Once upon a time ….a long long time ago, there lived a sheep called Dormejkawho was very unhappy…

She lived alone in a small and comfortableapartment furnished with basic stuff, slept in ordinary

bed

Dormejka� 30 years old� Aries� Single� White-collar worker� Hobby: travelling� Social presence: FaceBook, Twitter, LinkedIn

bed and every night she had nightmares…

Dormejka’s daily schedule

Every Dormejka’s day looked very similar:

Every morning she got up at 7am with awful headache, like after all night party…

Then she went to work and after a few hours ofsitting at computer she felt strong back pain…

After finishing

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all night party…

And after lessons she came back home frustrated and unsatisfied with her poor life. ..

After finishing her workday she had rehabilitation exercises which cost her 100 PLN each.

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However the most terrible moment during the day was the time to get sleep – because every single night she tossed and turned for at least 1h before falling asleep…

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One day Dormejka decided to change her life completely and to become Happy! ;)

She identified the first and the most possible reason of her unhappiness…

• Work at computer for more than 8 hours per dayCause of

unhappiness

• To change job!Solution

She felt happy, but after a few days she again felt frustrated ;(.

She didn’t know what to do then….

Dormejka sent the CV to company producing eco-sheep cheese in small village near Warsaw, and

received an offer - position of “Manager of modern farm”.

Dormejka decided not to give up and make the second attempt to change her life forever!

Dormejka identified the second possible reason of her unhappiness

• Huge money expenditures on back exercisesCause of

unhappiness

• To quit rehabilitation and save moneySolution

I will quit the back rehabilitation

instead her back pain got worse and worse, and she couldn’t do anything, but just “beeeeeeeee”.

I will quit the back rehabilitation exercises and raise some funds for trip around the world!:) It makes me happy for sure!

She was happy for a few days, but after a few days she realized that money didn’t make her happy not a bit…

But Dormejka was “stubborn as a sheep” and she was desperate to change her life

at any price!Finally, she identified the latest reason of her unhappiness

• Poor evenings & night lifeCause of

unhappiness

• To make her life after work more pleasant…;) Solution

Dormejka beleived that thanks falling asleep immediately in the Dormejka beleived that thanks falling asleep immediately in the evening, having sweet dreams at night and as a result getting up every morning in a good mood she finally found HAPPINESS!

But who or what could make her evenings/night life more pleasant….?!

To meet Prince On The White Horse

To buy new& comfortable mattress to sleep as the Princess

Dormejka made the comparison analysis: pros and cons of each idea…

Perfect Man Perfect Bed

1. doesn’t exist – “mission impossible” to find

2. snoring at night

1. easy to get – to go to shop>choose>buy

2. free of disturbing noises and 2. snoring at night

3. coarse and angry sometimes4. not enough sensitive and

flexible to female needs

5. wasteful – spends a fortune on beer and toys like iphone, ipad, ipod, etc…

2. free of disturbing noises and rusting

3. always soft and cosy4. flexible – adjusted to your

body shape thanks memory foam

5. economical – pay once and use it for ages

Dormejka was happy, the choice was evident…to go directly to DORMEO and buy the new mattress –

OCTASPRING!

When Dormejka went to shop to buy the PERFECT MATTRESS „OCTASPRING” -

she met Him „love of Her life”and they lived happily ever after! :)