fading optimism in products

7/29/2019 Fading Optimism in Products

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Fading Optimism in Products: Temporal Changes in Expectations about PerformanceAuthor(s): Ashwani Monga and Michael J. HoustonReviewed work(s):Source: Journal of Marketing Research, Vol. 43, No. 4 (Nov., 2006), pp. 654-663Published by: American Marketing AssociationStable URL: http://www.jstor.org/stable/30162438 .

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fading optimism in products

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