failure and risk with machine project (2)
TRANSCRIPT
OH NOES!
A MACHINE FOR MAKING CULTURE
Some recent failures
NEA panel said what we did “wasn’t
art”
LA grant maker rejected our proposal because
“too innovative to scale”
We thought locking kids into the trunks of cars was a good idea
New York residency cancelled because the
owners sold the building
We organized a fundraising event around fondue on the hottest day
of the year
Public performance series cancelled midway because
of “questionable artistic quality”
We tried to open a drive through DIY frying restaurant
Museum residency concluded early
because they’d “had enough”
We heavily promoted an event where the
performers ended up outnumbering the people
that showed up
We convinced a museum to produce a limited
edition print for our show. They sold 3 out of 100.
We opened a performance which drove around Los Angeles on same day as flaming tanker explosion closed down the
freeway exchange.
ENJOYABLE
AWKWARD
FAMILIAR NEW
ENJOYABLE
AWKWARD
FAMILIAR NEW
EXCITING!
NICE
TIREDVEXING
Different kinds of organizations
Different kinds of risk
Constraint equals opportunity
Build a framework and iterate inside it
It’s good to be human
Failure is subjective
Activity!
