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Fall 2015

BEAR TRAILS A newsletter for the happenings within the

Baylor Sport Management Program

Excellence with Integrity

SPM’s New Home The Sport Management

Program has recently relocated.

Find out where we belong now.

Student Spotlight Tyler Huff, Kellsey Kaufhold,

and Sarah Langston share their

most recent student adventures.

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Meet the Faculty Learn a little more about your

SPM staff as we start this 2015

school year.

Volume 6 Issue 1

Sport Management

Association News Association

Get the latest updates on SMA

along with internship sites.

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Tracking Our Bears

Meet the new students and catch up

with our graduates.

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Publications & More

Check out current publications,

presentations and get to know our

doctoral student Patrick Marsh.

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Inside this Issue:

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Last December, ESPN’s College Game Day rolled

into Waco to contribute to the exciting atmosphere of the

Baylor versus Kansas State regular season finale. Being

such a large production, volunteers were asked to assist

with set assembly and with operational support for the

smooth operation of the show. SPM’s own Kellsey

Kaufhold was one of the select few to be recruited and

appointed to this support staff role. The gig required two

early mornings that turned into long days of making sure

everything was perfect for their live show that Saturday

morning. The day before the game, Kellsey helped

construct the sets, put together VIP gift packages and

prepared for the corn-hole tournament to be held that

afternoon by Baylor students. Kaufhold had a front row

seat on set to see how thorough setting up process was and

how perfect every little detail had to be in order to get it

just right. The morning of Game Day was the best part. Although it required a 4:00 am arrival time, Kellsey was

able to greet students and work behind the scenes as everyone showed up in their Baylor gear with their creative

posters. She later distributed hard hats to get the crowd even more excited before the show aired. Kellsey happily

explained her experience was more than worth it. As exhausting as the 48 hours were, she made great

connections with people that could potentially advance her career. Some new friends, unforgettable memories,

and a win by our Baylor Bears were all icing on the cake. We are proud to have such servant leadership in our

SPM students such as Kellsey.

As of January 12, 2015, the sport management

team has relocated to the School of Education within the

Educational Administration department. The recent

formation of the College of Health and Human Sciences

allowed for a strategic re-alignment for sport

management in order to enhance its sport ties in the

interscholastic and intercollegiate settings. In addition to

new offices in the Marrs McLean Science Building for

Dr. Petersen and Dr. Magnusen, the program

curriculum received its own new prefix (SPM) and

MSEd degree specifically in Sport Management. This

move provides new opportunities for program growth.

So Long HHPR,

Hello School of Education

Volume 6 Issue 1

Serving Up a

Game Day Special

Kellsey Kaufhold, SPM student

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2015 Outstanding Major Recognized

Volume 6 Issue 1

Sarah Langston was recognized this past

May as the Outstanding Graduate of the Sport

Management Program for the 2014-2015

academic year. This award represents a student

who sets a great example for their classmates by

excelling in the classroom and beyond through

their character, work ethic, and accomplishments

in their field of study. Sarah maintained a 4.0

GPA throughout her time with SPM and served as

the graduate assistant for Baylor Intramural

Sports.

Sarah completed her B.S. Ed. in Outdoor

Recreation & Leisure Services with a Business

Administration minor at Baylor in 2006. After

graduation, she landed an internship that

eventually turned into a full time job with the

marketing department at Vail Resorts in Vail,

Colorado. After 4.5 years, Sarah accepted another

position with a local company in Vail as the

Marketing and Events Manager while also

working as the Marketing Manager for an event

called Vail Restaurant Month. In 2013, she took

an opportunity to work in New Zealand with golf

operations and marketing for Kauri Cliffs.

Once she returned to the States, she became

the West Coast Sales Manager for Crazy

Mountain Brewery in Vail.

After attending the 2014 Fiesta bowl

in Arizona, Sarah reconnected with Dr. Kim

Scott from Baylor’s Campus Recreation, and

an opportunity arose for Sarah to further her

education and work as a graduate assistant

with Intramural Sports. These events helped

to trigger Sarah’s return to Baylor to complete

her master’s degree. As a bonus, this gave her

a chance to spend more time with her family

located in Fort Worth.

This fall, Sarah is completing her

internship with Baylor Campus Recreation in

marketing. Her primary projects include

working on their website design and

developing a branding campaign.

Sarah’s advice to excelling in the

Sport Management program is to treat school

like it is a job. Doing this will also help you

transition into the workforce after

graduation. Work hard, turn in work that you

are proud of and be prepared.

Former recipients of this award include:

2013-14 – William Baggett

2012-13 – Lauren DeLay

2011-12 – Lindsey Kobmann

2010-11 – Leeann Lower

2009-10 – Kelsey Smith

2008-09 – Jordan Secord

2007-08 – Tori Watson

2006-07 – Nathan Barber

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Student Spotlight

Tyler Huff, originally from Pleasanton, CA, sought

out a master’s program in sport management that had the

complete package. For him that meant a strong understanding of the business side of the field, approachable faculty, and

practical experience to best take his career to the next level. With prospective schools such as Louisiana State University, Texas A&M University, University of Florida, and Baylor

University, Huff had one critical decision to make. Ultimately

Baylor was the only school to offer Huff everything he wanted,

and more! In addition to his studies, Tyler serves as a volunteer assistant coach to Baylor’s prestigious track and field

program. This included his direct work with Coach Ford and world-class athletes like Trayvon Bromell in top of the line facilities like the brand new Clyde Hart Track & Field

Stadium. When asked if Baylor’s sport management program will prepare you for the professional world, Huff profoundly

responded with, “Absolutely!” With a bachelor’s degree in finance from California State University, Northridge, and a

background in architecture, the body of work Huff completes during his master’s degree will make him an asset to the lucky program that hires him.

Volume 6 Issue 1

Huff is working closely with SPM faculty member, Dr. Magnusen, on research in collegiate

athlete recruiting.

Help Us Update Your Information!

With the number of successful SPM graduates growing every year, we want to make

sure your story is laid out to inspire others! Love what you are doing? Recently

promoted? Offered your dream job? We want to hear about it!

Please send your updated information and any comments to Tess Moore

(Tess_Moore@baylor.edu) or Jordan Strickland (Jordan_Strickland@baylor.edu)

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Sport Management Faculty

The curriculum of the Baylor Sport Management program has been effectively

brought to life by our passionate and productive faculty.

Dr. Jeffrey Petersen (Ph.D. University of New Mexico) joined the faculty in the fall of 2009. He has assumed the role of directing the Sport Management graduate program as well as serving as the School of Education’s Coordinator of Graduate Programs. Dr. Petersen’s background in teaching, coaching and interscholastic athletic administration is combined with 16+ years of collegiate teaching and research. Email: Jeffrey_Petersen@baylor.edu

Dr. Marshall Magnusen (Ph.D. Florida State University) began teaching at Baylor in the fall of 2011. Dr. Magnusen’s current research interests are focused on social influence processes in sport organizations, organizational politics, leadership, and recruiting. Email: Marshall_Magnusen@baylor.edu

Dr. Andy Meyer (Ph.D. University of Illinois) began teaching at Baylor in 2010 in the HHPR department in the areas of sport foundations, currently teaching the Social Issue in Sport course in our Sport Management program. Email: Andrew_Meyer@baylor.edu

Mr. Keith Miller (J.D. Marquette University) works full time in Baylor’s Athletic Department as the Associate Athletic Director for Compliance. He brings a strong legal background and tremendous work experience in NCAA compliance. Email: R_K_Miller@baylor.edu

Mr. Maxey Parrish (M.S.Ed. Baylor University) works full time in Baylor’s Department of Journalism, Public Relations and New Media with extensive professional background in SID roles at Baylor, Centenary and SMU. Email: Maxey_Parrish@baylor.edu

Volume 6 Issue 1

Video Conferencing Enhances Professional Input of Alumni

Over the past year the use of video conferencing technology has been added to several core courses. The use of the Cisco Jabber Video for TelePresence (Jabber Video) system to provide high-definition video communications has created a great link between our current students and program graduates working in the field throughout the country.

Recent alumni participants included:

Ray DeWeese (’04), General Manager of IMG at the Ohio State University in the Sport Marketing class.

Robert Drumm (’10) Assistant Manager of Event Services of the Mercedes-Benz Superdome & Smoothie King Center for SMG in the Facility & Event Management class.

Lee Lower (’11), Assistant Professor of Sport Administration at Ball State University in the Legal Issues in Sport class.

Ben Rolens (’04) General Manager of the Merrell Center for the Katy ISD in the Facility & Event Management class.

Lane Wakefield (’12) doctoral student at Texas A&M in the Legal Issues in Sport class.

Interested in knowing the

mechanics of how to be

successful in the sport

industry? Then join

Baylor’s Sport Management

Association, the premier

student club. The SMA

engages in community service,

professional networking and

provides site visits with collegiate

and professional sport entities.

Baylor Sport Management Association

Intern Sites 2014-2015 Fall 2014

Will Baggett – Chick-Fil-A Peach Bowl Will Lattimore – Baylor Athletic Facilities

Sona Novakova – Amer Sports, Prague

Genee Ordones – American Football Coaches

Association (AFCA)

Bryce Petty – Baylor Athletics Nutrition

Jordan Shoemaker – Baylor Football

Andrew Woodward – Baylor Athletic

Compliance

Spring 2015 Meredith Finch – Texas Stars Hockey

Jonathan Hill – AFCA

Sara Maddison – Baylor Student Athlete

Services

Aditya Malhotra – Baylor Men’s Basketball

Devin Nelson – Baylor Football Equipment

Ben Pape – Scott, Douglass & McConnico

LLP

Summer 2015 Trevor Clemons-Valdez – Baylor Football

Operations

Stephanie Davis – Baylor Outdoor Adventure

Ryan Haire – Baylor Tennis & NCAA Tennis

Championships

Fall 2015 Andrew Appling – Baylor Student Athlete

Services

Brett Bufton – Baylor Football Operations

Seth Dorsey – Baylor Baseball Operations

Madison Holder – SMG McLane Stadium

Jonathon Housby – Baylor Athletic Training

Tyler Huff – Waco Sport Commission

Sarah Langston – Baylor Campus Recreation

Nichole Mercier – Whitney HS Athletics

Jordin Westbrook – SMG McLane Stadium

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Alumni Spotlight

Kristen Saenz, native to Abilene, TX, knew

from the start Baylor University was special.

Having received her bachelor’s degree in

elementary education from this great institution, she decided to continue her scholastic endeavors

here in Waco. Saenz graduated with her

masters in sport management in August of 2005 and was running her own cheerleading

and gymnastics gym January of 2006. With

only five months before the grand opening, she depended heavily upon the valuable

lessons learned throughout her time in the

program. Saenz is proud to say, “My professors made this experience enjoyable. They were motivational,

inspiring, and believed in doing things the right way!” The Christian perspective,

especially in her sports ethics class, uniquely elevates this program above its peers. Kristen offers this piece of advice for future and current students: “It is

doable! Although overwhelming at times, the work is worth it!” Saenz is the

founder and co-owner of the local gym, Texas Dynasty Cheer & Gymnastics.

New SPM students for Fall 2015:

Cody Blackmon, Baylor University

Lee Bristow, Baylor University

Shelby Cozette, Baylor University

Porter Ellett, Brigham Young University

Chardonae Fuqua, Baylor University

Cole Jaskoviak, University of Massachusetts

Tess Moore, Baylor University

Gus Penning, Baylor University

Ryan Resch, Baylor University

Courtney Russell, University of Nebraska

Logan Simpson, Hardin-Simmons University

Kaylin Shillinglaw, Baylor University

TJ Toepfer, Cal State Fresno

Brett Waters, Utah Valley University

Derek Westbrook, University of South Alabama

Volume 6 Issue 1

Rip ‘Em Up!

Tear ‘Em Up!

Tracking Our Bears

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Volume 6 Issue 1

Publications in 2014-15

Peer Reviewed Journals

Judge, L. W., Petersen, J. C., Bellar, D., Dieringer, S., Popp, J., Holtzclaw, K., Blake, A., & Wanless,

L. (2015). A design and operational analysis of collegiate strength facilities. Journal of Facility

Planning, Design, and Management, 3(1), 1-10.

Judge, L. W., Petersen, J. C., Craig, B. W. Hoover, D., L. Holtzclaw, K. A., Leitzelar, B. N., Tyner, R.

M., Blake, A. S., Hindawi, O. S., & Bellar, D. M. (2015). Creatine usage and education of track and

field throwers at NCAA division I universities. Journal of Strength and Conditioning Research, 29(7),

2034-2040.

Judge, L. W., Petersen, J. C., Bellar, D., Wanless, L., Leitzlar, B., Gilreath, E. (2015).Visibility and

recognition of the inaugural Youth Olympic Games. Applied Research in Coaching and Athletics

Annual, 30, 1-24.

Lower, L. M., Turner, B. A., & Petersen, J. C. (2015). Does greater opportunity for recreational sport

involvement translate to greater degree of involvement? International Journal of Sport Management, 16(1), 62-76.

Magnusen, M.J., Kim, Y.K., & Perrewé, P.L. (2014). Gaining a competitive edge when recruiting

student-athletes: The role of political skill. International Journal of Sports Science & Coaching, 9,

1291-1310.

Magnusen, M.J., Kim, Y.K., Perrewé, P.L., & Ferris, G.R. (2014). A critical review and synthesis of

student-athlete college choice factors: Recruiting effectiveness in NCAA sports. International

Journal of Sports Science & Coaching, 9, 1265-1286.

Petersen, J. C., & Judge, L. W. (2014). Sport spectator seating: ADA accessibility in existing

facilities. Journal of Physical Education, Recreation & Dance, 85(7), 42-43.

Petersen, J. C., & Pierce, D. A. (2014). On-site sponsorship activation in Texas high schoolz football.

Texas Association HPERD Journal, 82(2), 8-11.

Pierce, D., & Petersen, J. (2015). Integrating an experiential client-based ticket sales center into a

sport sales course. Sport Management Education Journal, 9(1), 66-72.

Todd, S.Y. Magnusen, M.J., Andrew, D.P.S., & Lachowetz, T. (2014). From great expectations to

realistic career outlooks: Exploring changes in job seeker perspectives following realistic job preview

in sport. Sport Management Education Journal, 8, 58-70.

Book Chapter

Liu, Y., Perrewé, P.L., & Magnusen, M.J. (2015). Selling your soul to the devil: Political behavior,

the pursuit (or discard) of authenticity, and career success. In S. Gayle Baugh & S. Sullivan (Eds.).

Research in Careers: Searching for Authenticity (Vol. 2). Charlotte, NC: Information Age Publishing.

With topics ranging from ticket sales to the Youth Olympic Games, this past year was successful with

ten publications in distinguished journals and one book chapter.

*Indicates student author

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Presentations in 2014-15

38th National Conference of the National Strength and Conditioning Association, Las Vegas, NV (2015, July)

-Judge, L. W., Petersen, J. C., Hoover, D., Craig, B., & Bellar, D. School size, rural location and coach certification impacts upon

high school strength facilities.

North American Society for Sport Management (NASSM), Ottawa, Canada (2015, June)

-Kim, Y. D., Magnusen, M., Park, S-H., & Kim, Y. Relationships as strategic assets: An empirical assessment of sport fan equity.

-Magnusen, M., Kim, J. W., Forester, B., & Jeong, S. H. Mixing sport and politics: Investigating the effects of star player political

engagement on sport consumer revenge avoidance.

National Athletic Trainers’ Association 66th Annual Meeting and Clinical Symposia. St. Louis, MO (June, 2015)

-Petersen, J. & Gallucci, A. The current state of athletic training facilities in collegiate athletics.

College Sport Research Institute Conference on College Sport, Columbia, SC (2015, April)

-Marsh, J. P.,* & Petersen, J. C. Financial impact of football stadium construction and renovation at FBS institutions.

-Marsh, J. P.,* Osborn, B., & Petersen, J. C. Sport discontinuation: An analysis of NCAA Division I Equity in Athletics Disclosure Act

data.

-Petersen, J. C., & Gallucci, A. Division I athletic training facility assessment: The impact of football status.

-Appling, A.,* Westbrook, J.,* Finch, M.,* & Petersen, J. Cost analysis of new college football stadium spending past and present.

AASP Regional Conference and 25th Midwest Sport and Exercise Symposium, Muncie, IN (2015, February)

-Lower, L., Turner, B., & Petersen, J. Achievement Goal Orientation as a Predictor of Sport Involvement and Perceived Benefits of Sport

Involvement: Examination of a Mixture Model.

Global Sport Business Association Conference, Miami, FL (2015, February)

-Petersen, J. C., & Judge, L. W. Youth Olympic Games awareness: An analysis of parents of elite youth sport athletes.

Southern Sport Management Association, Baton Rouge, Louisiana (2015, February)

-Magnusen, M. J., Kim, J. W., Forester, B., & Ordones, G.* Should sport and politics mix? Exploring the effects of head coach and

star player political engagement on sport consumer revenge and avoidance.

-Magnusen, M. J., Kim, J. W., Forester, B., & Ordones, G.* Sport as political arena: Investigating the effects of professional sport team

political engagement on sport consumer attitudes and behaviors.

Texas Association of Health, Physical Education, Recreation and Dance Convention, Galveston, TX (2014, December)

-Petersen, J. C., & Judge, L. W. Swimming pool accessibility: An analysis of Texas collegiate and not-for-profit fitness center facilities.

-Marsh, J. P.,* Osborn, B., & Petersen, J. C. A content analysis of rationales for division I athletic program elimination.

Sport Entertainment & Venues Tomorrow Conference, Columbia, SC (2014, November)

-Petersen, J. C., Judge, L. W., & Marsh, J. P.* An analysis of venue utilization at the 2014 Nanjing Youth Olympic Games.

-Petersen, J. C., & Pierce, D. A. Stadium and game program sponsorship activation in Texas high school football.

-Maddison, S.,* Canion, W., & Cantu, D.,* & Petersen, J. C. Implications of new and upgraded practice facilities in NCAA

Division I golf.

12th International Symposium for Olympic Research. London, Ontario (2014, October)

-Judge, L.W., Petersen, J., Bellar, D., Dieringer, S., Lee, D., Wanless, L., and Blake, A. The Youth Olympic Games: Still the Best

Kept Secret in Sports?

World Association for Sport Management Conference, Madrid, Spain (2014, October)

-Kim, S., Andrew, D. P., & Magnusen, M. J. Relationships between interpersonal communication and athletic satisfaction of

University students in Hong Kong

During the 2014-2015 academic year, faculty and students gave 19 peer-reviewed conference presentations

across the country and around the world. *Indicates student presenter

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Patrick Marsh is Baylor SPM’s first

doctoral student. He comes to Baylor after spending 11

years attending and working for the University of

North Carolina…this means he also brought his love

and passion for the Tar Heels. We have Patrick’s wife,

Jill, to thank for bringing him to Texas so she could be

closer to her family. He found Baylor to be a good fit

between his interest and background in athletic

facilities and Dr. Petersen’s research in the field.

Our academic program now has formalized partnerships for graduate assistantship placement with three sport organizations connected to the Waco area. These graduate assistantships provide a paid two year work placement ranging from 20-29 hours per week along with tuition remission.

SMG McLane Stadium

American Football Coaches Association

McLennan

Community College Athletics

Volume 6 Issue 1

Contact Us:

Baylor Sport Management

One Bear Place #97312

Waco, TX 76798

254-710-4007

254-710-3115 (fax)

Jeffrey_Petersen@baylor.edu

Marshall_Magnusen@baylor.edu

The Marrs McLean Science Building – New Home of the Sport Management

Program within the School of Education

Currently Marsh is finishing research examining outcomes of sport

discontinuation at Division I institutions. Marsh is also working with

Dr. Petersen on a Facility and Event Management textbook and

beginning some research examining high school strength training

facilities in Texas. Patrick plans on working in academia, teaching and

researching. He is particularly excited to teach student-athletes about

the sport industry. Thus far, Patrick and his wife have really enjoyed

BU and loved turning Waco into their new home. They have had an

exciting past year here as they welcomed their first child, John over

the summer. The proud dad says, “He has brought so much joy to our

lives that it really is impossible to put into words.” Patrick will have

another busy year ahead of him but is excited to continue to learn and

grow in academia! He made sure to add his enthusiasm about another

high energy Baylor football season and is happy to now have two

great schools to support.

Minute with

Marsh: Get to know our

doctoral student