P a g e | 1

2017 FAMILY FRENZY PRELIMINARY IMPLEMENTATION GUIDE

JARRETT, CHARISSA A NF-04 USAF AFSVA/SVOFN

P a g e | 2

PROGRAM DESCRIPTION ......................................................................................................................... 3

PROGRAM GROUP ................................................................................................................................... 8

RULES OF ENGAGEMENT ......................................................................................................................... 8

MARKETING…………. ................................................................................................................................. 9

SOCIAL MEDIA ......................................................................................................................................... 9

INSTALLATION REIMBURSEMENT PROCEDURES

................................................................................................................................................................

10

FAMILY FRENZY REIMBURSEMENT FORM

................................................................................................................................................................

10

PROGRAM POC CONTACT INFORMATION

................................................................................................................................................................

11

CONTENTSCONTENTSCONTENTSCONTENTSCONTENTSCONTENTSCONTENTSCONTENTSCONTENTSCONTENTSCONTENTSCONTENTSCONTENTSCONTENTSCONTENTSCONTENTS

P a g e | 3

The goal of 2017 Family Frenzy is to provide entertainment, foster a sense of community andpromote a healthy lifestyle through deployment of a “Fit Family” based program. The program will take place at ten Group 1 Installations. Each installation can host an optional kickoff event, followed with three mandatory events (one in July, August, and September). Think outside your “Club walls!” The “Club” does not mean the brick and mortar building. Partner with the Community Center, Outdoor Recreation, Arts and Crafts or the fitness center, to name a few. Event dates within each specified month and event times are at the discretion of the club.

There are mandatory food items* (recipes to be provided by AFSVA), event games*, and supporting materials * that must be incorporated in each event in order to receive funding. However, the majority of the event will be planned locally. Be open to your creativity, MAKE IT FUN! NOTE: For Family Frenzy events menu items must be priced for members; non-members pay additional feebased on “Members First Discount”. Event entry is free to ALL for Family Movie Sing and/or Dance Along.

*BOLD indicates items that must be included in each event

July: Family Field Day

A field day is a favorite end-of-the-school year/summer event for many. To make this event a success, plan a variety of activities that are both fun and age-appropriate. Remember that activities that are too challenging for younger attendees can cause frustration, while older kids may lose interest in ones that don’t provide enough of a challenge. To accommodate various age groups we have suggested activities that appeal to a wide range.

Field day game ideas:

o Basketball free-throws (borrow from CYP)

PROGRAM DESCRIPTIONPROGRAM DESCRIPTIONPROGRAM DESCRIPTIONPROGRAM DESCRIPTIONPROGRAM DESCRIPTIONPROGRAM DESCRIPTIONPROGRAM DESCRIPTIONPROGRAM DESCRIPTIONPROGRAM DESCRIPTIONPROGRAM DESCRIPTIONPROGRAM DESCRIPTIONPROGRAM DESCRIPTIONPROGRAM DESCRIPTIONPROGRAM DESCRIPTIONPROGRAM DESCRIPTIONPROGRAM DESCRIPTION

P a g e | 4

o Water Balloon challenge*o Limbo contesto Relays: Chicken Relay, jumping jacks or cartwheels relay, leap frog relayo Running: 50 or 100 yard dash, family relay (child vs child or family vs family)o Jump-rope marathon (jump rope along a path) o Hula Hoop Marathono Sac Race o Tug-o-waro Dance station*

o Zumba-thono Popular Line Dances

o Bouncy Castle – if space allows*o Table with coloring books, crayons and story bookso Face painting* (coordinate with Arts and Crafts) o Magicianso Indoor mini golf o Tricycle races (borrow from CYP)o Soccer goal/Football “through the hole” contest (borrow the balls from CYP)

Healthy Food options: sweet potato chips, mini chicken, turkey, and/or beef burgers on a whole wheat bun or lettuce wrapped, grilled or crispy chicken tenders on a stick, vegetable kabob, (olives, broccoli, cucumber, multi-color tomatoes) fruit kabobs, fruit smoothies, and 100% juice.

Sweet Potato Chips Mini Burgers Crispy or Grilled Chicken on a Stick

Vegetable Kabob Fruit Kabob Fruit Smoothie

P a g e | 5

NOTE: Members receive a free sample food item or “themed goody bag” with items such as bouncy balls, a folding Frisbee, Jacks etc.) (one per child upon entry) and receive a member discount on meals.

Non-members pay full price for all food and goodie bag items. Entry is free for all events.

Goody bags can be purchased by non-members for a nominal fee.

August: Movie Sing and/or Dance Along Suggestions

Movies can be in or outdoors depending on your location. Think outside the box! Work with the Community Center and Outdoor Recreation Center.

Any movie shown as a public viewing must have a license. Contact the local AAFES GM and go through "SWANK" for movie licensing to show movies in the club. Movies licensed for the Library must be shown in the Library. The annual cost is $350 for a license through SWANK. This license allows public performances on any movie by 95% of major motion picture studios (see attached for more information).

Funding can be used to assist with the cost we would recommend purchase of another NMPS (encrypted DVD player only) and share the movie library you have from the theater NMPS If you do not want to move the system from the theater. The player can be moved to different facilities or outside movies for events. Do you have an inflatable screen or another mobile screen, projector? If not, partner with Outdoor Recreation and/or the Community Center.

Events not held in the club can use the R4R funding--select SAPI or Deployed Affected for funding opportunities and possible funding for a portable movie screen and travelling projector.

The NMPS Point of contact information can be found on page 11 of the attached NDVD Guide.

HINT: Consistency in

marketing to drawawareness and interest

is key.Select a day and week

then promoteaccordingly.

HINT: Consistency in

marketing to drawawareness and interest

is key.Select a day and week

then promoteaccordingly.

HINT: Consistency in

marketing to drawawareness and interest

is key.Select a day and week

then promoteaccordingly.

HINT: Consistency in

marketing to drawawareness and interest

is key.Select a day and week

then promoteaccordingly.

HINT: Consistency in

marketing to drawawareness and interest

is key.Select a day and week

then promoteaccordingly.

HINT: Consistency in

marketing to drawawareness and interest

is key.Select a day and week

then promoteaccordingly.

HINT: Consistency in

marketing to drawawareness and interest

is key.Select a day and week

then promoteaccordingly.

HINT: Consistency in

marketing to drawawareness and interest

is key.Select a day and week

then promoteaccordingly.

HINT: Consistency in

marketing to drawawareness and interest

is key.Select a day and week

then promoteaccordingly.

HINT: Consistency in

marketing to drawawareness and interest

is key.Select a day and week

then promoteaccordingly.

HINT: Consistency in

marketing to drawawareness and interest

is key.Select a day and week

then promoteaccordingly.

HINT: Consistency in

marketing to drawawareness and interest

is key.Select a day and week

then promoteaccordingly.

HINT: Consistency in

marketing to drawawareness and interest

is key.Select a day and week

then promoteaccordingly.

HINT: Consistency in

marketing to drawawareness and interest

is key.Select a day and week

then promoteaccordingly.

HINT: Consistency in

marketing to drawawareness and interest

is key.Select a day and week

then promoteaccordingly.

HINT: Consistency in

marketing to drawawareness and interest

is key.Select a day and week

then promoteaccordingly.

P a g e | 6

Happy Feet or Frozen Sing-N-Dance Along o Suggested Themed Menu Items with fun names

(buffet or A-La-Carte)o Yogurt banana on a stick*o Fruit smoothieo Popcorn

o Decorate with an Arctic theme*o Have Dance area*o Purchase hand props for the kidso Make sure the movie is still visible from the dance area*o Offer preferred seating reservations to club members*o Give attendees a small bag of fake snow to throw in

Popcorn Fruit Smooth

Banana on a Stick* VIP Seating 4 kids*

Rio 2 or the Jungle Book Sing-N-Dance Along (The newly released “Sing” is also an option) o Invite club members and eligible club members. Encourage attendees to come dressed in tropical themed

shirts, shorts, and dresses o Suggested Themed Menu Items with fun names

(buffet or A-La-Carte) o Anteaters (chocolate covered raisins)o Twigs and Branches (veggie sticks)o Rio or Tiger Tail Slushies

(low sugar/all natural)

September Family Back to School Dance

P a g e | 7

o Jaguar Tails (Puff Cheetos)o Decorate with a Tropical theme*o Have Dance area*o Purchase hand props for the kidso Make sure the movie is still visible from the dance area*o Offer preferred seating reservations to club members children*

Rio Buffet Display Ideas

VIP seating 4 kids Yogurt Parfait

Popcorn Fruit and Veggie Display

w/baked Cheese Puffs

Don’t offer the typical “movie butter popcorn.” There are many healthy options for popcorn toppings. http://www.sparkpeople.com/blog/blog.asp?post=23_ways_to_top_your_popcorn_for_under_150_calories

NOTE: Members receive a free food item or “themed goody bag” (one per child upon entry) and receive a member discount on meals. Non-members pay full price.

Family Dinner Dance (Semi-Formal):

o Members: Adult ticket $15 to $25, one child free per adult ticket* o Non-members: Same adult price as member and

$10 per child up to 17 yrs old

Theme to Select From*:

o Dinner and Dancing Under the Stars (project stars on the ceiling)

o Hawaiian Luau o European Vacation

P a g e | 8

o Winter Wonderland

Guidelines*:

o Take reservationso Create a 3 course meal to be served or buffet (elegant but simple)o 2 kids meal and 2 adult meal options (salad, main course, desert)o Dinner selection made with reservation if servedo Hire a DJo Club members receive a free selfie stick per club member

o Each club will be supplied with 100 selfie sticks from AFSVAo AF 70th Birthday logo and hashtag will be printed on selfie sticks (#AFClubFrenzy) o Set up a “Family Usie” (family selfie) photo booth area with a backdrop that corresponds with the themeo Get props for photo area (boas, hats, crazy glasses)o Make your own backdrop using the stringing contest items (directions will be in guide)o Have a staff member take photos of attendees in the photo area and upload to Clubs Facebook page

o Use the hashtag supplied by AFSVA/SVK to upload photo to FB (#AFClubFrenzy)

Group 1 participating locations: $5,000 per installation (total for three events and a kickoff event) Installations may receive reimbursement for entertainment cost (movie purchase, posters, decor, event favors, food specified as part of the program by AFSVA)

AFSVA PROVIDES:

o Implementation guideo Monthly Themeso Funding up to $5Ko Branded marketing promotional/advertising materials on

https://www.usafservices.com/managers/marketing/downloadcentral.aspx o Program Guidance via DCS with participating (once determined)o Recipes and required event items list to the participating installations (once determined)o Reporting tool: https://cs.eis.af.mil/sites/10042/Pages/Datacalls.aspx then scroll down to Sustainment

Current Data Call/AF Clubs Programming Reporting (recurring).

PROGRAM GROUP PROGRAM GROUP PROGRAM GROUP PROGRAM GROUP PROGRAM GROUP PROGRAM GROUP PROGRAM GROUP PROGRAM GROUP PROGRAM GROUP PROGRAM GROUP PROGRAM GROUP PROGRAM GROUP PROGRAM GROUP PROGRAM GROUP PROGRAM GROUP PROGRAM GROUP

RULES OF ENGAGEMENT RULES OF ENGAGEMENT RULES OF ENGAGEMENT RULES OF ENGAGEMENT RULES OF ENGAGEMENT RULES OF ENGAGEMENT RULES OF ENGAGEMENT RULES OF ENGAGEMENT RULES OF ENGAGEMENT RULES OF ENGAGEMENT RULES OF ENGAGEMENT RULES OF ENGAGEMENT RULES OF ENGAGEMENT RULES OF ENGAGEMENT RULES OF ENGAGEMENT RULES OF ENGAGEMENT

P a g e | 9

o The data that is collected will allow AFSVA to tailor programs to meet our customer’s needs

INSTALLATION RESPONSIBILITIES:

o Follow implementation guideo Report all data requested in the Clubs Programming Tool

https://cs.eis.af.mil/sites/10042/Pages/Datacalls.aspx then scroll down to Sustainment Current Data Call/AF Clubs Programming Reporting (recurring).

o Customize and print branded marketing promotional/advertising materials with guidance from https://www.usafservices.com/managers/marketing/downloadcentral.aspx

o Execute event on locally selected date and time during the month indicatedo Secure and schedule appropriate venueo Collaborate w/FSS activities/community partnerso Schedule and promote evento Utilize themed ideaso Upload reimbursement requests NLT a week after each event

COLLATERAL GUIDELINES AVAILABLE FOR DOWNLOAD:File Location: https://www.usafservices.com/managers/marketing/downloadcentral.aspxCustomizable: Guidelines with instructions on how collateral can be used are included. Each piece of collateral supplied is customizable to specific event details such as date, time, event specials, etc. All files can be interchanged from print to digital and vice versa. Media Used For:

o Letter Size: 8.5 x 11 jpg and pdf – use for posters, flyers and other print/digital mediao Tabloid: 11 x 17 jpg and pdf – use for posters, flyers and other print/digital mediao Social Media Image– Facebook, Instagram Guide and Postso Digital Image– for HD display monitors, Janus, Qubica and web/social media

Maximize Family Frenzy Events Using Social Media

MARKETINGMARKETINGMARKETINGMARKETINGMARKETINGMARKETINGMARKETINGMARKETINGMARKETINGMARKETINGMARKETINGMARKETINGMARKETINGMARKETINGMARKETINGMARKETING

SOCIAL MEDIA SOCIAL MEDIA SOCIAL MEDIA SOCIAL MEDIA SOCIAL MEDIA SOCIAL MEDIA SOCIAL MEDIA SOCIAL MEDIA SOCIAL MEDIA SOCIAL MEDIA SOCIAL MEDIA SOCIAL MEDIA SOCIAL MEDIA SOCIAL MEDIA SOCIAL MEDIA SOCIAL MEDIA

P a g e | 10

Family Frenzy events provide an awesome opportunity to creatively utilize social media platforms to engage with your “fans” and boost activity. With multiple events and strategic post announcements for each of them, it will fill your calendar with content and allow widest dissemination among various demographics. Be creative; we want full participation!

FAMILY FRENZY SOCIAL MEDIA OVERVIEW2 weeks prior

o Announce the event, detailed info and themeo Include: #AFClubFrenzy @MyAirForceLife

1 week prior

o Reminder post, ex: “come out and relive the fun of Field Day!o Include: #AFClubFrenzy @MyAirForceLifeo Create a “Share” post, theme specific:

(“Share this post if you are ready for Field Day next week”)o Include: #AFClubFrenzy @MyAirForceLifeDay of

o Upload photos from your Field Day eventso Include: #AFClubFrenzy @MyAirForceLife

Installations may receive reimbursement for entertainment cost (e.g. movie purchase, decorations, movie favors, entertainment (face painter, bouncy castle rental etc.), props (racing sacks, balloons, etc)) not to exceed the amount authorized. All reimbursable expenses incurred must be recorded in GLAC 1140000, NAFI Receivable to set up the accounts receivable. Installations must provide receipts, invoices, and other documents supporting the expenses incurred using the link: https://cs.eis.af.mil/sites/10042/Pages/Datacalls.aspx then scroll down to Sustainment Current Data Call/AF Clubs Programming Reporting (recurring). Maintain a copy of the supporting documentation at the local Non Appropriated Funds Accounting Office (NAF AO). After review and verification of installation’s submission, AFSVA/SVO will process a cash transfer (CT) through Non-Appropriated Funds Document Interface System (NAFDIS). The reimbursement CT will be processed to the base MWRF and record the cash transfer to the balance sheet (0000) in GLAC 1140016.Upon receipt of the reimbursement, the NAF AO must process a GLAF to debit GLAC 1140016 and credit GLAC 1140000 to clear the receivable(s) posted for incurred expenses related to the event.

INSTALLATION REIMBURSEMENT PROCEDURES INSTALLATION REIMBURSEMENT PROCEDURES INSTALLATION REIMBURSEMENT PROCEDURES INSTALLATION REIMBURSEMENT PROCEDURES INSTALLATION REIMBURSEMENT PROCEDURES INSTALLATION REIMBURSEMENT PROCEDURES INSTALLATION REIMBURSEMENT PROCEDURES INSTALLATION REIMBURSEMENT PROCEDURES INSTALLATION REIMBURSEMENT PROCEDURES INSTALLATION REIMBURSEMENT PROCEDURES INSTALLATION REIMBURSEMENT PROCEDURES INSTALLATION REIMBURSEMENT PROCEDURES INSTALLATION REIMBURSEMENT PROCEDURES INSTALLATION REIMBURSEMENT PROCEDURES INSTALLATION REIMBURSEMENT PROCEDURES INSTALLATION REIMBURSEMENT PROCEDURES

P a g e | 11

All information is required for installation Family Frenzy reimbursement.Installations must submit receipts and the below spreadsheet to receive reimbursement. Group 1: Reimbursement is available up to a total of $5K (No additional items will be reimbursed)Please submit reimbursement requests through https://cs.eis.af.mil/sites/10042/Pages/Datacalls.aspx NLT than a week after each event.

Reimbursement requests will not be accepted after 15 Sep 17.

MAJCOM:_______

Installation: _________________ Purpose: As of:_____

Program POC: Charissa Jarrett (charissa.jarrett@us.af.mil) DSN 969-7768Marketing Collateral POC: Faye Lorena (wilhelmina.lorena@us.af.mil) DSN 969-7503Social Media POC: Carissa Martin

FAMILY NIGHT REIMBURSEMENT FORM FAMILY NIGHT REIMBURSEMENT FORM FAMILY NIGHT REIMBURSEMENT FORM FAMILY NIGHT REIMBURSEMENT FORM FAMILY NIGHT REIMBURSEMENT FORM FAMILY NIGHT REIMBURSEMENT FORM FAMILY NIGHT REIMBURSEMENT FORM FAMILY NIGHT REIMBURSEMENT FORM FAMILY NIGHT REIMBURSEMENT FORM FAMILY NIGHT REIMBURSEMENT FORM FAMILY NIGHT REIMBURSEMENT FORM FAMILY NIGHT REIMBURSEMENT FORM FAMILY NIGHT REIMBURSEMENT FORM FAMILY NIGHT REIMBURSEMENT FORM FAMILY NIGHT REIMBURSEMENT FORM FAMILY NIGHT REIMBURSEMENT FORM

PROGRAM CONTACT INFORMATIONPROGRAM CONTACT INFORMATIONPROGRAM CONTACT INFORMATIONPROGRAM CONTACT INFORMATIONPROGRAM CONTACT INFORMATIONPROGRAM CONTACT INFORMATIONPROGRAM CONTACT INFORMATIONPROGRAM CONTACT INFORMATIONPROGRAM CONTACT INFORMATIONPROGRAM CONTACT INFORMATIONPROGRAM CONTACT INFORMATIONPROGRAM CONTACT INFORMATIONPROGRAM CONTACT INFORMATIONPROGRAM CONTACT INFORMATIONPROGRAM CONTACT INFORMATIONPROGRAM CONTACT INFORMATIONSubmitter:

I certify that all transactions entered are valid and accurately recorded in the general ledger. Complete documentation is on file in the office of record.

Approved by:

Activity/Cost Center Date Item GLAC Contract # Vendor Name Date receive Amt paid Date paid

P a g e | 12

(carissa.martin@us.af.mil) DSN 969-7484Reimbursement Financial Guidance POC: Mr. Steven Holekamp (Steven.Holekamp@us.af.mil ) 969-7165

THIS PAGE INTENTIONALLY LEFT BLANK.