fall/winter 2012 product trends and inspiration erin mason, product development manager

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FALL/WINTER 2012 PRODUCT TRENDS AND INSPIRATION Erin Mason, Product Development Manager

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Page 1: FALL/WINTER 2012 PRODUCT TRENDS AND INSPIRATION Erin Mason, Product Development Manager

FALL/WINTER 2012 PRODUCT TRENDSAND INSPIRATION

Erin Mason,Product Development Manager

Page 2: FALL/WINTER 2012 PRODUCT TRENDS AND INSPIRATION Erin Mason, Product Development Manager

This catalog has everything you need to know about the season’s trends, colors and Cookie Tips. Use it as your style guide!

Page 3: FALL/WINTER 2012 PRODUCT TRENDS AND INSPIRATION Erin Mason, Product Development Manager

On pg. 2, the trends of the season are explained and are also called out with the matching looks in the catalog.

Page 4: FALL/WINTER 2012 PRODUCT TRENDS AND INSPIRATION Erin Mason, Product Development Manager

We’ve developed 12 product training videos that will teach you all of this season’s Cookie Tips in great detail. Just click on the YouTube

link on the Cookie Lee home page to check them out.

Page 5: FALL/WINTER 2012 PRODUCT TRENDS AND INSPIRATION Erin Mason, Product Development Manager

Don’t let the name of a trend stop you from mixing looks. You can wear a Lady-Like Chic necklace with a Mixed Vibe bracelet. Wear what makes you feel good regardless of the name of the trend.

Page 6: FALL/WINTER 2012 PRODUCT TRENDS AND INSPIRATION Erin Mason, Product Development Manager

We start looking at trends about a year before each catalog launches. We need to be sure that we are designing new, exciting silhouettes that are comfortable and understandable.

Page 7: FALL/WINTER 2012 PRODUCT TRENDS AND INSPIRATION Erin Mason, Product Development Manager

Fall/Winter 2012 Trends

Page 8: FALL/WINTER 2012 PRODUCT TRENDS AND INSPIRATION Erin Mason, Product Development Manager

Colors of the Season

Here are the colors you can expect to see this Fall/Winter. You’ll notice them throughout the catalog in the backgrounds,

models’ clothing and fonts that are used.

Page 9: FALL/WINTER 2012 PRODUCT TRENDS AND INSPIRATION Erin Mason, Product Development Manager

Trends of the Season

Let me show you some of the hottest trends for Fall/Winter 2012…

Page 10: FALL/WINTER 2012 PRODUCT TRENDS AND INSPIRATION Erin Mason, Product Development Manager

MIXED VIBETR

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The Mixed Vibe trend is the one we have the most fun with. It appears on the runways with big bold statement pieces.

Page 11: FALL/WINTER 2012 PRODUCT TRENDS AND INSPIRATION Erin Mason, Product Development Manager

This trend is a mash of textures, colors, platings and materials—There are no rules!

Page 12: FALL/WINTER 2012 PRODUCT TRENDS AND INSPIRATION Erin Mason, Product Development Manager

CUSTOMIZETR

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Customers are looking to express their own favorite motif and style, like crosses, wings, names and patterns.

Page 13: FALL/WINTER 2012 PRODUCT TRENDS AND INSPIRATION Erin Mason, Product Development Manager

We have translated that to the Semi-Precious Bracelets and Charms on pg. 14. These make great gifts and look great alone or mixed with other bracelets.

Page 14: FALL/WINTER 2012 PRODUCT TRENDS AND INSPIRATION Erin Mason, Product Development Manager

STACKS OF BRACELETST

REN

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Page 15: FALL/WINTER 2012 PRODUCT TRENDS AND INSPIRATION Erin Mason, Product Development Manager

Stacks of Bracelets

We created casual, wearable looks for you throughout the catalog.

Check out pg. 24 for bracelet groupings that are very easy to wear and comfortable. They are a great way to make a statement look with ease.

Page 16: FALL/WINTER 2012 PRODUCT TRENDS AND INSPIRATION Erin Mason, Product Development Manager

BOLD EARRINGST

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A very popular trend that is moving forward from last season is “Outfit Maker” earrings. We sized down the large bold statement

earring to give you looks that will appeal to many customers.

Page 17: FALL/WINTER 2012 PRODUCT TRENDS AND INSPIRATION Erin Mason, Product Development Manager

Outfit Maker Earrings

These earrings look great paired with a “Look of Real” necklace or with a wrist full of bracelets. Plus, they are all light-weight so you can wear them all day.

Page 18: FALL/WINTER 2012 PRODUCT TRENDS AND INSPIRATION Erin Mason, Product Development Manager

GLAM NECKLACEST

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We designed a line of fun and causal statement necklaces to wear with a pair of jeans or slacks and a great top.

Page 19: FALL/WINTER 2012 PRODUCT TRENDS AND INSPIRATION Erin Mason, Product Development Manager

Everyday Glam

These Everyday Glam looks will give you a big statement look that is casual, fun and affordable—perfect for everyday or a dressed-up evening.

Page 20: FALL/WINTER 2012 PRODUCT TRENDS AND INSPIRATION Erin Mason, Product Development Manager

JEWEL TONEST

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Jewel Tone hues in reds, blues and purples are back again this season, mixed with easy-to-wear white and clear crystals.

Page 21: FALL/WINTER 2012 PRODUCT TRENDS AND INSPIRATION Erin Mason, Product Development Manager

Jewel Tones

We translated this look into simple strands that will compliment winter clothing styles and elongate your look.

Page 22: FALL/WINTER 2012 PRODUCT TRENDS AND INSPIRATION Erin Mason, Product Development Manager

Look of Real by Cookie Lee

This 12-piece collection is spectacular, affordable and durable. All of the stones are high-quality, genuine cubic zirconia with genuine rhodium plating.

Page 23: FALL/WINTER 2012 PRODUCT TRENDS AND INSPIRATION Erin Mason, Product Development Manager

To set these items apart on your trays, the earrings and rings are packaged on a new card and a blue suede logo bag is included for the necklaces.

Look of Real by Cookie Lee

Page 24: FALL/WINTER 2012 PRODUCT TRENDS AND INSPIRATION Erin Mason, Product Development Manager

LADY-LIKE CHICT

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The style of Jackie Kennedy has evolved into a modern sophisticated lady. Lady-Like Chic is a refined, easy fresh look with casual pieces.

Page 25: FALL/WINTER 2012 PRODUCT TRENDS AND INSPIRATION Erin Mason, Product Development Manager

NATURAL ELEMENTST

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Semi-precious stones, leaves, flowers, feathers, stars and animals are many examples of the Natural Elements trend. This trend also includes blues, greens, oranges, and browns in every color spectrum.

Page 26: FALL/WINTER 2012 PRODUCT TRENDS AND INSPIRATION Erin Mason, Product Development Manager

PARISIAN INFLUENCET

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This season’s spin on Parisian Influence includes rich and antiqued metals and smoky black diamond stones, vintage charms, a tasseled pearl necklace and textured metal pieces.

Page 27: FALL/WINTER 2012 PRODUCT TRENDS AND INSPIRATION Erin Mason, Product Development Manager

Mochi’s Bone Necklace & Collar Charm

In October, the Lin family welcomed a new family member— Mochi. Mochi inspired Cookie to create Mochi’s Dog Bone Necklace and Mochi’s Dog Bone Collar Charm. Cooke Lee donates a portion of the sales from these items to a national animal organization.

Page 28: FALL/WINTER 2012 PRODUCT TRENDS AND INSPIRATION Erin Mason, Product Development Manager

Crystal Geodes

Cookie has collected crystal geodes for years; she loves their texture and sparkle.

Page 29: FALL/WINTER 2012 PRODUCT TRENDS AND INSPIRATION Erin Mason, Product Development Manager

Crystallized Druzy Pendant

Page 7D$26.00

Druzys are the tiny, bright crystal formations on the inside of geodes, and Cookie loved this concept so much, that she wanted to bring it into the line. She designed a long, faux Crystallized Druzy Pendant.

Page 30: FALL/WINTER 2012 PRODUCT TRENDS AND INSPIRATION Erin Mason, Product Development Manager

Shagreen/Stingray Leather

Shagreen/stingray leather is very smooth and soft and has metallic shiny texture to it.

Page 31: FALL/WINTER 2012 PRODUCT TRENDS AND INSPIRATION Erin Mason, Product Development Manager

Metallic GlitzPage 11

$20.00 -$38.00

Cookie wanted to have an item that was on-trend and very luxurious-looking, so she designed the Metallic Glitz Collection. These items are contoured rectangles so they capture light and create the smooth look of stingray leather at an affordable price.

Page 32: FALL/WINTER 2012 PRODUCT TRENDS AND INSPIRATION Erin Mason, Product Development Manager

Victorian Doorknobs

Page 33: FALL/WINTER 2012 PRODUCT TRENDS AND INSPIRATION Erin Mason, Product Development Manager

Victorian Doorknob Medallion Page 20A $20.00

This pendant was inspired by a collection of Old Victorian brass doorknobs that she found when she was walking through a flea market in the Hell’s Kitchen neighborhood of NYC.

Page 34: FALL/WINTER 2012 PRODUCT TRENDS AND INSPIRATION Erin Mason, Product Development Manager

Animal Print

Page 35: FALL/WINTER 2012 PRODUCT TRENDS AND INSPIRATION Erin Mason, Product Development Manager

Natural Instincts BraceletPage 48C $32.00

Animal print is a very important trend this season and Cookie wanted to offer a trendy but wearable item with snake skin.

Page 36: FALL/WINTER 2012 PRODUCT TRENDS AND INSPIRATION Erin Mason, Product Development Manager

Catalog Facts• 14 Rings• 43 Bracelets• 49 Earrings• 80 Necklaces• Total of 186 items!• 20 of those items are only $20 to

celebrate our 20th Anniversary!• All 186 items $48 and under!

Page 37: FALL/WINTER 2012 PRODUCT TRENDS AND INSPIRATION Erin Mason, Product Development Manager

Remember use your catalog as a style guide. It has all the answers to a fantastic, exciting season!

Page 38: FALL/WINTER 2012 PRODUCT TRENDS AND INSPIRATION Erin Mason, Product Development Manager