Fame Compass

Be Unsinkable

Tips For Personalities and Industries Social Media Image Compass

To navigate your way to success, your social media

images need to be smart and savvy. Images are a

vital part of online branding strategy in today’s

visual world. Here’s a handy treasure map for the

major social media networks, so that you can look

like a captain!

Common Mistakes When Creating

One of the most common mistakes people make

when creating their social media images is

they forget to optimize sizing for each platform.

Using the wrong size image can make your

images look blurry and marketing unprofessional.

Each platform has specific dimension and

orientation, and it is worth the time to focus on

creating the best images for each one.

Choose consistent editing techniques and filters,

use your brand colors, and craft copy that tells a

story. Each industry has its own trends that can

help guide you in creating the most aesthetic,

engaging profile, but what do they all share?

It’s proven that positive content will get you a large

crew. Give value, show passion, and post with

consistency and a clear message.

Continuity and Consistency

To ensure that your images remain crisp or

sharp, make sure that the original photo or

image you are using to build a graphic is

larger or the same size as the graphic you

are trying to make. A high resolution image

will give you the ability to adjust as needed,

but a smaller resolution or very small sized

image will appear grainy when blown up for

social media.

YOUR HEADER

Image Sizes

Fame Compass Tip #1

Have a photo or graphic that you want to

use across platforms? Use a handy online

image resizer like Landscape. YOUR

HEADER

Image Editors

Fame Compass Tip #2

There are several image file types to be

aware of including jpg, gif, and png. PSD

files (from Photoshop) will not usually

upload onto social media platforms. PNG

files can be sharper and can have

transparent backgrounds, but JPG files are

universally accepted. If you’re having

trouble uploading an image file, check your

file type, or try another.

YOUR HEADER

File Types

Fame Compass Tip #3

When you upload a photo, check it on

several viewers to make sure it looks good.

You can check how your photo looks on

tablet, mobile and desktop by using a

browser based website like Quirktools.

YOUR HEADER

Device Checks

Fame Compass Tip #4

Pro tip: Use png files if your image contains text, as it will look sharper.

Face b o ok Facebook is a content sharing platform. The value of Facebook is your ability to

share articles, photos, videos and live stream, with comments and chat capability.

Facebook profiles are for personal accounts, and pages for businesses and

personalities. Facebook groups can be used to connect users with common

interests, or used as a marketing tool.

Profile Photo

This photo follows you around on Facebook

and represents your brand whenever you

comment or post (though at a wee 40 x 40, its

awfully small), so choose wisely! As a business,

a logo is often appropriate.

Face b o ok

(Shows as 160 x 160 on desktop and 140 x 140 on smartphones.)

180 pixels

180

pixe

ls

Cover Photo

This image sits at the top of your personal or business pages as a kind of billboard announcing

who and what you are. You won’t see it anywhere other than your profile or fanpage, but it is

an important representation of your brand and you can use it to advertise specific campaigns.

Face b o ok

(Less then 820 x 312 pixels will loose quality, use a photo at least this large. Shows as 640 x 360 on smartphones.)

820 pixels31

2 p

ixel

s

Pro Tip: Twitter works best with lots of posted content, so if you are going for twitter domination

make sure you are posting lots of unique content or curated content on topic frequently. Consider a

social scheduling app to save you time.

Twitter Twitter ‘tweeting’ is posting short, public text messages that are of a fast, real-time

nature. Recently Twitter doubled the maximum character count allowing users to

post faster, with less editing time to fit within the character count.

Profile Photo

Your profile photo is the main image that

follows you around Twitter. Any profile photo

should be of the highest quality and strongly

reflect your brand identity. Jpg, gif or png

file types will all work fine for this use.

Twitter 40

0 pi

xels

400 pixels

(Profile Photo 400x 400 displays 200 x 200.)

Header Photo

The first thing visitors see on your twitter profile, make sure this image is smart and strong. It

should be of the highest resolution possible and strongly represent your brand personality.

Twitter

(Header photo size is 1,500 x 500.)

1500 pixels50

0 p

ixel

s

Instream Photo

When you post a photo to Twitter, it

will be collapsed to fit this ratio. You

can ensure that what you want to be

visible is by resizing images to 440 x

220 size or by horizontally centering

the content of the image that is most

important to you.

Twitter 220

pixe

ls

440 pixels

(Minimum 440 x 220 2:1 Ratio.)

Pro Tip #1: Instagram photos use a square format. If you are resizing images across social media

platforms, keep text or featured images towards the center for ease of use.

Pro Tip #2: Choose 1 or 2 filters and stick to your curated brand “look”. You can balance quotes with

images of yourself or your products for variation and use well-considered hashtags to help followers

find you.

Inst agram Instagram is all about visual content, so your images here should be strong. While you

can sometimes get away with weaker visual content on other platforms, on Instagram,

choosing the best quality images will make you unsinkable.

Profile Photo

Inst agram

(Profile picture 110 x 110.)

110 pixels

110

pixe

ls

Your profile photo follows you around on Instagram, so

make sure it represents your brand identity. You’ll want to

be easy identifiable so people searching for you or your

business can find it easily with this small snapshot. Make

sure it’s a square photo for optimal results.

Post Photo

Instagram favors its own photo filter tool,

so it will lower the resolution of photos that

you simply upload to the platform. Expect

best results when taking a photo straight

from Instagram itself. Professional photos

will get even more engagement.

Inst agram

(Instagram Post: 1080 x 1080, but will display at 612 x 612)

1080 pixels

1080

pix

els

Pro Tip #1: LinkedIn is a professional networking tool. Keep your personal photos and updates

about your weekends off of it.

Pro Top #2: A great networking tool for freelancers, always keep your profile up to date and looking

fresh with current photos.

L i nkedIn LinkedIn is the ultimate professional's online networking tool. You can post articles,

interact with other users, search job listings, and be in search results for companies

looking for your skills. It is not just for active job seekers, but freelancers, and business

owners that want to attract the best professionals.

Header Photo

LinkedIn is a professional networking tool,

so you’ll want to make sure you and your

brand look professional in your photo. Choose

a strong image that represents you immediately

to your network.

L i nkedIn 40

0 pi

xels

400 pixels

(Profile Photo 400x 400 displays 200 x 200.)

Personal Background Image

A bit of a tricky size, find a way to maximize this space to set your Linkedin profile apart.

L i nkedIn

1584 pixels

396

pix

els

(Personal Background Image: 1584 x 396)

Company Logo Image

This will appear in the “Companies you may

want to follow” section, so it’s a good place

for a professional logo to appear.

L i nkedIn 30

0 pi

xels

300 pixels

(Company Logo Image: 300 x 300)

Company Cover Image

A bigger space then the background image for a personal profile, the company cover

image gives you more space to make an impression.

L i nkedIn

(Between 1536 x 768 but appears as 1400 x 425 px.)

820 pixels76

8 p

ixel

s

Banner Company Photos

This image appears prominently on a company’s page so it is likely being seen by people who are

actively interested in your brand. Use it to make a splash and entice the viewer to want to be a part

of your brand.

L i nkedIn

(Banner Image for Company Pages: 646 x 220 Minimum)

646 pixels

220

pix

els

Hero Image

If you’re looking for new people to work for you or your brand, you can have a separate opportunities

tab on LinkedIn, which is where your Hero Image will be displayed. A large image, you can sync this

image up with the rest of your brand, but make sure to maximize this sizing for the most professional

result.

L i nkedIn

(Hero Image: 1128 x 376)

1128 pixels

376

pix

els

Pro Tip: Pinterest is largely inspirational and aspirational. You can curate boards in a similar manner

to curating your Instagram page.

Pinter est Pinterest is a visual traffic referral tool. You “pin” posts to inspiration boards with external

links back to your site. It is used to gather references and save for creative projects, blog

posts, shopping, recipes, and much more. What content would your customers wish to

engage with?

Profile Photo Pinter est

165

pix

els

165 pixels

(Profile photo: 165 x 165.)

Your profile photo should be of the highest

quality and strongly reflect your brand

identity, no matter what social media

platform your using.

Pinned Photos

Pinter est

(2:3 to 1:3:5 ratio.)

Pinterest limits width but not length. You can

use a square photo or one that is taller. They’re

going to scale up and down depending on

where you see them, but the best guideline is to

use an image aspect ratio of 2:3 to 1:3.5. Pins

are organized onto boards by theme or subject.

Pro Tip #1: Google Plus is essentially an additional business or brand listing online. Make

sure you keep the information up-to-date, especially if you change contact information or location.

Pro Tip #2: Use a professional picture. If you use Gmail, your Google Plus image is viewable to

everyone you email.

Goog l e P lus Google Plus isn’t really the most popular of social media sites, but it is linked to Google

and so the information you post there is pulled by Google when its searching for your

brand information.

Profile Photo

Your profile photo will be displayed as a

circular shape, but you can still upload it as a

square image. Just make sure that the

important part of your face or logo that you

want displayed is in the center.

Goog l e P lus 25

0 pi

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250 pixels

(Profile photo: 250 x 250 minimum, but you can load a much larger file.)

Pro Tip: Video Uploads: 1280 x 720 (Minimum HD). Upload the highest quality video that you

can, but try to shoot to make sure that you are uploading at least 1280 x 720 so that its High

Definition (HD). If you record video in HD, but upload the file smaller than this, then the video

will no longer be in HD.

YouTube YouTube is a social media network for video content. It is also a platform where you can

monetize the content that you make. Viral videos, those which are seen by a tremendous

number of people, can blow a brand up overnight.

Channel Profile Image

A good place for your logo image.

YouTube 80

0 pi

xels

800 pixels

(Company Logo Image: 800 x 800)

Channel Cover Photo

This image stays at the top of your main channel page. Having a strongly branded cover

photo can create an impact in how professionally people will see your page and convince

them to watch your videos, but video content is most important on this platform.

YouTube

(Channel Cover Photo: 2,560 x 1,440)

646 pixels

312

pix

els

Coaching Websites Campaigns

Socia l Media Branding Events Ahoy mates ! C o n t a c t m e t o m a k e y o u r b r a n d u n s i n k a b l e !