Fall 2009 trend: Plaid

By: Jessica Reida O. IsonFASH-100

Prof. R Libolt

Plaid History

• Worn by Scottish Highland Clans as kilts• Burberry was founded and the famous

“Haymarket Check” pattern was used as lining in their trenchcoats (1924)

• Plaid is a Gaelic for blanket

Plaid in Different Eras

Late 17th Century The Nineties Present

Just about Plaid

• Target Market: Teens, Adults (Men & Women) • Customer Profile: Trendy individuals 18-34 • Plaid is comfortable and bringsvisual interest to outfits

Fashion Intern @ Seventeen Magazine

Fashion Leader

Marc by Marc Jacobs 2009 Dolce & Gabbana 2008 Richard Chai 2009

Mass Merchandiser

Twelve by Twelve BCBG MaxAzria Kensie

Discounter

Kohl’s $27.99 Target $6.29 Walmart $10.00

We are HERE

Seventeen’s Take on Plaid in the Fall

What We're Wearing at Seventeen ... Plaid Shirts!March 24, 2009 at 3:35PM by Marissa Grumer

On a recent trip to Urban Outfitters I found myself surrounded by plaid shirts in a million colors and patterns. On market appointments, racks are filled with them, and on the fall 2009 runways, like at Marc by Marc Jacobs, plaid was the highlight of the show. Most of all, I've noticed that a plaid shirt is the new go-to item when one wants to look casual but cute in the Seventeen office. It seems like the whole world is MAD for PLAID!

If you already own a few plaid shirts don't get rid of them — they are huge for fall 2009! I love that they're cute but not over-the-top trendy, so anyone can wear them. Plus they come in so many colors and styles, like with ruffles and waist ties for a feminine touch, oversize boyfriend shirts, sweet and preppy — the styles are truly endless.

References

• Marshall, Suzanne (2004). Individuality in Clothing Selection & Personal Appearance. Upper Saddle River, New Jersey: Pearson Education.

• Wikipedia.com• www.seventeen.com