fall conference 2013 - pet food association of...

Pet Food Association of Canada

Thursday, November 7and

Friday, November 8

Fairmont Queen Elizabeth HotelMontreal, Quebec

FALL CONFERENCE2013

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PET FOOD ASSOCIATION OF CANADA

FALL CONFERENCE PROGRAMFairmont Queen Elizabeth Hotel, Montreal, Quebec

November 7, 8, 2013

A thank you from your Board of Directors

Welcome to Montreal! Bienvenue à Montréal!

Thank you for your participation in the 2013 PFAC fall conference. Your support has

allowed us to reach a new record attendance but more importantly, to bolster our effec-

tiveness as an industry association leader. Each year, we strive to bring you a program

that is representative of all that is relevant in our industry. We hope you enjoy your con-

ference and make meaningful connections!

Jason Vickers, P&G Petcare, PFAC President

Janice Baker, Nestle Purina Petcare

Bryan Cook, Elmira Pet Products

Diane Loiselle, Hills Pet Nutrition

Scot MacMillan, Nutreco

Laurie Ross, Mars Canada

Rick Shields, Simmons Petfood

Martha Wilder, PFAC


FALL CONFERENCE PROGRAMFairmont Queen Elizabeth Hotel, Montreal, QuebecNovember 7, 8, 2013

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DAY 1: THURSDAY, NOVEMBER 7, 2013

8:00 to 9:00 a.m. Registration (coffee and refreshments) (St. Francois Foyer)Generously sponsored by Caldic

General Sessions: St. Francois Room

8:45 a.m. President’s Address Jason Vickers

9:00 to 10:00 a.m. What is the Domestic Substance List (DSL) and How Does it Affect the Pet Food Industry Keith Mussar, Keith Mussar and Associates

10:00 to 10:45 a.m. Reception & Table Top Displays (Voyageur 2)Generously sponsored by ADM Alliance Nutrition

10:45 to 11:30 a.m. DSL (continued)

11:30 to 12:15 a.m. Reception & Table Top Displays (Voyageur 2)Generously sponsored by Wenger

12:15 a.m. to 1:00 p.m. Lunch (Le Montréalais 2)Generously sponsored by Peel Plastics

1:00 to 2:00 p.m. Doing Business in Quebec Claire Zikovsky, Stikeman Elliott Law Firm

2:00 to 3:00 p.m. Using Marketing to Build Meaningful Connections with Your Community Jo-Ann McArthur and Andreas Duess, Fisheye

3:00 to 6:00 p.m. Group Networking Activity TBAGenerously sponsored by Alltech

Dinner on your own

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November 7, 8, 2013

DAY 2: FRIDAY, NOVEMBER 8, 2013

General Sessions: St. Francois Room

8:00 to 9:00 a.m. BreakfastGenerously sponsored by The Peterson Company

Annual General Business Meeting: Active and Associate members are invited to participate

Keynote Speaker: Roger Roussy, MIRA(Quebec-based therapy dogs)

9:15 to 10:15 a.m. Euromonitor Svetlana UduslivaiaGenerously sponsored by Rothsay

10:15 to 10:45 p.m. BreakGenerously sponsored by Alltech

10:45 to 11:15 a.m. Canadian Consumer Product Safety Act and the Pet Food IndustryValentino Tramonti, Health Canada

11:15 to 12:15 a.m. Ensuring Your Compliance with Provincial Packaging and Printed Paper Stewardship ProgramsDave Douglas, Visionquest EVC

12:15 a.m. to 1 p.m. Luncheon (Le Montréalais)Generously sponsored by Premier Ag Resources

1:00 to 2:45 p.m. CFIA Round Table



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SUMMARIES OF PRESENTATIONS AND BIOGRAPHIES

What is the Domestic Substance List (DSL) and How Does it Affect the Pet Food Industry

Amendments to the Canadian Environmental Protection Act in 1999 caused the development of the Domestic Substances List or DSL and established the mandatory requirement for all substances and ingredients use in the manufacture of pet food, between 1984 and 1986, to undergo an environmental and human health risk assessment. In addition, New Substance Notification Regulations or NSNRs were established that require producers and importers of pet food to notify Environment Canada prior to the use or import of new substances or ingredients.

The DSL and NSNRs will be explained and the compliance requirements for pet food manufacturers or importers detailed. An overview of the activities of the Pet Food Association of Canada to list ingredients of importance to the pet food sector on the DSL will be described.

Keith MussarKeith Mussar and Associates [email protected]

Keith Mussar is President of Keith Mussar & Associates – a food sector consultancy that helps domestic and foreign companies understand and comply with Canada’s food, feed and environmental regulations.

Keith has over 30 years of experience in product formulation and manufacturing across a broad range of food categories including: pet food and animal feed, grains and cereals, process fruits and vegetables, beverages, seafood and confectionary.

Keith serves on a number of Government of Canada advisory committees including Environment Canada’s Chemicals Management Stakeholder Advisory Council, CFIA’s Regulatory Modernization Advisory Committee and Health Canada’s Food Expert Advisory Committee which he co-chairs.

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November 7, 8, 2013


Doing Business in Quebec Companies that do business in Quebec must be mindful of regulatory and cultural differences. Our speaker will speak to the business decisions that should be part of any solid business model for doing business in Quebec, including product labeling and compliance issues.

Claire ZikovskyStikeman Elliott (Montreal) Law [email protected]

Claire Zikovsky is a partner in the Montréal office of Stikeman Elliott. She practices corporate and commercial law and more particularly, public and private mergers and acquisitions and insolvency restructurings. Ms. Zikovsky’s experience includes advising several Canadian and foreign clients in cross-border acquisitions, divestitures or reorganizations. She has worked with businesses in various industries, including the power, retail, manufacturing and telecommunications sectors.

Ms. Zikovsky is included in The Best Lawyers in Canada 2014 in the corporate law sector.



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Using Marketing to Build Meaningful Connections with Your Community

What exactly happened 100,00 years ago that decides whether your marketing activities today will succeed or fail?What is the single thing you need to know if you want your marketing to have measurable success? Join Jo-Ann McArthur and Andreas Duess as they take you on a fascinating journey that explores how behaviour shaped during the dawn of mankind determines to this day if your marketing activities will succeed or fail.

Jo-Ann [email protected]

Jo-Ann has spent a career building brands with consumers and retailers at Procter & Gamble, Unilever, Molson and Cadillac Fairview. She lectures at Schulich Executive School of Business and the Sponsorship Marketing Council of Canada. She is now one of the founding partners at the fisheye corporation, a marketing agency that specializes in creating marketing that people do not fast forward through.

Andreas [email protected]

Andreas’ former incarnations include Art Director at Ogilvy & Mather; Copywriter, Creative Director and Director of Broadcast for the Banner Corporation in London, England; Brand Strategist, working for clients including American Express, Cisco Systems, Sony, Xerox, British Telecom and the TD Bank. He is now one of the founding partners at the fisheye corporation, a marketing agency that specializes in creating marketing that people do not fast forward through.

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November 7, 8, 2013


Keynote Speaker, Annual General Meeting

Roger RoussyMIRA Foundation

Mr. Roger Roussy is a volunteer working with MIRA Foundation.

The MIRA Foundation is totally dedicated to helping disabled individuals by teaming them with dogs bred and fully trained to respond to their adaptation and rehabilitation needs. All of MIRA’s services are made available free of charge to individuals with one or many visual or motor disabilities, and to children presenting Pervasive Development Disorders such as autism.

Pet Care: Global Marketplace Update

Euromonitor will present latest trends and developments in pet care retail market, with the overview of global developments and projections through 2018, fastest vs slow growing regions, fastest vs slow growing product categories. The presentation will pay particular attention to rising challenges to pet ownership in developed and emerging economies as well as opportunities in product developments and marketing to meet the challenges and ensure growth.

Svetlana UduslivaiaSenior Research Analyst, Euromonitor [email protected]

Svetlana Uduslivaia is a Senior Research Analyst working in Euromonitor International’s Chicago office. In her role, Svetlana manages the research program on Canadian consumer markets and coordinates a team of in-country analysts located in Canada.



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Canadian Consumer Product Safety Act and the Pet Food Industry

The CCPSA came into force in June 2011 replacing Part I and Schedule I of the Hazardous Products Act. Its purpose is “to protect the public by addressing or preventing dangers to human health or safety that are posed by consumer products in Canada, including those that circulate within Canada and those that are imported.”

The Act provides modern tools and techniques to strengthen protection of human health and safety. For example, these include a general prohibition, mandatory incident reporting, mandatory recall and increased fines and penalties. These tools and some new authorities will be described in some detail as well as industry’s responsibilities with respect to the Act.

Valentino TramontiHealth [email protected]

Valentino Tramonti is a Supervisor for the Consumer Product Safety of Health Canada (Quebec Region). He has over 20 years experience in the enforcement and administration of the Hazardous Products Act (HPA) and Regulations and more recently the Canada Consumer Product Safety Act (CCPSA) which replaced the HPA in June 2011. His responsibilities over the years have included carrying out inspections and taking appropriate enforcement actions (including voluntary removals, seizures, recalls) when necessary at various levels of trade (manufacturers, importers, distributors, retailers). Also, part of his duties included the investigation of complaints and incidents associated to consumer products as well as responding to requests for information and interpretations from industry with respect to the administration and enforcement of the Acts and regulations.

He currently supervises a team of inspectors in their day-to-day activities (inspections, complaints investigations, recalls, etc).

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November 7, 8, 2013


Ensuring Your Compliance with Provincial Packaging and Printed Paper Stewardship Programs

Across Canada, numerous Provinces have implemented a number of stewardship strategies to address the post-consumer handling, management and downstream recycling costs associated with a vast number of products including packaging and printed paper (PPP), beverage containers, electronics, batteries, tires, organics, pharmaceuticals amongst an ever expanding list of items.

This presentation will focus on four existing Provincial stewardship programs the target packaging and printed paper (PPP) material – most relevant to PFAC members. Specifically, an overview of stewards obligations, requirements and how-to’s pertaining to Stewardship Ontario (SO), Eco Entreprises Quebec (EEQ), Multi-Material Stewardship

Manitoba (MMSM) and Multi Material BC (MMBC) will be addresses.

Attendees will learn how to assess if these programs are applicable to their individual companies, what they have to do if they are and how to do it in this session. A session not to be missed, if you’re not sure what to do should a regulatory compliance officer come knocking at your door.

Dave DouglasVisionquest [email protected]

With over twenty five years of professional involvement in the North American solid waste management arena, Dave is a leading expert in the area of corporate sustainability and product stewardship initiatives. Having founded VisionQuest Environmental Strategies Corporation in 2005, Dave works closely with North American multi-national companies and associations, assisting clients to understand the many complexities associated with stewardship programs across Canada and how to ensure that companies remain compliant with the laws.



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THANK YOU TO OUR SPONSORS

Our thanks to the following companies for their generous sponsorship of PFAC 2013 (Montreal)

ADM Alliance Nutrition

Alltech

Caldic

Peel Plastics

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November 7, 8, 2013

THANK YOU TO OUR SPONSORS

Premier Ag Resources

Rothsay

The Peterson Company

Wenger



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Pet Food Association of Canada

See You In BANFF, Alberta

November 13 and 14, 2014

fall conference 2013 - pet food association of...

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