fall giving day kick off: best practices to drive your programs fundraising success1460052017

Confidential Document: Kimbia Inc. 2016

Fall Giving Days Kick-Off

@kimbiainc #kimbiawebinars

Confidential Document: Kimbia Inc. 2016 #kimbiawebinars @KimbiaInc

Agenda •  Introductions &

About Kimbia •  Why Giving Days? •  4 Giving Day

Phases & Some Tips

•  Real World Examples & Ideas for Success

•  Q&A


Introductions

Mary Anne Gunn VP, Marketing Kimbia, Inc.


Why Giving Days?

•  Grow year-over-year •  Engage alumni, students,

donors and faculty •  Inspire major donors & ignite

lapsed donors •  Increase participation

through urgency, engagement and competition

•  Provide multiple opportunities to get creative and achieve phenomenal results

•  Expand reach via online and social capabilities


Year-Over-Year Growth

Columbia University Giving Day Dollar Growth

5,000 Gifts

9,759 Gifts

10,452Gifts

13,090Gifts5x


Why it Works

Kimbia Best-of-Breed Online Fundraising Platform

•  Platform Proven to Handle High-

Volume Events •  Custom Site Designed for Large-

Scale Participation •  Real-time Leaderboards Provide

Encouragement •  Secure Transactions

Ø  Multi-Currency & Multi-Language Capabilities

Ø  Mobile-ready & Socially-connected

Ø  Data Integration & Reporting


Tips & Tricks


Tip: Giving Day Site

•  Make donation forms easy to use •  Limit the number of fields, reduce

friction •  Provide a clear call-to-action and

goal at the top of the site •  Make the “Giving Day” a prominent

part of your website •  Provide video context near forms •  Suggest fixed donation levels •  Mobile optimize site and forms •  Enable social sharing easily


Tip: Social Media

•  Use tracking codes to measure effectiveness

•  Provide a Spread the Word Page •  Focus: Facebook, Instagram and Twitter •  Live Action: Periscope & Vine •  Build awareness early and often - ### •  Appoint social media ambassadors •  Use themes and campaigns that resonate


Tip: Engagement Strategies


Tip: Post-Event Giving


Tip: Pick Your Model

• Get Creative! •  Inter-Institution

• School/Program

• Geographic

Widespread alumni network

Cities/states with large presence

Local alumni clubs Use % challenge

Schools compete Incentives go to each program

Highlight program benefits

Activate loyalty

Brainstorm Explore your culture

Leverage your strengths Engage

ambassadors

Use popularity of an event

Engage school spirit in a positive way

Activates sense of competition


Tip: Start Now

5 to 6 Months to Plan

•  Establish Your Goal Ø  International, student or alumni

engagement, dollars, gifts, new donors

•  Choose Your Giving Day Model •  Select a Team •  Pick a Meaningful Date

Ø  Anniversaries, birthday, kick-off, athletics

•  Have a Kick-Off Meeting with Key Stakeholders


Four Giving Day Phases


Giving Day Partner … Not just a vendor

Giving Day Success Kit •  Social media and online fundraising

strategy and tactics training •  Hosted Giving Day website: owned by

you •  Real-time campaign results and

leaderboards •  Complete project management and

planning •  Ownership of all data and reports •  Multiple donation form options •  Access to Kimbia experience and

resources

Your Mission

Your Brand

Your Donors

Your Funds


Q&A

fall giving day kick off: best practices to drive your programs fundraising success1460052017

Government & Nonprofit