Faith Popcorn’s ClickingQuoted from Faith Popcorn, Clicking, Doubleday Currency

Cocooning

Reflects the urge to stay at home and avoid the harsh, unpredictable realities of the outside world.

Quoted from Faith Popcorn, Clicking, Doubleday Currency

Fantasy Adventure

Provides a break from today’s tensions through risk-free escapes such as travel, food, or Virtual Reality.

Quoted from Faith Popcorn, Clicking, Doubleday Currency

Small Indulgences

  This trend reflects the widespread sense that people should reward themselves by buying affordable luxuries.

Quoted from Faith Popcorn, Clicking, Doubleday Currency

Egonomics

  Represents each person’s drive to make a personal statement in an age of computers and conformity.

Quoted from Faith Popcorn, Clicking, Doubleday Currency

99 Lives

  This trend reflects our grasping for solutions to the modern problem of having to cope with our busy, high-tech environments.

Quoted from Faith Popcorn, Clicking, Doubleday Currency

Cashing Out

       Describes the trend in which people are giving up their complex lives, often including high-powered careers, for fulfillment of a simpler way of living.

Quoted from Faith Popcorn, Clicking, Doubleday Currency

Being Alive

           Is the sense of “wellness” that contributes to good health and an overall better quality of life.

Quoted from Faith Popcorn, Clicking, Doubleday Currency

Down-Aging

                 This trend represents our attempts to recapture a carefree childhood in order to lighten up our often overly serious adult lives.

Quoted from Faith Popcorn, Clicking, Doubleday Currency

Vigilante Consumer

                 This trend encompasses the various ways that frustrated consumers use pressure, protest, and politics to manipulate the marketplace.

Quoted from Faith Popcorn, Clicking, Doubleday Currency

“Save Our Society”

           Is a trend that sums up all of the interests people have in “protecting the planet.”

Quoted from Faith Popcorn, Clicking, Doubleday Currency

Clanning

           Is the desire to belong to groups of people like ourselves.

Quoted from Faith Popcorn, Clicking, Doubleday Currency

Pleasure Revenge

           Is making the conscious decision to enjoy forbidden fruits.

Quoted from Faith Popcorn, Clicking, Doubleday Currency

FemaleThink

            Refers to a shifting of focus from traditional male-oriented marketing models to the more caring, family-related ones that are typical of women.

Quoted from Faith Popcorn, Clicking, Doubleday Currency

Mancipation

              Is the trend in which men become more three-dimensional individuals.

Quoted from Faith Popcorn, Clicking, Doubleday Currency

Icon Toppling

               The trend reflects the contemporary proclivity to destroy the “pillars of society,” whether they are in religion, business, or government.

Quoted from Faith Popcorn, Clicking, Doubleday Currency

   Yes

 No

 Maybe

Possible

ChangeCocooning        

Fantasy Adventure

       

Small Indulgences

       

Egonomics        

99 Lives        

Cashing Out        

Being Alive        

Down-Aging        

Vigilante Consumer

       

Save Our Society

       

Clanning        

Pleasure Revenge

       

Anchoring        

Female Think

       

Mancipation        

Icon Toppling

       

Faith Popcorn’s The Click Screen Approach Worksheet