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Faculty of Management Bachelor of Business Administration (Samatrix)

BBA (Samatrix) Scheme 2020-23

Faculty of Management

Syllabi and Course Structure

Bachelor of Business Administration (Data Analytics and Data Visualization)

Academic Program

Batch (2020-2023)



Total Credits for the Batch 2020-23= 168 Credits

1. Minimum Credit required = 152 Credits

2. Total Relaxation = 16 Credits

3. No relaxation in Core and Fundamental subjects

4. Option can be availed in Specialization, Interdisciplinary and General

subjects.

Summary Sheet

Semester 1st 2

nd 3

rd 4

th 5

th 6th Total Min. Credit req. for

degree

Credit 28 28 28 28 28 28 168 152

Type Foundation Core Specialization Interdisciplinary General

Total

Credit

19 72 44 29 4



Semester I

FIRST SEMESTER

Sub Code Sub Name L T P C Type

BBA001A Principles of Management 3 1 - 4 F

BBA009A Quantitative techniques 3 1 - 4 F

BBA004A Managerial Economics 3 1 - 4 F

Overview of Data Science, Data

Analytics and AI 3

3 C

BMC001A Fundamentals of Computer 2 - - 2 ID

BMC002A Fundamentals of Computer

Applications (LAB) - - 2 2 ID

BBA101A Accounting for Managers 3 1 - 4 C

BMC051A Environmental Studies 2 - - 2 G

BBA991A Seminar/Industrial Visit -

2 3 S

TOTAL 19 5 4 28

Semester II

SECOND SEMESTER


BBA007B Organization Behavior 3 - - 3 F

BBA161A Principles of Marketing Management 3 - 3 C

Statistics and foundation of Data

Analysis 3

3 C

BBA191B Human Resource Management 3 - - 3 C

BBA102B Financial Management 3 1 - 4 C

BBA008C Macro Economics & Global

Environment 3

- 3 C

BBA432B Operation Research 3 1 - 4 C

BMC003A Computer Applications II(Advanced

MS Excel) - 2 2

ID


2 3 S

TOTAL 21 2 4 28



Semester III

THIRD SEMESTER


BBA311A E-entrepreneurship 3

3 C

BBA341A Financial Markets & Services 3 1 - 4 C

BBA011A Research Methodology 3 1 - 4 C

BBA192A Human Resource Development 3

- 3 S

BMC004A Comp. Applications III (MS Project) 3 - - 3 ID

Data Analysis using Python 3

3 C

R Programming for Data Analysis 3

3 C

******* Swatch bharat abhiyan (Open elective) 2

2 ID


3 3 S

TOTAL 23 2 3 28

Semester IV

FOURTH SEMESTER


BBA404C Employee relationship management 3

- 3 S

BBA431A Operation Management 3 1 - 4 C

BBA014C Business Environment 3 1 - 4 C

BMC005A Computer Applications IV(Web

Designing) 2 - 2

ID

BMC006A Comp. Applications IV (Web Designing

Lab) - - 2 2

ID

BCM002B Corporate governance and Social

responsibility 3 1 - 4

ID

Data Analytics and Visualization – Tool

and Techniques 2

2

C

Strategy and consumer behavior

analytics- product wise 1

1

C

Machine Learning for business 3

3 C


3 3 S

TOTAL 20 3 5 28



Semester V

FIFTH SEMESTER


BBA251A International Business Management 3 - - 3 C

BBA016A Legal Environment for Business 3 - - 3 ID

***** Event Management 3 - - 3 C

BBA017A Corporate Strategy 3 - - 3 C

Marketing Analytics and Social Media

Analytics- Brand Building 2

2 C

Predictive, Healthcare, Finance, Supplychain

analytics 3

3 C

BBA018C Professional skills-V 3 - 3 C


2 3 S

BBA997A Summer Training 5 - 5 S

TOTAL 26 - 2 28

Semester VI

SIXTH SEMESTER


BBA162B Customer relationship management 3 - - 3 C

BBA019B E- Commerce 3 - - 3 ID

BBA020B Project Management 3 - - 3 C

BBA194B Leadership Skills 3 - - 3 S

BBA022B Professional Skills-VI 3 - - 3 C

Case Studies and Projects

6 6 C


2 3 S

BBA005A Business Communication 3 1 - 4 F

TOTAL 26 - 2 28



I. Develop leadership skills, creativity and entrepreneurship

II. Analyze and develop solutions for business problems and issues by using logical reasoning patterns

for evaluating information, materials and data

III. Conceptualize a multifaceted business issue and express into a written statement and verbal

presentation

IV. Choose careers in the public, private and management sectors

V. Further study in advanced level programs in management studies.

Program Outcome (PO) – BBA

PO1.Critical Thinking: Take informed actions after identifying the assumptions that frame our thinking and

actions, checking out the degree to which these assumptions are accurate and valid, and looking at our

ideas and decisions (intellectual, organizational, and personal) from different perspectives.

PO2.Effective Communication: Speak, read, write and listen clearly in person and through electronic media

in English and in one Indian language, and make meaning of the world by connecting people, ideas, books,

media and technology.

PO3. Social Interaction: Elicit views of others, mediate disagreements and help reach conclusions in group

settings.

PO4. Effective Citizenship: Demonstrate empathetic social concern and equity centred national

development, and the ability to act with an informed awareness of issues and participate in civic life through

volunteering.

PO5. Ethics: Recognize different value systems including your own, understand the moral dimensions of

your decisions, and accept responsibility for them.

PO6. Environment and Sustainability: Understand the issues of environmental contexts and sustainable

development.

PO7. Self-directed and Life-long Learning: Acquire the ability to engage in independent and life-long

learning in the broadest context socio-technological changes.



3 Year BBA with Data Analytics and Data Visualization

Semester

Name of Course Total

Credit

s

Sem 1 Overview of Data Science, Data Analytics and AI 3

Sem 2 Statistics and Foundation of Data Analysis 3

Sem 3 Data Analysis using Python 3

Sem 3 R Programming for Data Analysis 3

Sem 4 Data Analytics and Visualization-Tools & Techniques 2

Sem 4 Strategy and Consumer Behaviour Analytics-Product wise 1

Sem 4 Machine Learning for Business 3

Sem 5 Marketing Analytics & Social media Analytics-Brand building 2

Sem 5 Predictive, Healthcare, Finance, Supply Chain Analytics 3

Sem 6 Case Studies and Projects 6

OVERVIEW OF DATA SCIENCE, DATA ANALYTICS AND AI

SEMESTER: 1 Credit: 2-0-1

Software Req: MS Office 2013/2016 Version Hours: 4 per Week

Objectives: The objective of this course is to teach students the vital data science, Data Analytics and

AI concepts

UNIT – I

Introduction to Data Science: Defining Data Science and Big Data, Benefits and Uses of

Data Science and Big Data, Facets of Data, Structured Data, Unstructured Data, Natural

Language, Machine- generated Data, Graph based or Network Data, Audio, Image, Video,

Streaming data, Data Science Process, Big data ecosystem and data science, Distributed

file systems, Distributed programming framework, data integration framework, machine

learning framework, No SQL Databases, scheduling tools, benchmarking tools, system

deployments

UNIT – II

Data Science Processes: Six steps of data science processes, define research goals, data

retrieval, cleansing data, correct errors as early as possible, integrating – combine data from

different sources, transforming data, exploratory data analysis, Data modelling, model and

variable selection, model execution, model diagnostic and model comparison, presentation

and automation.

UNIT – III

Introduction to Machine Learning: What is Machine Learning, Learning from Data,

History of Machine Learning, Big Data for Machine Learning, Leveraging Machine

Learning, Descriptive vs Predictive Analytics, Machine Learning and Statistics, Artificial

Intelligence and Machine Learning, Types of Machine Learning – Supervised,

Unsupervised, Semi-supervised, Reinforcement Learning, Types of Machine Learning

Algorithms, Classification vs Regression Problem, Bayesian, Clustering, Decision Tree,

Dimensionality Reduction, Neural Network and Deep Learning, Training machine learning

systems

UNIT – IV

Introduction to AI: What is AI, Turing test, cognitive modelling approach, law of

thoughts, the relational agent approach, the underlying assumptions about intelligence,

techniques required to solve AI problems, level of details required to model human

intelligence, successfully building an intelligent problem, history of AI

Introduction to Data Analytics: Working with Formula and Functions, Introduction to Charts, Logical

functions using Excel, Analyzing Data with Excel.

OVERVIEW OF DATA SCIENCE, DATA ANALYTICS AND AI

STATISTICS & FOUNDATION OF DATA ANALYSIS

Objectives: The objective of this course is to teach students the concepts of Statistics,

probability, probability distribution, and other statistical methods to solve various engineering

problems

UNIT – I

Introduction to Statistics: Introduction to Statistics. Role of statistics in scientific methods, current

applications of statistics.

Scientific data gathering: Sampling techniques, scientific studies, observational studies, data

management.

Data description: Displaying data on a single variable (graphical methods, measure of

central tendency, measure of spread), displaying relationship between two or more

variables, measure of association between two or more variables.

UNIT – II

Probability Theory: Sample space and events, probability, axioms of probability,

independent events, conditional probability, Bayes’ theorem.

Random Variables: Discrete and continuous random variables. Probability distribution of

discrete random variables, binomial distribution, poisson distribution. Probability distribution

of continuous random variables, The uniform distribution, normal (gaussian) distribution,

exponential distribution,

gamma distribution, beta distribution, t-distribution, �" distribution. Expectations, variance and

covariance. Probability Inequalities. Bivariate distributions

UNIT -III

Point Estimations: Methods of finding estimators, method of moments, maximum

likelihood estimators, bayes estimators. Methods of evaluating estimators, mean squared

error, best unbiased estimator, sufficiency and unbiasedness

Interval Estimations: Confidence interval of means and proportions, Distribution free

confidence interval of percentiles

UNIT - IV

Test of Statistical Hypothesis and p-values: Tests about one mean, tests of equality of two means,

test about proportions, p-values, likelihood ratio test, Bayesian tests

Bayesian Statistics: Bayesian inference of discrete random variable, Bayesian inference

of binomial proportion, comparing Bayesian and frequentist inferences of proportion,

comparing Bayesian and frequentist inferences of mean

SEMESTER: 2 Credit: 2-0-1 No of Hours: 4 per week

DATA ANAYSIS USING PYTHON


Software: Python, NumPy, Pandas,

Matplotlib, Seaborn, SciPy

No of Hours : 4 Per Week

Objectives: The objective of this course is to teach students the concepts of Python Programming

Language with Libraries

UNIT – I

Python programming Basic: Python interpreter, IPython Basics, Tab completion,

Introspection, %run command, magic commands, matplotlib integration, python

programming, language semantics, scalar types. Control flow

Data Structure, functions, files: tuple, list, built-in sequence function, dict, set, functions,

namescape, scope, local function, returning multiple values, functions are objects, lambda

functions, error and exception handling, file and operation systems

UNIT – II

NumPy: Array and vectorized computation: Multidimensional array object. Creating

ndarrays, arithmetic with numpy array, basic indexing and slicing, Boolean indexing,

transposing array and swapping axes, universal functions, array-oriented programming

with arrays, conditional logic as arrays operations, file input and output with array

Pandas: Pandas data structure, series, DataFrame, Index Object, Reindexing, dropping

entities from an axis, indexing, selection and filtering, integer indexes, arithmetic and data

alignment, function application and mapping, soring and ranking, correlation and

covariance, unique values, values controls and membership, reading and writing data in

text format

UNIT -III

Visualization with Matplotlib: Figures and subplots, colors, markers, line style, ticks,

labels, legends, annotation and drawing on sublots, matplotlib configuration

Plotting with pandas and seaborn: line plots, bar plots, histogram, density plots, scatter and point

plots, facet grids and categorical data

R PROGRAMMING FOR DATA SCIENCE AND DATA

ANALYSIS


Software Req: MS Office 2013/2016 Version Hours: 4 per Week

Objectives: The objective of this course is to teach students R Programming Language, basic functions

in R programming language and critical techniques

UNIT – I

Getting Started with R and R Workspace: Introducing R, R as a programming Language,

the need of R, Installing R, RStudio, RStudio’s user interface, console, editor, environment

pane, history pane, file pane, plots pane, package pane, help and viewer pane

R Workspace, R’s working directory, R Project in R Studio, absolute and relative path,

Inspecting an Environment, Inspect existing Symbols, View the structure of object,

Removing symbols, Modifying Global Options, Modifying warning level, Library of Packages,

Getting to know a package, Installing a Package from CRAN, Updating Package from

CRAN, Installing package from online repository, Package Function, Masking and name

conflicts

UNIT – II

Basic Objects and Basic Expressions: Vectors, Numeric Vectors, Logical Vectors,

Character Vectors, subset vectors, Named Vectors, extracting element, converting vector,

Arithmetic operators, create Matrix, Naming row and columns, subsetting matrix, matrix

operators, creating and subsetting an Array, Creating a List, extracting element from list,

subsetting a list, setting value, creating a value of data frame, subsetting a data frame,

setting values, factors, useful functions of a data frame, loading and writing data on disk,

creating a function, calling a function, dynamic typing, generalizing a function. Assignment

Operators, Conditional Expression, using if as expression and statement, using if with

vectors, vectorized if: ifelse, using switch, using for loop, nested for loop, while loop

UNIT – III

Working with Basic Objects and Strings: Working with object function, getting data

dimensions, reshaping data structures, iterating over one dimension, logical operators,

logical functions, dealing with missing values, logical coercion, math function, number

rounding functions, trigonometric functions, hyperbolic functions, extreme functions, finding

roots, derivatives and integration, Statistical function, sampling from a vector, Working with

random distributions, computing summary statistics, covariance and correlation matrix,

printing string, concatenating string, transforming text, Formatting text, formatting date and

time, formatting date and time to string, finding string pattern, using group to extract data,

reading data

UNIT – IV

Working with Data – Visualize and Analyze Data: Reading and Writing Data, importing

data using built-in-function, READR package, export a data frame to file, reading and

writing Excel worksheets, reading and writing native data files, loading built-in data sets,

create scatter plot, bar chart, pie chart, histogram and density plots, box plot, fitting linear

model and regression tree

DATA ANALYSIS AND VISUALIZATION – TOOLS AND TECHNIQUES


Software: Microsoft Office 2013 or

2016, Tableau Desktop, Power BI

No of Hours : 4 Per Week

UNIT - I

INTRODUCTION TO DATA HANDLING Overview of Data analysis, Introduction to Data

visualization, Working with Logical and financial functions, Data Validation & data models,

Power Map for visualize data , Power BI-Business Intelligence , Dashboard designing.

UNIT - II

INTRODUCTION TO DATA MANIPULATION USING FUNCTION: Heat Map, Tree Map, Smart Chart,

Azure Machine learning , Column Chart, Line Chart , Pie,Bar, Area, Scatter Chart, Data

Series, Axes , Chart Sheet , Trendline , Error Bars, Sparklines, Combination Chart, Gauge,

Thermometer Chart , Gantt Chart , Pareto Chart etc , Frequency Distribution, Pivot Chart,

Slicers , Tables: Structured References, Table Styles , What-If Analysis: Data Tables, Goal

Seek, Quadratic Equation , Transportation Problem, Maximum Flow Problem, Sensitivity

Analysis, Histogram, Descriptive, Statistics, Anova, F-Test, t-Test, Moving, Average,

Exponential Smoothing | Correlation model | Regression model, Practical Lab

UNIT – III

TABLEAU SOFTWARE: GETTING STARTED WITH TABLEAU SOFTWARE: What is Tableau? What does

the Tableau product suite comprise of? How Does Tableau Work? Tableau Architecture,

What is My Tableau Repository? Connecting to Data & Introduction to data source

concepts, Understanding the Tableau workspace, Dimensions and Measures, Data Types

& Default Properties, Building basic views, Saving and Sharing your work-overview,

Practical Lab

UNIT - IV

Data Strategy & Consumer behaviour Analytics - Understanding Product & Category,

Competitive Analysis, Market Share understanding- Market potential Index, Seasonality-

Sales Trending, Consumer behaviour Analytics-MIND AND MARKET FACTORS, Budget

planning & Execution- MIMI, Regression & Correlation Analysis for Sales trending,

Forecasting method with predictive investment modelling, Cohort Analysis, Google

Analytics(GA)

MACHINE LEARNING FOR BUSINESS

SEMESTER: 4 Credit: 2-0-1 No of Hours: 4 per week

Objectives: The objective of this course is to teach students the basic concepts of machine learning,

supervised learning, unsupervised learning, and reinforcement learning

UNIT – I

Introduction: Learning systems, real world applications of machine learning, why machine

learning, variable types and terminology, function approximation

Types of machine learning: Supervised learning, unsupervised learning, reinforcement learning

Important concepts of machine learning: Parametric vs non-parametric models, the

trade-off between prediction accuracy and model interpretability, the curse of

dimensionality, measuring the quality of fit, bias-variance trade off, overfitting, model

selection, no free lunch theorem

UNIT – II

Linear Regression: Linear regression, estimating the coefficients, accessing the

accuracy of coefficient estimates, accessing the accuracy of the model

Classification: Logistic regression, estimating regression coefficients, making predictions,

multiple logistic regressions, linear discriminant analysis, bayes’ theorem of classification,

UNIT – III

Resampling Methods, Model Selection and Regularization: Cross-validation, leave-one-out cross-

validation, k-fold cross-validation, the bootstrap, subset selection, shrinkage methods, ridge and

lasso regression, dimension reduction methods, principal components regression

Tree Based Methods: Advantages and disadvantages of trees, regression Trees,

classification trees, bagging, random forest, boosting

UNIT – IV

Support Vector Machine: Maximum margin classifier, classification using a separating

hyperplane, the maximal margin classifier, support vector classifier, support vector

machines, classification with non-linear decision boundaries, support vector machine

Unsupervised Learning: Principle component analysis, what are principal components,

clustering methods, k-means clustering, hierarchical clustering,

MARKETING ANALYTICS AND SOCIAL MEDIA ANALYTICS


Software: Apache Hadoop, Apache Pig, Apache

Hive, Apache Spark, Apache Avro,

Ubuntu/Centos, Java

No of Hours: 2 per Week

Objectives: The objective of this course is to teach students the conceptual framework of Big Data,

Virtualization, MapReduce, HDFS, Pig, Hive, Spark, ZooKeeper, HBase

UNIT - I

Introduction to Marketing Analytics and Customer Analysis,

UNIT - II

Market Segmentation, Customer Lifetime Value, New Product Decisions,

UNIT - III

Advertising, Overview of Google Analytics(GA), Campaign on TV/Print/OOH/Radio/Digital platforms

UNIT - IV

Case Studies & Assignments.



Abbreviation: F=Fundamental, G=General, C=Core, ID=Interdisciplinary, S=Specialization

PREDICTIVE, HEALTHCARE, FIANANCE, SUPPPLY CHAIN ANALYTCS

SEMESTER: 5 Credit: 3-0-0 No of Hours: 3 per Week

Objectives: The objective of this course is to teach students how to use Analytics to manage

risk and uncertainty in complex business environments

UNIT – I

Predictive Analytics: Predicting Customer Behaviour, Demand Forecasting,

Moving Average, Exponential smoothing, Trend Analysis, Focus Forecasting, Agent

based Forecasting, Global Market Analysis, Risk Analytics, Digital Analytics, Social

Sensing, Mobile Analytics

UNIT – II

Global Finance Analytics: Foreign Market Scenario, Financial Risk Assessment,

Foreign Direct Investment Risk Analysis, Loan and Credit Risk Assessment,

Liquidity Risk Assessment, Value at Risk (VAR), Product and Service pricing using

analytics

UNIT – III

Supply Chain Analytics: Big data into supply chain intelligence, Sales and

Promotion Analytics, Sourcing Analytics, Contract Manufacturing Analytics,

Distribution Analytics, Transportation Analytics

UNIT – IV

Healthcare Analytics: Big Data in Healthcare, Clinical and Pharmaceutical Data Analysis,

Voice of the Patient, Healthcare Quality Function Deployment, Analysis of Healthcare

Analysis




BBA I SEMESTER

PRINCIPLES OF MANAGEMENT

SUBJECT CODE: BBA001A

CREDITS: 3L+1T (4)

Objective: The objective is to provide an understanding of basic concepts, principles and

practices of management. The aim is to inculcate the ability to apply multifunctional

approach to organizational objectives.

Unit I

Introduction: Concept, Significance and Nature of Management, Management Process

,Management and Administration, Functions and Principles of Management, Levels of

Management, Functional areas of Management.

Unit II

Planning and Decision Making: Concept and Nature of planning, Objectives and Components

of planning, Nature and Process of planning. Process of Planning, Dimensions / Types of

Planning, Tools and Techniques of planning. Decision-Making – Nature, Significance and

Process, Techniques of decision making.

Unit III

Organizing: Concept, Importance and Elements of Organization, Process and Principles of

organization, Theories of Organization, Organization structure, Organization charts and

manuals.

Unit IV

Directing and Communication: Concept, Nature, Scope, Principles and Techniques of

direction, Concept and Process of communication, Channel / Media of communication,

Barriers to effective communication.

Unit V

Controlling: Concept, Objectives, Process and Principles of control, Various control

techniques

Course outcomes(CO)

I CO1: Provide an understanding of principles and practices of management

II CO 2: To understand about planning and decision making.

III CO3:To know about importance and elements of organization.




IV CO4: Providing knowledge regarding directing and communication.

MAPPING COURSE OUTCOMES LEADING TO THE ACHIEVEMENT OF PROGRAM

OUTCOMES AND PROGRAM SPECIFIC OUTCOMES:

Course

Outcome

Program Outcome

PO1 PO2 PO3 PO4 PO5 PO6 PO7

CO1 M L M

CO2 M M L

CO3 H L L

CO4 M M L L

H = Highly Related; M = Medium L = Low

References:

1. Koontz &Weirich, Essentials of Management, Tata McGraw Hill, 2010.

2. L.M. Prasad, Principles & Practices of Management, Sultan Chand, 2010.

3. Stephen Robbins, Management, Pearson, 2011.




BBA

BUSINESS ORGANISATION


CREDITS: 3

Objectives: The Objective is to provide understanding of the nature of business and

organization, promotion and forms of business organization.

UNIT I

Introduction:Concept and Nature of business and organization, Objectives of business,

Classification of business activities, Environment of business system, Social responsibility of

business.

UNIT II

Promotion and Forms of Business organization :Concept and stages of promotion. Position

and functions of promoter, Promotion of new business.Forms of business organization, sole

trader, partnership.Joint stock company and co-operative institution.

UNIT III

Location:Theories of industrial location, Factors affecting the location of industry.

Government policy towards the localization.Concept of combination, Merits, Demerits and

Types of combination.

UNIT IV

Organization success: Risk management, concept of strategic Management, five force porter

model, sustainability of organization, Factors for organizational success.

UNIT V

Organizational challenge

Goods vs services, global and contemporary challenges of business organization, competition

concept, organization performance measurement.

Course outcomes(CO)

I CO1: To provide understanding about nature of business and organization, promotion and forms of

business.

II CO 2: To know about promotion and forms of business organization.

III CO3: Understanding theories of industrial location

IV CO4: Knowing about organizational success and organizational challenge.






Course

Outcome

Program Outcome


CO1 M L M L

CO2 M H

CO3 H M L

CO4 M H


References:

1. Frank R. Mason, Business Principles & Organization, Nabu Press, 2011.

2. RajendraMaheshwari, Business Organization & Management, International Book House,

2011.




BBA

MANAGERIAL ECONOMICS


CREDITS: 3L+1T (4)

Learning Objective: The purpose of this course is to apply microeconomics concepts and techniques

in evaluating business decisions taken by firms. The emphasis is on explaining how the tools of

standard price theory can be employed to formulate a decision problem, evaluate alternative courses

of action and finally choose among alternatives. Simple geometry and basic concepts of mathematics

will be used in course of teaching.

Unit I

Introduction to Managerial economics, nature, significance, scope of managerial economics, role of

economics in business decision making. Macro and Micro economics, Demand & Supply,

determinants of demand and supply, movement vs. shift in demand curve, movement along a supply

curve vs. shift in supply curve.

Unit II Demand, Supply and Market Equilibrium; Elasticity of Demand & Supply.Price, Income & cross

elasticity & advertising elasticity.Methods to calculate price elasticity.

Unit III Utility: Cardinal & Ordinal, Law of diminishing marginal utility, law of equi-marginal utility. Theory

of Consumer Behaviour, Indifference curve theory, Indifference curves & its properties

Unit IV

Production: Technology of Production; Production with one variable input, Production with two

variable input, Returns to Scale. Cost: Measuring Costs, Costs in the Short & long run, Long run vs.

Short run cost curves, profit maximization & cost minimization, equilibrium of the firm; Economies

of Scale.

Unit V

Theory of Firm & Market Organization: Perfect Competition: Perfectly Competitive markets, Profit

Maximization, Marginal revenue, Marginal Cost, Output in the short run & long run. Monopoly:

Monopoly Power & its sources, Monopolistic Competition & Oligopoly: Collusive and Non collusive,

Kinked demand curve, price leadership of a firm.

Course outcomes(CO)

I CO1: To understand how to apply microeconomics, concept, and technique in evaluating business

decisions.

II CO 2: Understanding the nature, significance and scope of managerial economics

III CO3:Knowing to demand, supply and market equilibrium,

IV CO4: Knowing about production technology and theory of firm & market organization.






Course

Outcome

Program Outcome


CO1 L H M H

CO2 M M M

CO3 H M

CO4 M L L


Text books: 1. D.N. Dwivedi, Managerial Economics, Vikas Publications

2. SPS Chauhan, Micro Economics, An Advanced Treatise, Prentice Hall of India, 2009.

3. R.G.Lipsey and K.A. Chrystal. (2008). Principle of Economics. (11th ed.). Oxford University

Press.

4. Deepashree, Principle of Micro Economics, Ane Books Pvt. Ltd, New Delhi.

BBA

Computer Application – I (Fundamental of Computers)

SUBJECT CODE: BMC001A

CREDITS: 2L (2)

Unit -I

Introduction: Generation of Computer, Functional components of Computer

Number Systems:Number systems, addition, subtraction, multiplication and division of

fixed point numbers.

Unit-II

Devices: Input and Output Devices.

Memory: Primary Memory, Secondary Memory and Cache Memory.

Unit -III

Software: System Software, Application Software.

Operating System as User Interface, System Tools, Control Panel settings and Utility

Programs




Unit -IV

Logic Gates, Decoders, Multiplexers, Registers, Bus System, Instruction cycle, Instruction

Format, Addressing Modes.

Unit -V

Office Tools:Introduction to Word Processor, Electronic Spreadsheet, and Presentation tool

Text Books

M. M. Mano, Computer System Architecture, 3rd Edition, Prentice Hall of India,2008.

V Rajaraman, Fundamentals of Computers, Fifth Edition, PHI, 2010.

Course outcomes(CO)

I CO1: To understand the functional component of computer.

II CO 2: To know about various computer devices.

III CO3: To understand the software application and system software.

IV CO4: To know about word processor, electronic spread sheet, and presentation.



Course

Outcome

Program Outcome


CO1 M L L

CO2 M L L

CO3 H M M

CO4 M L L


Reference Books

W. Stallings, Computer Organization and Architecture-Designing for Performance, 8th

Edition, Pearson Education/PHI, Inc., 2010.




J. P. Hayes, Computer Architecture and Organization, 3rd Edition, Tata McGraw-Hill,

2012.

P.K. Sinha, PritiSihna , Computers Fundamental, 6th Edition BPB Publication,2011.

BBA

Computer Application Lab -I


CREDITS: 2P (2)

Objectives:- Student will be able to analyze a problem and identify and define the computing

requirements to solution. Ability to design, implement and evaluate a computer-based system,

process, component or program to meet desired needs.

I Document Preparation

1. Telephone directory.

• The heading should be 16-point Arial Font in bold •

• The rest of the document should use 10-point font size

• Other headings should use 10-point Courier New Font.

• The footer should show the page number as well as the date last updated.

2. The time-table form for your college.

• The first line should mention the name of the college in 16-point Arial Font

and should be bold.

• The second line should give the course name/teacher’s name and the

department in 14-point Arial.

• Leave a gap of 12-points.

• The rest of the document should use 10-point Times New Roman font.

• The footer should contain your specifications as the designer and date of

creation.

3. Create the following one page document.

(a) Compose a note inviting friends to a get-together at your house,

including a list of things to bring for get together.




(b) Design a certificate in landscape orientation with a border around the

document.

4. Create the following document:

(a) A newsletter with a headline and 2 columns in portrait orientation, including

at least one image surrounded by text.

5 Convert following text to a table, using comma as delimiter Type the following

as shown (do not bold). Color, Style, Item Blue, A980, Van Red, X023, Car

Green, YL724, Truck Name, Age, Sex Bob, 23, M Linda, 46, F Tom, 29, M

6 Use mail merge to create labels for invitations to all your clients in the Pacific

Northwest to attend a seminar that you're offering in Portland and Oregon. To

demonstrate the process, set up a sample filter that selects all records with a ZIP

code greater than 95000.

7 Prepare a grocery list having four columns (Serial number, The name of the

product, quantity and price) for the month of April, 06.

Font specifications for Title(Grocery List) : 14-point Arial font in bold and italics.

The headings of the columns should be in 12-point and bold.

The rest of the document should be in 10-point Times New Roman.

Leave a gap of 12-points after the title.

8. XYZ Publications plans to release a new book designed as per your syllabus.

Design the first page of the book as per the given specifications.

• The title of the book should appear in bold using 20-point Arial font.

• The name of the author and his qualifications should be in the center of the

page in 16-point Arial font.

• At the bottom of the document should be the name of the publisher and

address in 16-point Times New Roman.

• The details of the offices of the publisher (only location) should appear in the

footer.

9 Create the following one page documents.

(a) Design a Garage Sale sign.

(b) Make a sign outlining your rules for your bedroom at home, using a numbered

list.

10 Enter the following data into a table given on the next page.




Salesperson Dolls Trucks Puzzles

Amit 1327 1423 1193

Shivi 1421 3863 2934

Om 5214 3247 5467

Ananya 2190 1278 1928

Anupama 1201 2528 1203

Maharshi 4098 3079 2067

Add a column Region (values: S, N, N, S, S, S) between the Salesperson and Dolls

columns to the given table Sort your table data by Region and within Region by

Salesperson in ascending order:

II Electronic Spreadsheet

1. Create a student worksheet containing roll numbers, names and total marks. Open a

document in Word and insert the excel worksheet using :-

i)Copy/Paste

ii)Embedding

iii)Linking

2. The term wise marks for APS class of 20 students are stored in 3 separate sheets

named term1, term2 and term3. Create 4th

worksheet that contains student names and

their total and average marks for the entire year. Give proper headings using headers.

Make the column headings bold and italic. The 4th

worksheet should contain college

name as the first line. Make it bold, italic and center it.

3. Consider the following employee worksheet:-

Full Name

(First Last)

Grade

1/2/3

Basic

Salary

HRA PF Gross Net (VA)

Vehicle

Allowance

HRA is calculated as follows:




Grade HRA %(of Basic)

1 40%

2 35%

3 30%

Gross = Basic + HRA + VA

Net = Gross –PF

PF is 8% for all Grades

VA is 15000, 10000 and 7000 for Grades 1, 2 and 3.

i) Find max, min and average salary of employees in respective

Grade ii) Count no. of people where VA>HRA iii) Find out

most frequently occurring grade.

iv) Extract records where employee name starts with “A” has HRA>10000

v) Print Grade wise report of all employees with subtotals of net salary and also

grand totals. Use subtotal command.

vi) Extract records where Grade is 1 or 2 and salary is between 10000 and 20000

both inclusive.

4. In a meeting of a marketing department of an organization it has been decided that

price of selling an item is fixed at Rs40. It was resolved to increases the sell of more

of more items and getting the profit of Rs40,000/.Use Goal Seek of find out how

many items you will have to sell to meet your profit figure.

5. To study the variation in volume with pressure for a sample of an air at constant

temperature by plotting a graph for P – V and P-I/V. Sample observations are :-

Pressure(P) Volume (V) I/V PV P/V

75 20

78.9 19

83.3 18

88.2 17

6. Plot the Bar Chart for OHM’s Law. Analyze the chart by changing it to line graph.




7. Plot the pie-chart for composition of air.

8. Plot the chart for marks obtained by the students (out of 5) vs. frequency (total

number of students in class is 50).

9. Create the following worksheet(s) containing an year wise sale figure of five

salesmen in Rs.

Salesman 2002 2003 2004 2005

MOHAN 10000 12000 20000 50000

MITRA 15000 18000 50000 60000

SHIKHA 20000 22000 70000 70000

ROHIT 30000 30000 100000 80000

MANGLA 40000 45000 125000 90000

Apply the following Mathemetical& Statistical functions:

i) Calculate the commission for each salesman under the condition :-

a) If total sales is greater than Rs. 3,00,000/-, then commission is 10% of total

sale made by the salesman.

b) Otherwise, 4% of total sale.

ii) Calculate the maximum sale made by each salesman.

iii) Calculate the maximum sale made in each year.

iv) Calculate the minimum sale made by each salesman. v) Calculate the minimum

sale made in each year. vi) Calculate the average sales made by each

salesman. vii) Calculate the total sale made by each salesman. viii) Count the

no. of sales persons. ix) Calculate the cube of sales made by Mohan in the year

2002. viii) Find the difference in sales by salesman Mitra between the year 2002

and 2003.

Find the absolute value of difference.




x)Also calculate the Mode, Stddev, Variance, Median for the sale made by each

salesman. xi)Calculate the year wise Correlation coefficient between the sales man

Mohan and Mitra year wise.

10. The following table gives an year wise sale figure of five salesmen in Rs.

Salesman 2000 2001 2002 2003

S1 10000 12000 20000 50000

S2 15000 18000 50000 60000

S3 20000 22000 70000 70000

S4 30000 30000 100000 80000

S5 40000 45000 125000 90000

Calculate total sale year wise.

xii) Calculate the net sales made by each salesman xiv) Calculate the

commission for each salesman under the condition :-

c) If total sales is greater than Rs. 4,00,000/-, then commission is 5% of total

sale made by the salesman.

d) Otherwise, 2% of total sale.

xv) Calculate the maximum sale made by each salesman. xvi) Calculate

the maximum sale made in each year. xvii)Draw a bar graph representing

the sale made by each salesman. xviii)Draw a pie graph representing the

sale made by salesmen in year 2001.

11. Consider the following worksheet for APS 1st year students:-

S.No. Name PH CH BY MT CS Total

Marks

% Grade

1

2

Grade is calculated as follows:-

If % >=90 Grade A

If %>=80 &<90 Grade B




If %>=70 &<80 Grade C

If % >=60 &<70 Grade D

Otherwise students will be declared fail.

i) Calculate Grade using if function ii) Sort the data according to total marks

iii) Apply filter to display the marks of the students having more than 65% marks.

iv) Draw a pie chart showing % marks scored in each subject by the topper of the

class. v) Draw the doughnut chart of the data as in (iv) vi) Enter the S.No. of

a student and find out the Grade of the student using VLOOKUP.

vii) Extract all records where name

a) Begins with “A”

b) Contains “A”

c) Ends with “A”

12. Enter the data as given below using spread sheet:

A B C D E

1 Subjects Marks

2 Physics 76

3 Maths 94

4 Biology 88

5 Chemistry 91

6 English ----

7

8 Percentage = 80%

9

Use Goal Seek to find out the marks in English subject to get total percentage of marks

which is set to 80%.

III Practical List for Presentation tool




1. Create five Power point slides. Each slide should support different format. In these

slides explain areas of applications of IT. Make slide transition time as 10 seconds.

2. Create five Power Point slides to give advantages/disadvantages of computer,

application of computers and logical structure of computer.

3. Create five Power Point slides detailing the process of internal assessment. It should

be a self running demo.

4. Create five Power Point slides, one having table, one having clip-art and others

giving in brief the details of the two above slides. Create a self- running demo of

the slides.

5. Create a Power Point presentation to teach that area of a square is a*a where a is the

size of side of the square. Explain this feature with suitable diagram. Also explain

that when a given square is divided into two equal parts, how do you calculate its

area(area of part), with a suitable example.

6. Create a Power Point presentation to explain the key feature of BSc program with

proper coloring and formatting of the slides(at least 8 slides). Your slides should

contain figures, graphs. During slide show, slides should run automatically after

specified time (a suitable time).

Course outcomes(CO)

I CO1: How to analyse a problem and identify and define the computing requirements of solutions.

II CO 2: To know about document preparation.

III CO3: To know practically the electronic spread sheet.

IV CO4: To create understanding of presentation and the presentation tools.

.



Course

Outcome

Program Outcome


CO1 M L

CO2 M L M

CO3 H L L

CO4 M L H





BBA

ENVIRONMENTAL STUDIES


CREDITS: 2L(2)

Objectives:

Environmental studies deals with every issue that affects an organism. It is essentially a

multidisciplinary approach that brings about an appreciation of our natural world and human

impacts on its integrity. It is an applied science as its seeks practical answers to making

human civilization sustainable on the earth’s finite resources. Its components include biology,

geology, chemistry, physics, engineering, sociology, health, anthropology, economics,

statistics, computers and philosophy.As we look around at the area in which we live, we see

that our surroundings were originally a natural landscape such as a forest, a river, a mountain,

a desert, or a combination of these elements. Most of us live in landscapes that have been

heavily modified by human beings, in villages, towns or cities. But even those of us who live

in cities get our food supply from surrounding villages and these in turn are dependent on

natural landscapes such as forests, grasslands, rivers, seashores, for resources such as water

for agriculture, fuel wood, fodder, and fish.

The basis objective of this course is to provide basic understanding to the students with the nature and

the environment.

UNIT I

The Multidisciplinary nature of environmental studies Definition; Scope and importance, Need for

public awareness.

UNIT II

Natural Resources: Renewable and non-renewable resources: Natural resources and associated

problems.

a) Forest resources: Use and Over-exploitation, deforestation, case studies. Timber extraction, mining,

dams and their effects on forests and tribal people.

b) Water resources: Use and over-utilization of surface and ground water, floods, drought, conflicts

over water, dams benefits and problems.

c) Mineral resources: Use and exploitation, environmental effects of extracting and using mineral

resources, case studies.

d) Food resources: World food problems, changes caused by agriculture and overgrazing, effects of

modern agriculture, fertilizer-pesticide problems, water logging, salinity, case studies.

e) Energy resources: Growing energy needs, renewable and non-renewable energy sources, use of

alternate energy sources, Case studies.

f) Land resources: Land as a resource, land degradation, man induced landslides, soil erosion and

desertification.

- Role of an individual in conservation of natural resources. - Equitable use of resources for

sustainable lifestyles.

UNIT III




Concept of an ecosystem.

- Structure and function of an ecosystem.Producers, consumers and decomposers.Energy flow in the

ecosystem.Ecological succession.Food chains, food webs and ecological pyramids. Introduction,

types, characteristic features, structure and function of the following ecosystem:

a. Forest ecosystem

b. Grassland ecosystem

c. Desert ecosystem

d. Aquatic ecosystems (ponds, streams, lakes, rivers, oceans, estuaries).

UNIT IV

Biodiversity and its Conservation

-Definition: genetic, species and ecosystem diversity.

onsumptive use, productive use, social, ethical, aesthetic and option values.

-diversity nation.

-spots of biodiversity.

fe, man-wildlife conflicts.

-situ and Ex-situ conservation of biodiversity.

UNIT V

Environmental Pollution:

Definition, Causes, effects and control measures of: -

a. Air pollution

b. Water pollution

c. Soil pollution

d. Marine pollution

e. Noise pollution

f. Thermal pollution

g. Nuclear hazards

- Solid waste Management: Causes, effects and control measures of urban and industrial wastes. Role

of an individual in prevention of pollution.Pollution case studies. - Disaster management:

floods,earthquake, cyclone and landslides

UNIT-VI: Social Issues and the Environment

- From Unsustainable to Sustainable development.

- Urban problems related to energy.

- Water conservation, rain water harvesting, watershed management.

- Resettlement and rehabilitation of people; its problems and concerns. Case studies.

- Environmental ethics: Issues and possible solutions.

- Climate change, global warming, acid rain, ozone layer depletion, nuclear accidents and holocaust.

Case studies.

- Wasteland reclamation.

- Consumerism and waste products.

- Environment Protection Act.

- Air (Prevention and Control of Pollution) Act.

- Water (Prevention and Control of Pollution) Act.

- Wildlife Protection Act. - Forest Conservation Act.

- Issues involved in enforcement of environmental legislation.




- Public awareness.

UNIT-7: Human Population and the Environment

- Population growth, variation among nations. Population explosion-Family welfare

Programme.Environment and human health.Human Rights.Value Education.HIV/AIDS.Women and

Child Welfare.

- Role of information Technology in Environment and human health.

- Case Studies.

UNIT-8: Field Work (Practical). - Visit to a local area to document environmental assets-river/forest/grassland/ hill/mountain.

- Visit to a local polluted site-Urban/Rural/Industrial/Agricultural.

- Study of common plants, insects, birds.

- Study of simple ecosystems-pond, river, hill slopes, etc.

Course outcomes(CO)

I CO1: It deals with every issue that affects the organization.

II CO 2: To understand the multidisplinary nature of environmental studies.

III CO3:To understand about the renewable and non renewable resources.

IV CO4: Knowing about the concept of the ecosystem.



Course

Outcome

Program Outcome


CO1 H M M

CO2 H M M

CO3 M H L L

CO4 M H M L


Reference Books:

1. Agarwal K.C. 2001 Environmental Biology, Nidi publ. Ltd. Bikaner.

2. BharuchaErach, The Biodiversity of India, Map in Publishing Pvt. Ltd. Ahemdabad-380013,

India, E-mail: Mapincenet, net.

3. Brunner R.C., 1989, Hazardous Waste Incineration, McGraw Hill Inc.480p.

4. Clark R.S., Marine pollution, Clanderson Press Oxford.




5. Cunningham, W.P.Cooper, T.H.Gorhani, E & Hepworth, M.T. 2001, Environmental &

Encyclopedia, Jaico Publ. House, Mumbai, 1196p

6. De A.K., Environmental Chemistry, Wiley Eastern Ltd.

7. Down to Earth, Centre for Science and Environment

8. Gleick, H.P. 1993. Water in crisis, Pacific Institute for Studies in Dev.,Environpment&

Security. Stockholm Env. Institute. Oxford Univ. Press, 473p

9. Hawkins R.E., Encyclopedia of Indian Natural History, Bombay Natural History Society,

Bombay .

10. Heywood, V.H & Watson, R. T. 1995. Global Biodiversity Assessment. Cambridge Univ.

Press1140p

11. Jadhav, H &Bhosale, V.M.1995. Environmental Protection and Laws. Himalaya Pub. House,

Delhi 284p

12. Mckinney, M.L. &Schoeb, R.M. 1996. Environmental Science systems & solutions, Web

enhanced edition 639p.

13. Mhaskar A.K. Matter Hazardous. Techno-Science Publications.

14. Miller T.G. Jr., Environmental Science, Wadsworth Publishing Co.

15. Odium, E.P. 1971. Fundamentals of Ecology, W.B.Saunders Co. USA. 574p

16. Rao M.N. &Datta, A.K. 1987. Waste Water Treatment. Oxford & IBH Publ .Co. Pvt. Ltd.

345p.

17. Sharma B.K., 2001. Environmental Chemistry Goel Publ. House, Meerut.

18. Townsend C.,Harper J, and MichealBegon, Essentials of Ecology, Blackwell Science

19. Trivedi R.K., Handbook of Environmental Laws, Rules, Guidelines, Compliances and

standards, Vol I an II, Enviro Media

20. Trivedi R.K. and P.K. Goel, Introduction to air pollution, Techno-Science Publications

21. Wagner K.D., 1998. Environmental Management. W.B. Saunders Co. Philadelphia, USA

499p

BBA I Semester

Quantitative Techniques


CREDITS: (3L+1T)4

Objectives: To understand & apply various statistical methods of data summarization and

analysis, to gain ability to take decision in diverse aspects of business environment.

UNIT I

Meaning & Definition of Statistics, Functions, Applications, Limitations and Distrust of

Statistics. Census and sampling, methods of sampling, Methods of collections of Primary and

secondary data, Schedule & Questionnaire,

UNIT II

Classification and tabulation of Data, Diagrams and Graphs, concept of central tendency:

meaning, definition, determination of Mean including Geometric Mean and Harmonic Mean,

Median, Mode.

UNIT III




Measures of Dispersion, Meaning, Objectives, Importance, Absolute and relative measure of

dispersion, essential characteristics of a good measure of dispersion, selective of an

appropriate measure of dispersion.

UNIT IV

Skewness: meaning, measures of Skewness, difference between Dispersion and Skewness.

UNIT V Correlation: meaning, Definition, types, methods of determining correlation. Regression

Analysis: meaning, utility, types, difference between correlation and regression, methods of

computing regression lines, conceptual frame work and their application in business.

Course outcomes(CO)

I CO1: To apply and understand various statistical methods of data summarization and analysis.

II CO 2: To find ability to take decisions in diverse aspects of business environment.

III CO3:To understand classification and tabulation of data.

IV CO4: To know technical terms like skewness, measures of dispersion and co-relation.



Course

Outcome

Program Outcome


CO1 M L L

CO2 M L L L

CO3 M M L

CO4 H M


Reference books:

1. Statistics: S P Gupta

2. Research Methodology: C R Kothari

3. Quantitative methods in management: Gupta, Agarwal, Khandelwal and Ahmed.




BBA II SEMESTER

ORGANISATION BEHAVIOUR SUBJECT CODE: BBA007A

CREDITS: 3L(3) Objectives:

This course is designed to equip the students with the tools necessary to understanding the

dynamics of individual and group behavior for efficient and effective utilization of human

resources in the organizations.

UNIT I: Introduction Definition, Need and Importance of Organizational Behavior, Contributing disciplines of OB,

Nature and Scope, Organizational Behavior Models

UNIT II: Individual Behaviour Personality – Type A and B, Big five personality types, Factors influencing personality.

Values and Attitudes– Concept and types of values: Terminal value and instrumental value.

Components of attitude, job related attitudes, measurement of attitude.

Learning – Concept and learning theories and reinforcement.

Perceptions And Emotions – Importance, factors influencing perception, perpetual distortions,

emotional intelligence.

UNIT III: Motivation and Interpersonal Behaviour

Motivation – Meaning and importance of motivation, Maslow’s need hierarchy theory,

Herzberg’s two factor theory, Theory X Theory Y, Intrinsic and Extrinsic motivation by Ken

Thomas, Measurement of motivation using standard questionnaire. Communication and

feedback, Transactional Analysis (TA), Johari Window.

UNIT IV: Group Behaviour

Conflict: Sources of conflict, resolution strategies

Leadership: Meaning and concept of leadership, trait theory, transactional, charismatic and

transformational leadership.

UNIT V: Dynamics of OrganisationalBehaviour Organizational Climate and Culture – Concept, Factors affecting organizational climate and

culture and developing organizational culture

Organizational Change – Importance, Stability vs. Change, Proactive vs Reaction change, Change

process, Resistance to change, Managing change.

Stress – Work Stressors, Consequences, Prevention and Management of stress

Course Outcome (CO):

At the end of this course students will be:

CO1: Able to understand the fundamental concepts and importance of Organizational

Behavior.




CO2: Able to identify and understand the various types of employee behavior and measures

to control such behavior.

CO3: Able to understand the concept of Leadership and to develop critical thinking skills.

CO 4: Able to understand and develop the positive organisational behavior.

CO 5: Able to understand and control the measures of organisational climate & climate

change.


OUTCOMES AND COURSE OUTCOME:

Course

Outcome

Program Outcome

PO1 PO2 PO3 PO4 PO5 PO6 P07

CO1 H M L

CO2 H M M

CO3 M L

CO4 M M

CO5 H H L


Text Books: 1. Robbins, S.P., OrganisationalBehaviour, Prentice Hall of India Pvt. Ltd., New Delhi.

2. Greenberg, Jerald, and Robert A Baron, OrganisationalBehaviour, Prentice Hall of India Pvt.

Ltd., New Delhi.

3. Luthans, F., OrganisationalBehaviour, McGraw Hill International. New York.

References: 1. Chhabra, T. N., OrganisationalBehaviour, Sun India Publications.

2. Singh, A.K., and B. P. Singh, Organizational Behavior, Excel Books Pvt. Ltd, New

Delhi.

3. Hersey, P.K., Blanchard, H. and D. E. Johnson, Management of Organisational Behaviour:

Leading Human Resources, Pearson Education.

4. Moshal, B.S., Organisational Behaviour, Ane Books Pvt. Ltd., New Delhi

5. Sekaran, Uma, Organisational Behaviour: Text and Cases, Tata McGraw Hill, New Delhi

BBA ACCOUNTING FOR MANAGERS




SUBJECT CODE: BBA101A CREDITS: 3L+1T (4)

Objectives:

To acquaint the students with concepts of Financial, Cost and Management Accounting and their

applications in managerial decisions making.

UNIT I

Introduction to Financial Accounting: Accounting as an Information System; Importance, Scope and

Limitations; Generally Accepted Accounting Principles; Basic Accounting Concepts, Techniques and

Conventions; Accounting Cycle; Ethics in accounting; Basic Financial Statements; Understanding

Corporate Annual Reports: Analysis of Financial statements through Ratios and Cash Flow

Statement; Understanding and Analyzing Consolidated Financial Statements; Introduction to

International Financial Reporting Standards (IFRS); Foreign Currency Accounting.

UNIT II

Introduction to cost accounting: Cost concepts – Meaning, Scope, Objectives and Importance of Cost

Accounting; Elements of Cost; Components of Total cost. Classification of Costs: Fixed, Variable,

Semi-variable, and Step Cost; Product and Period Costs; Direct and Indirect Costs; Relevant and

Irrelevant Costs; Sunk Costs; Controllable and Uncontrollable Costs; Avoidable and Unavoidable

Costs; Out-of-pocket Costs; Opportunity Costs; Conversion Cost. Cost Ascertainment: Cost Unit and

Cost Center; Cost Allocation; Cost Apportionment; Cost Control and Cost Reduction. Accounting for

Overhead Costs; Brief introduction of Techniques and Methods of Costing.

UNIT III

Cost-Volume-Profit Analysis: Contribution; PV Ratio; Margin of Safety; Break-Even Point;

Composite Break-Even Point; Cash and Cost Break- Even Point. Decisions relating to key factor;

Export order; Make or Buy, Pricing Decision, Cost plus pricing; Cost Management System and

Activity-Based-Costing and Management; Target costing, Decisions related to deletion, Addition of

products, Services or Departments; Joint Product Costs: Sell or Process further decisions.

UNIT IV

Introduction to Budgets and preparing the Functional Budgets, and Master Budget; Flexible Budgets.

UNIT V

Variance Analysis (Labor, Material): Management Control System and Responsibility Accounting;

Management control in decentralized organizations


At the end of this course students will be:

CO1: Able to understand the concepts of accounting theories.

CO2: Able to interpret the business implication of financial statement standard.

CO3: Able to Judge Product, project, divisional & organisational performance using

managerial accounting information

CO4: Able to Identifying organisational information technology components and risks that

can affect financial system and prescribe appropriate controls

CO5: Able to apply Cost Accounting methods to evaluate and project business performance.






Course

Outcome

Program Outcome


CO1 H M M

CO2 M M

CO3 M H

CO4 H M

CO5 M H L


Text Books:

1.Horngren C T, Sundem G L, Stratton W O, Burgstahler D and Schatzberg J. Introduction to

Management Accounting. PHI Learning Pvt Ltd.

2.Porter G A, Norton C L. Financial Accounting (6th ed.). Cengage Learning (IFRS update)

References: 1. Horngren C T, Sundem G L and Elliott J A. Introduction to Financial Accounting (8th ed.).

Pearson

Education.

2. Horngren, C.T., Foster, G, and Datar, S.M. Cost Accounting: A Managerial Emphasis. New Delhi:

Prentice Hall of India Pvt. Ltd.

BBA II SEMESTER

PRINCIPLES OF MARKETING MANAGEMENT SUBJECT CODE: BBA161A

CREDITS: 3L(3) Objectives:




This course aims to familiarize students with the marketing function in organizations. It will equip the

students with understanding of the Marketing Mix elements and sensitize them to certain emerging

issues in Marketing.

Unit I: Introduction: Nature, Scope and Importance of Marketing, Evolution of Marketing; Core marketing

concepts; Company orientation - Production concept, Product concept, Selling concept, Marketing

concept, Holistic marketing concept. Marketing Environment: Environment scanning – introduction

to Marketing Information System; Demographic, economic, political, legal, socio cultural,

technological environment (Indian context); Portfolio approach – Boston Consultative Group (BCG)

matrix; Strength Weakness Opportunity Threat (SWOT) analysis, Ansoff’s matrix.

Unit II: Segmentation, Targeting and Positioning: Levels of Market Segmentation, Basis for Segmenting

Consumer Markets, Difference between Segmentation, Targeting and Positioning; VALS 2

segmentation profile, Requirements for Effective Segmentation.

Unit III: Product & Pricing Decisions: Concept of Product Life Cycle (PLC), PLC marketing strategies,

Product Classification, Marketing of Services - Unique Characteristics of Services, Marketing

strategies for service firms – 7Ps, Product Line Decision, Product Mix Decision, Branding Decisions,

Packaging &Labelling, New Product Development. Pricing Decisions: Determinants of Price, Pricing

Methods (Non-mathematical treatment), Adapting Price (Geographical Pricing, Promotional Pricing

and Differential Pricing).

Unit IV: Promotion Mix: Factors determining promotion mix, Promotional Tools – basics of Advertisement,

Sales Promotion, Public Relations & Publicity and Personal Selling.

Unit V: Place (Marketing Channels): Channel functions, Channel Levels, Types of Intermediaries: Types of

Retailers, Types of Wholesalers.


At the end of this course students will be able to:

CO1: Identify core concept of marketing and the role of marketing in business and society.

CO2: Knowledge of social, legal, ethical and technological forces on marketing decision

making.

CO3: Develop marketing strategy based on product, price, place and promotion objectives.

CO4: Create an integrated marketing communication plan which includes promotional

strategies and measures of effectiveness.

CO5: Analyze marketing problems and provide solutions based on a critical examination of

marketing information.



Course

Outcome

Program Outcome





CO1 H H

CO2 H H M

CO3 H M M M

CO4 M M L

CO5 M H L L


Text Books: 1. Kotler, P. & Keller, K. L. (2012). Marketing Management (14th ed.). Pearson.

2. Kotler, P., Armstrong, G., Agnihotri, P. Y., &UlHaq, E. (2010). Principles of Marketing - A South

Asian Perspective.(13th ed.). Pearson.

References: 1. Ramaswamy, V.S., Namakumari, S. (2009). Marketing Management: Global Perspective-Indian

Context.(4th ed.). Macmillan Publishers India Limited.

2. Zikmund, W.G., D’ Amico, M. (1999).Marketing. (6th ed.). Ohio: South-Western College

Publishing.

3. Etzel, Michael J, Walker, Bruce J, Stanton William J and Pandit, Ajay (2009). Marketing (14th ed.).

Tata McGraw Hill.

BBA II SEMESTER

HUMAN RESOURCE MANAGEMENT SUBJECT CODE: BBA191A

CREDITS: 3L (3) Objectives:

The objective of this course is to help the students to develop an understanding of the concept &

techniques of essential functions of human resource management.

Course Contents:

Unit I: Human Resource Management: Concept, Functions, roles, skills & competencies, HRD-definition,

goals and challenges. The changing environment of HRM – globalization, cultural environment,

technological advances, workforce diversity, corporate downsizing, changing skill requirement, HRM




support for improvement programs Work life balance, HR role in strategy formulation & gaining

competitive advantage, balanced scorecard

Unit II: Human Resource Planning: Process, Forecasting demand & supply, Skill inventories Human

Resource Information System (HRIS) succession planning, Job analysis – Uses, methods, Job

description & Job specifications. HR accounting and Human Resource Development (HRD) audit

concept. Recruitment, Selection & Orientation: internal & external sources, e- recruitment, advantages

& disadvantages of internal & external recruitment, selection process, orientation process,

international staffing- geocentric, ethnocentric, polycentric approaches

Unit III: Training: Concept, Needs, Systematic approach to training, Methods of training. Management

development: Concept & Methods. Performance management system: concept, uses of performance

appraisal, performance management methods, factors that distort appraisal, appraisal interview

.Career planning: career anchors, career life stages, career planning.

Unit IV: Compensation: Steps of determining compensation, job evaluation, components of pay structure,

factors influencing compensation levels, wage differentials & incentives, profit sharing, gain sharing,

employees’ stock option plans. Brief introduction of social security, health, retirement & other

benefits.

Unit V: Industrial Relations: Introduction to Industrial Relations, Trade unions role, types, functions,

problems, industrial dispute- concept, causes & machinery for settlement of disputes- grievance,

concepts, causes & grievance redressal machinery, discipline-concept, aspect of discipline &

disciplinary procedure, Collective bargaining- concept, types, process, problems, essentials of

effective collective bargaining . Contemporary issues: Quality circles, Labour and International

Labour Organization (ILO), World Trade Organization (WTO). Reports of the National Labour

Commissions.


At the end of this course students will be able to:

CO1: Explain the importance of HR and their effective management in organisation.

CO2: Demonstrate a basic understanding of different tools used in forecasting and planning

HR needs.

CO3: Describe the meaning of terminology and tools used in managing employee’s

efficiency.

CO4: Record governmental regulations affecting employees and employers.

CO5: Analyze the key issues related to advertising the human elements such as motivation,

compensation, appraisal, career planning, diversity, ethics and training.



Course

Outcome

Program Outcome





CO1 H M L L

CO2 M H M

CO3 H M

CO4 M M

CO5 H M L


Text Books: 1. De Cenzo, D.A. &Robbins ,S.P. (2006). Fundamentals of Human Resource Management (10th

ed.). New York: John Wiley & Sons

2. Dessler, G. (2008). Human Resource Management (9th ed.). New Delhi: Pearson.

References: 1. Monappa&Saiyaddin. (2000). Personnel Management. New Delhi: Tata McGraw Hill

2. Rao, V.S.P (2007). Human Resource Management- Text and Cases (2nd ed.). New Delhi: Excel

Books.

BBA II SEMESTER

FINANCIAL MANAGEMENT SUBJECT CODE: BBA102A

CREDITS: 3L (3) Objectives:

To familiarize the students with the principles and practice of financial management.

UNIT I

Meaning, Importance and Objectives of Financial Management; Time value of money;




Conflicts in profit versus value maximization principle; Functions of chief financial officer

UNIT II

Risk and Return- overview of capital market theory, Beta Estimation, CAPM, and APT.

UNIT III

Investment decisions: Capital budgeting- concept & theory; Risk analysis in capital

budgeting And Cost of capital.

UNIT IV

Management of working capital; Cash and Marketable securities management; Treasury

management, Receivables management, Inventory management, Financing of working

capital

UNIT V

Financing decisions: Concepts of operating and financial leverage; Capital structure Theory

and Policy; Dividend Policy Different sources of finance: Asset Based financing- Lease, Hire

Purchase and Project Financing. Corporate Restructuring: Merger and Acquisition.


At the end of this course students will be able :

CO1: To organize, analyze and interpret numerical and financial data. CO2: proficiency in oral and written communications with the ability to explain complex financial transactions and data to others CO3: demonstrate the ability to apply financial information to recommend and justify solutions to financial problems CO4: To calculate the cost of debt, Cost of equity and Cost of Capital. CO5: To assess the various sources of finance for capital expenditure and evaluate the merits of each proposal to decide which project is best.



Course

Outcome

Program Outcome


CO1 H M

CO2 H M L





Text Books:

1. Agarwal, M.R., Financial Management: Principles and Practice, Garima

Publications.

Refrences:

1) Pandey, I.M., Finance: A Management Guide for Managing Company Funds and

Profits. Prentice Hall of India, New Delhi. (2003).

2) Bhattacharya, Financial Accounting for Business Managers. Prentice Hall of India,

New Delhi 2003

3) Saraswat, Bhatnagar, Financial Management, Garima Publications, 2012.

BBA II SEMESTER MACRO ECONOMICS AND GLOBAL ENVIRONMENT

SUBJECT CODE: BBA008A CREDITS: 3L (3)

Objectives:

This course deals with the principles of macroeconomics. The coverage includes determination of and

linkages between major economic variables; the level of output and prices, inflation, interest rates and

exchange rates. The course is designed to study the Impact of monetary and fiscal policies on the

aggregate behaviour of individuals.

Unit I:

Measurement of Macro Economic Variables: National Income Accounts, Gross Domestic Product,

National Income, Personal and personal disposable income, some national Income accounting

identities.

Unit II:

Money, Interest and Income: The Goods market and the IS curve, The Asset market and the LM

curve, Equilibrium in the Goods and the Asset market, Adjustment towards equilibrium. Monetary

and Fiscal Policy: Monetary Policy, Fiscal Policy .

Unit III:

CO3 M H M

CO4 M M

CO5 H M




International Linkages: Balance of payments and Exchange rates, trade in goods, market equilibrium

and the balance of trade, Capital mobility: Adjustment under fixed exchange rates; Exchange rate

changes and trade adjustment; Flexible exchange rate, money and price;

Unit IV:

Output, Inflation & Unemployment: Inflation, expected inflation and Unemployment, the Philips

curve, the effect of money growth, disinflation.

Unit V:

Global Orientation of Indian Economy: Growth and evolution of Indian MNC’s, Current crises in

US/Europe/Asia and its impact on economic growth of India.


At the end of this course students will be able :

CO1: To explain macroeconomics concepts such as GDP, National Income, Growth,

inflation, or unemployment.

CO2: To describe and analyze the behavior of different economic agents (Households, firms,

government) on markets (Real sector, money market, financial market, labor market)

CO3: To evaluate the effectiveness of the government’s fiscal & monetary policies as well as

of its employment policies.

CO4: To synthesize and situate macro – economic reporting in a theoretical framework with

sufficient maturity & critical understanding.

CO 5: To understand macro – economic insights while understanding the international

business environment.

.



Course

Outcome

Program Outcome


CO1 H H L

CO2 H M M

CO3 M H

CO4 H

CO5 M H M





Text Books: 1. Froyen, R.P. (2011). Macroeconomics- Theories and Policies (8th ed.). Pearson.

References: 1. Dornbusch and Fischer (2010). Macroeconomics (9th ed.). Tata-Mcgraw Hill.

2. Tendulkar and Bhavani. (2007). Understanding Reforms. Oxford.

3. Rakesh, Mohan (2002). Facets of Indian Economy.Oxford University Press.

4. Oliver Blanchard. Macroeconomics (4th ed.). Pearson

BBA II SEMESTER COMPUTER APPLICATION SUBJECT CODE: BMC003A

CREDITS: 2L (2)

Unit-I

Formulas and Calculations, Definition and Explanation of Formulas and Calculations,

Mathematical operators, Creating a Formula, The Role of Functions, Creating Functions,

References, Using Labels, Using Names, Name Manager, Absolute, Relative and Mixed Cell

References.

Unit-II

Excel Forms, Adding the Form Button to the Quick Access Toolbar, Using Data Forms,

Entering Data Using a Data Form, Tables ,Creating a Table, Inserting Rows and Columns

into a Table, Adding Up Values, Entering Data into a Table, Sorting Data into a Table, Using

Filters to Sort Tables, Using Table Border to Expand a Table, Totaling and Tallying Data,

Data Validation, Finding Invalid Entries, Auditing, Trace Precedents and Dependents,

Checking Formulas For Errors, Using the Watch Window

Unit-III

Sharing Worksheets and Workbooks, Using Online Collaboration, Protecting a Workbook,

Change Versions of a Workbook, Set Up a Shared Version of a Workbook, Merging Versions

of the Same Workbook, Adding, Editing, and Deleting Comments, Creating and Sharing

Workbook Templates, Creating a Template

Unit-IV

Tables, sorting Data, Filtering Data, Using WHAT –IF Analysis, Table related functions,

Pivot Tables




Unit-V

Customizing the Excel User Interface: Using Custom Number Formats Using Data

Validation : Creating and Using Worksheet Outlines,: Linking and Consolidating Worksheets

,: Excel and the Internet , Sharing Data with Other Office Applications : Using Excel in a

Workgroup.


At the end of this course students will be able:

CO1: To understand the basics of formulas, calculation & mathematical implications of formulas. CO2: To understand the data management and representation of data in graphical formats. CO3: To understand the worksheet management & representation of data in worksheets. CO4: To understand and evaluate the data, functions and graphs. CO5: To interpret and evaluate the worksheets and sharing of worksheets on internet. . MAPPING COURSE OUTCOMES LEADING TO THE ACHIEVEMENT OF PROGRAM


Course

Outcome

Program Outcome


CO1 H M L

CO2 M M

CO3 H M

CO4 H M

CO5 M M M


Reference Book




Excel 2010 Bible, Wiley’s Publication.

Microsoft Office Excel 2007 Inside Out Microsoft Press Publication

BBA II SEMESTER

Operation Research SUBJECT CODE: BBA432A

CREDITS: (3L) 3

Unit I

Role of quantitative methods and operations research for managerial decision making and

support, Definition, Nature and Scope of operation research, Methodology, Role of

mathematical models in problem formulation and solving, Operation research in India,

Quantitative Technique and Management Decision Making, Operation Research and

Computer

Unit II

Statistical decision theory; decision making under uncertainty, Decision Under risk,

certainty, Decision Tree Analysis, Game theory applications, Pure Strategy Game, Mixed

Strategy Game, Saddle point in Game, Oddoment method, Rule of Dominance, Sub Game,

Average Game, Algebraic method for 3×3 metric order.

Unit III

Assignment problems, Hungerian method for solving assignment problem, Multiple optimal

solution problem, Impossible assignment problem, Transportation Problem, Unbalanced &

Maximize transportation problem, Degeneracy problem, Necessary Allocation problem,

formulation and applications.

Unit IV

Linear Programming- Problem formulation in equation form graphical problems. Simplex

technique, Big-M Method, Duality

Unit V

Networking: PERT & CPM, Importance of Networking, Guidelines for construction of

network diagram, Float Analysis, Cost Analysis

Reference books:




1. Operation Research : V K Kapoor

2. Quantitative Techniques: Khandelwal, Gupta, Agarwal and Ahmed

3. Quantitative Techniques: N D Vohra

4. Production and Operation management: S N Charry


At the end of this course students -

1. CO1: Will have proficiency with tools from optimization, probability, statistics, simulation,

and engineering economic analysis, including fundamental applications of those tools in

industry and the public sector in contexts involving uncertainty and scarce or expensive

resources.

2. CO2: Will be able to have facility with mathematical and computational modeling of real

decision-making problems, including the use of modeling tools and computational tools, as

well as analytic skills to evaluate the problems

3. CO3: To critically analyse and interpret results and present this in both oral and written form.

4. CO4: Ability to work in a team: specifically to solve larger problems, communicate technical

knowledge, partition a problem into smaller tasks, and complete tasks on time.

5. CO5: Understand how to translate a real-world problem, given in words, into a mathematical

formulation MAPPING COURSE OUTCOMES LEADING TO THE ACHIEVEMENT OF

PROGRAM OUTCOMES AND COURSE OUTCOME:

Course

Outcome

Program Outcome


CO1 H

CO2 H

CO3 M M H

CO4 M M L

CO5 H M M





BBA III

E-ENTREPRENEURSHIP


CREDITS: 3L+1T

Learning Objective: To familiarize with various aspects of E-Entrepreneurship and issues associated

with it Emphasis will be on the application of the concepts learnt.

Unit I

Introduction: Concept of E-entrepreneur and E-entrepreneurship. Distinction between E-entrepreneur

and entrepreneur.Classification of entrepreneurs. Theories of Entrepreneurship: Schumpeter,

McLelland and Drucker.E-entrepreneurship education and training, Critical success factors for E-

entrepreneurship.Development of E-entrepreneurship.Barriers and challenges of E-entrepreneurship.

Unit II

Ethical and legal issues in E-entrepreneurship.Economic and social impacts of E-entrepreneurship, E-

entrepreneurship and employment, role of religion and national culture in E-

entrepreneurship.Eentrepreneurship and E-society.Women and youth and E-entrepreneurship.Building

of trust and credibility in E-entrepreneurship.E-governance and E-entrepreneurship.

Unit III

Introduction to E-commerce. Launching a Business on the Internet.E-entrepreneurship and business

plan.Business Models: B2C (Internet); B2B (Internet and Extranet); supply chain management, On-

lineservice sector, E-marketing, social media and availability of tools and technology for

entrepreneurship.

Unit IV

Arrangement of funds – loan syndication, consortium finance & venture capital. Role played by

SIDBI, NSIC. Steps in starting SSI’s.On-Line payment mechanisms, essential requirements of

electronic payment. Prepaid electronic payment systems.Post-paid electronic payment systems.

Unit V

Case studies on E-entrepreneurship and innovation in small and medium-sized organizations in

developed and developing countries.

Course outcomes(CO)

I CO1: To make aware of the advantages of E-entrepreneurship and its growing trend

II CO 2: Things to be taken aware of while starting a e-entrepreneurship.

III CO3:To make students know about ethical and legal issues associated with e-entrepreneurship.

IV CO4: Various technical aspects associated with entrepreneurship and how to analyse the coming

trends of business.



Course

Outcome

Program Outcome





CO1 M L

CO2 M M M

CO3 H M

CO4 M H M


Text Books:

1. Gupta C.B. &Srinivasan (1995).Entrepreneurial development (3rd revised ed.). Sultan Chand Pub.

2. Greenstein, M. and T.M. FeinmanElectronic Commerce: Security, Risk, Management and Control

Tata McGraw-Hill.

References:

1. Kalakota, R and A. B. WhinstonFrontiers of Electronic Commerce A reading

2. Oster Walder A and Y. Pigneur Bled, Slovenia, June 2002 “An e-business model ontology for

modelling

e-business,” Proceedings of the 15th Bled Electronic commerce.

3. Bharat BhaskarElectronic Commerce (Tata McGraw-Hill)

4. Casson, M Young, B. Basu, A., &Wadson, N. (Ed). (2008). The Oxford Handbook of

Entrepreneurship. New York: Oxford University Press.

5. Khanna, T. (2008). Billions of Entrepreneurs: How china and India Are Reshaping Their Futures

and Yours.Harvard Business School Press.

6. Mullins, J. (2010). The new business road test: What entrepreneurs and executives should do before

writing a business plan (3rd ed.). Harlow: Prentice Hall Financial Times.

BBA III

FINANCIAL MARKETS AND SERVICES


CREDITS: 3L+1T




Learning Objective: The objective of this paper is to introduce students to the different

aspects and components of financial markets and financial services in the financial system.

This will enable them to take the rational decision in financial environment.

Unit I

Introduction to Financial Markets in India: Role and Importance of Financial Markets,

Financial Markets: Money Market; Capital Market; Factors affecting Financial Markets,

Linkages Between Economy and Financial Markets, Integration of Indian Financial Markets

with Global Financial Markets, Primary & secondary market, Currency Market, Debt Market-

role and functions of these markets.

Unit II Primary Market for Corporate Securities in India: Issue of Corporate Securities: Public Issue

through Prospectus, Green shoe option, Offer for sale, Private Placement, Rights Issue, On-

Line IPO, Book Building of Shares, Disinvestment of PSU, Employees Stock Options,

Preferential Issue of Shares, Venture Capital, Private Equity, Performance of Primary Market

in India, Corporate Listings : Listing and Delisting of Corporate Stocks.

Unit III Secondary Market in India: Introduction to Stock Markets, Regional and Modern Stock

Exchanges, International Stock Exchanges, Demutualization of exchanges, Comparison

between NSE and BSE, Raising of funds in International Markets: ADRs and GDRs, FCCB

and Euro Issues; Indian Stock Indices and their construction, maintenance, adjustment for

corporate actions (rights, bonus and stock split;) on index with numerical, free float vs. full

float methodology, Classification of Securities to be included in the Index, Bulls and Bears in

Stock Markets, Factors influencing the movement of stock markets, indicators of maturity of

stock markets, Major Instruments traded in stock markets: Equity Shares, Debentures, Myths

attached to Investing in Stock Markets. Trading of securities on a stock exchange; Selection

of broker, capital and margin requirements of a broker, MTM and VAR Margins, kinds of

brokers, opening of an account to trade in securities, DEMAT System, placing an order for

purchase/sale of shares, margin trading and margin adjustment, contract note and settlement

of contracts, Algorithmic trading, Settlement mechanism at BSE & NSE

Unit IV

Money Markets & Debt Markets in India: Money Market: Meaning, role and participants in

money markets, Segments of money markets, Call Money Markets, Repos and reverse Repo

concepts, Treasury Bill Markets, Market for Commercial Paper, Commercial Bills and

Certificate of Deposit. Role of STCI and DFHI in money market, Debt Market: Introduction

and meaning, Market for Government/Debt Securities in India, Secondary market for

government/debt securities, Over subscription and devolvement of Government Securities,

Switch deals, Government securities issued by State Governments, Municipal Bonds,

Corporate Bonds vs. Government Bonds

Unit V

Mortgage Market and Securitization, Leasing and Hire Purchase :Concepts of leasing, types

of leasing – financial & operating lease, direct lease and sales & lease back, advantages and

limitations of leasing, Lease rental determination; Finance lease evaluation problems (only

Lessee’s angle), Hire Purchase interest &Installment, difference between Hire Purchase &

Leasing, Choice criteria between Leasing and Hire Purchase mathematics of HP, Factoring,




forfaiting and its arrangement, Housing Finance : Meaning and rise of housing finance in

India, Fixing the amount of loan, repricing of a loan, floating vs. fixed rate, Practical

problems on housing finance.

Course outcomes(CO)

I CO1: To know about the financial markets and be equipped with the knowledge of financial

system.

II CO 2: To enable the students to take rational decision while being in financial system

III CO3:Giving details about the stock exchange markets and giving students insight of trade world,

IV CO4: How to deal with mortagases market and securisation



Course

Outcome

Program Outcome


CO1 H M

CO2 H M M

CO3 M M

CO4 M M


Text Books: 1. Saunders , Anthony & Cornett , Marcia Millon (2007). Financial Markets and Institutions

(3rd ed.). Tata McGraw Hill

2. Khan, M Y. ( 2010). Financial Services (5th ed.). McGraw Hill Higher Education

References: 1. Shahani, Rakesh( 2011). Financial Markets in India : A Research Initiative. Anamica

Publications

2. Goel, Sandeep. (2012). Financial services.PHI.

3. Gurusamy,S. (2010). Financial Services.TMH.

4. www.allbankingsolutions.com

5. The study material available from RBI, various stock exchanges, Market regulators and

Govt. agencies.

BBA III




RESEARCH METHODOLOGY


CREDITS: (3L+1T)

Unit I

Meaning, Objective and Motivation in research, Type of research, research approaches,

Significance of research, research process, criteria for good research, Define the research

problem, selecting a problem, research design, meaning of research design, need of research

design, features of good design.

Unit II

Sampling Designing: Census and sample survey, implications of sample design, steps in

sample design, criteria of selecting a sample, characteristic of a good sample design,

Different type of sample design, random sampling. Data collection techniques: collection of

data, interview, schedule and questionnaire method, difference between questionnaires and

schedules, Collection of secondary data, selection of appropriate method for data collection.

Unit III

Processing and analysis of data, type of analysis, statistics in research, type of series,

measurement of central tendency, measurement of dispersion, regression analysis, least

square method, Mean based method , correlation analysis, Karl Pearson coefficient of

correlation, Spearmen single rank method, repeated rank method, relationship between

correlation and regression analysis.

Unit IV

Hypothesis Design, Basic concept concerning hypothesis testing, procedure of hypothesis

testing, Important Parametric test: Z test, T test and F test, Non parametric test: Chi square

test, Sign test, run test, mann- whitney U test, Limitation of the testing of hypothesis.

Unit V

Scaling technique, measurement in research, type of measurement scales, techniques of

developing measurement tools, Interpretation and report writing, technique of interpretation,

Significance of report writing, Different steps in writing a report, Lay out of the research

report, types of report.

Course outcomes(CO)

I CO1: To know about the various approaches to research and its significance.

II CO 2: To understand the various implications of various parameters of research.

III CO3:To help in analysis of various datas and their corelation

IV CO4: To help students in knowing design and procedure of hypothesis and subsequent research.






Course

Outcome

Program Outcome


CO1 H

CO2 M M M

CO3 H H

CO4 L M


Reference Books:

1. Research Methodology: C R Kothari.

2. Business Statistics for managers: Lavin and Rubin.

3. Business Research Methods: Coopers & Swindlers.

BBA III

HUMAN RESOURCES DEVELOPMENT


CREDITS: 3L+1T (4)

Learning Objective: The objective is to develop an understanding of the Management of

Human Resource with reference to various aspects of Personnel Management and Industrial

Relations.

UNIT I

Human Resource Development (HRD) – Concepts, Definition, Subsystems of HRD, Impact

of HRD on organizational effectiveness, Issues in HRD

UNIT II

Role Analysis-Overview, Importance, Different Job Terminologies, Key Performance Area

and CompetencyMapping




UNIT III

Performance Appraisal: Performance Review and Counseling, Counseling - objectives,

components, Process in Performance Counselling.

UNIT IV

Potential Appraisal, Career Development, Succession Planning, Man power inventory.

UNIT IV

Training and Development, meaning, need, objectives; Methods of Training, Identifying

Training Needs, Designing Training Programs, Development Concepts, objectives and

process, Methods of Development.

Course outcomes(CO)

I CO1: Understanding the management of human resource and its implication on organization.

II CO 2: Being aware about various concept of HRD and impact on organizational effectiveness.

III CO3:To understand about performance and potencial appaisal

IV CO4: To know about training and development and its importance in organizational context.



Course

Outcome

Program Outcome


CO1 H L

CO2 M L M

CO3 M L

CO4 L H M





References Books:

1. G. Pandunaik, HRD, Solutions for excellence-T&D, Text Research & Cases, Excel

Books, 2010.

2. Trivedi, Human Resource Development, Oxford & IBM Publishing, 2010.

UdaiParek, T V Rao, Design & Managing HR System, Oxford & IBM Publishing, 2009

BBA III

COMPUTER APPLICATION III (MS PROJECTS)


CREDITS: 3L

Unit-I

Introduction to MS Project 2010:UnderstandingProjects,Managing Projects & Project

Management software,Taking a first look at project – Starting Project ,Entering information,

Changing Views.

Unit-II

Creating a new project: Gathering Information,Opening a Project file,Establishing Basic

Project Information,Looking at Project Calendars,EnteringTasks,Addingsubtasks,saving

Projects files,Working with project outline-Adjusting tasks in an outline, Copying task

Unit-III

Building Tasks: Establishing Timing for Tasks ,Assigning Task timing ,Using Recurring

Tasks ,Establishing Constraints and deadline dates, Manipulating Gnatt chart to view timing

, Entering Task notes ,Establishing Dependencies among tasks, Viewing Dependencies

Unit-IV




Creating Resources & Assigning Costs, Understanding Resources, Creating Resources List,

Modifying Resource Information, Using Resources and Tasks,HandlingCosts.Understanding

Basics of Views, Examine Indicators,Admiring Views ,Calenders, Detail Gantt Chart

,Leveling Gantt, Tracking Gantt, Multiple Baselines, Gantt Resource Allocation, resource

Form, Resource Graph, Resource Name Form, Resource Sheet, Resource Usage, Roll up

views, Task Details Form, Task Entry ,Task Form

Unit-V

Tracking Project progrs,Understanding the principles of tracking ,Usingbaselin, Changing

Baseline, Viewing Progress with tracking Gantt Chart View Interpretation, Task Variance

Table, Task Cost Table ,ask work Table ,Understanding Tracking Strategies.

Course outcomes(CO)

I CO1: Understanding of projects and project management software.

II CO 2: Knowing of timing for tasks and establishing constraints and deadline dates.

III CO3:understanding resources, creating resource test and modification of resource information.

IV CO4: To know about various principles of tracking with the help of software tools.



Course

Outcome

Program Outcome


CO1 H L

CO2 M L M

CO3 H M

CO4 M M


Reference Books:

Microsoft Office Project 2010 Bible by ElanieMamel ,Wiley Publishing.

OPEN ELECTIVE FRONT OFFICE OPERATIONS – THEORY

MAXIMUM MARKS: 100




S.No. Topic

01 COMPUTER APPLICATION IN FRONT OFFICE OPERATION A. Role of information technology in the hospitality industry B. Factors for need of a PMS in the hotel C. Factors for purchase of PMS by the hotel D. Introduction to Fidelio & Amadeus

02 FRONT OFFICE (ACCOUNTING) A. Accounting Fundamentals B. Guest and non guest accounts C. Accounting system

Non automated – Guest weekly bill, Visitors tabular ledger

Semi automated

Fully automated

03 CHECK OUT PROCEDURES

Guest accounts settlement - Cash and credit - Indian currency and foreign currency - Transfer of guest accounts - Express check out

04 CONTROL OF CASH AND CREDIT

05 NIGHT AUDITING A. Functions B. Audit procedures (Non automated, semi automated and fully

automated)

06 FRONT OFFICE & GUEST SAFETY AND SECURITY

A. Importance of security systems B. Safe deposit C. Key control D. Emergency situations (Accident, illness, theft, fire, bomb)

07 FRENCH

A. Expressions de politesse et les commander et Expressions d’encouragement

B. Basic conversation related to Front Office activities such as

Reservations (personal and telephonic)

Reception (Doorman, Bell Boys, Receptionist etc.)

Cleaning of Room & change of Room etc.

TOTAL

Course outcomes(CO)

I CO1: To know the role of information technology in the hospitality management.

II CO 2: Learning about accounting fundamentals in hospitality department.

III CO3:Knowing about audit procedure in various types of hospitality industry.

IV CO4: Making students learn about guest safety and security.






Course

Outcome

Program Outcome


CO1 H L

CO2 M L M

CO3 M M

CO4 H M

BBA III

Swatch Bharat Abhiyan (open Electives)

BBA III

Value Education, Human Rights and Legislative Procedures


CREDITS: 2L

Unit I

Values and Self Development-Social values and individual attitudes, Work ethics,Value

judgments.Importance of cultivation of values, Sense of duty, Devotion, Self reliance,

Confidence, Concentration, Truthfulness, Cleanliness, Humanity, National unity, Patriotism,

Discipline.

Unit II

Personality and Behavior Development- Attitude, Positive thinking, Integrity and discipline,

Punctuality, Love and kindness, Avoiding fault finding, Free from anger, Dignity of labor,

True friendship, Happiness vs. suffering love for truth, Aware of self destructive habits,

Association and cooperation, Doing best, Saving nature.

Unit III

Character and Competence- Science vs. God, Holy books vs. blind faith, Selfmanagement

and good health, Equality, Nonviolence, Role of women, All religions and same message,

Mind your mind, Self control, Honesty, Studying effectively.




Unit IV

Module 4:Human Rights-Jurisprudence of human rights nature and definition,

Universalprotection of human rights, Regional protection of human rights, National level

protection of human rights, Human rights and vulnerable groups.

Unit V

Legislative Procedures- Indian constitution, Philosophy, fundamental rights and

duties,Legislature, Executive and Judiciary, Constitution and function of parliament,

Composition of council of states and house of people, Speaker, Passing of bills, Vigilance,

Lokpal and functionaries.

Course outcomes(CO)

I CO1: To make students understand about values and self development.

II CO 2: To know about personality, attitude and discipline and its impact on self development

III CO3:To understand about difference between science and God and how to interprete. The holy

book correctly.

IV CO4: Knowing about the human rights and how to be a prudent individual



Course

Outcome

Program Outcome


CO1 H

CO2 M H M

CO3 M

CO4 M H M


Text Books:

1. Chakraborty, S.K., Values and Ethics for Organizations Theory and Practice, Oxford

University Press, New Delhi, 2001.

2. Kapoor, S.K., Human rights under International Law and Indian Law, Prentice Hall of

India, New Delhi, 2002.

3. Basu, D.D., Indian Constitution, Oxford University Press, New Delhi, 2002.

Reference Books:




1. Frankena, W.K., Ethics, Prentice Hall of India, New Delhi, 1990.

2. Meron Theodor, Human Rights and International Law Legal Policy Issues, Vol. 1 and 2,

Oxford University Press, New Delhi, 2000.

Program Outcome (PO) – BBA

I. The graduate will develop a clear and crisp subject statement of the issues to be

addressed.

II. Graduate will exhibit critical thinking skills.

III. Demonstrate cognizance of the local and global business environment.

IV. Exhibit analytical skills while developing and presenting business facts& figures.

V. Provide an environment that facilitates all round development of the student personal

BBA IV Semester

Employee Relations Management

BBA 404A

C (L, T, P) = 3 (3, 0, 0)

Unit Course Contents Total Contact

Hours-31

I Industrial Relations: Definition, Scope and Features. IR in India. A

comparative study of IR in Major Industrialized Economies- UK, USA,

EU, Japan.

6

II Paradigm Shift: From IR to ER, Employee Relationship management at

work- changes and factors effecting ER policy. Culture and Employee

6




Relation.

III

Changing Characteristics of Industry and Workforce in India. Factors

deriving Industrial Change, effects on the labour market. Trends in the

unorganized sector. The Challenges to IR.

7

IV Trade union: meaning, Role, Functions And Objectives, Features of

effective Trade Union. Trade union in India. Problems. ILO.

6

V Skills: Conflict & Negotiation, Industrial conflict: Settlement machinery.

Soft Skills for employee relations.

6

Reference/Text Books:

P.N. Singh & Neeraj Kumar,Employee Relations Management

CO1: To provide basic knowledge of industrial relations.

CO2: To enable the students understand the various provisions of Trade Union.

CO3: To provide information related to various acts related to the labours.

CO4: To understand the importance of management relations with the unions.

CO5: To provide the knowledge of various Governmental Measures in this domain.

Course

Outcome

Program Outcome Program Specific

Outcome

PO1 PO2 PO3 PO4 PO5 PO6 PO7 PSO1 PSO2 PSO3

CO1 M L

CO2 M

CO3 M

CO4 H L M

BBA IV Semester

CORPORATE FINANCE


CREDITS: 3L+1T (4)




Learning Objective: To acquaint students with the techniques of corporate finance and their

applications for business decision making.

Unit I:

Nature of Financial Management.Finance and related disciplines.Scope of Financial

Management. Profit Maximization, Wealth Maximization - Traditional and Modern

Approach. Functions of finance – Finance Decision, Investment Decision, Dividend

Decision.Objectives of Financial Management.Organisation of finance function.Emerging

roles of Finance Managers in India.Concept of Time Value of Money. Future value of a

single amount and an annuity; Present value of a single amount, an annuity and a perpetuity.

Unit II

Long-term investment decision: Capital Budgeting - Nature and meaning of capital

budgeting; Cash flows and Accounting profits; Evaluation techniques - Accounting Rate of

Return, Pay Back, Net Present Value, Internal Rate of Return, Terminal Value, Profitably

Index Method. Understanding computation of depreciation based on the concept of block of

assets.

Unit III

Concept and Measurement of Cost of Capital: Explicit and Implicit costs; Measurement of

specific costs - Cost of debt, Cost of perpetual debt, Cost of redeemable debt; Cost of

Preference Share; Cost of Equity Capital – Dividend valuation model; Cost of Retained

Earnings. Computation of over-all cost of capital based on book value weights and market

value weights.

Unit IV

Financing Decision: Leverage Analysis - Operating, Financial, and Combined Leverage,

Earning Before Interest and Tax (EBIT) – Earning Per Share (EPS) analysis, Indifference

point. Capital structures theories - Net income approach; Net operating income approach;

Modigliani-Miller (MM) approach; Traditional approach. Dividend Decision.Relevance and

irrelevance of dividends.Residual theory of dividends; Modigliani and Miller hypothesis;

Walter's model; Gordon's model.

Unit V

Short-term investment decision: Concepts and Definition of working capital; Determining

Financing Mix; Permanent and temporary working capital; Determinants of working capital;

Computation of Working Capital. Management of Cash – Motives of holding cash;

Objectives of cash management; Factors determining cash needs; Preparation of Cash Budget

based on Receipts and Payments method. Management of Receivables – Objectives;




Collection cost, Capital cost, Default cost, Delinquency cost; Credit policies; Credit terms;

Collection policies; Debtors outstanding and ageing analysis.

Text Books: 1. Khan, M.Y., & Jain, P.K. (2011). Financial Management – Text, Problems, and Cases (6th

ed.). New Delhi: Tata McGraw Hill Education Private Limited.

2. Chandra, Prasanna (2008). Financial Management – Theory and Practice (7th ed.). New

Delhi: Tata McGraw Hill Publishing Company Limited.

References: 1. Pandey, I.M. (2010). Financial Management (10th ed.). New Delhi: Vikas Publishing

House Pvt. Ltd.

2. Brealey, Richard, A., & Myers, Stewart, C. (2011). Principles of Corporate Finance (10th

ed.). New Delhi: Tata McGraw Hill Publishing Company Limited.

Course Outcomes:-

CO 1: To acquaint students with the techniques of corporate finance.

CO 2: To understand the nature of Financial Management.

CO 3: To get the concept of Measurement of Cost of Capital.

CO4:.To understand the application of finance in managerial decision making.

CO5: To enable the students with financial leverage and its benefit

Course

Outcome


Outcome


CO1 H

CO2 L L M

CO3

CO4 M M

BBA IV Semester

OPERATION MANAGEMENT

SUBJECT CODE:BBA 431A

CREDITS: (3L+1T)

Unit I




Introduction to Production and Operation Management: Products & Services, The

product/Process Continuum, The Transformation Process, Product Design, Process Design,

Automation, The Production Manager, Services Scenario in India, Medical Tourism in India,

Characteristic of Services, Classification of Services, Service Capacity, Designing Service

Processes, Service Blueprinting, Service Quality. Measuring Service Quality using

SERVQUAL.

Unit II

Demand Forecasting: Quantitative methods of Forecasting, Qualitative methods of

Forecasting, Aggregate Planning, Nature, Aggregate Production Planning, Production

Planning Strategies, Disaggregating the Aggregate Plan, Assembling Line Balancing.

Unit III

Facility Location Planning: Introduction, Operations Strategies for Multiple Facilities,

Factors Affecting Facility Location Planning, Locating Foreign Operation Planning. Facility

Capacity and Layout Planning: Capacity and Capacity Planning, Facility Layout Planning.

Unit IV

Inventory Management: Introduction, Uses of Inventory, Role of Other Functional

Department, Types of Cost, Inventory Management System, Material Requirement Planning,

Just-in-time, Supply Chain Management. Work Design: Job Design, Work Measurement.

Unit V

Quality Management: A conceptual Framework, Dimensions of Quality, Cost of Quality,

Quality at Average Stage, Quality System Standards, Bureau of Indian Standards,

International Organization for Standardization, ISO 14000, COPC-2000. Project

Management: Introduction, Role of Project management in other functional areas of

management, Network Diagrams, Critical Path Method, Programme evaluation and review

techniques, Limitations of PERT and CPM, Crashing of the project.

Reference books:

5. Operation Research : V K Kapoor

6. Quantitative Techniques: Khandelwal, Gupta, Agarwal and Ahmed

7. Quantitative Techniques: N D Vohra

8. Production and Operation management: S N Charry

Corse Outcomes : Operation Management:

Co1: To acquaint the students with the basic manufacturing terms and technicality.

CO2: To increase the analytical skills with respect to the technicality.




CO3: To enable the students with the analytical skills in manufacturing process.

CO4: To make students understand the close relation between production process and cost

control.

CO5: To understand the importance of planning with respect to the outcomes required.

Course

Outcome

Program Outcome


CO1 M

CO2 H M

CO3 H L

CO4 M M

BBA IV Semester

BUSINESS ENVIORNMENT


CREDITS: 3L (3)

Objectives: The objective of the course is to develop an understanding of the methods for

analyzing Business Environment and implications of changes in micro and macro

environment for businesses.

UNIT – I

Definition and Nature of the Environment of Business:- Nature, Concept and Significance of

Micro and Macro Environment, Management of Organizational Resources for Developing

Effective Internal Organizational Environment.

UNIT - II

Economic Policies, Government and Business:- Industrial, Monetary, Fiscal and Foreign

Trade Policies, Economic System, Economic Structure, Social Responsibility of Business and

Social Responsibility of Government.




UNIT - III

Non-Economic Environment of Business:- Social and Cultural Forces Affecting Business.

Political and Legal Forces Affecting Operation of Business in a given Economic Framework,

Concept and Significance of Technological Environment,.

UNIT - IV

WTO and its Impact on Indian Industries, Consumer Protection, Environmental Regulation

for Pollution Control, Recycling and Disposal of Industrial Waste.

UNIT - V

Recent Development in Business Environment of India:- Market Freedom, Privatisation,

Globalization, WTO and its Impact on Indian Industries, Consumer Protection,

Disinvestment.

References:

1. Chidambaram, Business Environment, Vikas Publication House Pvt Ltd, 2003

2. Dr. Justin Paul, Business Environment, Tata McGraw Hill Publishing Co.Ltd

3. Francis Cherunillam, Business Environment, Himalaya Publishing House

4. Ghosh, Economic Environment of Business, Vikas Publication House Pvt Ltd 2003

5. J.Bhagwati, India In Transition, Oxford University Press, 1994

6. K.Aswathapa, Essentials of Business Environment, Himalaya Publishing, 2000

7. M. Rubmand.J. Lewraw and L.D. Booth, International Business: Firm and

Environment, McGraw Hill Publications, 1995

8. Steiner and Steiner, Business Government and Society, Western Publishing, 2000

9. V. Neelamegam, Business Environment, Vrinda Publications, 2008

Business Environment

CO1: To develop an understanding of the methods for analyzing Business Environment.

CO2: To understand the external and internal forces this can impact a business.

CO 3: To acquaint the students with the economic policies.

CO4: To familiarize the students with the concept of global business.

CO5: To understand implications of changes in micro and macro environment for businesses.




Course

Outcome


Outcome


CO1 H

CO2 M M

CO3 L

CO4 H M

BBA IV Semester

COMPUTER APPLICATIONS


CREDITS: 2L (2)

Unit-I

Introduction to MS Project 2010:Understanding Projects,Managing Projects & Project

Management software,Taking a first look at project – Starting Project ,Entering information,

Changing Views.

Unit-II

Creating a new project: Gathering Information,Opening a Project file,Establishing Basic

Project Information,Looking at Project Calendars,Entering Tasks,Adding subtasks,saving

Projects files,Working with project outline-Adjusting tasks in an outline, Copying task

Unit-III




Building Tasks: Establishing Timing for Tasks ,Assigning Task timing ,Using Recurring

Tasks ,Establishing Constraints and deadline dates, Manipulating Gnatt chart to view timing

, Entering Task notes ,Establishing Dependencies among tasks, Viewing Dependencies

Unit-IV

Creating Resources & Assigning Costs, Understanding Resources, Creating Resources List,

Modifying Resource Information, Using Resources and Tasks,Handling Costs.Understanding

Basics of Views, Examine Indicators,Admiring Views ,Calenders, Detail Gantt Chart

,Leveling Gantt, Tracking Gantt, Multiple Baselines, Gantt Resource Allocation, resource

Form, Resource Graph, Resource Name Form, Resource Sheet, Resource Usage, Roll up

views, Task Details Form, Task Entry ,Task Form

Unit-V

Tracking Project progrs,Understanding the principles of tracking ,Usingbaselin, Changing

Baseline, Viewing Progress with tracking Gantt Chart View Interpretation, Task Variance

Table, Task Cost Table ,ask work Table ,Understanding Tracking Strategies.

Reference Books:

Microsoft Office Project 2010 Bible by ElanieMamel ,Wiley Publishing.

6. Computer Applications IV (Web Designing)

CO1: To understand the software used in web designing.

CO2: To enable the students develop a clear and precise understanding of technical terms.

CO3: Identifies the use of various software in decision making.

CO4: Achieve the basic cognizance required for different kind of business crisis.

CO5: Apply the knowledge of various software in various situations.

Course

Outcome

Program Outcome


CO1 M

CO2 L M M

CO3 H

CO4 M M




BBA IV Semester

CORPORATE GOVERNANCE & SOCIAL RESPONSIBILITY

SUBJECT CODE: BCM002A

CREDITS: 3

Objectives:

To improve ethical reasoning by correlating moral concepts to business practices and

clarification of the values that determine managerial behaviour and to understand Indian

Ethos & Values, practices of Indian industry and business.

UNIT I

Overview Of Corporate Governance:- Meaning, Theories of Corporate Governance, models

of corporate governance, recent development in corporate governance, corporate governance

in India – corporate governance reforms, corporate governance standards and practices in

Indian industries.Benefits Of Good Corporate Governance, Concept of Corporate Excellence;

Business Ethics; Ethical Governance, Code of Ethics; Insider Trading, Rating Agencies,

Green Governance/ E-governance.

UNIT – II

Corporate Governance Framework in India – Corporate Boards and its powers,

Responsibilities, Disqualifications; Board Committees and their Functions, Remuneration

Committee, Governance in Public Sector Undertakings

UNIT - III

Corporate Disclosure and Investor Protection.Corporate Restructuring and Revival of Sick

Units.Corporate Reputation, Corporate Legitimacy and Corporate Crime. The Legal and

Regulatory Setting: Company Law. SEBI Regulations.FEMA.Banking and Capital Market

Regulation.Sick Industry Company Act. Takeover Codes. Globalization and Corporate

Governance.Emerging Trends in Corporate Governance.

UNIT - IV

CSR and Corporate Governance, Environmental Aspect of CSR, CSR Models, Drivers of

CSR, Global Reporting Initiatives, ISO 26000. Current CSR Practices of the Firms in India

and Abroad.

UNIT - V




Business Ethics: - Nature, scope and purpose of ethics; Relevance of values; Importance of

Ethics & moral standards; Ethics & Moral Decision Making, Corporate Social Responsibility.

Whistle-Blowing and Corporate Governance – The Concept of Whistle-Blowing; Types of

Whistle-Blowers; Whistle-Blower Policy; the Whistle-Blower Legislation across Countries.

References:

1. U.C Mathur,Coroporate Governance and business ethics, MacMillan India Limited, 2009

2. C.V Baxi, Corporate Governance, Excel Books, 2009

3. Mehta, Dayal, Sharma, Business Ethics and Ethos, Ramesh Book Depot, 2008

4. David J. Fritzsche, Business Ethics: A Global & Management Perspective, Tata

McGraw-Hill, 2008.

5. RamaswamyNamakumari, Strategic Planning of Corporate Strategy, MacMillan India

Limited, 2000.

6. Velasquez, Business Ethics, Prentice Hall of India, 2009. 7. Mallin, Christine A., Corporate Governance (Indian Edition), Oxford University Press, New

Delhi.

8. Blowfield, Michael, and Alan Murray, Corporate Responsibility, Oxford University Press.

CO1: To understand the Concept of CGSR.

CO2: To enable the students develop a clear and precise understanding of technical terms and

govt. initiatives.

CO3: Identifies the use of techniques for CSR activities in the organiation.

CO4: Achieve the basic cognizance required for different kind of business issues and

problem solving.

CO5: Apply the knowledge in various situations for analytical and ethical thinking.

Course

Outcome

Program Outcome


CO1 M

CO2 L M M

CO3 H

CO4 L M M




BBA V SEMESTER

INTERNATIONAL BUSINESS MANAGEMENT


CREDITS: 3L (3)

Objectives:

The basis objective of this course is to provide understanding to the students with the global

dimensions of management.

UNIT I

Overview: International Business- Introduction, Concept, Definition, Scope, Trends, Challenges and

opportunities; Nature, Meaning and Importance of International competitive advantage,

Multidimensional view of Competitiveness- Financial Perspectives- International monetary systems

and financial markets, IMF, World Bank, IBRD, IFC, IDA, existing international arrangements;

Globalization and foreign investment- Introduction FDI, national FDI policy framework, FPI, Impact

of globalization.

UNIT II

Globalization- Technology and its impact, Enhancing technological capabilities, Technology,

generation, Technology transfer, Diffusion, Dissemination and spill over, Rationale for globalization,

Liberalization and Unification of World economics, International Business theories, Trade Barriers-

Tariff and Non- Tariff Barriers.

UNIT III

Strategy making and international business- Structure of global organizations, Types of strategies

used in strategic planning for achieving global competitive advantage, Meaning, Concept and scope of

distinctive competitive advantage, Financial Integration, Cross border merger and acquisitions.

UNIT IV

Socio cultural Environment- Managing Diversity within and across cultures, Country risk analysis,

Macro environmental risk assessment, Need for risk evaluation; Corporate governance, globalization

with social responsibility- Introduction, Social responsibility of TNC, Recent development in

corporate social responsibility and policy implications.

UNIT V




Global Human Resource Management- Selection, Development, Performance Appraisal and

compensation, Motivating employees in the global context and managing groups across cultures,

Multicultural management.

Reference Books:

1. Bhalla, V.K. &Shivaramu, S., “International Business: Environment and Management”, Anmol

Publication Pvt. Ltd., Seventh Revised Edition, 2003.

2. Rao, P. Subba, “International Business”, Himalaya Publishing House, Second Revised Edition,

2002

3. Goldsmith, Arthur A., “Business Government Society”, Erwin Book Team.

4. Berry, Brian J L, Conkling, Edgar C & RD Michael, “The Global Economy in Transition”,

Prentice Hall International Ltd.

Course Outcomes: (CO)

1. Each student will be able to assess the role of social, cultural, political, legal, and

technological environment in aiding or hindering international business.

2. Each student will be able to understand the theoretical relationship underlying

international business transactions and the integration of functional activities in

international firms.

3. Each student will be able to identify important opportunities and challenges in the

international environment and design strategies to deal effectively with them.

4. Each student should be able to lead and implement internationalization.



Course

Outcome

Program Outcome


CO1 M L

CO2 M M

CO3 H L L M

CO4 M M L L





BBA V SEMESTER

LEGAL ENVIRONMENT FOR BUSINESS


CREDITS: 3L(3)

Objective: The purpose of this paper is to acquaint the students with the legal environment of India

which dictates the conditions of doing business. The content aims at giving sufficient knowledge to

the students, helpful in averting the potential legal problems.

Unit I The Indian Contract Act, 1872: Meaning and Essentials of contract; law relating to offer, acceptance

consideration, competency to contract, free consent, agreements declared void, performance of

contracts, discharge of contracts, breach of contracts and quasi contract. Special contracts: contract of

indemnity and guarantee, bailment and pledge, and agency.

Unit II Sale of Goods Act 1930: Sale and agreement to sell, implied conditions and warranties, sale by non-

owners, rights of unpaid seller. Negotiable Instruments Act, 1881: Meaning of negotiable instruments,

type of negotiable instruments, promissory note, bill of exchange, cheque & bouncing of cheques.

Unit III The Indian Companies Act, 1956: Meaning and types, incorporation, memorandum & articles of

association, prospectus, issue of shares and bonus shares, rights issue, sweat equity, role of directors,

share qualification, company meetings and management. The Limited Liability Partnership Act, 2008:

meaning and nature of limited partnership, formation, partners & their relations, extent and limitation

of liability.

Unit IV Information Technology Act, 2000: Scheme of the act, definitions, digital signature, electronic

governance. Competition Act, 2002: objectives, definitions, competition policy, prohibition of certain

agreements and abuse of dominant position. Consumer Protection Act 1986: Objectives and

machinery for consumer protection, defects and deficiency removal, rights of consumers.

Unit V Intellectual Property Rights: The Patents Act, 1970, The Copyright Act, 1957, The Trade Mark Act,

1999, & The Right to Information Act, 2005: Salient features of the act and its redressal mechanism.

Text Books:

1. M.C.Kucchal (2010). Business Law ( 5th ed.). Vikas Publishing House Pvt.Ltd.

2. S.S.Gulshan (2013). Business Law( 3rd ed.). Excel Books.

References:

1. Avtar Singh (2007). Principles of Mercantile Law( 8th ed.). Eastern Book Company.

2. Rohini Aggarwal (2007). Mercantile and Commercial Law (1st ed.). Taxmann.




Course Objective: (CO)

1. Understand the legal framework which the International business operate.

2. Develop an understanding of the international legal environment.

3. Learn how to think clearly and logically about how business and legal matters

intertwine.

4. Be able to recognize and apply basic principles of law to various problems which

business faces

Course

Outcome

Program Outcome


CO1 M L L L H

CO2 L M M

CO3 H M M M L

CO4 L M L H




BBA V SEMESTER

INVESTMENT AND RISK MANAGEMENT


CREDITS: 3L+1T (4)

Objective: The aim of this course is to provide a conceptual framework for analysis from an

investor’s perspective of maximizing return on investment – a sound theoretical base with examples

and references related to the Indian financial system.

Unit I Lectures: Basics of risk and return, concept of returns, application of standard deviation, coefficient of

variation, beta, alpha. Bonds-, present value of a bond, Yield to Maturity, yield to call, yield to put,

systematic risk, Price Risk, Interest rate risk, Default risk. Yield curve. Unsystematic risk and non-risk

factors that influence yields. Duration and Modified Duration; Bond Convexity, Immunization.

Unit II Lectures: Fundamental analysis: EIC framework; Economic analysis: Leading lagging & coincident macro-

economic indicators, Expected direction of movement of stock prices with macroeconomic variables

in the Indian context; Industrial analysis: stages of life cycle, Porter’s five forces model, SWOT

analysis, financial analysis of an industry; Company analysis. Share valuation: Dividend discount

models- No growth, constant growth, two stage growth model, multiple stages; Relative valuation

models using P/E ratio, book value to market value.

Unit III Lectures: Technical analysis: meaning, assumptions, difference between technical and fundamental analysis;

Price indicators- Dow theory, advances and declines, new highs and lows- circuit filters. Volume

indicators- Dow Theory, small investor volumes. Other indicators- futures, institutional activity,

Trends: resistance, support, consolidation, momentum- Charts: line chart, bar chart, candle chart,

point & figure chart. Patterns: head &shoulders, triangle, rectangle, flag, cup & saucer, double topped,

double bottomed, Indicators: moving averages (no numericals in technical analysis) Efficient market

hypothesis; Concept of efficiency: Random walk, Three forms of EMH and Implications for

investment decisions (No numericals). Portfolio analysis: Portfolio risk and return, Markowitz

portfolio model: 2 and 3 asset portfolio, concept of efficient frontier & Optimum portfolio. Market

Model: concept of beta systematic and unsystematic risk. Investor risk and return preferences:

Indifference curves and the efficient frontier, Traditional portfolio management for individuals:

Objectives, constraints, time horizon, current wealth, tax considerations, liquidity requirements, and

anticipated inflation, Asset allocation: Asset allocation pyramid, investor life cycle approach,

Portfolio management services: Passive – Index funds, systematic investment plans. Active – market

timing, style investing.

Unit IV Lectures: Capital asset pricing model (CAPM): Single period classical model. Characteristic line, Capital

Market Line, Security market Line. Mutual Funds-Introduction, Calculation of Net Asset Value of a

Fund, Classification of Mutual Fund Schemes (Open end & closed end, income & growth schemes,

sectorial schemes, index Schemes, Fund of Funds Schemes, Gold Exchange Traded Fund, Hedge

Funds, Faith based funds, Arbitrage funds) Tracking Error, Tactical Asset Allocation, diversification

vs asset allocation, Portfolio Rebalancing . Performance Evaluation: Sharpe’s Treynor’s Jensen’s

&Sortino measures.




Unit V Lectures: Derivatives with respect to stocks and indices: Forwards and Futures, Options and related

terminology; in the money, at the money and out of the money options. Calculating the payoff from

options and diagrammatic representation. Factors that influence put and call prices. Black and Scholes

Model demonstrated using templates in Excel (No Derivations or manual calculations of B& S

model). Some motivations for buying and selling options; Simple combinations of underlying asset &

options; Option spreads: Covered call, Bull & Bear spreads with puts and calls, Straddle, Collars.

Text Books: 1. Fischer, D.E. & Jordan, R.J. (2006). Security Analysis & Portfolio Management (6th ed.). Pearson

Education.

2. Sharpe, W.F., Alexander, G.J. & Bailey, J.(1998). Investments (6th ed.). Prentice Hall of India.

References: 1. Singh,R.(2009). Security Analysis & Portfolio Management (1st ed.). Excel Books.

2. Shahani, R. (2011). Financial Markets in India, A Research Initiative (3rd ed.). Anamika

Publishers & Distributors (P) Ltd

3. Frank K Reilly & Keith C Brown (2006). Investment Analysis and Portfolio Management. (8th ed.).

Cenage India Pvt. Ltd.


1. Provide a detailed explanation of financial instruments such as options, futures, swaps and

other derivative securities.

2. Describe the economic environment in which such instruments operate.

3. Develop and employ theoretical valuation methods to price these financial instruments.

4. Apply these instruments in managing the risk of investing and hedging activity at the

individual and the corporate level.

Course

Outcome


Outcome


CO1 M L L

CO2 M L H

CO3 H L L

CO4 L M L




Event Management

CREDITS: (3L)3 Paper code: BBA025A

Objective : To make students capable enough to understand the management and operational aspects

pertaining to event management.

Unit I

Event Management: - Concept, Importance and Advantages, Type of events Cultural, festivals,

religious, business etc, Qualities of Event managers.

Unit II

Event Planning: Concept and Design- purpose of an event, Analysis of need of audience, Process of

event planning, Venue selection and Contracting Event Venue.

Unit III

Event Analysis: Market Research, Market Analysis, Competitors Analysis in Event Planning, SWOT

Analysis in Event Planning, Project planning and development

Unit IV

Event Marketing: Introduction, Steps involved in creating a promotional campaign, Event promotion:

advertising and public relation, formulation of event marketing budget and budget plan. Identifying

funding resources,

Unit V

Introduction, Trade shows and exhibitions, principal purpose, types of shows, benefits.

Books Recommended :

1) Corporate Events, Sohini Singh

2) Event marketing & mgt – Sanjaya Singh Gaur, Sanjay V. Saggere

3) Best Practices in Modern Event Management.-Goldblatt-, John Viley & Sons.

4) Allen, J. (2000). Event Planning : The Ultimate Guide to Successful Meetings, Corporate Events,

Fundraising Galas, Conferences, Conventions, Incentives and Other Special Events. Canada : Wiley.

5) Armstrong, J. S. (2001). Planning Special Events. New York : Josse Bass Wiley




Course Outcomes(CO):

Student will understand the role of management in past and present media.

This subject will provide management students an insight about current scenario of

various types of Events organised.

This Syllabus will make students understand about business dynamics of Event

management..

By reflexive learning, students can have opportunity to explore their future career

possibilities in Event Management Sector.

With this interdisciplinary subject students will come to know about the intimate

relations between Event and management sector.

Course

Outcome


Outcome


CO1 L M

CO2 L M

CO3 M L M

CO4 L

CO 5 H M H M




BBA V SEMESTER

CORPORATE STRATEGY


CREDITS: 3L(3)

Objective: To understand the concepts underlying how strategy is implemented in the business

environment.

Unit I Introduction to Strategy: Nature & importance of business policy & strategy, Introduction to the

strategic management process, Strategic Management & related concepts, Characteristics of

corporate, business & functional level strategic management decisions. Company’s mission statement,

Need for a mission statement, Criteria for evaluating a mission statement, Formulation of a mission

statement

Unit II Environmental Analysis & Diagnosis: Analysis of company’s external environment-Environmental

impact on organization’s policy and strategy, Organization’s dependence on the environment.

Analysis of remote environment, Analysis of specific environment- Michael E.Porter’s 5 Forces

model, Positioning against five forces. Analysis of internal environment-Importance of organization’s

capabilities, competitive advantage and core competence, Michael E. Porter’s Value Chain Analysis.

Unit III Competitive Strategies: Perspectives to competition- industry, marketing & strategic group;

Competitive strategies- Michael E. Porter’s generic competitive strategies, Implementing competitive

strategies- offensive & defensive moves.

Unit IV Corporate Strategies: Formulating corporate strategies, Introduction to strategies of growth, stability

and renewal, types of growth strategies – concentrated growth, product development, integration,

diversification, international expansion (multi domestic approach, franchising, licensing and joint

ventures), strategic fundamentals of merger & acquisitions(M&A), types of renewal strategies –

retrenchment and turnaround.

Unit V Strategic Frameworks: Strategic analysis & choice, Strategic gap analysis, Portfolio analysis – MECE

approach, BCG, GE, product market evolution matrix, experience curve, directional policy matrix,

life cycle portfolio matrix, Grand strategy selection matrix; Behavioral considerations affecting choice

of strategy. Culture and strategic leadership: Implementing & operationalizing strategic choice,

Impact of structure, culture & leadership; Functional strategies & their link with business level

strategies.

Text Books: 1. Pearce, J.A., Robinson, R.B. & Mittal Amita. Strategic Management: Formulation, Implementation

and Control (12th ed.). India: Tata McGraw-Hill Publishing Company Ltd.

2. Ghosh, P.K. (10th ed.). Strategic Management. India: Sultan Chand and Sons.

References: 1. Michael Porter. Competitive Strategy.




2. Thompson, Arthur A., Strickland III, A. J., Gamble, John E. and Jain A.K. (2006). Crafting and

Executing Strategy: Concepts and Cases (14th ed.). India: Tata McGraw Hill.


1. Analyze the main structural features of an industry and develop strategies that position the

firm most favorably in relation to competition and influence industry structure to enhance

industry attractiveness. 2. Recognize the different stages of industry evolution and recommend strategies appropriate to

each stage.

3. Appraise the resources and capabilities of the firm in terms of their ability to confer

sustainable competitive advantage and formulate strategies that leverage a firm’s core

competencies.

4. Analyze dynamics in competitive rivalry including competitive action and response, first-

mover advantage, co-opetition and winner-take-all and make appropriate recommendations

for acting both proactively and defensively.

Course

Outcome


Outcome


CO1 M L H

CO2 M M

CO3 H L L M

CO4 L L H




BBA521A TRAINING & DEVELOPMENTC (L, T, P) = 3 (3, 0, 0)


Hours-36

I Introduction to Training & Development :Training and Training needs Assessment

,Training Deign and Administration ,Training methods,

6

II

Performance Appraisal & Training :Learning through training, Adult Learning

(Andragogy, Learning Styles

7

III

Trainer & Training Institutions:, Types of Training, Trainer as a change Agent, MDP

and EDPs.

8

IV Evaluation of Training: Training Evaluation & ROI, Trainer of Training, Measurement

Tools & Technique, Feedback Mechanism.

8

V Effectiveness of Training & Development : Meaning ,effectiveness ,Cost of Training ,

Training & Employee Relation

7

Reference/Text Books:

1. Effective HR training and development strategy-Dr B.Rathan Reddy ,Himalya pub house 2005

2.Udai Pareek- Training and development

3.Lynton, R.P.and Pareek U-Training for Development Vistaar Publication N.Delhi

4.Bhatnagar, O.P- evaluation methodology for Training-Oxford and IBM




BBA 552F E-Business C (L, T, P) = 3(3 0, 0)


Hours - 36

I Introduction to E-Commerce: Meaning and concept, electronic versus

traditional commerce, Media convergence, E-commerce and E-Business,

Channels of e-commerce, Business applications of e-commerce.

7

II

Internet Concepts and Technologies: Concept and Evolution of internet,

Web technologies, Client server concept, Hypertext information to

network, Benefits of hypertext, HTTP, HTML potential competitors and

entry barriers, Internal resource and competitive advantage

8

III

Business Models of E-Commerce and infrastructure: E-Commerce

Models, Supply obtain Management remote servicing, E-commerce

Resources and infrastructure resourced and planning for infrastructure

7

IV E-Business Architecture & E-CRM,Decision Support in E-Business: Web

analytics

7

V Technologies for E-Business: Security and payment systems. 7

Books Recommended:

1. Sudhir Sharma – E-Commerce (Tata McGraw Hill)

2. Agarwal, K.N and Deeksha Agarwal – Business on Net – What’s & How’s of E-Commerce

(McMillan)

3. Kosivr, David – Understanding Electronic Commerce, Microsoft Press.




BBA 501A Banking Concept & Finance C (L, T, P) = 3(3, 0, 0)


Hours – 36

I Introduction: Evolution of Commercial Banks, Meaning and definition of

Banking, Features and classification of banks

7

II

Banking System: Basic Concept of different Types of Banking Systems,

An overview and structure of Indian Banking System, Recent

development in Banking Sector

7

III

Commercial Banking: Basic Concepts of Commercial Banks, Role of

Commercial banks in Financial Market, Creation of Credit, Factors

affecting credit creation

7

IV Commercial Banks and Customer Relationships: Definition of

customer, Features of contractual customer relationships, Customer

orientation, Rights of a customer and a banker, Protection to collecting and

paying under NI Act, Banking Ombudsman, Consumer forums

8

V Recent Trends : Recent regulations on Commercial Banks in India,

Capital Adequacy Norms, SARFAISI Act 2002

7

Books Recommended:

1. Varshney. P.N. – Banking Law and Practice

2. Paramemeswaran, R & Natarajan, R – Indian Banking

3. Vaish, M.C – Money, Banking and International Trade




BBA 511B International Marketing C (L, T, P) = 3 (3, 0, 0)


Hours – 36

I Introduction: An overview to international business and trade theories -

introduction to marketing communication, free trade v/s protection,

classical, modern theories, gain and terms of trade.

7

II

International Business Management: International business

management - the economic environment, social & cultural, political legal

and regulatory environment, competitive advantage in global environment,

market entry expansion and partnership.

7

III

International Finance & Institutional Systems: International finance &

institutional systems - foreign exchange, balance of payments, importing

and exporting, trade blocks, international monetary fund & world bank,

the triad and other manner.

7

IV International Marketing Mix Elements: International marketing mix

elements - product decisions, pricing decisions, marketing channel & place

decision promotion decisions, organizing & controlling.

7

V Strategic Issue for International Marketing: Strategic issue for

international marketing - marketing information system & research,

segmentation, targeting & positioning, planning process.

8

Books Recommended:

1. Cherunilam. F: International Business (or International Marketing) – PHI, New Delhi

2. Varshney, R.L and Bhattacharya, B – International Marketing Management – Sultan Chand,

New Delhi

3. Terpstra, V – International Marketing




BBA 512B Advertising Management C (L, T, P) = 3 (3, 0, 0)


Hours – 36

I Introduction: Definition of Advertising, Characteristics and Benefits,

The advantage world – advertisers, advertising agencies, Media and the

target of audience

7

II

Advertising Planning: Setting of Advertising Objectives, Definition of

the target audiences, Product personality and perceptions, Marketing

objectives, Applying DAGMAR, Advertising appropriation – methods.

7

III

Creative Strategy: The Positioning Strategy, The choice of appeal and the

mode of message, The theme, Use of comparative messages

7

IV Media Decisions: Concept, role of media, Types of media, media

characteristics, Media planning models (press models & cinema models),

Concept of Media Scheduling

7

V Evaluation of Advertising Effectiveness: Areas of assessment of

Effectiveness, Basic approaches for testing advertising, Methods of pre

and post testing.

8

Books Recommended

1. Aakar, DA, Myers, JG & Batra R – Advertising Management – PHI, New Delhi

2. Mohan, M – Advertising Management – Concept and causes – TMH, New Delhi

3. Kazmi & Batra – Advertising Sales Promotion – Excel, New Delhi




BBA 522C Organizational Change & Intervention StrategiesC (L, T, P) = 3 (3, 0, 0)


Hours – 36

I Organization Change: Understanding Change, Factors Influencing Change,

Managing Resistance to Change, Change Agents, Disruptive Innovations

7

II

Introduction to OD: Concept & Definition of OD, Process of OD,

Organizational Diagnosis: Diagnosing Organization, Diagnosing Groups and

Jobs, Collecting and Analyzing Diagnostic Information

7

III

Human Process Interventions: Interpersonal and Group Process

Approaches, Process Consultation, Third-party, TeamBuilding.

Organizational Process Approaches: Organization Confrontation, Intergroup

Relations, Grid OD, Large Group Intervention

7

IV Techno Structural Interventions: Restructuring Organization,

Reengineering, Employee Involvement, Parallel Structures, Total Quality

Management, Work Design, Motivational Approach, Sociotechnical Systems

Approach, Job Design Approach

8

V Strategic Interventions: Transorganizational Development, Mergers &

Acquisitions, Transformational Change, Cultural Change

7

Books Recommended:

Wendell L.French Organizational Development

Cummings & Worley Organizational Development & Change

Alderter Organizational Development

S. Neelmeghani Management Development




BBA 552F Computer Networks C (L, T, P) = 3 (3, 0, 0)

Unit Course Contents Total

Contact

Hours-

36

I Network, Network protocols, Edge, Access networks and physical media.

Protocol Layers and their services models

7

II

Application layer: protocol and service provided by application layer,

transport protocol. The world wide web.

Electronic mail, SMTP, mail message formats and MIME and mail access

protocols.

7

III

Transport layer: Transport layer service and principles, multiplexing and

demultiplexing applications.

Connectionless transport. UDP segment structure and UDP checksum.

Principles of reliable data transfer-GO back to N and selective repeat.

7

IV Network layer and routing: Network service model, routing principles. Link

state routing algorithm, A distant vector routing & OSPF algorithm.

7

V Router components; input port, switching fabric and output port. IPV6

packet format. Point to point protocol (PPP), transition states, PPP layers-physical

layer and data link.

Authentication PAP and CHAP, network control protocol (NCP)

8

Recommended books:-

1. J.F. Kurose and K.W. ross-computer networking, pearson eduction Asia.

2. B.A. Forouzan Data communications and networking, Tata Mc-Graw Hill.

3. Garcia and Widjaja-Communication networks, Tata Mc-Graw Hill

BBA 502A Personal Financial Planning C(L, T, P) = 3 (3, 0,

0)

Unit Course Contents Total

Contact




Hours – 36

I Understanding the financial planning process:- The rewards of sound financial

planning-planning for a life time-the planning environment-determinants of

personal income financial statements and plans mapping the financial future-

time value of money preparing personal income statement and balance sheet-

making cash budgets Managing Tax:-Principles of income taxes computation of

salary, rental income & capital gains, other income-filling return tax planning-

other income-filling returns tax planning-other forms of personal taxes provisos

of wealth tax act & computation of net wealth & wealth tax.

7

II

Making decisions regarding purchase of automobiles and houses:- deciding

whether to lease or buy-finding an affordable house-the house-buying process-

housing finance. Managing credit-opening an overdraft account using credit

carefully consumer loans.

7

III

Managing insurance needs:- Basic insurance concepts-deciding on the amount

of life insurance required-key features of life insurance policies-buying life

insurance types and sources of health insurance plans-principles of property

insurance-automobile insurance other types of insurance. Managing

investments:-Investment planning securities markets-transaction in the securities

markets-online investing-mutual funds –financial planner’s Advice, stock

brokers research and advice, portfolio tracking, private banking options of

different banks, and discretionary portfolio management services-sharp’s ratio,

treynor’s ratio, jensen’s measure, information ratio.

8

IV Alternate Investment Options- Art, Gold, antiques, commodities, real estate,

REITS, real e related mutual funds, charity, investments outside India.

Retirement planning-estimating needs at retirement-social security –pension

plans and retirement plans-annuities, reverse mortgage.

8

V E planning:-Wills-trusts-gift taxes-e taxes and tax planning. Marketing of

Financial Products:-Relationship marketing-selling in a competitive

environment-steps in the relationship management process-segment, profile,

expose, strategize, execute, monitor and review-personal selling skills.

6

BBA 531D Sustainable DevelopmentC (L,T,P) = 3(3,0,0)

UNIT Course Contents Total Contact

Hours = 36

I Introduction




Ethics, Business Ethics, Corporate Governance, Governance

through Inner Consciousness and Sustainability

Ethical Principles in Business

Role of Board of Directors

Organization Climate and Structure and Ethics

Case Studies and Contemporary Developments

7

II Sustainability

Meaning and Scope

Corporate Social Responsibility and Corporate Sustainability

Sustainability Terminologies and Meanings

Why is Sustainability an Imperative

Sustainability Case Studies

Triple Bottom Line (TBL)

7

III Corporate Sustainability Reporting Frameworks-I

Global Reporting Initiative Guidelines

National Voluntary Guidelines on Social, Environmental and

Economic Responsibilities of Business

7

IV Corporate Sustainability Reporting Frameworks-II

International Standards

Sustainability Indices

Principles of Responsible Investment

Challenges in Mainstreaming Sustainability Reporting

Sustainability Reporting Case Studies

7

V Legal Framework, Conventions, Treaties on Environmental and Social

Aspects

Principle of Absolute Liability – Case Studies

Contemporary Developments – Integrated Reporting

8

BA 532 D Startup Principals C (L, T, P) = 3 (3, 0, 0)


Hours – 36




I Introduction: Definition, meaning, importance and relevance types &

characteristics and classification of entrepreneurship, identification of business

barriers to entrepreneurship. Opportunities, environment scanning in rough 7

Domains of market attractiveness & porter’s 5-forcus model

8

II

Needs, Tools techniques: For market assessment & survey, entrepreneurship

motivations & environment innovations & creativity for startups.

7

III

Business plan writing, scope, type, process of identifying target market, survey

industry & competition analysis.

7

IV Entrepreneurship development program: Objectives, Programs of EDP,

Entrepreneurial development cause Relevance & Accruements or EDP

7

V Small business management: Starting up a new business venture, Scope of fund

raising to start up a new venture.

7

Books Recommended:

1. Jain P.C handbook for New Entrepreneurs: Oxford University Press

2. Drucker Peter F: Innovation & Entrepreneur

3. Lalitha D Rani : Women Entrepreneur. APH Publishing Corporation




MEDIA MANAGEMENT


CREDITS: 3L+1T [4]

Objectives: Student will understand the role of management in past and present media.

UNIT I

Pre- print era:- Characteristics of oral cultures and communication, Brief history of printing,

Development of newspapers and magazines, Growth of Indian press, Post independent press

Language newspapers and magazines in India, Business of the press today.

UNIT II

Content for Mobile Devices: Client focused content development for business, Basic

underlying creative processes for delivery of content on mobile devices, Interactive Mobile

content: consumption, design, animation, multimedia, games, video, photographs and images,

sound and music on mobile, Conceptual design and creativity for the marketing campaign,

Short Form Mobile Content, Blended Mobile Video.

UNIT III

The Animation Industry: An overview, The trends in animation industry, Prospects and

markets, Production planning for animation, Problems and cost implications, Development of

animation in India, Animation- success stories.

UNIT IV

The rise of television, Experimental work with educational television in Latin America and

Africa, Television in India.A tool for education and public service, SITE and post SITE

developments, Emergence of foreign satellite channels and cable network.

UNIT V

Current issues of autonomy, deregulation and DTH. Business of the television industry

today.The internet and future of mass media, Historical background and issues of

convergence and new media

References:

1. John Durie, Annika Pham, Neil Watson, Marketing And Selling Your Film Around The

World: A Guide For Independent Filmmakers, Silman-James Press,1998.




2. Harvard Business School Publishing, Guide To Managing Creativity And Innovation:

Harvard Business, Harvard Business School Press, 2003.

3. Robert Marich, Marketing to Moviegoers: A Handbook of Strategies and Tactics, Southern

Illinois University Press, 2009.

1. Media Management

Student will understand the role of management in past and present media.

This subject will provide management students an insight about current scenario of

various types of Media houses.

This Syllabus will make students understand about business dynamics of Media

Houses i.e. Print, TV, Radio, New Media, Advertising, Public Relations(PR) and

Convergent Media.

By reflexive learning, students can have opportunity to explore their future career

possibilities in Media Management Sector.

With this interdisciplinary subject students will come to know about the intimate

relations between media and management sector.

Course

Outcome


Outcome


CO1 L M

CO2 L M

CO3 M L M

CO4 L

CO 5 H M H M




CUSTOMER RELATIONSHIP MANAGEMENT


CREDITS: 3L[3]

Objective-

The objective of this course is to: understand the relationship marketing as a means of

building relations with all the stakeholders; and understand the promotion mix objectives.

Syllabus

UNIT I Fundamental Concepts in Relationship Marketing, Customer Acquisition and

Retention Strategies.Customer Loyalty.Analyzing Profitability of Customers.

Overview of CRM and Web Based Technologies.

UNIT II Integrated Relationship Marketing Strategies.Retail Marketing Communication.Role

of Retail Promotion Program-Methods for Communicating with the Customers, Sales

promotion, Public relations, Personal selling.

UNIT III Planning Retail Communication Program-Establishing objectives, determining

promotional budget,assigning the Promotional Budget, objectives and task method,

thumb rule method.

UNIT IV Implementing advertising programs - creating message advertising agencies, selecting

advertising media, determining the frequency and timing of advertisements.

Evaluating the effectiveness of advertisements, Implementing Sales Promotion

Programs, Implementing Publicity Programs,Learning Organization.

UNIT V

CRM Implementation – A comprehensive model - Developing CRM vision and strategy

Management support, Introduction: ERP-An Overview - Enterprise-An Overview - Benefits

of ERP - ERP and Related Technologies.

Recommended Texts

Barnes James G., Secrets of Customer Relationship Management, McGraw-

Hill, 1st Edition, 2000.




Balasubramaniyan, K., Essence of Customer Relationship Management, learn

Tech press

Swift Ronald S.,Accelerated Customer Relationships, Prentice-Hall of India,

New Delhi, 2000.

Gosney, John W., and Boehm, Thomas P., Customer Relationship Management

Essentials, Prentice-Hall of India, New Delhi, 2000.

Berman B. and Evans J. R., Retail Management, Pearson Education, New

Delhi, 2002.

2. Customer relationship management:

To know the requisite of customer relations in management.

To understand the basic of building relations with all the stakeholders.

To analyze the abrupt demands of the customers.

To provide the importance of customer loyalty.

To acquaint the results of effective communication.

Course

Outcome


Outcome


CO1 M L L

CO2 L M L

CO3 M L

CO4 H M

CO 5 H L L




E – COMMERCE


CREDITS: 3L[3]

Objectives: A student should become familiar with mechanism for conducting business

transactions through electronic means.

.

UNIT I

Introduction: Conceptual Framework of E-Commerce, General Model of Business, Electronic

Means of doing Business-Defining E-commerce-Emergence of E-Commerce on Private

Networks, Forces Effecting E-Commerce, E.D.I:Nature ,Benefits& Demerits of E.D.I,

UNIT II

Types of E-Commerce: Inter Organisation (B2B) E-Commerce, Intra- Organisational E-

Commerce and Business to Consumer (B2C) E-Commerce.

UNIT III

Building on E-Commerce Enterprise: Ascertain the Need for E-Commerce, Competition,

Global Reach, Customer Service, Value Additions, Operations Oriented Process, and

Products Setting up a Website, Domain Name Registration, Developing Static Web Pages,

and Integration with Operational Databases, Dynamic Websites, Registering the Website with

Search Engines.

UNIT IV

Electronic Payment Systems: Overview of Electronic Payment Technology.

UNIT V

Introduction to legal and Security Issues in E-Commerce, Legal issues:Laws for E-

Commerce, Issues of Trademarks & Domain Names, E-commerce in India: The Internet in

India , Barriers to Growth of E-Commerce in India.

References:

1. Agarwala, E-Commerce, Macmillian India Limited, 2000.




2. RaviKalakota and Marcia Robinson, e-Business Roadmap for Success, Addison Wesley,

1999.

3. AbhijitChaudhury, Jean- Pierre Kuilboer, E business and E commerce, Infrastructure :

Technologies Supporting the e- Business Initiative, Tata Mc-Graw Hill, 2001.

3. E- Commerce:

A student should become familiar with mechanism for conducting business

transactions through electronic means.

To analyze the dynamically changing trends in the technology and its impact on

business.

To acquaint the emerging opportunities worldwide for business.

To identify active approach adopted for start-ups these days.

The understand combination of creativity and technology required for emerging

entrepreneur.

Course

Outcome


Outcome


CO1 M L L L H

CO2 H L H M

CO3 M M H

CO4 L L L M

CO5 M M H




PROJECT MANAGEMENT


CREDITS: 3L[3]

Objectives:

The aim is to provide a suitable framework for gaining insight in the process of preparation,

appraisal, monitoring and control of a project.

Unit I

Introduction to Project Management: Definition, functions, evolution of Project Management,

classification of projects, Project management in different environments. The Project

Management Systems, Methodologies & Systems Development Cycle: Systems approach,

systems analysis, systems development, project feasibility, project life cycle, project

appraisal, project contracting, phases of system development life cycle.

Unit II

Project Feasibility Study: Developing a project plan, market and technical analysis, financial

analysis evaluation of project proposals, risk analysis, sensitivity analysis, and social cost

benefit analysis. Project Planning: Planning fundamentals, project master plan, work

breakdown structure & other tools of project planning.

Unit III

PERT, CPM, Resource allocation: Tools & techniques for scheduling development, crashing

of networks, time-cost relationship, and resource leveling multiple project scheduling.

Unit IV

Cost Estimating Budgeting : Cost estimating process, elements of budgeting, project cost

accounting & management information systems, cost schedules & forecasts. Managing Risks

in Projects: Risk concept & identification, risk assessment, risk priority, risk response

planning, risk management methods.

Unit V

Project Control: Information monitoring, internal & external project control, cost accounting

systems for project control, control process, performance analysis, variance limits, and issues

in project control. Project Management Information System: Computer based tools, features

of PMIS, using project management software(MS Projects),

Project Evaluation, Reporting & Termination: Project reviews & reporting, closing the

contract.




References-

1. S. Choudhury, Project Scheduling and Monitoring in Practice.

2. P. K. Joy, Total Project Management: The Indian Context, Macmillan India Ltd.

3. HoraldKerzner, Project Management: A Systemic Approach to Planning, Scheduling and

Controlling, CBS Publishers, 2002.

4. Wiest and Levy, Management guide to PERT/CPM, PHI.

4. Project Management

To provide a suitable framework for gaining insight in the process of preparation of a

projects.

To analyse the close relationship between project scheduling and the cost of project.

To acquaint with various tools and techniques of project management.

To provide the requisite knowledge of project related issues.

To understand the various process like appraisal, monitoring and control of a project.

Course

Outcome


Outcome


CO1 M M M L

CO2 H L L

CO3 M L M

CO4 M L L M

CO5 L L M L

Leadership skill

Credits: 3

Paper Code :BBA194A

Unit Course Contents

I Organizational Learning : The Learning Organization, Leading a learning Organization,

Creativity & Innovation

II

Leadership: Understanding Leadership, Leadership Style, Leadership Skills & Tactics, The

making of a Leader .




III

Effective Leadership Processes: Historical studies on Leadership, Coaching Leaders,

Developing Performing Teams

IV Leadership Culmination : Leadership Succession, Level 5 Leadership, Narcissistic Leaders,

Leadership Challenges

V Case Studies on leading business houses and their leadership sytle- Reliance, Infosys, wipro,

Tata.

6. Leadership Skills

To understand the implementation of an effective leadership style.

To acquaint the relationship between the effective leadership and increased

productivity.

Nurture future leaders.

Increase employee engagement.

Make better decisions.

Course

Outcome


Outcome


CO1 M L M

CO2 H L H L

CO3 M M L H

CO4 L M L

CO5 H L L H

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