fair & lovely brought a shift in their core competency of a white cream and introduced it as...
TRANSCRIPT
Fair & Lovely brought a shift in their core competency of a white cream and introduced it as pink, in the year 2012.
This lead to the relaunch of the brand with its original variant and reach the TG with high impact and longevity to gain acceptance.
Though there are billboards present at
Bus Stands.
We can’t tap them here, as
they rarely visit these areas.
Railway Station
Schools & Colleges
The areas frequented by TG are Media Dark
Bus Stand = Billboard
KIRANE KI DUKAAN JEWELLERY SHOPS BEAUTY PARLOUR
CHUDI KI DUKAAN SILAI KENDRA SCHOOLS/COLLEGES
Railway Station
Schools & Colleges
50 New Media Creations across 1024 towns
Sales zoomed up by 10-12%.
The Brand has again become big for vanity.
Fair & Lovely was back with a bang and accepted more than ever.