fall semester...global corporate communication (3 ects) - code x302scm ... • go through the b2b...

EPHEC International Relations Office

FALL SEMESTER


Table of content : COURSE OFFER IN ENGLISH FALL SEMESTER

INTERNATIONAL MARKETING MANAGEMENT ........................................................................... 3

CROSS CULTURAL BUSINESS MANAGEMENT ........................................................................... 4

SOFT SKILLS DEVELOPMENT (interactive seminar) ..................................................................... 5

E.U. INSTITUTIONS ........................................................................................................................ 6

CORPORATE SOCIAL RESPONSIBILITY & BUSINESS ETICS .................................................... 7

BUSINESS ENGLISH SKILLS ......................................................................................................... 8

SALES TECHNIQUES ..................................................................................................................... 9

STRATEGIC MANAGEMENT ........................................................................................................ 10

BUSINESS CASE STUDIES ANALISIS ........................................................................................ 11

FRENCH AS A FOREIGN LANGUAGE ......................................................................................... 12

B2B MARKETING & PURCHASING .............................................................................................. 13

PRINCIPLES OF INTERNATIONAL LOGISTICS .......................................................................... 14

INTERNATIONAL BUSINESS & ECONOMICS ............................................................................. 15

MANAGEMENT & LEADERSHIP SKILLS ..................................................................................... 17

MINOR: E.U. POLICIES AND BUSINESS LOBBYING (15 ECTS) ................................................ 18

European Policies and Business Lobbying (6 ECTS) – code X3011 EUA ..................................... 18

Consultancy Mission (6 ECTS) – code X3012EUA ........................................................................ 19

Business English (3 ECTS) – code X3013EUA ............................................................................. 19

MINOR: SUPPLY CHAIN MANAGEMENT (15 ECTS) .................................................................. 20

Global Supply Chain Strategy (6 ECTS)- code X301SCM ............................................................. 20

Global Supply Chain Processes (6 ECTS) - code X302SCM......................................................... 21

Global Corporate Communication (3 ECTS) - code X302SCM ...................................................... 21

MINOR: COMMUNICATION (16 ECTS) ........................................................................................ 22

Communication (12 ECTS) ............................................................................................................ 22

Languages (4 ECTS) ..................................................................................................................... 23

EPHEC

INTERNATIONAL MARKETING MANAGEMENT

EPHEC code: ERA-IMM

5 ECTS – 2 contact hours/week - Fall or Spring semester

…………………………………………………………………………........................................................

Key statements/aims

This module is designed to: • give the student basic knowledge in international trade • make him understand the various strategies used in international marketing and apply them

to particular cases; • define the export potential of a company; • select potential export markets; • suggest some practical export planning; for a product or service (without entering too much

into technical details). • draw an export offer.

Indicative content

Part 1 : Macro-environment • Economic and financial environment • Political and legal environment; • Cultural environment; • Export diagnostic • Selecting target markets • Strategy

Part 2 : Devising commercial policy • Internationalisation model • P Product • P Price • P Promotion

Assessment

• Coursework: Exercises and Cases • Continuous Assessment 40% • January Examination 60%

Lecturer

Mr DEHENAIN Pascal ([email protected])

mailto:[email protected]


CROSS CULTURAL BUSINESS MANAGEMENT

EPHEC code: ERA-CCBM


…………………………………………………………………………........................................................

Key statements/aims

This module is designed to: • get acquainted with intercultural communication issues • make business communication more efficient • get some understanding of the Belgian and EU business environment • learn about cultural differences and behaviors for better relationships • understand and apply adequate business etiquette, use adequate verbal and non-verbal

communication in a business environment

Indicative content

1. Brussels in a multicultural EU background • Cultural Unity and Diversity in the EU

2. Defining intercultural communication: • Defining culture • Discovering aspects of the Belgian Culture

3. Cross-cultural issues • Obstacles to efficient communication • Stereotypes • Regional differences

4. Management styles • Trompenaars and Hofstede • Comparing and analysing national management styles

5. Business Etiquette

Assessment

• Coursework: Exercises, Online and Offline Activities • Continuous Assessment 100% • No exam in January

Lecturers

Mr VUYLSTEKE Jean-François ([email protected]) and Ms SAINT AMAND Sarah ([email protected])




SOFT SKILLS DEVELOPMENT (interactive seminar)

EPHEC code: ERA-SSD


…………………………………………………………………………........................................................

Key statements/aims

Business efficiency can be increased thanks to a good mastery of soft skills.

Neuroscience research has demonstrated the importance of emotional and social intelligence on the professional development of organizations. A better understanding of emotions causes higher efficiency and deeper involvement.

The purpose of this module is to open a door in the power and the use of emotions in organizations, group dynamics and in every decision-making process.

Indicative content

Soft vs hard skills Emotional intelligence & Social intelligence Personality typology to understand workplace dynamics Learning how to manage emotions in a professional environment:

Identifying emotions

Overcoming limiting beliefs and replace them with empowering beliefs Techniques and tools for an efficient use

Communication skills

Teamwork and leadership

negotiation and conflict management

Assessment

Theoretical approach of the basic concepts Experiential learning: Interactive approach on practical cases role plays – simulations - games Personal research on a case study Continuous assessment 40% - Examination 60%

Lecturer

Ms NYSSENS Marie ([email protected])

20



E.U. INSTITUTIONS

EPHEC code : ERA-EUI


…………………………………………………………………………......................................................

Key statements/aims

This module is designed to: • get introduced to European issues to do business, to travel, or simply to understand our

contemporary world. • get the opportunity to meet people from different origins to better grasp important cross-

cultural differences in doing business. • get different practical professional skills to learn more about how to write a paper, present

an oral report, negotiate with foreign cultures and look for scientific information for a research project…

Indicative content

Part 1. Geographical aspects • States, Nations, People (a blind map of Europe, between cross-cultural differences &

stereotypes,) Part 2. Socio-historic aspects

• Birth, Childhood, Grown-up (unity & diversity in history) Part 3. Institutional, legal & regulatory aspects

• “La Maison Europe” (different actors and one system, an institutional issue,) Part 4. Economic & Financial aspects

• “Le Bonheur National Brut “(European economies vs. European Economics, Protectionism/Liberalism, economic issues according to study major,…)

Part 5. Political aspects • A question of credibility (a question of credibility “inside Europe” & “outside Europe”,

The European Citizenship,)

Assessment

• Attendance compulsory • Assessment in class (group work) • Final exam (oral) in January

Lecturer

Mr DUCOBU Yung-Do ([email protected])



CORPORATE SOCIAL RESPONSIBILITY & BUSINESS ETICS

EPHEC code: ERA-CSR


…………………………………………………………………………........................................................

Key statements/aims

The aim of this module is to make business students think about the ethical dilemmas implied in business decisions as well as to show students why and how some companies have decided to embrace social responsibility. Students will be incited to question and analyse the impact some business activities and decisions have on various stakeholders. The module should also enable them to think about their role as socially responsible consumers, employees, citizens or investors.

Indicative content

• Incorporating Ethics into business • Notions and concepts linked to CSR • Fields covered by CSR • Main actors in the world of CSR • Stakeholders in a CSR approach • Audit of a CSR company situation • CSR implementation in companies • Communicating about CSR

Assessment

Home individual preparations and class participation. Students will have to read articles or book chapters, consult websites, view some programmes before coming to class. Class contributions through various activities: oral presentations, role-plays or debates where students will have to demonstrate the use of the acquired notions in relevant class context. Research and case studies as group assignments.

Course work/Continuous assessment 60% - Examination 40%

Lecturer

Ms NYSSENS Marie ([email protected])



BUSINESS ENGLISH SKILLS

EPHEC code: ERA-BE


…………………………………………………………………………........................................................

Key statements/aims

This module is designed to: • improve one’s language communication skills so as to make business communication in

English more efficient • learn to operate in English in different business situations • apply appropriate business etiquette • present different topics and issues related to the presented units

Indicative content

1. Introduction. Better Communication skills in English – What for? 2. Making presentations 3. Applying for a job

• Writing a CV and getting prepared for the interview. • Make an « elevator pitch »

4. Giving feedback • Improving one’s team management techniques

5. Managing difficult customers • Improving one’s objection management techniques.

Assessment

• Class preparation and participation 30% • Main practical assignment 20% • Finalexamination 50%

Lecturer

Mr VUYLSTEKE Jean-François ([email protected])



SALES TECHNIQUES

EPHEC code: ERA-ST


…………………………………………………………………………........................................................

Key statements/aims

This module is designed to: • present the students with the B2B sales process, from prospection to “face-to-face”

interviews and follow-up • go through the B2B sales process using newly acquired tools and personal skills; the

students will be developing a “sales portfolio”, based on a fictive product/service

Indicative content

1. Introduction to B2B sales 2. Prospection: techniques and tools • Prospection by telephone • Prospection by e-mail • Organisation of prospective visits and planning

3. Networking and personal branding 4. Client psychology: establishing a client relationship and adapting to your client 5. Face-to-face interviews, negotiation and argumentation techniques 6. Client relationship management 7. Communication skills

Assessment

• Continuous Assessment 25% • Exercises and Cases 25% • Examination (oral) 50%

Lecturer

Ms GASPART Cécile ([email protected])

20



STRATEGIC MANAGEMENT

EPHEC code: ERA-SM


…………………………………………………………………………........................................................

Key statements/aims

This module is designed to: • improve the students’ communication and management skills • open a door in the power and the use of emotions in organizations, group dynamics and in

every decision-making process • provide soft skill tools and develop a responsible, critical and reflexive approach of

communication techniques with peers and in a professional environment

Indicative content

1. What is strategy? History 2. Strategic management in:

• value creation and value capturing, internal/external resources, competition, strategic decision making, competitive positioning, supply and value chains, pricing strategies & differentiations’ strategies

3. External Strategic Management principles: • external factors, competitors, vision-mission and external direction, stakeholders, profit

tools, types of external strategies 4. Competitive strategies:

• Porter’s five forces and competition 5. Management errors, Corporate duties, Ethics, Sustainable competitive advantage, Role of Innovation etc

Assessment

• Continuous Assessment 100%

Lecturer

Ms PAYAN Silvia ([email protected])



BUSINESS CASE STUDIES ANALISIS

EPHEC code: ERA-BCSA


………………………………………………………………………….......................................................

Key statements/aims

This module is designed to: • help the student to analyze real Business case studies • teach how to analyze a case as it will help the student to address virtually any business

problem • analyze business cases by focusing on the most important facts and using this information

to determine the opportunities and problems facing that organization • identify alternative courses of action to deal with the problems that have been identified

Indicative content

The following 12 case studies will be analysed:

• Huawei’s smartphone strategy • Marks & Spencer & Zara: process competition in the textile industry • Tata Nano’s execution failure • Sunac’s acquisition of Greentown in the Chinese Real Estate Market • Compte-Nickel: creating new demand in the retail banking sector • Private Equity in Emerging markets • Tesla motors: disrupting the auto industry? • Axiom law redefined: Innovation in legal services • Shoe manufacturer Clarks in Africa • Reorganizing healthcare delivery through a value-based approach • Algramo: smart purchasing • Nokia: the inside story of the rise and fall of a technology giant

Assessment

• Continuous assessment 100% • No exam

Lecturer

Ms PAYAN Silvia ([email protected])



FRENCH AS A FOREIGN LANGUAGE

EPHEC code: ERA-FLE


…………………………………………………………………………........................................................

2 levels are proposed (during the FALL semester):

FLE 1: BASIC/BEGINNER

FLE 2: INTERMEDIATE (B1-B2)

Key statements/aims

This module is designed to: • make it possible for non-French speakers to improve their knowledge of French as a foreign

language especially for oral skills

Indicative content

• Grammar and vocabulary (input depends on the actual level of the learners) • Everyday situations, professional situations, exercises and games • Content is influenced by the needs and desires of the students who are encouraged to

express them difficult to define some strict course content especially for the intermediate and advanced levels

• For really advanced students, it is possible to replace class attendance by a practical assignment leading to the writing of a report to be defended orally. Distant learning would then be possible for students studying at our Louvain-la-Neuve campus.

Assessment

• Permanent assessment • Course attendance and assignments will lead to grading. • Oral & written exam

Lecturer

Ms MANNE Nadine ([email protected])



B2B MARKETING & PURCHASING

EPHEC code: MK201

5 ECTS – 2 contact hours/week - Fall semester ONLY

…………………………………………………………………………......................................................

Key statements/aims

This module is designed to:

• Discover how marketing strategies are adapted to business situations

• Explain the importance of purchasing and sales within companies

• Understand the importance of communication within business relationships

• Focus on the most important quality standards designed for businesses

Indicative content

• Challenges faced by companies nowadays

• The importance of companies’ ecosystems and value chains

• From BtoC to BtoB marketing strategies

• Purchasing as part of companies’ global strategies through real business cases

• From the BtoC to the BtoB marketing mix (Product, Service, Price, Communication),

including quality standards and controls

Assessment

Practical assignments

Written exam in January

Lecturer

Ms BOIZARD DAPHN2E ([email protected])



PRINCIPLES OF INTERNATIONAL LOGISTICS

EPHEC code: X205


…………………………………………………………………………........................................................

Key statements/aims

This module is designed to: • teach about the strategic role of logistics and its impact on a company competitive strategy • teach about the management of procurement operations, supplier selection, evaluation,

negotiation and relationship management with suppliers • suggest efficient international transport solutions • examine the strategic importance of distribution, warehouse and plan location • consider macro environmental influences on international logistics

Indicative content

• Jobs in the logistics function • Internal and external logistics partners • Performance indicators in the logistics • Management of international transport in companies • Choice of a transport solution, incoterm, modes of transport • Procurement: strategy, processes, selection, evaluation of the suppliers, negotiation

and relationship management with suppliers • Quality management in transports and procurement • Financial performance indicators in logistics • Materials handling principles

Assessment

• Written exam

Lecturer

Mr J. NIEUWENHUYS ([email protected])



INTERNATIONAL BUSINESS & ECONOMICS

EPHEC code: X3031


…………………………………………………………………………......................................................

Key statements/aims

This module is designed to: • give the student basic knowledge in international trade • make him understand the various strategies used in international marketing and apply them



Indicative content

Part 1 : Macro-environment • Economic and financial environment • Political and legal environment; • Cultural environment; • Export diagnostic • Selecting target markets • Strategy


Assessment


Lecturers

Ms NOUVEAU Patricia ([email protected]) and Ms FACHCKOUL Karima ([email protected])




INTERNATIONAL MARKETS

EPHEC code: X3032


…………………………………………………………………………........................................................

Choose 1 market among the following ones:

• X303-X3032 AMAR (Arab World)

• X303-X3032 AMAS (China)

• X303-X3032 AMUS (USA)

• X303-X3032 AMAF (Sub-Saharian Africa)

Key statements/aims

This module is designed to:

• enable students to become more familiar with and to develop knowledge about the political,

economic, social and cultural role of the chosen subject in the world

• encourage students to form a personal and critical opinion enabling them to compare

various aspects expressing themselves in English/Spanish after a good understanding and

mastering of some of the information given in class.

Indicative content

• Presentation and analysis by the teacher of the political, economic and social systems as

well as of some historical, cultural and religious aspects of the chosen subject

Assessment

• Examination 100%

Lecturer

Contact the International Office


MANAGEMENT & LEADERSHIP SKILLS

EPHEC code: X3011


…………………………………………………………………………........................................................

Key statements/aims

This module is designed to: • enable students to become more familiar with and to develop knowledge about the

management skills of an organization in an international environment, as well as entrepreneurship skills

• enable students to get to know the key steps of the human resources management of an organization

• encourage students to form a personal and critical opinion enabling them to compare various aspects expressing themselves in English after a good understanding and mastering of some of the information given in class.

Indicative content

• Project Management • Human Resources Management • Organization management in context

Assessment

• Continuous assessment 50% • Examination 50%

Lecturer

Ms DUBUISSON Vinciane ([email protected])



MINOR: E.U. POLICIES AND BUSINESS LOBBYING (15 ECTS)

EPHEC code: EU PACK


…………………………………………………………………………........................................................

Introduction

Are proposed in this programme three courses interactive and practical in nature (including problem-based learning, case studies and practical exercises), all taught in English.

European Policies and Business Lobbying (6 ECTS) Consultancy Mission (6 ECTS) Business English (3 ECTS)

European Policies and Business Lobbying (6 ECTS) – code X3011 EUA

Key statements/aims

European policies and business lobbying aims to prepare students as much as possible for a career in a public organisation with European or cross-national missions, in the public affairs division of a private corporation or in a business consultancy firm. This course unit provides students with an approach to current European Union issues from a business perspective. It gives students the opportunity to accurately comprehend the legal and economic environment that companies have to deal with when operating on the European market and to react accordingly in a professional environment.

Indicative content

European policies and business lobbying is the first prong of the two-pronged EU Affairs tuition programme (see EU affairs -consultancy mission): this part is made of three courses related to EU institutions and policies as well as EU-driven business strategies: 1. EU Decision–making process and business lobbying (30 periods) 2. Doing Business in the European Union (30 periods) 3. Innovation in Europe (15 periods) Series of conferences by European public affairs experts and visits of European institutions/business associations complete the teaching program.

Assessment

The different modules and conferences set out above will be the subject of a written exam (100%) at the end of the semester

Lecturers

Karima FACHQOUL, Patricia NOUVEAU, Soren HYLDSTRUP LARSEN


Consultancy Mission (6 ECTS) – code X3012EUA

Key statements/aims

EU public affairs consultancy mission aims to prepare students as much as possible for a career in a public organisation with European or cross-national missions, in the public affairs division of a private corporation or in a business consultancy firm. To enable students to work on a concrete case study and to experience a real-life professional situation related to EU public affairs is the primary goal of the activity.

Indicative content

The EU public Affairs consultancy mission is second prong of the two-pronged EU public affairs and business lobbying programme programme. Students are entrusted with two tasks: TASK ONE: divided into groups of four/five persons, students will have to analyse a European-oriented business case into depth and provide a strategy and solutions at the European Union level. TASK TWO: Each group will present the findings of their written report and defend them orally in front of a jury at the end of the semester. Details concerning the business cases to be studied will be given at the outset of the semester.

Assessment

Each group of students will have to hand in a written report to be presented and defended orally later during the semester. Reports and oral presentations will be evaluated.

Continuous evaluation: 100%

Lecturers

Patricia NOUVEAU, Soren HYLDSTRUP LARSEN

Business English (3 ECTS) – code X3013EUA

Key statements/aims

This module is designed to make business communication in English more efficient, learn vocabulary related to the E.U. Affairs & acquire professional Business English skills

Indicative content

Business English related to the E.U. Affairs

Assessment


Lecturer

Ruth MENSAERT

EPHEC

MINOR: SUPPLY CHAIN MANAGEMENT (15 ECTS)

EPHEC code: GSC PACK


…………………………………………………………………………........................................................

Introduction

Are proposed in this programme three courses interactive and practical in nature (including problem-based learning, case studies and practical exercises), all taught in English.

Global Supply Chain Strategy (6 ECTS, 3 contact hours/week) Global Supply Chain Processes (6 ECTS, 4 contact hours/week) Global Corporate Communication (3 ECTS, 2 contact hours/week)

Global Supply Chain Strategy (6 ECTS)- code X301SCM

Key statements/aims

This module is designed to show the main aspects of a supply chain and the tools and methods available to companies for improving their supply chain effectiveness.

Indicative content

• Managing logistics internationally (drivers, implications, risks, challenge and organization, KPI’s)

• Managing material flow (planning and control, balance score card) • Aligning the supply chain (the agile supply chain) • Integrating the supply chain (internal and external integration, ECR, CPFR, VMI, QR,

etc.) • Managing buyer-seller relationships • Thinking about logistics future

Assessment

• Continuous assessment 20% • Written or oral examination 80% (multiple choice or open-ended questions)

Lecturers

Ariane BONTEMPS


Global Supply Chain Processes (6 ECTS) - code X302SCM

Key statements/aims

This module is designed to enable the students thanks to case studies, company visits, and presentations by guest lecturers to visualize, understand and present an audit of a company supply chain with recommendations

Indicative content

• Auditing methodology • Project and change management • Balance score cards and KPI’s. • Cost calculation

Assessment

• Group assignment, Individual or group reports on workshops or company visits • Course work 70% • Continuous assessment 30%

Lecturers

Djazia BESSALAH, Stephane CHALAIS

Global Corporate Communication (3 ECTS) - code X302SCM

Key statements/aims


English more efficient • learn vocabulary related to the SC Management • acquire professional Business English skills

Indicative content

Business English related to the SC Management sector

Assessment


Lecturer

Djazia BESSALAH

EPHEC

MINOR: COMMUNICATION (16 ECTS)

EPHEC code: COM PACK


…………………………………………………………………………........................................................

Introduction

Are proposed in this programme 2 courses interactive and practical in nature (including problem-based learning, case studies and practical exercises), all taught in English.

Communication (12 ECTS, 7 contact hours/week) Langues (4 ECTS, 2 contact hours/week)

Communication (12 ECTS)

Key statements/aims

This module is designed to: • allow the students to be aware of the preparatory stages for the realization of a

communication campaign • give the students the real tools of the communication strategy carried out throughout these

preparatory stages • allow the students to master the elements of the workings in an agency • allow the students to understand the psychology of the communication target

Indicative content

• Explanation of the workings of a communication agency. • Development of a briefing provided by the client to the agency as well as the one provided

by the agency account to the creatives. • Deepening of the concepts of positioning, target, SWOT. • Research (desk, qualitative and quantitative surveys). • Elements of psychology applied to communication.

Assessment

• Case study 40% • Examination 60%

Lecturers

Daphnée BOIZARD, Monique GERRITSEN


Languages (4 ECTS)

Key statements/aims


English more efficient • learn vocabulary related to the Communication sector • acquire professional Business English skills

Indicative content

Business English related to the Communication sector

Assessment

Continuous evaluation : 100%

Lecturers

Various lecturers

EPHEC

SPRING SEMESTER

EPHEC

TABLE DES MATIERES COURSE OFFER IN ENGLISH- SPRING SEM.

INTERNATIONAL MARKETING MANAGEMENT ......................................................................... 26

CROSS CULTURAL BUSINESS MANAGEMENT ......................................................................... 27

SOFT SKILLS DEVELOPMENT (interactive seminar) .................................................................. 28

E.U. INSTITUTIONS ...................................................................................................................... 29

CORPORATE SOCIAL RESPONSIBILITY & BUSINESS ETICS .................................................. 30

BUSINESS ENGLISH SKILLS ....................................................................................................... 31

SALES TECHNIQUES ................................................................................................................... 32

STRATEGIC MANAGEMENT ........................................................................................................ 33

BUSINESS CASE STUDIES ANALISIS ........................................................................................ 34

FRENCH AS A FOREIGN LANGUAGE ......................................................................................... 35

LOBBYING & NETWORKING IN BRUSSELS ............................................................................... 36

DOING BUSINESS ABROAD (seminar) ........................................................................................ 37

EUROPEAN BUSINESS & ECONOMICS ..................................................................................... 39

WORK PLACEMENT ..................................................................................................................... 40

COMPANY-RELATED PROJECT WORK ..................................................................................... 41


INTERNATIONAL MARKETING MANAGEMENT EPHEC code: ERA-IMM 5 ECTS – 2 contact hours/week - Fall or Spring semester …………………………………………………………………………........................................................ Key statements/aims This module is designed to:

• give the student basic knowledge in international trade • make him understand the various strategies used in international marketing and apply them



Indicative content Part 1 : Macro-environment

• Economic and financial environment • Political and legal environment; • Cultural environment; • Export diagnostic • Selecting target markets • Strategy


Assessment


Lecturer Mr DEHENAIN Pascal ([email protected])



CROSS CULTURAL BUSINESS MANAGEMENT EPHEC code: ERA-CCBM 5 ECTS – 2 contact hours/week - Fall or Spring semester …………………………………………………………………………........................................................ Key statements/aims This module is designed to:

• get acquainted with intercultural communication issues • make business communication more efficient • get some understanding of the Belgian and EU business environment • learn about cultural differences and behaviors for better relationships • understand and apply adequate business etiquette, use adequate verbal and non-verbal

communication in a business environment Indicative content 1. Brussels in a multicultural EU background

• Cultural Unity and Diversity in the EU 2. Defining intercultural communication:

• Defining culture • Discovering aspects of the Belgian Culture

3. Cross-cultural issues • Obstacles to efficient communication • Stereotypes • Regional differences

4. Management styles • Trompenaars and Hofstede • Comparing and analysing national management styles

5. Business Etiquette Assessment

• Coursework: Exercises, Online and Offline Activities • Continuous Assessment 100% • No exam in January

Lecturers Mr VUYLSTEKE Jean-François ([email protected]) and Ms SAINT AMAND Sarah ([email protected])




SOFT SKILLS DEVELOPMENT (INTERACTIVE SEMINAR) EPHEC code: ERA-SSD 5 ECTS – 2 contact hours/week - Fall or Spring semester …………………………………………………………………………........................................................ Key statements/aims Business efficiency can be increased thanks to a good mastery of soft skills.

Neuroscience research has demonstrated the importance of emotional and social intelligence on the professional development of organizations. A better understanding of emotions causes higher efficiency and deeper involvement.

The purpose of this module is to open a door in the power and the use of emotions in organizations, group dynamics and in every decision-making process.

Indicative content Soft vs hard skills Emotional intelligence & Social intelligence Personality typology to understand workplace dynamics Learning how to manage emotions in a professional environment:

Identifying emotions

Overcoming limiting beliefs and replace them with empowering beliefs Techniques and tools for an efficient use

Communication skills

Teamwork and leadership

negotiation and conflict management

Assessment Theoretical approach of the basic concepts Experiential learning: Interactive approach on practical cases role plays – simulations - games Personal research on a case study Continuous assessment 40% - Examination 60%

Lecturer Ms NYSSENS Marie ([email protected])

20



E.U. INSTITUTIONS EPHEC code : ERA-EUI 3 ECTS – 1 contact hours/week - Fall or Spring semester …………………………………………………………………………...................................................... Key statements/aims This module is designed to:

• get introduced to European issues to do business, to travel, or simply to understand our contemporary world.

• get the opportunity to meet people from different origins to better grasp important cross-cultural differences in doing business.

• get different practical professional skills to learn more about how to write a paper, present an oral report, negotiate with foreign cultures and look for scientific information for a research project…

Indicative content Part 1. Geographical aspects

• States, Nations, People (a blind map of Europe, between cross-cultural differences & stereotypes,)

Part 2. Socio-historic aspects • Birth, Childhood, Grown-up (unity & diversity in history)

Part 3. Institutional, legal & regulatory aspects • “La Maison Europe” (different actors and one system, an institutional issue,)

Part 4. Economic & Financial aspects • “Le Bonheur National Brut” (European economies vs. European Economics,

Protectionism/Liberalism, economic issues according to study major,…) Part 5. Political aspects

• A question of credibility (a question of credibility “inside Europe” & “outside Europe”, The European Citizenship,)

Assessment

• Attendance compulsory • Assessment in class (group work) • Final exam (oral) in January

Lecturer Mr DUCOBU Yung-Do ([email protected])



CORPORATE SOCIAL RESPONSIBILITY & BUSINESS ETICS EPHEC code: ERA-CSR 5 ECTS – 2 contact hours/week - Fall or Spring semester …………………………………………………………………………........................................................ Key statements/aims The aim of this module is to make business students think about the ethical dilemmas implied in business decisions as well as to show students why and how some companies have decided to embrace social responsibility. Students will be incited to question and analyse the impact some business activities and decisions have on various stakeholders. The module should also enable them to think about their role as socially responsible consumers, employees, citizens or investors. Indicative content

• Incorporating Ethics into business • Notions and concepts linked to CSR • Fields covered by CSR • Main actors in the world of CSR • Stakeholders in a CSR approach • Audit of a CSR company situation • CSR implementation in companies • Communicating about CSR

Assessment Home individual preparations and class participation. Students will have to read articles or book chapters, consult websites, view some programmes before coming to class. Class contributions through various activities: oral presentations, role-plays or debates where students will have to demonstrate the use of the acquired notions in relevant class context. Research and case studies as group assignments. Course work/Continuous assessment 60% - Examination 40%

Lecturer Ms NYSSENS Marie ([email protected])



BUSINESS ENGLISH SKILLS EPHEC code: ERA-BE 5 ECTS – 2 contact hours/week - Fall or Spring semester …………………………………………………………………………........................................................ Key statements/aims This module is designed to:

• improve one’s language communication skills so as to make business communication in English more efficient

• learn to operate in English in different business situations • apply appropriate business etiquette • present different topics and issues related to the presented units

Indicative content

6. Introduction. Better Communication skills in English – What for? 7. Making presentations 8. Writing reports – Telephoning

• What makes business written and verbal communication more efficient 9. Giving feedback

• Improving one’s team management techniques 10. Managing difficult customers

• Improving one’s objection management techniques. 11. Applying for a job

• Writing a CV and getting prepared for the interview. Assessment

• Class preparation and participation 30% • Main practical assignment 20% • Finalexamination 50%

Lecturer Mr VUYLSTEKE Jean-François ([email protected])



SALES TECHNIQUES EPHEC code: ERA-ST 5 ECTS – 2 contact hours/week - Fall or Spring semester …………………………………………………………………………........................................................ Key statements/aims This module is designed to:

• present the students with the B2B sales process, from prospection to “face-to-face” interviews and follow-up

• go through the B2B sales process using newly acquired tools and personal skills; the students will be developing a “sales portfolio”, based on a fictive product/service

Indicative content

3. Introduction to B2B sales 4. Prospection: techniques and tools • Prospection by telephone • Prospection by e-mail • Organisation of prospective visits and planning

3. Networking and personal branding 4. Client psychology: establishing a client relationship and adapting to your client 5. Face-to-face interviews, negotiation and argumentation techniques 6. Client relationship management 7. Communication skills Assessment

• Continuous Assessment 25% • Exercises and Cases 25% • Examination (oral) 50%

Lecturer Ms GASPART Cécile ([email protected])

20



STRATEGIC MANAGEMENT EPHEC code: ERA-SM 5 ECTS – 2 contact hours/week - Fall or Spring semester …………………………………………………………………………........................................................ Key statements/aims This module is designed to:

• improve the students’ communication and management skills • open a door in the power and the use of emotions in organizations, group dynamics and in

every decision-making process • provide soft skill tools and develop a responsible, critical and reflexive approach of

communication techniques with peers and in a professional environment Indicative content 1. What is strategy? History 2. Strategic management in:

• value creation and value capturing, internal/external resources, competition, strategic decision making, competitive positioning, supply and value chains, pricing strategies & differentiations’ strategies

3. External Strategic Management principles: • external factors, competitors, vision-mission and external direction, stakeholders, profit

tools, types of external strategies 4. Competitive strategies:

• Porter’s five forces and competition 5. Management errors, Corporate duties, Ethics, Sustainable competitive advantage, Role of Innovation etc. Assessment

• Continuous Assessment 100% Lecturer Ms PAYAN Silvia ([email protected])



BUSINESS CASE STUDIES ANALISIS EPHEC code: ERA-BCSA 5 ECTS – 2 contact hours/week - Fall or Spring semester …………………………………………………………………………....................................................... Key statements/aims This module is designed to:

• help the student to analyze real Business case studies • teach how to analyze a case as it will help the student to address virtually any business

problem • analyze business cases by focusing on the most important facts and using this information

to determine the opportunities and problems facing that organization • identify alternative courses of action to deal with the problems that have been identified

Indicative content The following 12 case studies will be analysed:

• Huawei’s smartphone strategy • Marks & Spencer & Zara: process competition in the textile industry • Tata Nano’s execution failure • Sunac’s acquisition of Greentown in the Chinese Real Estate Market • Compte-Nickel: creating new demand in the retail banking sector • Private Equity in Emerging markets • Tesla motors: disrupting the auto industry? • Axiom law redefined: Innovation in legal services • Shoe manufacturer Clarks in Africa • Reorganizing healthcare delivery through a value-based approach • Algramo: smart purchasing • Nokia: the inside story of the rise and fall of a technology giant

Assessment

• Continuous assessment 100% • No exam

Lecturer Ms PAYAN Silvia ([email protected])



FRENCH AS A FOREIGN LANGUAGE EPHEC code: ERA-FLE 5 ECTS – 2 contact hours/week - Fall or Spring semester …………………………………………………………………………........................................................ Key statements/aims This module is designed to:

• make it possible for non-French speakers to improve their knowledge of French as a foreign language especially for oral skills

Indicative content

• Grammar and vocabulary (input depends on the actual level of the learners) • Everyday situations, professional situations, exercises and games • Content is influenced by the needs and desires of the students who are encouraged to

express them difficult to define some strict course content especially for the intermediate and advanced levels

• For really advanced students, it is possible to replace class attendance by a practical assignment leading to the writing of a report to be defended orally. Distant learning would then be possible for students studying at our Louvain-la-Neuve campus.

Assessment

• Permanent assessment • Course attendance and assignments will lead to grading. • Oral & written exam

Lecturer Ms MANNE Nadine ([email protected])



LOBBYING & NETWORKING IN BRUSSELS EPHEC code: ERA-LOB 5 ECTS – 2 contact hours/week - Spring semester ONLY …………………………………………………………………………........................................................ Key statements/aims This module is designed to: introduce the EU Lobby world issues through a practical approach give the opportunity to meet EU insiders from different sectors (public, diplomatic and

private sectors) to give a better understanding of lobbying in Brussels provide different practical professional skills to learn more about how to build a lobby

campaign, how to connect to the right people at the right moment share recent lobby experiences in the Brussels “EU bubble” and explaining via concrete

examples that networking constitutes an important part in the lobbying process Indicative content 1. A practical approach to lobbying:

• Definition and Origins of Lobbying • Lobbying in Brussels: open game or hidden influence & collective practice through

networking • Lobbyists in the European Union & Lobbying Techniques

2. A concrete approach to networking • Origins and definition of networking • Building your own network & using it

3. Influencing tools for lobbying actors in the decision-making process • The EU decision-making process • How to approach concretely the institutions?

4. Practical tips for effective lobbying in the Brussels EU maze • Regions and cities as part of the European policy making process • New programming period 2014-2020 and new institutional start • Lobbying through networking: when regions work together • New era post-crisis – New needs

Assessment - attendance compulsory (courses and visits)

• Assessment in class (case study and/or group work) • Final examination

Lecturer : Mr GOERGEN Pascal ([email protected]) www.pascalgoergen.eu


http://www.pascalgoergen.eu/


DOING BUSINESS ABROAD (SEMINAR) EPHEC code: ERA-SEM 3 ECTS – 2 contact hours/week - Fall or Spring semester …………………………………………………………………………........................................................ Key statements/aims Our specialized “BUSINESS SEMINARS” are short thematic seminars focusing on “DOING

BUSINESS ABROAD” and taught by international lecturers invited by EPHEC.

These seminars are aimed at providing the students with specialized practical skills in internationalization, through 4 practical half day seminars and a company visit organized by

EPHEC.

Export strategies & international success stories International markets & interculturality Presentation of different sectors and (international) companies Business case studies

Indicative content & Methodology Exchange students will enjoy, during a dedicated period of 4 days, a programme of:

• 2 half day academic sessions with an assignment to prepare in group of different nationalities and to present to the international lecturers on a trade fair-based activity

• 4 half day academic lectures gathered during the same week + debates • and a company visit organized by EPHEC

Each of the 6 academic sessions & seminars lasts 3 hours (of lecture/conference, preparation,

work in group round table, and exchanges).

Assessment To get the 3 credits associated with this module, students will:

attend various workshops, one at the beginning of the semester on Wednesday 20 February and several during the actual “Doing Business Abroad” International Teaching Week;

prepare a poster to be presented to EPHEC and guest lecturers on 18 March (the first afternoon of the ITW)

write a 10-page report on one of the guest lecturers ’workshops (assigned to the students at the end of the ITW)


INTRODUCTORY SESSION (10% of the grades)

Before the session

Each student will do some research on one or several successful exporting companies from

his/her country of origin and come with their name and some basic information on that company.

During the session

Groups will be formed, and companies will be selected.

Students will be presented with precise instructions for the poster assignment.

A template for the poster session will be presented.

After the session

Students will work in group to prepare the poster session

POSTER PRESENTATION (25% of the grades)

All groups of students will be in the same room around the poster they will have designed to

present the exporting strategy of their company. Students will represent that company and spend 10 minutes receiving in turn each EPHEC

and guest lecturer to explain their export strategy on various markets (including their CSR strategy as it is important on some export markets).

Lecturers will evaluate the groups on their poster, the depth of their knowledge on their exporting strategy and their convincing power.

WORSHOPS BY GUEST LECTURERS (30% of the grades)

COMPANY VISIT (10% of the grades)

WRITTEN REPORT (30% of the grades)

Lecturer International lecturers Coordinators of this module are members of the EPHEC International Office Françoise De Waele, Frédéric Simonis, Jean-Michel Grégoire


EUROPEAN BUSINESS & ECONOMICS EPHEC code: X210 5 ECTS – 3 contact hours/week - Spring semester ONLY …………………………………………………………………………........................................................ Key statements/aims Indicative content Assessment - attendance compulsory (courses and visits) Lecturer:


WORK PLACEMENT EPHEC code ERA-WP 14 ECTS – full-time - Spring semester ONLY …………………………………………………………………………........................................................ Key statements/aims This module is designed: to help students enter professional life more rapidly to make it possible for them to gain some professional experience and to get some practice valued on

the job market to help them compare theoretical knowledge and practical experience in order to master some

professional tools to teach students how to behave in a professional environment by enabling them to acquire the right

reflexes. Indicative content The requirements of both companies and students can vary a lot. Our students should be in charge of tasks linked to their fields of study. supervisor and by an Ephec supervisor.

Required documents and compulsory appointments

Work placement agreement. Written instructions on how to behave within the company, and on how to draw up the final report. Assessment and attendance sheets. Information session before the beginning of the work placement. Monthly progress reports and appointments with an Ephec supervisor. Assessment

Involvement Company supervisor

assessment

Written report and oral defence

June ECTS credits

10 60 30 18 EPHEC supervisor/coach : Mr Simonis Frédéric

EPHEC

COMPANY-RELATED PROJECT WORK EPHEC code ERA-CRPW

16 ECTS – full-time - Spring semester ONLY …………………………………………………………………………........................................................ Key statements/aims The “Company-Related Project Work” is a possibility given to students to earn 16 ECTS credit showing they can write down and present orally an individual report showing understanding of the link between theoretical notions related to their field of study and the application of these theories in business life.

Students will :

• go beyond mere compilation and reproduction of existing theories; • produce and present personal, practical and reflective work showing how theory is applied in

practice in the context of an organization, identifying discrepancies or issues, looking for solutions to existing challenges and offering practical recommendations.

Selection of a topic

The students will take advantage of their integration in a business environment to observe the workings of the organization and compare it with what they studied during they courses at EPHEC or within their partner institution.

• Observation phase. The company industry, sector, markets, resources, … • Selection of a field of research linked to a specific theoretical framework dealt with during his/her

studies.

Content of the report

The student will have to: Clear presentation of the company and sector of activity Summary of the theoretical approach based on existing literature Description of how this theoretical approach is applied in the company Suggestion of reasons for discrepancies between theory and practice Presentation and explanation of some issues met within the company Presentation of realistic recommendations to deal with these issues The students should hand in a professional report and defend it orally in front of a jury - in a concise, practical, and realistic way. Assessment Written report 50% - Oral presentation: 50%

EPHEC supervisor/coach: Mrs Françoise DE WAELE

fall semester...global corporate communication (3 ects) - code x302scm ... • go through the b2b...

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