A teachers quick guide

Fair Use for Media Literacy and

Creative Commons

Information for this presentation was taken from the “Code of Best Practices in Fair Use for Media Literacy Education” and the Creative Commons website.

Find them at www.centerforsocialmedia.org/medialiteracy

and

Where can I find this info?

“Media literacy is the capacity to access, analyze, evaluate, and communicate messages in a wide variety of forms.”

“Media literacy education helps people of all ages to be critical thinkers, effective communicators, and active citizens.”

“Making media and sharing it with listeners, readers, and viewers is essential to the development of critical thinking and communication skills.”

(Quotes from Code of Best Practices in Fair Use for Media Literacy Education)

Media Literacy: What is it and why do I need to know about it?

Fair use is the right of a person to use material that has been copyrighted, without having the permission from the author and without having to pay for it, when the social and cultural benefits of the use are predominant.

What is “Fair Use”?

Fair Use is a users rightFair Use keeps copyright from violating the

1st AmendmentFair Use is flexibleFair use is not unreliable

What should I know about “Fair Use”?

The Code of Best Practices in Fair Use for Medial Literacy

Education provides 5 Principles for Fair Use

Principle: educators using the concepts of media literacy can choose from a full range of sources and make them available in class, workshops, web-sites, and informal mentoring

Description: use of copyrighted material to build critical thinking and communication skills such as key points, context of a lesson, analysis

Limitation use only what is necessary (clip or excerpt, for

example) for the educational goal or purpose Provide attribution and citations

1. Employing Copyrighted Material in Media Literacy Lessons

Principle: educators can integrate copyrighted material into curriculum, books, workbooks, video, the web, or other materials for learning

Description: use of copyrighted materials in creation of lesson plans, tool kits, etc. May include the artifact with descriptions or assignments. May include contemporary mass media, popular culture.

Limitation: Provide attribution and use only what is necessaryMeet the clearly stated educational objective or

assignment criteria in the lesson plan.

2. Employing Copyrighted Material in Preparing Curriculum Materaials

Principle: educators should be able to share effective lessons and resource materials. Curriculum developers who make good decisions have work that is able to be seen and used by anyone because Fair Use applies to commercial items as well.

Description: curriculum materials include content from popular culture and mass media that is copyrighted. Informal sharing occurs during professional development.

Limitation:Choose material carefully that are necessary to meet

objectives If a school has agreed to a license then the terms are

binding even if they overstep what is considered Fair UseProvide attribution and citations

3. Sharing Media Literacy Curriculum Materials

Principle: media literacy doesn’t grow unless students have the opportunity to learn how media functions. Educators should feel free to enable the students to represent and modify media. This basis for Fair Use is bound in good pedagogy.

Description: students strengthen media skills by creation of media to express and share meaning. Students include copyrighted material in their work for many purposes.

Limitation: Use of copyrighted material should not substitute for

creative effort. Students should show how their use transforms the

original Do not use just for employment of popular songs to

exploit appeal Attribute all sources and cite when possible

4.Student use of Copyrighted Material in their Academic and Creative Work

Principle: Educators work with students to help them make decisions about distribution that is ethical and reflects good pedagogy. If the transformed material meets transformation standards it can be distributed under Fair Use.

Description: media creation and distribution of student work help students to learn better; students should behave responsibly with their creation and distribution.

Limitation: If sharing is confined to an unlimited network the use is

more likely to receive special Fair Use consideration.Educators should use the opportunity to teach students

about proper use of copyrighted material

5. Developing Audiences for Student Work

A non-profit corporation that is dedicated to making it easier for people to share their work and ideas and to build upon the work of others that is consistent with copyright rules. Visit the commons at http://creativecommons.org

CREATIVE COMMONS

You upload your own music, photo, video, or content.

You decide on how you want to copyright it; there are six levels of copyright ranging from narrow to broad

You can also search the content found on Creative Commons that has been posted by others. The license on each item tells you the extent to which it can be used, recreated, shared, or attributed.

How does it work?

Attribution (CC BY)Attribution-ShareAlike (CC BY-SA)Attribution-NoDerivs (CC BY-ND)Attribution-NonCommercial (CC BY-NC)Attribution-NonCommercial-Share Alike (CC BY-

NC-SA)Attribution-NonCommercial-NoDerivs (CC BY-NC-

ND)

Creative Commons Licensing Options

What the different licenses mean…Attribution(CC BY)

Lets others use your work in whatever way they want, commercially or non-commercially, as long as credit is given to you for the original piece.

Least restrictive

Attribution-ShareAlike

(CC BY-SA)Same as the

previous as long as the new creation will be licensed under the same terms as the orginal.

Attribution-NoDerivs(CC BY-ND)

Items with this license are passed along or redistributed unchanged and whole, commercially or non-commercially, as long as credit is given to you

Attribution-NonCommerical

(CC BY-NC)Lets others remix,

tweak, and build upon your work non-commercially. The new creation must credit your original work and must be non-commercial. However, the new product does not have to be licensed the same way as the original.

Attribution-NonCommercial-ShareAlike

(CC BY-NC-SA)Your uploaded item

can be remixed, tweaked, changed, or built upon in a non-commercial manner only. The new work must credit the original work and it must be licensed under the same terms.

Attribution-NonCommercial-NoDerivs

(CC BY-NC-ND)Someone can

download and share your item when they credit you for your work. The item cannot be changed, cannot be used commercially, and must be licensed in the same way.

Most Restrictive

Code of Best Practices in Fair Use for Media Literacy Educationwww.centerforsocialmedia.org/medialiteracy

Creative Commonshttp://creativecommons.org

Video Credit to:YouTube User MikeNobodyIsBackYouTube User RobinGood

References and Resources