Family Fun & Frolic Day Link

Download Family Fun & Frolic Day Link

Post on 25-Jun-2015




0 download

Embed Size (px)


Grass Roots Event - Created and Managed by Lori Evans- Atlanta\'s Marketing Maverick


<ul><li> 1. FAMILY FUN AND FROLICDAY OPENING OF BENTWOOD @ SUGARLOAF SAMPLINGEVENT MANAGEMENT BYLORI EVANS</li></ul> <p> 2. TO SHOWCASE MY DIVERSE EVENT CREATIONS I AM HIGHLIGHTING A A HIGH SUCCESSFUL GRASS-ROOTS PRODUCTION </p> <ul><li>Having created and produced 100s of events over the years I wanted to give you a sense of my range and vision. </li></ul> <ul><li>Ive highlighted to very different events yet each carries my stamp of Attention, Affection, and sense of FUN. </li></ul> <ul><li>My comfort level with patrons, benefactors, and the smith and joness seeing to it that each and every event is remembered and enjoyed. </li></ul> <ul><li>A successful event director organizes and manages their team by focusing on their strengths, knowing their struggles and involving all in the creation and success. </li></ul> <ul><li>My unwavering Passion, my attention to details, and logistics, priorities and always focusing on the ultimate goal continues to make me aMaverickSpecial Events Professional. </li></ul> <p> 3. </p> <ul><li>1.FAMILY FUN &amp; FROLIC DAY </li></ul> <ul><li>At Bentwood at Sugarloaf </li></ul> <ul><li>a Centex Homes Community </li></ul> <ul><li>2502 Cannon Farm Trace </li></ul> <ul><li>Duluth, Georgia*Grassroots-type Carnival </li></ul> <ul><li>*Partnered with Radio Disney </li></ul> <ul><li>To create the carnival fun for the children I hired over 20 vendors for the day: </li></ul> <ul><li>FOR THE KIDS: </li></ul> <ul><li><ul><li><ul><li>Food and Drink CartsArts and Crafts Area Moon BounceKaraoke Singing Stage arena Face Painters Carnival Games with Prizes </li></ul></li></ul></li></ul> <ul><li>To initiate home buying interest and focus on the Centex Homes product choices </li></ul> <ul><li>I created targeted activities for the Adults in order for them to explore throughout the Community </li></ul> <ul><li><ul><li><ul><li>FOR THE ADULTS: </li></ul></li></ul></li></ul> <ul><li><ul><li><ul><li>Scavenger Hunt with Centex Home building and design clues located in model homes and through various amenity sites </li></ul></li></ul></li></ul> <ul><li><ul><li><ul><li>Tour of Model Homes by on site Centex Homes employees Raffle Drawings at the Sales Center giving sales managers a chance to talk with new prospects </li></ul></li></ul></li></ul> <ul><li><ul><li><ul><li>Appointment Scheduling- set up to revisit the neighborhood and have a one-on-one discussion with sales personnel. </li></ul></li></ul></li></ul> <ul><li>FOR ADDED FUN : Grilling/ Smoking Demonstrations provide by The Big Green Egg </li></ul> <p>GRAND OPENING OF NEWCENTEX HOMES COMMUNITY 4. FIRST: TO INVITE THE SURROUNDING NEIGHBORS TO COME TO THE EVENT I HAD LOCAL BUSINESS MERCHANTSBLANKETED WITH FLYERS: 5. TO INTRODUCE ATLANTA TO THIS WONDERFUL NEW COMMUNITY I BROUGHT IN THE BEST IN FAMILY ENTERTAINMENT BY PARTNERING WITH RADIO DISNEY Radio Disney AM 590 and Centex Homes partnered to create a unique family fun day at Bentwood at Sugarloaf.Radio Disney Road Crew had a blast with the kids and adults!In addition to the on site elements I arranged for, Radio Disney agreed to promote the event heavily on the air,through Parent Packs at other events, and onlineat and the Radio Disney Newswire. 6. To hear about The Fun-filled event I WROTERADIO SPOTS (30 second and 60 second) that ran on Radio Disney of course! KidPoolside picnic an afternoon filled with tennis even a Nature hike oh yeah! DJRadio Disney is spending a day in the country- at Bentwood at Sugarloaf! VOBentwood at Sugarloaf is the perfect place to call home. Come explore the 65-acre conservation areabike through tree-filled trails, picnic at the poolside cabana, and spend the lazy days of summer by thepool or on the sport courts.Its all possible at this haven in Duluth, a short drive from the city of Atlanta but worlds from the go-go-go of city life.At Bentwood at Sugarloafyoull find comfortable, spacious retreats, ranging from25-hundred to nearly 35-hundred square feet with4 to 6 bedrooms.Homes are competitively priced from the 270s, and Centex Homes' award-winninghome warranties offer peace of mind. DJThe fun runs from 1 to 5,Your music your way plus an afternoonof fun as we celebrate Family Fun and Frolic Day! At 25-02 Canon Farm Trace in Duluth. For more information, call Centex Homes at 770-622-5804. 7. Additional Radio Spots FOCUSING ON PARENTS: Are you a multi-tasking mom day-dreamingof idyllic surroundings like a childrens playground where lifelong friendships are forged, a 65-acre conservation areafor active kids to play, and a landscaped walking trail whereyou can get some exercise?Does your ideal community include the backdrops of a classic clubhouse,swimming pool, cabana, six lighted tennis courts,sports court, picnic area and national award-winning architecture?Guess what the place youve beendreaming of actually exists its Bentwood at Sugarloafin Duluth.Bentwood at Sugarloaf enjoys easy accessto I-85, and shopping and dining at Discover Millsand the Mall of Georgia.Homes from 25 to 35-hundred square feet,an industry leadingTwo-Year Fit and Finish Warranty, and competitive pricingfrom the $270s. .AND KIDS: Radio Disney rocks the house at Bentwood at SugarloafWe'll be jammin with your music your way, and totallyawesome games and contests. Kid Are you bringin the DJ --Yes, were bringing the Radio Disney Prize Bag too! Kid Suh-weet! 8. To reach internet viewers -The Family Fun and Frolic Day was featured in Radio Disneys online newsletter: 9. FAMILY FUN &amp; FROLIC DAY BENTWOOD AT SUGARLOAF COMMUNITY </p> <ul><li>TO PRESENT: Grand Opening of Northeast Atlanta Community by CENTEX HOMES </li></ul> <ul><li>A Carnival Atmosphere was </li></ul> <ul><li>staged to Showcase the</li></ul> <ul><li>communitys : </li></ul> <ul><li>Exceptional Amenities </li></ul> <ul><li>Upscale Ambiance </li></ul> <ul><li>Family Environment </li></ul> <ul><li>Centexs Award Winning</li></ul> <ul><li>Home Design </li></ul> <p> 10. ALL THE FAMILIES AND KIDS HAD A GREAT TIME BECAUSE BENTWOOD AT SUGARLOAF IS A GREAT PLACE TO LIVE AND PLAY 11. Results of the events </p> <ul><li>The communitys two sales managers: </li></ul> <ul><li>Erin and Kelly had follow up appointments with ten prospects that were registered duringThe Event). </li></ul> <ul><li>AND SOLD FIVE NEWHOMES AS A RESULT OF THE EVENT</li></ul> <ul><li>OVER $2 MILLION ! </li></ul>