Failure to Launch…• Heavy debate over choosing our path of business and factoring

out methods to make it successful

• We each mapped out clever ideas that would cater to not only CSUN students but the Northridge area in total

• Slow launch to actually agree on the idea of food truck business, then we hit a halt in choosing the name, business plans, point of attack, and individual assignments to get it up and running

Why Does A Food Truck Business Work?• Northridge is a unique area viable for any new innovations and one

thing people can tend to always agree on is food

• The market for food truck business has skyrocketed especially since the release of fast streaming programs (CHEF) showing the inner designs and convenience of food trucks and make for an elevated tourist experience

• Food truck statistic chart for 2014-2015 http://www.ibisworld.com/industry/food-trucks.html

How to Start A CSUN Food Truck Business•1. Knowing Your Food • People who have a genuine interest in your food should know that

you’re confident in your craft, and know everything you make should be to the upmost enjoyable and having background knowledge about your food will only assist you

•2. Finding A Food Truck/ Learning the Policies• Develop a business plan• You can’t have a food truck without the food truck• Your food and truck must pass health codes

Food Truck Start Up (Continued)

• Parking regulations and registration of food truck to area of service• CSUN farmers market registration• Develop networking and business information to hand out on the fly

•3. Opening Day/ Night• The most crucial day/ night• Critique and audience design and food review • Offer unique deals and specials that seem inviting • Connect

Policy List

• Federal Employee Identification Number• Obtain A Federal Trademark• Obtain A P.O. Box• Mobile Food Facility Permit• Health Permit• Food Safety Certification• Food Handler Permit• Worker’s Compensation Insurance

Shaka Food Truck Co. Business Plan

• The Business Plan was developed through a careful process of weighing out market strength, analytics regarding running any business in 2015, and our strengths that would portray on this document

• Edited more than 4 times, the final product resembles the serious side of Shaka stating that we know what we’re doing, we know our food, and we’re going to move forward.

Business Plan-The Shaka Truck.docx

Website

• Shaka Website

Food Truck Location

• Northridge Fashion Center Farmer’s Market• Available March 11- October 28 on Wednesdays from 5-9pm• You must email pacific209@hotmail.com to receive an application

form• The application must be returned with proof of insurance• There will be an interview process • Granada Hills Dinner• Located in the 1700 block of Chatsworth in Granada Hills 91344

Commercial

• Shot between two weeks and took roughly ten takes to capture an essence of what Shaka Food Truck Co. is in spirit

• Precise editing of over two hours of film narrowed into a heartwarming 1:30 commercial

• Our objective was to capture the Aloha spirit and pitch the idea of Hawaiian food being an enlightening idea to the public

• Shaka Commercial.mov

Challenges vs. Success