, games, video, wallpaper and more

© 2008 AT&T Intellectual Property. All rights reserved. AT&T Proprietary (Internal Use Only) Page 20Page 20

Propel and Propel Pro

Higher Sales Volume

Designed for Price Sensitive Customers

Serves Basic Messaging Needs

Lower Equipment Subsidy

Some want simplicity of texting, many need the flexibility of “More” and feature rich applications

AT&T can serve both. Our smartphone portfolio captures multitasking, information intensive, highly connected customers

Both Are

Great

For AT&T !

Higher Performance Features

Multi-meessage, highly connected customers

Higher ARPU & Data ARPU

More Apps, Downloads/Games ARPU

Recap:• MobileTV Promo Ends

• AT&T Apps Beta

– Connects developers directly to customers– All Apps are free

• AT&T Family Map

– $9.99 (2 lines) and $14.99 (5 lines) monthly.– Sold at the subscriber level– Can only map lines on the same BAN

• Samsung Propel Pro

– Similar form-factor as Propel, but a smartphone– WM 6.1 Standard, 3G, WiFi, 3MP Camera, VSC, aGPS

© 2007 AT&T Knowledge Ventures. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Knowledge  Ventures.

Topics coming soon: • More new devices

Next Call: May 7