Factual Page Product Research

Katie Scruton

Audience: This leaflet page is mainly aimed at elderly people as it is from the charity Age UK. However, it could also be aimed at careers and relatives of the elderly to inform them about falls, statistics of falls and the effects of them whether it be physically or mentally.

The main text is very split up to make it easier to read and also make it look more organised. This makes it more approachable to the elderly audience instead of confronting them with excessive amounts of text. The numbering of facts helps to guide the readers eyes around the page and since they’re put in a lighter shade of blue, it splits the page up even more, making it more approachable. In this respect it is very concise.

The colour scheme is gained from the Age UK logo. The important pieces of text are in a dark blue, which is easier to read, whereas the numbering is in a lighter blue which would be considered harder to read than the dark blue. The fact that they got their colour scheme from the logo puts a limit on what other colours can be used so that the page doesn’t look to busy as that may be seen as intimidating.

The general layout of the page is very in line and organised and not all over the place making it clear to see and understand.

At the bottom of the page, the small print states where the facts are gathered from so evidence is given for the facts. This is a good point as that means they have reliable sources to back up their information. This ensures accuracy amongst the poster and leaves no room for interpretation.

There is a lot of free space on the page which isn’t necessarily a bad thing as it looks more organised and there is a lot of space for the writing and the logo. Also, there is enough space on the page that everything is evenly spread, adding to the organised look of the page. All in all, the space has allowed for the page to look nice and organised which, in time, will gain more readership and support for the charity.

The general tone of the article is helpful and suggests that the authors of the article want to make a change to the figures shown on the paper (for example ‘Ten percent of hip-fracture patients will die within a month of their fracture’) they will be working on raising awareness to decrease the number, eventually eliminating it all together. It shows that being elderly has it’s own dangers and promotes the facts for elderly people to maybe prevent a fall or to seek help instantly or for careers to help them help the elderly etc.

This article contains no bias because it made up of researched facts, whereas being bias is, essentially, giving your opinion on the subject matter. Articles that are branded as factual should not have any bias in them and should have some form of proof with them that the facts are correct from the proper industry etc.

This article contains no bias because it made up of researched facts, whereas being bias is, essentially, giving your opinion on the subject matter. Articles that are branded as factual should not have any bias in them and should have some form of proof with them that the facts are correct from the proper industry etc.

Audience: This page is aimed at office workers of all ages (as suggested in the title). However, it could also work as a generic guide to recycling wherever it is taking place (for example, schools and colleges). I think it would especially suit primary schools as the illustration on it is a cartoon and appears friendly. With this in mind, I would say this poster more suits primary school pupils, maybe pushing into high school pupils. Although the tips are there and useful, I wouldn’t have made it as childish.

The general layout of the page is very in line and organised and not all over the place making it clear to see and understand. In this respect it is very similar to the Age UK poster, with the organisation and numbering etc.

Again, the poster is very similar to the Age UK poster in respects with the layout of the facts etc. However, the poster is more quirky and fun to look at, which makes me think that the creator of this poster wants to make recycling seem fun, which would also make me think that this poster would have been better aimed at children.

The colour scheme of this page is a lot more colourful than the previous page but yet it is still reasonably simple and well thought out. After all, recycling is known as ‘being green’ so why not use many different shades of green to promote recycling?

The use of the boxes, splits up the information so that it’s not just one big chunk of writing that appears overwhelming. Also, using bold text within these boxes for certain words, highlights the more important bits of the box so that people get the general gist of the content even if they’re just skim reading it.

There is a website link at the bottom of an official site to more facts and information about recycling therefore reinforcing that they are real facts.

This whole page is an example of libel. A suspect in a murder enquiry had false details published about him (for example that he was a peeping Tom) in at least eight leading papers, all on the front covers so even passer-bys would glance at it an form an opinion on this man. This, in turn, made it difficult for the court to find an unbiased jury because pretty much every person had formed an opinion on this man, even though he turned out to be innocent. This then resulted in him being paid substantially due to the libel in this case by the media.

All of the text on the page is slamming this man’s reputation in big bold writing so it is very much in the readers face and they can’t really escape from the accusations that are being made by this paper. The text is also the main feature on this page with only a couple of images of the man in question and the victim alongside the paper’s logo.

The language used in this article is very informal because it is a tabloid paper which has to reach out to many different types of people, mainly social groups C2 and D. This is all suggested by words such as ‘cops’ instead of the police and cut down sentences such as ‘Arrest landlord spied on flat couple’. I feel like that would have been worded better in a Broadsheet but it is shortened so that the passive audience get the general theme of what it says, without putting too much effort into it.

There is no evidence of an argument in this particular page because it is all biased opinions on this man. However, later on in the case, when another suspect was found guilty this would have changed, potentially earning two faced sympathy to Christopher Jefferies and instead the papers would have turned on the actual murderer, possibly causing arguments amongst the different audiences

The fact that the headline is in quotation marks makes me feel as if someone had said this in an interview as an opinion about the suspect but then the paper had used it as a ‘fact’ against him. This then would be read by the passive audience and they would just assume that he was a pervert, therefore forming biased opinions on the man without actually reading into the case etc.