15 #Winning Ideas for young hopefuls seeking to enter advertising November, 16, 2011

Agenda

•  Who We Are

•  What We Know: 15 Things You Should Know (but aren’t likely hearing) About Starting Your Career in Advertising

(at the intersection of Inspiration and Scared Straight)

We are…

Rocky Novak Director of Digital Development Fallon Seasoned Media Strategist Carlson MBA

Aki Spicer Director of Digital Strategy

Fallon Veteran Planning Director

Blogger/Author

Adjunct Professors, UMN, Intro to eMarketing

 Core Values

The single-minded devotion to and belief in the power of creativity.

The unconditional belief in the dignity of the individual.

The belief in “family” as a business model.

Seeing risk-taking as a friend.

Success as a business-imperative.

The importance of remaining humble.

The necessity of having fun.

Project Management

Account Management

Account Planning

Analytics

Video Production

Connection Planning

Creative

Design

Interactive

Media Buying

Media Planning

Production

User Experience Design

Social media skins

Social metrics analysis

Sweepstakes

High impact direct mailers

Lenticulars

Motion sensor installations

Interactive kiosks

Website design & development

Mobile Experiential

Online documentaries

Community management

Rich media units

Spectacular OOH

Online gaming

Loyalty programs

Microsite design & development

TV

Retail TV

Print

Standard banners

Cadillac is Red-blooded Luxury

Belissimo

Insight

Our Expertise Makes a Difference

MORE MONEY FOR YOU

PROVE IT…

Case Video

Insight

Retell a 143-year-old story in a modern way.

THE WHITE RABBIT EXPERIENCE

So You, Too, Want A Career in Advertising?

Technology in advertising is #winning. Start to speak fluent geek.

But technology ain’t everything… Focus on the human motivation.

*ie, Less about the model phone this monkey is using - and more understanding about what is the monkey doing/seeking?

It ain’t the "social network.” It’s the social web, stupid.

Users’ lives are increasingly complex. Manage the new complexity.

21

You’re a salesman. And the best salesmen… Make something that people want.

22

Swiss Army knife provides infinite value. Be the Swiss Army knife of whatever you do.

Haters actually are gonna hate. Brush that dirt off your shoulder.

24

It will be long hours in close quarters. Have fun.

25

Whatever your job, forget it. Your real job is to facilitate the group dynamic.

In an age of infinite choice, data and distraction… Focus on what’s really important.

Don’t make career decisions based on cash. *You won’t see big cash for many years.

In an organization, you’ll get lost amidst the noise. Work the halls, work the walls.

(Advertising) life is hard. Don’t moan it, own it.

30

One day, “digital” will become a nostalgic concept. Start getting Post-Digital.

31

Nobody wants to work with an asshole. Be friggin’ nice.

15 #Winning Ideas for young hopefuls seeking to enter advertising 1)  Speak fluent geek. 2)  Focus on the human motivation. 3)  It’s the social web. 4)  Manage the new complexity. 5)  Make something that people want. 6)  Be the Swiss Army knife of whatever you do. 7)  Brush that dirt off your shoulder. 8)  Have fun. 9)  Facilitate the group dynamic. 10)  Focus on what’s really important. 11)  Don’t make career decisions based on cash. 12)  Work the halls, work the walls. 13)  Don’t moan it, own it. 14)  Get Post-Digital. 15)  Be nice.