falling in love with your product's users, for fun and profit
DESCRIPTION
Talk given at Wuthering Bytes, 14th Sept 2013.TRANSCRIPT
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(Really, you can blame pretty much anything)
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Discuss among yourselves the extent to which this may reflect weaknesses in the education system.
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1. Dealing with the general public all day is hard.2. In Glasgow, “which name, please” and “what’s your name, please?” sound pretty much alike.
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I was shocked. SHOCKED.
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aka “this is why we can’t have nice things”. Go read that Verge piece about Kathy Sierra. Go. Now.
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It’s hard to keep on making gross generalities about people if you’re interacting with them one-to-one.
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Applies to lots of things. Teaching, UX …
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You don’t actually have to fall in love with your products users. But you could try this. (c)Russell Davies (@undermanager)
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(We didn’t just watch. We sat with them, too.)
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Create the most perfect form in the world and within about two minutes, users will find a hole.
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Learn about your users’ mental models of what the thing you make actually does, or is like.
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I’ve been working on one of the ‘exemplar’ projects, in the Home Office.
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Remote testing is harder than in-person testing, but it is still an absolute goldmine of user insight.
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Think about who your product’s users are, in terms of their knowledge (of the area, not just your
product) and the extent of their buy-in.
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Your mission, should you choose to accept it: turn all the other users into knowledgeable evangelists
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(Not an exhaustive list.)
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Consciousstigmatiser
Aware sympathetic
Concernedfriend
Worried-about-myself
individual
Unawaresympathetic
Blissfullyignorant
Unconscious stigmatiser
Passivestigmatiser
Reactive supporter
supporterActive
Campaigner
Evangelist
Ambassador
Advocate
Supporter
Aware and sympathetic
Unaware
Aware but stigmatising
Knowledge/experience
Engagement
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You don’t have to get all formal about applying this model. Quick and dirty can be just as useful.
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